Group 1 - Anta Group is increasing its investment in the upcoming 2026 Milan Winter Olympics, providing equipment support for 13 Chinese national teams, including sports like short track speed skating and freestyle skiing [1] - Anta's brands, including FILA and Descente, have established partnerships with various national teams, enhancing their presence in winter sports [1] - The company is focusing on technological advancements, with new equipment set to be released by December 29, 2025, featuring innovations like cutting-edge materials and proprietary systems [1] Group 2 - The ice and snow sports market is currently not mainstream due to seasonal factors, which raises questions about the economic viability of Anta's investments in this sector [2][3] - Despite the challenges, the economic ecosystem around ice and snow events is developing, with technology from these events being integrated into consumer products, enhancing brand value [4] - The down jacket market in China has shown significant growth, with a compound annual growth rate of 12.84% from 2019 to 2023, indicating a lucrative opportunity for brands like Anta [5] Group 3 - As ice and snow sports gain popularity, the market potential is expanding, allowing Anta to launch cost-optimized products based on national team technology, which enhances the brand's value proposition [6] - This strategy serves as an effective marketing approach, aligning product offerings with consumer trends [7] - On December 29, Anta Sports shares closed at 80.3 HKD, reflecting a decline of 1.71% [8]

Group 1 - Anta Group is increasing its investment in the upcoming 2026 Milan Winter Olympics, providing equipment support for 13 Chinese national teams [1] - Anta's brands, including FILA and Descente, are collaborating with various national teams, focusing on developing professional competition and training gear [1] - The new equipment features significant technological advancements, such as a cutting-edge anti-cutting material developed in collaboration with academic institutions [1] Group 2 - The ice and snow sports market is currently not mainstream due to seasonal factors, which raises questions about the economic viability of Anta's investments in this sector [2][3] - Despite the challenges, the economic ecosystem around ice and snow events is forming, with technology from these events being integrated into consumer products [4] - The down jacket market in China has seen substantial growth, with a compound annual growth rate of 12.84% from 2019 to 2023, indicating a competitive advantage for sports brands like Anta [5] Group 3 - As ice and snow sports gain popularity, the market space is expected to grow, allowing Anta to launch consumer products based on national team technology [6] - This strategy highlights Anta's focus on cost optimization and value for consumers, enhancing its marketing approach [7]

Core Insights - The upcoming Milan Winter Olympics will see the official launch of competition gear for ten national teams by Anta on December 29 at the Beijing Capital Gymnasium [1] - Anta will provide equipment for various winter sports, including short track speed skating, speed skating, figure skating, curling, bobsleigh, luge, skeleton, snowboarding, and freestyle skiing [1] Equipment Upgrades - The national short track speed skating uniforms feature a new generation of cut-resistant materials, achieving a breakthrough in single-layer structure cut resistance, meeting the highest international standard of level 4, while also being lightweight and breathable [3] - The uniforms are customized using 3D scanning modeling and AI technology, enhancing the fit and performance for athletes [3] - The short track speed skating uniforms have undergone 12 years of iteration, achieving full domestic production from design to manufacturing [3] Athlete Feedback - Olympic champion Wu Dajing, the world record holder in men's 500m short track speed skating, expressed gratitude for the technological advancements in protective and drag-reducing gear, allowing athletes to focus more on their techniques [5] Specific Equipment Innovations - The skeleton shoes have been upgraded with lightweight special alloy forged spikes for better grip, and a carbon plate insole combined with a dual-bending line design to significantly enhance propulsion performance [5] - The shoe design is customized based on athlete foot shape data, utilizing a bionic streamlined design to achieve breakthroughs in weight reduction and optimize overall aerodynamic drag [5] Core Technologies - Two core self-developed technologies have been applied in the equipment upgrades: a drag reduction system that improves wind resistance through fiber modification, fabric surface treatment, texture structure, and three-dimensional cutting, achieving world-leading drag reduction capabilities [7] - A thermal current system designed for snow sports optimizes back airflow and increases air circulation, ensuring athletes' backs remain dry, balancing dynamic moisture-wicking and static warmth [7]

Core Viewpoint - Anta Group is committed to supporting Chinese winter sports by providing advanced competition gear for national teams, emphasizing its role as a national brand and its dedication to technological innovation in sports equipment [3][6]. Group 1: Anta's Commitment to Winter Sports - Anta will provide equipment support for 13 Chinese national teams at the upcoming Milan Winter Games, including 10 teams in various winter sports disciplines [3][4]. - The company has been a partner of the National Winter Sports Management Center since 2010, continuously supporting the development of Chinese winter sports [4][6]. Group 2: Technological Advancements in Equipment - The new short track speed skating suits utilize a self-developed cutting-resistant material, achieving a cutting resistance level of 4, the highest international standard, while also being lightweight and breathable [4]. - Anta employs 3D scanning and AI technology for precise athlete fitting, enhancing comfort and performance [4][5]. - The steel frame sled shoes have been upgraded with lightweight alloy spikes and a carbon plate insole, significantly improving propulsion performance [5]. Group 3: Research and Development Efforts - Anta has established a comprehensive collaboration with top universities and research institutions, conducting extensive testing and iterations to refine equipment performance [5][7]. - The company has invested a total of 20 billion yuan in innovation over the past decade, with plans to invest another 20 billion yuan in the next five years for independent research and development [6][7]. Group 4: Global Innovation Network - Anta has built a global R&D network with seven design centers across multiple countries, involving over 250 researchers and more than 70 universities and research institutions [7]. - The company holds over 6,800 national innovation patents, making it the leading Chinese sports goods company in terms of patent applications [7].

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港股体育用品股午后持续走弱，特步国际(01368.HK)跌超5%，滔搏(06110.HK)跌超4.5%，中国动向 (03818.HK)、361度(01361.HK)、裕元集团(00551.HK)均跌超3%。 本文源自：金融界AI电报 ...

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