Core Viewpoint - The article discusses the recent recruitment by Mixue Ice City for positions related to a theme park project, indicating a strategic expansion into the entertainment sector, leveraging its existing IP "Snow King" [3][4][7]. Group 1: Recruitment and Job Roles - Mixue Ice City has launched a series of job openings related to the "Paradise Project," including roles such as park performance coordinator, content writer, project engineering manager, and surrounding product coordinator, with salaries ranging from 10,000 to 24,000 yuan per month [4][5]. - The job roles will focus on the overall design of the theme park, creating a complete narrative around the "Snow King" IP, and ensuring an immersive experience for visitors through various interactive elements [4][5]. Group 2: Company Background and Expansion - Mixue Ice City, which specializes in fruit drinks, tea, ice cream, and coffee, went public on the Hong Kong Stock Exchange in March last year, under the name "Mixue Group" [7]. - The company has diversified its offerings, including breakfast and beer, and recently invested 297 million yuan to acquire a 53% stake in Fulu Family, entering the fresh beer market [7]. Group 3: IP Development and Cultural Integration - The company has established "Snow King Animation (Beijing) Co., Ltd." to manage the content operation and commercialization of the "Snow King" IP, which has already gained significant attention through its animated series [8]. - The recent proposal from the Henan Provincial Department of Culture and Tourism mentions Mixue Ice City as a key player in promoting cultural and tourism integration, supporting high-profile cultural events and new consumption scenarios [10]. Group 4: Financial Performance - Mixue Group reported a revenue of 14.87 billion yuan for the first half of 2025, representing a year-on-year growth of 39.3%, with a gross profit of 4.71 billion yuan and a net profit of 2.72 billion yuan, reflecting increases of 38.3% and 44.1% respectively [10].

2月3日，西贝相关负责人就此事向南都记者表示，"公司已关注到网络上关于西贝闭店的信息，综合考 虑公司的运营成本与实际情况，公司确于1月15日向涉事门店所在商场提出暂停营业申请，目前正与合 作方保持积极沟通，已达成了双方均认可的方案，正在持续落实推进，顾客储值余额可在全国任意西贝 门店正常使用。" 此前曝光于网络的告知函图片显示，该函来自深圳市海雅缤纷城商业有限公司，致深圳西贝喜悦餐饮有 限公司。 告知函称，"西贝在海雅缤纷城经营已近十年，积累了大量会员。此次因为预制菜的舆论风波，西贝于1 月15日向商场发函申请2月28日停止营业，公司深知此次舆论事件对西贝经营的影响，也提供多种方案 与公司一起共渡难关。但西贝却舍弃最基本的契约精神，不顾店铺会员的权益，在未经海雅缤纷城书面 同意的情况下，西贝单方于1月31日晚欲清空所有的物品，选择了最不体面的方式逃场。" 告知函中还提及，"西贝的行为已严重影响购物中心的整体运营规划与品牌环境协调，亦损害了双方基 于合同建立的商业互信。鉴于此，海雅缤纷城要求西贝即刻恢复正常营业，担负起承租者最基本的契约 精神。" 近日，一份"深圳海雅缤纷城要求西贝即刻恢复营业"的告知函，在网络 ...

Core Viewpoint - Speculation has arisen regarding Mixue Ice City's potential plans to build its own theme park, based on job postings related to the park on BOSS Zhipin [1] Group 1 - Mixue Ice City has released several job postings related to a theme park, which has led to market speculation [1] - A company representative stated that there is no content available for response regarding the speculation [1]

Core Viewpoint - There are speculations about Mixue Ice City's potential plans to build its own theme park, based on job postings related to the park on BOSS Zhipin [1][4] Group 1: Job Postings and Requirements - Mixue Ice City is currently hiring for various theme park positions, including roles for content writers, event coordinators, product managers, and project managers, with salaries ranging from 11,000 to 24,000 CNY per month [4] - The job postings emphasize the need for candidates with 5 to 10 years of experience, particularly those with backgrounds in large theme parks like Universal, Disney, and Chimelong [4][5] Group 2: Brand IP and Marketing Strategy - The company's IP character "Snow King," created in collaboration with Hua Yu Hua in 2018, has become a significant brand symbol, leveraging over 50,000 stores globally [5][6] - Mixue Ice City has invested approximately 400 million CNY from its IPO proceeds into brand and IP development, with around 200 million CNY specifically allocated for IP content creation [7] - The "Snow King" IP has been utilized in innovative marketing strategies, achieving over 54.2 billion views on Douyin by June 30, 2025 [6] Group 3: Animation and Global Reach - To enhance the IP's narrative, Mixue Ice City has launched a series of animations, with "Snow King Arrives" premiering in 2023 and a sequel set for 2024, available in multiple languages across various African channels [8] - The brand's IP is viewed as a core competitive advantage, with a focus on integrating supply chain, brand IP, and store operations to achieve cost leadership [8] Group 4: Financial Performance - In the first half of 2025, Mixue Group reported revenues of 14.87 billion CNY, a year-on-year increase of 39.3%, and a net profit of 2.72 billion CNY, up 44.1% [9] - As of June 30, 2025, the company has established over 53,000 stores globally, including 48,281 in China and 4,733 overseas [9]

