7月8日，港股茶饮股再度拉升，截至发稿，茶百道涨超15%，奈雪的茶涨超8%，古茗涨超5%，沪上阿 姨涨超2%。 7月5日至7月6日，阿里、美团外卖大战白热化。两个平台分别发放外卖大额券，其中包括"满25减 21""满25减20""满16减16"等多张无门槛的外卖券。 东吴证券指出，本次外卖大战，各主要平台优惠券针对的价格带主要是20元左右，这常常是茶饮和低价 快餐所处的价格带；而对于50元左右高单价则优惠力度不明显。外卖茶饮龙头有望从中受益。 来源：第一财经 关注" 新华网财经 "视频号 更多财经资讯等你来看 往期推荐 李 斌：蔚来的钱都亏在明处，资产负债表非常干净 永辉超市：禁止任何员工私自推荐供应商 7月5日，"美团崩了"登上热搜。7月5日夜间，美团发布了战报，表示截至当日22时54分，美团即时零售 当日订单已经突破了1.2亿单。其中，餐饮订单已超过1亿单。 在此背景下，多家茶饮店迎来爆单。奈雪的茶方面数据显示，7月5日至7月6日周末两天外卖订单破峰 值，两天突破100万单，环比增长50%，单店最高环比增长230%。 ...

在此背景下，多家茶饮店迎来爆单。奈雪的茶方面数据显示，7月5日至7月6日周末两天外卖订单破 峰值，两天突破100万单，环比增长50%，单店最高环比增长230%。 7月5日至7月6日，阿里、美团外卖大战白热化。两个平台分别发放外卖大额券，其中包括"满25减 21""满25减20""满16减16"等多张无门槛的外卖券。 7月5日，"美团崩了"登上热搜。7月5日夜间，美团发布了战报，表示截至当日22时54分，美团即时 零售当日订单已经突破了1.2亿单。其中，餐饮订单已超过1亿单。 7月8日，港股茶饮股再度拉升，截至发稿，茶百道涨超15%，奈雪的茶涨超8%，古茗涨超5%，沪 上阿姨涨超2%。 东吴证券指出，本次外卖大战，各主要平台优惠券针对的价格带主要是20元左右，这常常是茶饮和 低价快餐所处的价格带；而对于50元左右高单价则优惠力度不明显。外卖茶饮龙头有望从中受益。 ...

Core Insights - The recent subsidy war among major platforms like Meituan and Alibaba has led to an unprecedented surge in orders for tea and coffee products, significantly impacting both store staff and delivery riders [1][21][15] - The intense competition has resulted in record-breaking sales for many beverage stores, with some reporting order volumes doubling compared to the previous year [3][7][21] - Despite the increase in sales, the pressure on staff and delivery riders has intensified, leading to extreme working conditions and challenges in managing the overwhelming order flow [9][22][21] Group 1: Sales and Order Growth - Many beverage stores experienced a dramatic increase in orders, with some reporting a 30% week-on-week growth and a doubling of orders compared to the same period last year [3][21] - Specific stores, such as a Milk Tea shop, saw daily sales jump from approximately 13,000 yuan to 17,000 yuan, setting new revenue records [7] - The surge in orders is attributed to aggressive promotional activities, with drinks being offered at significantly reduced prices, sometimes as low as 0.01 yuan [1][7] Group 2: Operational Challenges - Stores had to rapidly increase staff numbers to handle the influx of orders, with some locations doubling their workforce from two to four employees [3][21] - The overwhelming volume of orders led to operational strain, with some stores temporarily halting services to manage the backlog [8][9] - Delivery riders faced similar challenges, with order volumes increasing by 1.5 times, leading to longer working hours and heightened stress levels [22][9] Group 3: Industry Dynamics - The competition among platforms is seen as a strategic move to capture market share in the high-frequency consumption category of tea and coffee, which is sensitive to pricing and social sharing [15][21] - The subsidy war has not only increased sales but also highlighted underlying issues in supply chain responsiveness and workforce management within the industry [22][21] - Industry experts predict that the current level of subsidies will continue until at least the end of August, but brands need to prepare for a post-subsidy marketing strategy [22][21]

