截至2025年6月30日，智能出液机已推广至超过5600家"蜜雪冰城"门店，旨在提升运营效率、产品标准 化及消费者体验。 （文章来源：证券时报网） 报告期内，集团无计息银行及其他借款。杠杆比率从2024年底的23.9%降至21.7%。 上半年，集团业绩稳健增长，聚焦供应链、品牌IP和门店运营优化。在中国，"蜜雪冰城"稳健扩张并下 沉市场，"幸运咖"则通过差异化优势和供应链能力加速布局。海外市场，集团深耕东南亚并开拓新市 场，重点优化印尼和越南的存量门店。 加盟门店数量显著增长，从2024年6月底的43197家增至2025年6月底的52996家，加盟商数量也随之增 加。公司已在全球拥有超过53000家门店，中国内地门店覆盖广泛。中国内地以外的约4700家门店主要 分布在东南亚，并积极开拓新市场。 蜜雪集团发布截至2025年6月30日止六个月的业绩。公司收入达148.75亿元人民币，同比增长39.3%；期 内利润为27.18亿元，同比增长44.1%；每股基本盈利为7.23元。收入增长主要得益于商品和设备销售， 其次是加盟及相关服务。 ...

Core Insights - The article highlights the success of Mixue Group in the competitive new tea beverage market, achieving over 1.1 billion cups sold in the past year and a market capitalization exceeding HKD 200 billion [1] - The company has built a robust supply chain system that supports its "high quality and low price" strategy, which is crucial for its rapid expansion [1][2] Supply Chain Development - Mixue Group operates a large supply chain factory, Daka International Food Co., Ltd., which provides stable and high-quality raw materials for over 46,000 stores [2] - The factory spans approximately 342,000 square meters with an annual production capacity of 1.21 million tons, supporting both Mixue and its subsidiary brand, Lucky Coffee [2] - The company has implemented a self-production model to control product quality and reduce costs, achieving a 49% reduction in procurement costs through strategic changes in packaging production [3][4] Raw Material Sourcing - Mixue Group has optimized its procurement and production processes, with over 60% of beverage ingredients sourced in-house and 100% of core ingredients produced internally [4] - The company employs a direct sourcing model, establishing close relationships with farmers to ensure stable income and high-quality raw materials [6][7] - As the largest lemon purchaser in China, Mixue's procurement costs for lemons are 20% lower than the industry average [7] Global Expansion - Mixue Group has rapidly expanded its overseas presence, with approximately 4,900 international stores by the end of 2024, focusing on Southeast Asia and entering markets like Japan and Australia [8] - The company utilizes a localized procurement and centralized distribution model to enhance logistics efficiency and responsiveness to local markets [8] - Plans are in place to establish a multifunctional supply chain center in Southeast Asia to optimize cost management and improve ingredient delivery to its store network [8][9]

Core Viewpoint - The stock price of Mixue Ice City has recently faced a reality check after a significant rise, with analysts expressing concerns over its high valuation compared to its fundamentals [2][5]. Group 1: Stock Performance and Valuation - On June 5, 2023, Mixue Ice City’s stock price dropped by 7.72% to HK$568, with a potential downside of approximately 18% compared to Bank of America's target price of HK$465 [2][5]. - Since its IPO, Mixue Ice City’s stock has surged by 204%, while the MSCI China Index has only increased by 1% during the same period [5]. - The stock is currently trading at a forward P/E ratio of 40x for 2025/26, which is significantly higher than the average of its peers in the new consumption sector [5][10]. Group 2: Key Risks Identified - Bank of America highlighted three main risks for Mixue Ice City: 1. Short-term fundamentals may not support the high valuation [2][8]. 2. Challenges in overseas expansion and coffee business could limit long-term growth [2][8]. 3. Potential valuation corrections driven by liquidity factors [2][10]. Group 3: Financial Estimates and Projections - The adjusted net income estimates for Mixue Ice City are projected to grow from CNY 3,137 million in 2023 to CNY 7,862 million by 2027, with a compound annual growth rate of approximately 19% [6][11]. - The expected EPS for 2025 is CNY 14.16, increasing to CNY 20.71 by 2027 [7][11]. - The company anticipates a decline in gross margin from 32.5% in 2024 to 30.5% in 2025 due to rising costs and the transfer of supply chain efficiency benefits to franchisees [8][10]. Group 4: Market Position and Growth Challenges - Mixue Ice City is recognized as the largest and most prominent fresh tea beverage company in China, but its growth is primarily dependent on store expansion, which may face limitations due to its already large base of 46,500 stores by the end of 2024 [5][11]. - The company’s overseas business, which is expected to account for 6% of GMV in 2024, is projected to decline by approximately 30% year-on-year due to various operational challenges and increased competition [8][10].

