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途虎养车诉京东“震虎价”又有新进展,双方回应
Zhong Guo Xin Wen Wang· 2025-08-05 09:53
Core Points - The Shanghai Intellectual Property Court ruled that JD Auto's "Zhenhu Price" marketing activities constituted unfair competition, leading to a cessation of its use [1][3] - JD Auto has been ordered to pay 5 million yuan in damages to Tuhu Auto and to publish a statement for 10 consecutive days to eliminate the impact of the infringement [2][3] Group 1 - The dispute between Tuhu Auto and JD Auto began in September 2023, with Tuhu Auto filing a lawsuit in January 2024, claiming unfair competition due to JD Auto's "Zhenhu Price" marketing [1][2] - The court found that JD Auto's claim of "prices 5% lower than competitors" could mislead consumers, constituting false advertising and commercial defamation [1][2] - JD Auto has expressed regret over the situation, stating that the intention behind the "Zhenhu Price" was to address issues in the automotive aftermarket, but it respects the court's decision [4] Group 2 - Tuhu Auto confirmed receipt of the compensation but noted that JD Auto has not yet published the required statement to comply with the court's ruling [4] - Both companies emphasize their commitment to improving consumer experience and adhering to legal standards in the automotive aftermarket [4]
京东养车被判赔偿500万元,推“50亿养车补贴”活动并向全网征集新名称
Guang Zhou Ri Bao· 2025-08-05 05:51
速度, FEBER 京娱乐手游利赌博500万! 京东再推50亿补贴活动 并征集新名 声明 京东汽车 2025年08月04日 16:16 北京 Q 9人 8月4日,京东养车在其官方账号"京东汽车"发布《声明》,称"上海知识产权法院认定三被告在涉及'震虎价'宣传活动中的 相关行为构成不正当竞争,现特此声明,以消除影响。"并推出"50亿养车补贴"活动并上线365无忧购服务,同时面向全网 征集新名称。 2025年7月21日,上海知识产权法院就"震虎价"一案作出终审判决,途虎养车胜诉,驳回京东养车的上诉请求,判决现已经 生效。法院认定"京东养车实施了商业诋毁以及虚假宣传行为,不仅构成不正当竞争,且使消费者在特定场景下产生误 解。" 途虎养车方面称,已收到对方500万元赔偿款。 (文章来源:广州日报) 针对上海阑途信息技术有限公司起诉北京汽广 行信息技术有限公司、北京京东世纪贸易有限 公司、北京京东世纪信息技术有限公司不正当 竞争纠纷案件,上海知识产权法院认定三被告 在涉及到"震虎价 "宣传活动中的相关行为构 成不正当竞争,现特此声明,以消除影响。 ...
重庆市新兴媒体广告企业商会会长何永中率队赴荣昌区考察交流
Sou Hu Cai Jing· 2025-08-05 01:00
Group 1 - The core theme of the event was "Mutual Prosperity through Interconnection" aimed at enhancing regional business association cooperation and empowering high-quality enterprise development to assist rural revitalization [1][5] - The delegation visited various benchmark enterprises and industry bases in Rongchang District, including the Rongchang Summer Cloth Town and local food brands, to explore new models of collaborative development among business associations, industries, and culture [1][5] - The event included discussions on resource sharing and cross-industry cooperation, with a consensus on establishing a regular communication mechanism between the business associations of Chongqing and Rongchang [4][5] Group 2 - The delegation's first stop was the Rongchang Business Association, where they learned about its operational model focused on "serving members and linking resources" [2][4] - The event featured a discussion on how business associations can leverage the "Belt and Road" initiative to build international resource platforms and promote member enterprises to expand globally [4] - The delegation explored the integration of traditional craftsmanship with modern design and new media at the Rongchang Summer Cloth Town, emphasizing the importance of cultural heritage [5][10] Group 3 - The visit to local food brands highlighted the operational logic of transforming local snacks into popular IPs, discussing topics like "new media empowering time-honored brands" [5][10] - The establishment of the Ba Yu Automobile Club and the opening of the Tian Tian Che Bao Rongchang operation center marked a new beginning for the automotive service ecosystem in the region [8][9] - A strategic cooperation agreement was signed during the opening ceremony, indicating the commitment to provide comprehensive services to local car owners and create over a hundred job opportunities [9] Group 4 - The delegation conducted a field study on the "Sweet Dragon Bamboo Shoot" planting base, recognizing its potential as one of Rongchang's four treasures [10][12] - The event included a consumption support initiative where the delegation purchased local products, contributing over 3,000 yuan to local farmers [12] - The president of the new media business association emphasized the need for industry support and the role of business associations in rural revitalization through various marketing strategies [12] Group 5 - The two-day event served as a bridge for resource connection between Chongqing and Rongchang, showcasing the vibrant characteristics of Rongchang's economy and culture [1][5] - The president of the new media business association expressed optimism about future collaborations in brand empowerment, digital marketing, and rural revitalization [12]
京东养车被判赔途虎500万,震虎价营销构成不正当竞争
Xin Lang Ke Ji· 2025-08-04 12:08
上海知识产权法院二审判决书指出,京东养车实施的"震虎价"低价营销活动,宣传标语中所谓的"价格 比友商低5%",容易使消费者在特定场景下产生误解,属于虚假宣传行为,"震虎价"系列营销活动本身 也属于商业诋毁行为,这两种行为均构成不正当竞争。法院判令京东养车立即停止对途虎养车的不正当 竞争行为。除此之外,上海知识产权法院还判决京东养车赔偿途虎养车经济损失500万元,并要求京东 养车在判决生效之日起十日内,在"京东汽车"的微信公众号、视频号、微博,京东汽车官方旗舰店抖音 号及京东养车App连续10日刊登声明,消除对途虎养车的侵权影响。 途虎养车相关人士表示:"我们已经收到了对方的赔偿款,但是对方尚未发布符合判决要求的消除侵权 影响的声明。作为中国汽车服务行业的先行者,途虎养车一贯严格遵守国家法律及行业法规,并积极响 应国家提出的反'内卷式'恶性竞争,致力于通过科技创新,不断提升广大车主的消费体验。关于此次判 决结果,我们感谢国家司法系统的公正,未来途虎养车将继续坚持初心,严格自我要求,推动行业高质 量发展。我们愿与广大遵纪守法的行业伙伴一起,持续建设繁荣健康的汽车后市场生态。 "(新浪科 技) 【#京东养车被判赔偿 ...