（文章来源：新华财经） 更多消费者选择通过升级居家环境，打造冬日里的"小暖窝"。"什么值得买"数据显示，香薰蜡烛、室内 电动沙发等营造温暖惬意氛围的商品热度高涨。同时，围绕"食"的暖消费同样火爆。 线下餐饮同样暖意涌动。记者在一家铜火锅店看到，店内座无虚席。热饮市场也随之升温，茶饮品牌推 出暖冬新品，如茶百道"实在木薯甜品碗"上市3天即售出近80万份。品牌方介绍，产品选用特定品种木 薯，并通过"冰浴"工艺锁住软糯口感，为消费者提供"实在"的温暖体验。 业内人士指出，从智能家电到温馨旅途，从居家场景到餐饮消费，"暖经济"不仅体现出消费者对舒适生 活的追求，也折射出节日消费市场提质升级的新趋势。 新华财经北京2月3日电（记者丁雅雯）春节临近，一股以"温暖"为主题的消费热潮在全国范围内持续升 温。从智能家电、温暖旅行到居家氛围的精心营造，消费者正通过多元方式提升冬日生活品质，"暖经 济"成为节前消费市场的突出亮点。 在各大电器卖场，具备智能预热、远程操控功能的取暖家电成为销售亮点。"下班路上用手机APP提前 打开空调，进门就暖烘烘的，特别方便。"一位消费者告诉记者。据悉，带有"零冷水"技术的热水器、 可预约的智能蒸 ...

"好吃·马上尝鲜品年味""好住·龙马安居享团圆""好行·马踏春风步锦程""好游·一马纵览好山河""好购·马不停蹄送好礼""好玩·戏马游龙闹新春"……2026年春 节假期，一场围绕"吃住行游购玩"的全域消费盛宴即将开启。据金融监管总局网站2月2日消息，商务部、金融监管总局等九部门联合印发《2026"乐购新 春"春节特别活动方案》，围绕春节9天假期（2月15日至23日）推出系列促消费活动。 图源 金融监管总局网站 方案聚焦年俗文化、家庭团圆、购物出行等核心需求，打造全域联动、全民乐享的春节消费盛宴。 "乐购新春"活动设计六大主题，全面覆盖春节假期消费需求。"好吃·马上尝鲜品年味"板块将组织餐饮名店、老字号企业推出年夜饭套餐和团圆宴，设置 年味美食市集，举办美食大赛、厨艺比拼等活动，吸引更多群众一起"寻味中国年"。"好住·龙马安居享团圆"板块聚焦家居消费，联动家居卖场、家电品 牌、家装企业推出"新春焕新家"惠民促销，组织酒店民宿开展"新春好好住"主题活动。出行方面，"好行·马踏春风步锦程"板块要求民航、铁路部门增加运 力，优化空铁联运产品，提供机票抽奖、春节特供飞机餐等服务，扩大"静音车厢"实施范围。"好游·一马纵 ...

Core Insights - The summit "Lingong Check-in: Moment Summit and High-Quality Flexible Employment Ecological Development Forum" successfully concluded, focusing on building a more efficient, fair, and rewarding flexible employment paradigm through digital technology and ecological practices [2] Group 1: Industry Developments - A joint announcement was made by Lingong Check-in and the Chinese Academy of Labor and Social Security Research during the summit, stating that the "2026 China Flexible Employment Development Report" will be released in March 2026, highlighting a fundamental shift in the industry evaluation system from merely pursuing "employment scale" to a focus on "high efficiency, high stickiness, and high growth" [4] - The report aims to provide a solid decision-making framework and data guidance for constructing a more stable and predictable employment structure, as well as exploring more dignified and sustainable returns for workers [4] Group 2: Technological Innovations - Lingong Check-in launched an AI-driven product matrix at the summit, including an AI Super Personal Center for developing digital career profiles, a 24/7 Intelligent Interviewer for fair and efficient assessments, and AI-Check for ensuring work standards while simplifying management processes [10] - This system aims to enhance transparency, trust, and growth potential in the flexible employment process, fundamentally safeguarding the professional safety and dignity of workers [10] Group 3: Best Practices and Recognition - The summit featured the inaugural "LINGO Awards," recognizing companies like Hilton, Yum China, McDonald's, and Marriott International for their outstanding practices in "stabilizing employment," "high efficiency," "employee care," and "social responsibility" [12] - These recognitions demonstrate that commercial efficiency and humanistic care can coexist, thereby enhancing workers' sense of belonging and honor in their professions [12] Group 4: Future Directions - The summit marked a significant step in establishing a new flexible employment ecosystem that allows every participant to share value, feel respected, and have security, transitioning from conceptual discussions to solid co-construction [15] - The upcoming release of the "2026 China Flexible Employment Development Report" is expected to serve as a key roadmap and engine for this new journey [15]