Group 1: Key Insights on Mixue Group - Mixue Group is a leading fresh beverage company in China, owning the fresh tea brand "Mixue Ice City" and the fresh coffee brand "Lucky Coffee" with a global store count of 46,479 by the end of 2024, making it the largest fresh beverage company worldwide [11][12] - The company focuses on the affordable price segment, with core products priced between 2 to 8 RMB, which is lower than some bottled beverages. The top three best-selling products account for over 40% of revenue [11][12] - Mixue Ice City has established the earliest and largest supply chain in the industry, with over 60% of beverage ingredients sourced from its own production, the highest in the industry, ensuring quality and cost control [12][13] - The company aims to build a strong brand connection with consumers through its high-quality and affordable value proposition, becoming a household name and launching the "Snow King" IP to enhance brand recognition [3][12] - Revenue and net profit are projected to grow at compound annual growth rates of 19% and 18% respectively from 2024 to 2027, driven by the opening of new franchise stores [12][13] Group 2: Insights on Konjac Industry - The report highlights the company's ambition to become a leader in the konjac industry, with three main product lines: konjac powder, konjac food, and konjac beauty products, focusing on high-end and refined product development [6][12] - The company has a well-established raw material supply chain and advanced processing capabilities, benefiting from the upgrading trend in the konjac industry, with China being the largest konjac producer globally [6][12] - The konjac food market has significant growth potential, with per capita consumption in China at 0.1 kg compared to 2 kg in Japan, driven by increasing demand from overweight populations, the elderly, and weight loss seekers [6][12] - The company serves major downstream brands and is well-positioned to capture demand during the market expansion phase, with a focus on cost control and product innovation [6][12]

Core Insights - The article discusses the competitive landscape of the new tea beverage industry, focusing on two major players: Mixue Ice City and霸王茶姬 (BaWang Tea Princess) [10] - It highlights the recent IPO of Mixue Ice City in Hong Kong and the upcoming IPO of BaWang Tea Princess in the US, indicating a significant shift in the global market for tea beverages [7][10] Mixue Ice City - Mixue Ice City debuted on the Hong Kong stock market at a price of 202.5 HKD per share, with a first-day market capitalization exceeding 98 billion HKD, making it the largest IPO in Hong Kong's history [3] - The company operates 46,479 stores globally, with over 57% located in lower-tier cities, capitalizing on the consumption potential of these markets [4] - Mixue's revenue model heavily relies on supplying raw materials and equipment to franchisees, with a gross margin of 31.2% and a net margin of 18.7%, significantly outperforming competitors like Nayuki Tea [4] - The company has invested in building a robust supply chain, with five production bases and 34 warehouses, achieving a logistics coverage of 12 hours and a low waste rate of 0.3% [5] - Mixue plans to use 66% of its IPO proceeds for supply chain upgrades to support its global expansion strategy [5] BaWang Tea Princess - BaWang Tea Princess filed for an IPO in the US, aiming to become the first Chinese tea beverage brand listed on the Nasdaq under the ticker "CHA" [7] - The company reported a GMV of 29.5 billion CNY in 2024, a 173% year-on-year increase, with a net profit of 2.515 billion CNY and a net margin of 20.3% [7][8] - BaWang focuses on high-end markets, with 6,440 stores, primarily in tier-one cities, and a monthly average GMV per store of 512,000 CNY [8] - The brand's flagship product, "Bo Ya Jue Xuan," has sold over 600 million cups, contributing significantly to its market presence [8] - BaWang aims to expand globally, planning to open 1,000 to 1,500 new stores in 2025, with its first North American store in Los Angeles [9] Industry Dynamics - The competition between Mixue Ice City and BaWang Tea Princess illustrates a differentiated market strategy, with Mixue focusing on affordability and franchise expansion, while BaWang targets premium positioning and cultural branding [10] - The evolution of competition in the tea beverage industry is shifting from price wars to supply chain capabilities, with both companies investing heavily in their supply chain management [11] - The global tea beverage market is projected to grow significantly, with a compound annual growth rate of 7.2% from 2023 to 2028, driven by increasing consumer demand for health-oriented beverages [13] - The Chinese new tea beverage market is expected to exceed 200 billion CNY by 2025, reflecting its growing popularity as a lifestyle choice [14]