京东养车因不正当竞争行为被判赔偿途虎养车(09690)500万元!
智通财经网· 2025-08-04 12:03
智通财经APP获悉,2025年8月4日,京东养车在其官方账号"京东汽车"发布《声明》,称"上海知识产权法院认定三被告在涉及到'震虎价'宣传活动中的相关 行为构成不正当竞争,现特此声明,以消除影响。"据记者了解,2025年7月21日,上海知识产权法院已就"震虎价"一案做出终审判决,途虎养车胜诉,驳回 京东养车的上诉请求,判决现已经生效。法院认定"京东养车实施了商业诋毁以及虚假宣传行为,不仅构成不正当竞争,且使消费者在特定场景下产生误 解。" 途虎养车(09690)与京东养车的不正当竞争纠纷始于2023年9月,当时,京东养车以"震虎价"为宣传核心标语,并以此展开了一系列营销活动。2024年1月, 途虎养车正式起诉京东养车不正当竞争,诉讼持续近两年。 记者查阅了上海知识产权法院二审判决书,判决书明确指出,京东养车实施的"震虎价"低价营销活动,宣传标语中所谓的"价格比友商低5%",容易使消费 者在特定场景下产生误解,属于虚假宣传行为,"震虎价"系列营销活动本身也属于商业诋毁行为,这两种行为均构成不正当竞争。法院判令京东养车立即停 止对途虎养车的不正当竞争行为。 除此之外,上海知识产权法院还判决京东养车赔偿途虎养车经济 ...
京东养车回应震虎价争议:再推50亿补贴 全网重奖征集新名称
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-04 11:51
Core Viewpoint - The ongoing legal dispute between Tuhu and JD Auto regarding the "Zhenhu Price" has led JD Auto to cease using the related marketing content, while simultaneously launching a significant subsidy campaign to enhance customer experience and attract new users [1][2]. Group 1: Legal Developments - JD Auto announced that the "Zhenhu Price" is involved in ongoing litigation, and they have stopped using related marketing materials [1]. - Tuhu Auto filed a lawsuit against JD Auto, claiming that the "Zhenhu Price" damages its reputation [2]. - JD Auto maintains that "Zhenhu" is a registered trademark and that the pricing strategy was not aimed at any specific competitor [2]. Group 2: Marketing and Subsidy Initiatives - JD Auto has launched a 5 billion yuan subsidy campaign, offering significant discounts on services such as tire purchases and maintenance [1][2]. - The subsidy program includes promotions like "500 off 250" for tire purchases and "200 off 399" for maintenance services, with limited-time offers available each night [1]. - JD Auto is also introducing a "365 Worry-Free Purchase" service, allowing customers to use their subsidies flexibly over a year [1]. Group 3: Community Engagement - JD Auto is inviting users to participate in a naming contest for a new branding initiative, with the chance to win an iCAR V23 family vehicle usage right [3]. - The company aims to engage customers in rebranding efforts to avoid misunderstandings related to the "Zhenhu Price" [3].
时隔两年,途虎养车胜诉“震虎价”案
Jing Ji Guan Cha Bao· 2025-08-04 10:09
(原标题:时隔两年,途虎养车胜诉"震虎价"案) 8月4日,上海市闵行区人民法院对途虎养车起诉京东养车等三被告的不正当竞争纠纷案作出一审判决, 认定京东养车推出的"震虎价"营销活动构成不正当竞争,途虎养车诉讼请求获法院支持。至此,这场持 续近两年的行业商业诋毁纠纷正式落槌。此外,据京东汽车官方发布公告显示,针对上海阑途信息技术 有限公司起诉北京汽广行信息技术有限公司、北京京东世纪贸易有限公司、北京京东世纪信息技术有限 公司不正当竞争纠纷案件,上海知识产权法院认定三被告在涉及到"震虎价"宣传活动中的相关行为构成 不正当竞争,现特此声明,以消除影响。 ...