2025 年 7 月 8 日 星期二 每日大市点评 7 月 7 日，港股延续震荡格局，恒生指数微跌 0.1%，收报 23,887 点；恒生科技指数逆势上涨 0.3%，收报 5,229 点，市场 尾盘上演探底回升行情。值得关注的是，南下资金尾盘快速加仓扫货，净流入 120 亿港元，创近两月单日峰值。盘面上板 块分化明显，政策敏感型领域表现强势，内房股受住建部表态"更大力度推动房地产市场止跌回稳"的提振明显。茶饮 股集体爆发，茶百道（2555 HK）单日飙升 11%，奈雪的茶（2150 HK）也涨近 4%，印证高温消费与外卖补贴政策对即饮赛 道的催化效应。博彩板块延续上涨行情，金沙（1928 HK）、美高梅中国（2282 HK）分别上涨 3.9%、2.4%。6 月澳门博彩 收入同比上升 19.0%至 210.6 亿澳门元，远超预期及季节性表现，演唱会及部分新酒店的贡献显著。反观压力端，昨日互 联网巨头表现分化，美团（3690 HK）下跌 1.5%，市场对外卖补贴战侵蚀盈利的担忧加剧，而快手（2015 HK）、腾讯 （700 HK）涨超 1%。乳制品、黄金及生物医药板块则集体回调，部分资金或在政策窗口期前获利了结。 ...

港股茶饮股延续涨势 茶百道涨超12% 智通财经7月8日电，截至发稿，茶百道(02555.HK)涨12.20%、古茗(01364.HK)涨4.53%、沪上阿姨 (02589.HK)涨2.41%。消息方面，近日平台外卖大战进入白热化，机构指出，在外卖爆发利好与旺季催 化下，出餐稳定、客单低、消费频次高的茶饮行业在此轮竞争中充分受益。 ...

港股茶饮概念今日延续涨势，茶百道(02555.HK)涨超17%，奈雪的茶(02150.HK)涨超8%，古茗 (01364.HK)涨超5%，沪上阿姨(02589.HK)、蜜雪集团(02097.HK)等个股跟涨。 ...

Group 1: Company Developments - Hainan Times Fengjun Network Technology Co., Ltd. has been established with a registered capital of 5 million RMB, focusing on performance management, cultural operations, and electronic publishing [1] - The new company is fully owned by Beijing Times Fengjun Cultural and Artistic Development Co., Ltd., indicating a strategic move to diversify and expand into new markets [1] Group 2: Concert Ticketing Trends - Jay Chou's concert in Xiamen has introduced new ticket categories priced at 900 RMB for obstructed view seats and 500 RMB for big screen viewing, reflecting ongoing demand and pricing strategies in the concert industry [2] - Previous ticket sales for Jay Chou's concerts have shown rapid sell-outs, highlighting his strong market appeal despite controversies over ticket pricing [2] Group 3: Market Trends in Beverage Industry - Tea beverage stocks surged significantly, with notable increases in companies like Cha Bai Dao (11.04%) and Gu Ming (6.15%), driven by an intensified competition in the food delivery sector [3] - The recent promotional strategies by Meituan and Taobao, offering substantial discounts, have led to a temporary spike in sales for tea beverage companies, although sustainability of this growth remains uncertain [3] Group 4: Tourism and Airline Expansion - Jeju Air is expanding its routes to China, launching new flights from Busan to Shanghai and Incheon to Guilin, responding to the growing demand for travel to China [4] - The increase in flight options is expected to enhance travel experiences for both Korean tourists visiting China and Chinese tourists traveling to Korea, indicating a robust recovery in the tourism sector [4]