Core Viewpoint - The article highlights the rapid expansion and unique business model of the tea beverage brand Mixue, which has surpassed Starbucks in the number of stores globally, reaching over 45,000 locations. The brand's success is attributed to its low-cost, high-efficiency supply chain and standardized store operations, allowing it to maintain a high net profit margin despite lower gross margins compared to competitors [1][3][5]. Group 1: Company Overview - Mixue was founded in 1997, initially selling shaved ice, but pivoted to a low-cost ice cream model with a 1 yuan cone, which became a bestseller. The brand focuses on high-quality, affordable products, with top-selling items priced below 7 yuan, accounting for nearly 40% of sales [3][5]. - The company operates primarily through a franchise model, generating 95% of its revenue from the sale of products and equipment to franchisees, while franchise fees contribute less than 5% [5][6]. Group 2: Business Model and Expansion - Mixue's fixed assets account for 28% of total assets, significantly higher than competitors, indicating a heavy investment in production and logistics to support its franchise model. The company produces 60% of its raw materials in-house, enhancing cost efficiency [6][12]. - The average payback period for franchisees is 14-16 months, shorter than the industry average of 18-24 months, making it an attractive option for potential franchisees [7][8]. Group 3: Supply Chain and Operational Efficiency - Mixue has built a vertically integrated supply chain, controlling raw material sourcing, production, and logistics. This includes direct procurement from farms and self-built production facilities, which lowers costs by 20-40% compared to external suppliers [10][15]. - The company employs a standardized operational model, ensuring consistency in product quality and efficiency across its stores. This includes a centralized training program and strict compliance monitoring [16][17]. Group 4: Competitive Landscape - In the low-end tea beverage market (priced below 10 yuan), Mixue holds over 30% market share, significantly outpacing local competitors. The brand's efficient supply chain and operational model create a formidable barrier to entry for new players [21][22]. - The high-end and mid-range segments of the market are more fragmented and competitive, with many brands vying for market share, but Mixue's focus on low-cost offerings positions it uniquely in the market [19][20]. Group 5: Brand and Marketing Strategy - Mixue has developed a unique brand identity through its character "Xue Wang," which has become a central element of its marketing strategy. This IP has enhanced customer engagement and brand recognition [22][24]. - The brand's marketing efforts leverage social media and various platforms to promote its character, further solidifying its market presence and consumer loyalty [23][24].