京东养车回应“震虎价”停用:再推50亿补贴,全网重奖征集新名称
Xin Lang Ke Ji· 2025-08-04 10:04
微博正文 on ( ··· 京东汽车 窗 25-8-4 16:15 来自 微博网页版 发布于 北京 【声明】 针对上海阑途信息技术有限公司起诉北京汽广行信 息技术有限公司、北京京东世纪贸易有限公司、北 京京东世纪信息技术有限公司不正当竞争纠纷案 件,上海知识产权法院认定三被告在涉及到"震虎 价"宣传活动中的相关行为构成不正当竞争,现特 此声明,以消除影响。 十天河 "虽然我们已经注册了京东震虎和京东养车震虎的商标,但为了避免再次被误解,我们也想让大家帮忙 出出主意,起一个新名字,"京东养车负责人表示。 责任编辑:何俊熹 新浪科技讯 8月4日下午消息,途虎养车诉京东养车"震虎价"一案又有新进展。今日,京东汽车在社交 平台发布官方消息称,"针对上海阑途信息技术有限公司起诉北京汽广行信息技术有限公司、北京京东 世纪贸易有限公司、北京京东世纪信息技术有限公司不正当竞争纠纷案件,上海知识产权法院认定三被 告在涉及到'震虎价'宣传活动中的相关行为构成不正当竞争,现特此声明,以消除影响。" 京东养车相关负责人回应称,"很遗憾友商认为'震虎价'对他们产生了影响,但'震虎价'只是一个名字, 不会影响京东养车坚持提供又好又便宜养 ...
摇号13年老司机终“上岸”,北京新政力推汽车消费
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-10 12:33
Group 1: Core Insights - The Beijing Municipal Government has issued a plan aiming for an average annual growth of around 5% in total market consumption by 2030, with the goal of establishing 2-3 new consumption landmarks worth over 100 billion yuan [1] - The plan includes 24 tasks across six areas, focusing on enhancing consumer spending, particularly in the automotive sector, by optimizing car purchase policies and expanding the automotive aftermarket [1][3] Group 2: Automotive Consumption Ecosystem - The plan emphasizes the need to create a new automotive consumption ecosystem, which includes optimizing small car indicator allocation to better serve family vehicle needs [1][3] - Measures have been introduced to support the second-hand car market, such as implementing "reverse invoicing" and facilitating cross-regional transaction registrations [3][4] - The automotive aftermarket is recognized as a significant contributor to consumption, with plans to expand areas like car modification, rentals, and events to stimulate demand for new energy vehicles [4][5] Group 3: Policy and Market Dynamics - The introduction of the lottery system for car purchase indicators in 2011 was a response to the rapid increase in vehicle ownership, which has led to traffic congestion and pollution [2] - Recent adjustments to the lottery system include prioritizing families without cars and extending the validity of car purchase indicators from six months to one year [3] - The second-hand car market faces challenges such as information opacity and complex transaction processes, which the plan aims to address through improved transparency and standardized evaluation [3][4]
品牌集采试水万亿车后市场 巨懂车“超级品牌计划”探索贴膜改装的抖音标准化打法
Cai Fu Zai Xian· 2025-07-10 07:32
Core Insights - The automotive aftermarket in China is rapidly expanding due to increasing vehicle ownership and personalized demands from younger users [1][3] - The "brand collective procurement" model introduced by Dongche Emperor aims to enhance lead conversion efficiency and reduce operational costs for chain merchants [1][3] Group 1: Market Dynamics - The automotive aftermarket, particularly in film modification, has a market size exceeding 150 billion yuan in 2024, with over 80,000 stores [3] - Despite the growth, the sector faces structural challenges such as low customer acquisition efficiency and uneven service capabilities [3][4] Group 2: Brand Collective Procurement Model - The "brand collective procurement" model focuses on centralized traffic operation by headquarters while allowing stores to concentrate on service fulfillment, transitioning from "single-store operations" to "organizational collaboration" [3][4] - A set of tools based on the Douyin ecosystem supports this model, including strategies for store identification and revenue-sharing mechanisms [3] Group 3: Implementation and Impact - Pilot data shows a 410% year-on-year increase in cooperating stores, a 170% rise in potential customers, and an average operational cost reduction of about 31% [1] - The "Super Brand Plan" aims to support the transition of five super brands, ten leading brands, and twenty potential brands towards standardized operations [3] Group 4: Future Outlook - The market for film modification is transitioning from high growth to a consolidation phase, with standardization of operational models becoming a key variable for the industry's long-term landscape [4] - The collaboration among platforms, brands, and stores is seen as a critical pathway for scaling and standardizing the automotive aftermarket [4]