近日，有网友发文称，深圳海雅缤纷城商业公司2月1日发布《关于要求西贝即刻恢复营业的告知函》， 直指深圳西贝喜悦餐饮有限公司"选择了最不体面的方式逃场"，关停位于深圳海雅缤纷城5楼的一家门 店。2月3日下午，南都N视频记者实地走访深圳海雅缤纷城发现，相关门店商铺确已关停，现场有安保 人员值守。咨询客服台工作人员获悉，双方已经在沟通协商中。 2月2日，有网友在社交媒体上发布一则"西贝关店跑了，商场贴告知函催它回复营业"的消息。网帖公布 深圳新安湖实业有限公司与深圳市海雅缤纷城商业有限公司共同署名的一份《关于要求西贝即刻恢复营 业的告知函》显示，深圳西贝喜悦餐饮有限公司单方在2026年1月31日晚欲清空所有物品，"选择了以最 不体面的方式逃场"。 0016 海雅缤纷城 事宜:关于要求西贝即刻恢复营业的告知函 尊敬的客户: 贵司与我司长期以来一直保持着友好合作的关系! 贵司在海雅统纷城经营已近十年,积累了大量的忠实会员。此次因为俄 侧菜的奥论风波,贵可于2026. 01. 15日发函申请2026. 02. 28日修止营业,我 司深知此次奥论事件对贵司经营的影响,也提供的多种方案与费司一起共度难 关。但贵司却含弃最基本 ...

1月30日，北京市委宣传部（北京市人民政府新闻办公室）举行2026年北京市春节文化活动新闻发布 会。市委宣传部、市文化和旅游局、市文物局、市商务局、市园林绿化局相关负责同志介绍情况并回答 记者提问。北京市委宣传部对外新闻处处长叶昶主持。 北京市商务局党组成员、副局长、新闻发言人卢慧玲： 春临大地，万象更新！马年春节将至，为让市民和游客朋友们感受传统年味、体验时尚新潮，市商务局 联合各区及相关部门，联动各类市场主体，以"乐购新春·京彩四季"主题，推出460余项新春促消费活 动。我们将以全域联动的沉浸式体验、底蕴深厚的老字号年礼、实打实的政策红利、温暖贴心的惠民服 务，全方位营造浓厚的节日消费氛围。 01 紧扣潮流风尚。THE BOX打造"朝外UIC 潮启中国年"主题活动，解锁新年潮玩新方式。喜隆多引入AI 技术，推出"喜AI织境"特展，以科技赋能新春消费。 聚焦亲子同乐。全市商圈精心策划举办超35场亲子主题活动，中粮·祥云小镇的史努比冰雪奇遇、檀谷 冰雪游园会趣味盎然，成为冰雪休闲首选。北冰洋义利乐园、北投爱琴海、万达广场等打造特色亲子乐 园，融合趣味互动、文化体验等元素，让"遛娃"更有乐趣。 02 国潮涌动， ...

近日，BOSS直聘信息显示，蜜雪冰城上线了一批与"乐园项目"相关的招聘岗位。消息一出，迅速引发网友热议。不少网友直言："这不像是普通 品牌活动，更像是在为一座主题乐园做准备。" 从具体招聘信息看到，本次招聘岗位其中包括乐园演艺统筹岗、乐园内容编剧岗、乐园项目工程管理岗、乐园周边产品统筹岗等，月薪在10k至 24k之间。 相关岗位将参与乐园整体设计，围绕"雪王"IP搭建完整的故事背景和核心叙事线，把游乐项目、主题区域、互动环节串联成一条沉浸式体验链 路；同时还要针对节日活动、主题企划不断进行内容迭代。 不仅如此，岗位还需要为雪王设计日常互动话术和场景化台词，从NPC互动到宣传口播，统一"可爱、亲切、有记忆点"的核心人设，并将创意真 正落地为游客可参与的现场体验，如巡游剧情、舞台小剧场脚本等，根据游客反馈持续优化。 在任职要求中，不仅要求5年以上剧本创作经验，还明确提出熟悉迪士尼、环球影城等知名IP乐园的演艺逻辑，能将抽象世界观转化为可执行的内 容。 网友@阿枯表示: "上次去总部看见模型还说是不是要建了，果然是真的。" 网友@不老盖表示: "消息这么慢么，地勘已经完成了，位置在中牟。" 除了动漫，雪王还亲自上阵 ...