Core Viewpoint - The successful IPO of Mixue Ice City has broken the trend of first-day stock price declines for tea beverage companies in Hong Kong, with a significant opening increase of 29.38% and a closing price rise of over 43.2% on March 3, 2023, leading to a market capitalization exceeding 1,093 billion HKD [1][2]. Group 1: Market Performance and Comparisons - Mixue Ice City achieved an oversubscription rate of 5,266 times prior to its IPO, setting a record for Hong Kong IPOs with a frozen capital scale of 1.82 trillion HKD [1]. - Despite the enthusiasm surrounding Mixue Ice City's listing, other tea beverage companies like Nayuki, Cha Bai Dao, and Gu Ming experienced declines in their stock prices on the same day, indicating a lack of positive impact from Mixue's performance [2][9]. - The market is observing whether Mixue Ice City can maintain its market capitalization above 1 trillion HKD in the coming years, similar to the trajectory of Pop Mart, which saw significant fluctuations in its market value post-IPO [2][7]. Group 2: Business Model and Operational Insights - Mixue Ice City's business model is fundamentally different from other tea brands, relying on a first-party supply chain with 100% self-produced core ingredients and a self-sufficient rate exceeding 97%, which allows for better profit margins [4][5]. - The company operates over 45,000 stores, leveraging its production capabilities to maintain profitability even in a competitive pricing environment, unlike many competitors who rely on cooperative models [5][6]. - The net profit margins for Mixue Ice City have been stable, with figures of 14.7% in 2022, 15.8% in 2023, and 18.7% in the first three quarters of 2024, indicating a consistent but not explosive growth trajectory [6]. Group 3: Future Challenges and Market Dynamics - Moving forward, Mixue Ice City faces challenges in expanding its store presence in lower-tier cities and overseas markets, as well as competing in new business areas like coffee [6][7]. - The overall tea beverage market is experiencing intense competition characterized by homogenization, with brands struggling to differentiate themselves and maintain consumer interest [9][10]. - The current market dynamics suggest that many tea brands are caught in a cycle of following trends and marketing gimmicks, which may undermine their long-term viability and consumer loyalty [10].

盛况久违。 作者 I 周佳丽 报道 I 投资界PEdaily 今日（3月3日），蜜雪冰城股份有限公司正式登陆港交所，开盘涨超3 0%，市值一度冲破1000亿港元。 此次IPO，蜜雪冰城引爆港股历历在目：融资认购超5 258倍，认购金额超1. 8万亿港元，刷新历史成为新一代港股"冻资王"。 这是中国茶饮江湖一个不可思议的存在——成立28年，蜜雪冰城从郑州一家几平米的"寒流刨冰"小店，凭借均价6元的茶饮、冰淇淋、 咖啡，在全球范围内开出4. 6万家门店，实现终端零售额583亿元，2024年前九个月净利润35亿元。 消费行业永不落幕，蜜雪冰城的神话才刚刚开始。 开店46000家 蜜雪冰城缔造市值1000亿 从不被看到，到成为顶流，蜜雪冰城留给外界最直观的感受是其一骑绝尘的开店能力：20 24年前9个月全球净增约770 0家门店，这样 的数字甚至很多茶饮品牌成立至今都还没达到；到2 024年底全球门店总规模突破4 .6万家，一举超越连锁经营品牌的"老师傅"星巴克， 成为全球最大现制饮品企业。 "雪王"遍及全国大街小巷绝非夸张，覆盖中国超过30 0个地级市、170 0个县城和全国约3000 0个乡镇中的490 0个乡镇 ...

某种程度上而言，境内外头部机构的入局和加码，一方面体现了对蜜雪冰城内在价值和长期发展潜力 的认可，亦体现出对中国消费市场的持续看好。 1997年开始创业的蜜雪冰城，最早起步于郑州一家名为"寒流刨冰"的小店，且是中国现制饮品行业 中最早设立中央工厂、最早开始自建专属物流体系、最早跨品类创立现磨咖啡品牌（幸运咖）的企 业。 早在2012年，蜜雪冰城便设立中央工厂，将业务延伸至上游的生产制造领域。经过超过十年的持续 深耕，蜜雪冰城已经建成占地共计约79万平方米的五大生产基地，覆盖糖、奶、茶、咖、果、粮、 料全品类食材。 作为 中国现制饮品行业中极少数实现加盟商的饮品食材、包材及设备100%从品牌方采购的品牌， 蜜雪冰城 提供给加盟商的饮品食材超过60%为自产，是中国现制饮品行业中最高（根据灼识咨询的 报告），其中核心饮品食材为100%自产 。 基石投资者累计认购2亿美元。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，蜜雪冰城股份有限公司（以下简称"蜜雪冰城"）今日开启招股、至2月26日结 束，并计划于2025年3月3日正式以"2097"为股票代码在港交 ...