Core Viewpoint - The "2025 Hangzhou Specialty Products Souvenir" evaluation event aims to enhance consumer confidence in Hangzhou by selecting representative local souvenirs, showcasing the city's unique cultural and technological attributes [1][2] Group 1: Event Overview - The Hangzhou Consumer Rights Protection Committee organized the evaluation event, attracting participation from 133 local enterprises across various sectors including tea, food, cultural innovation, technology, and public welfare [1] - A total of 101 products were shortlisted for on-site evaluation, assessed by a panel of experts from diverse fields based on six criteria: regional sense, quality, cultural sense, recognition, satisfaction, and convenience [1] Group 2: Featured Products - The event highlighted traditional products with local characteristics, such as Jing Mountain tea gift sets and premium West Lake Longjing tea, reflecting Hangzhou's rich tea culture [1] - Innovative products incorporating technology, like sonar fish finders, were also showcased, emphasizing Hangzhou's identity as a tech city [1][2] Group 3: Social Responsibility and Cultural Value - The evaluation incorporated elements of "love and support," aiming to convey warmth and care through the souvenirs, with products like Qian Dao Wei sauce and highland apple juice representing local culture and agricultural support [2] - The event serves as a platform for local enterprises to showcase their strengths and brand image, with a commitment to developing the souvenir industry towards high quality, cultural value, and social responsibility [2]

Group 1 - The Hong Kong tea beverage sector has seen a collective rise, with notable increases in stock prices for companies such as Cha Bai Dao (13.54%), Gu Ming (7.88%), and Nai Xue's Tea (6.58%) [2][3] - Over the past five trading days, Nai Xue's Tea has experienced a cumulative increase of 35%, while Gu Ming and Cha Bai Dao have both risen over 16% [3] Group 2 - The recent surge in tea beverage stocks is attributed to multiple favorable factors, including subsidies from delivery platforms, the arrival of the summer consumption peak, and government consumption subsidies [4] - Major delivery platforms like Alibaba and Meituan have launched significant promotional campaigns, offering various discount coupons that have led to increased sales for tea beverage stores [4][5] - The summer heat has driven consumer demand for refreshing tea beverages, with top brands like Nai Xue's Tea and Cha Bai Dao reporting strong sales, including over 700,000 cups sold of Cha Bai Dao's lychee series since mid-June [5] Group 3 - Analysts believe that the tea beverage industry is poised for a new consumption peak driven by a combination of platform subsidies, seasonal benefits, and policy incentives [6] - Huaxin Securities highlights that the tea beverage sector, characterized by stable output, low average spending, and high consumption frequency, stands to benefit significantly from the current competitive landscape [6]

Core Insights - The article highlights the success of Mixue Group in the competitive new tea beverage market, achieving over 1.1 billion cups sold in the past year and a market capitalization exceeding HKD 200 billion [1] - The company has built a robust supply chain system that supports its "high quality and low price" strategy, which is crucial for its rapid expansion [1][2] Supply Chain Development - Mixue Group operates a large supply chain factory, Daka International Food Co., Ltd., which provides stable and high-quality raw materials for over 46,000 stores [2] - The factory spans approximately 342,000 square meters with an annual production capacity of 1.21 million tons, supporting both Mixue and its subsidiary brand, Lucky Coffee [2] - The company has implemented a self-production model to control product quality and reduce costs, achieving a 49% reduction in procurement costs through strategic changes in packaging production [3][4] Raw Material Sourcing - Mixue Group has optimized its procurement and production processes, with over 60% of beverage ingredients sourced in-house and 100% of core ingredients produced internally [4] - The company employs a direct sourcing model, establishing close relationships with farmers to ensure stable income and high-quality raw materials [6][7] - As the largest lemon purchaser in China, Mixue's procurement costs for lemons are 20% lower than the industry average [7] Global Expansion - Mixue Group has rapidly expanded its overseas presence, with approximately 4,900 international stores by the end of 2024, focusing on Southeast Asia and entering markets like Japan and Australia [8] - The company utilizes a localized procurement and centralized distribution model to enhance logistics efficiency and responsiveness to local markets [8] - Plans are in place to establish a multifunctional supply chain center in Southeast Asia to optimize cost management and improve ingredient delivery to its store network [8][9]