冰雪产业
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提升消费能级 增强冰雪经济“适配性”
Zhong Guo Qing Nian Bao· 2025-12-16 03:30
Core Viewpoint - The enhancement of ice and snow consumption capabilities is a vital driving force for the rapid development of the ice and snow economy as a new economic format, and it is a significant measure for strengthening China's "domestic circulation" [1] Group 1: Market Potential and Growth - The total scale of ice and snow consumption for the 2024-2025 season is expected to exceed 187.5 billion yuan, representing a year-on-year growth of 25% [1] - Consumer spending within two kilometers of ski resorts has increased by 27.97% [1] Group 2: Industry Quality and Standards - The quality of the ice and snow industry is crucial for determining the supply quality of ice and snow consumer products, with significant improvements noted in service capabilities, quality, and awareness [2] - Enhancing the quality of the ice and snow industry requires a focus on high standards and the establishment of a standardized system to guide production and elevate consumption levels [3] Group 3: Market Configuration and Scene Penetration - A well-structured ice and snow market can effectively allocate production factors and create suitable consumption scenarios, necessitating precise layout based on regional ice and snow resources [4] - The design of consumption methods directly impacts the penetration rate of ice and snow consumption scenes, with a focus on simplicity and compatibility with multiple payment methods being key to enhancing this rate [5] Group 4: Cultural Promotion and Consumer Engagement - Ice and snow culture acts as a driving force for enhancing consumption capabilities, with a need to segment different consumer groups to effectively promote ice and snow culture [6] - The evolution of ice and snow consumption from conscious to trendy consumption can significantly elevate consumption levels, with a focus on the demand characteristics of different consumer groups [6] Group 5: Policy Guidance and Support - Increasing policy guidance for ice and snow consumption is essential, with a focus on addressing the differences in consumption needs across regions [7] - Policies such as issuing ice and snow consumption vouchers and subsidies can help expand the consumer base and increase the frequency of ice and snow consumption [8]
让冷资源激活经济热效应
Jing Ji Ri Bao· 2025-12-15 22:02
Core Insights - The Chinese ice and snow industry is projected to exceed 1 trillion yuan in scale this year, driven by the vision of "300 million people participating in ice and snow sports" becoming a reality [1] - The ice and snow economy integrates various sectors such as tourism, culture, manufacturing, technology, and sports, creating a modern consumption economy [1] - New business models and industries are rapidly developing within the ice and snow economy, forming a comprehensive industrial chain that includes equipment manufacturing, event operation, training, tourism, and derivative consumption [1] Group 1 - The "ice and snow +" model is emerging, combining ice and snow elements with local culture and arts, exemplified by Harbin Ice and Snow World [1] - The integration of ice and snow sports with wellness and traditional Chinese medicine is rapidly developing, showcasing the "ice and snow + health" model [1] - Technological innovations such as 5G, artificial intelligence, and virtual reality are reshaping the ice and snow industry, introducing new products like virtual skiing equipment and smart wearable devices [1] Group 2 - Regional coordination in the development of the ice and snow economy is crucial, with tailored development plans based on local resources and strengths [2] - The Northeast region can leverage its ice and snow resources to build world-class ski resorts, while North China can utilize Winter Olympic resources to create brands like Beijing-Zhangjiakou [2] - Southern regions should focus on developing indoor ice and snow venues to provide diverse experiences, overcoming climate limitations [2] Group 3 - Strengthening the research and development of ice and snow equipment is essential for activating economic growth through cold resources [2] - Collaboration between enterprises, universities, and research institutions is encouraged to enhance innovation capabilities and apply advanced technologies in the ice and snow industry [2] - A diverse ice and snow event system should be established to enrich the connotation of the ice and snow economy [2] Group 4 - Further amplification of the ice and snow economy's effects requires deep integration with tourism, culture, wellness, and education sectors [3] - The development of "ice and snow + tourism" should focus on creating premium ice and snow tourism routes and resorts [3] - The "ice and snow + culture" initiative aims to develop unique cultural products and ice and snow cultural IPs [3] - The "ice and snow + wellness" approach involves integrating wellness facilities in ice and snow resorts to serve a broader consumer base [3] - The "ice and snow + training" strategy seeks to enhance service quality and create new growth points [3]
“冰雪+”业态成休闲新空间!室内冰雪场馆助燃冬日消费
Sou Hu Cai Jing· 2025-12-15 09:31
Group 1 - The scale of China's ice and snow industry has been continuously expanding, with ice and snow sports no longer limited to northern regions [1] - Indoor ice and snow venues are increasingly popular in southern China, offering diverse business formats and experiences [1][3] - The indoor ski resorts in Shenzhen Qianhai attract visitors from Shenzhen, Zhuhai, Hong Kong, and Macau, becoming a new leisure space for the Greater Bay Area [3] Group 2 - The convenience of transportation and controllable costs make indoor skiing a preferred choice for many beginners [5] - Some venues collaborate with northern ski resorts to offer advanced training and cross-regional experience products, creating a new ice and snow consumption model that complements each other seasonally [5] - Many indoor ice and snow venues provide professional ski slopes while integrating ice and snow amusement parks, family entertainment, and retail dining to meet diverse age group needs [7]
沈阳“十五五”规划建议:推动冰雪旅游、冰雪运动、冰雪文化、冰雪装备全产业链发展
Zheng Quan Shi Bao Wang· 2025-12-15 00:55
Core Viewpoint - The proposal by the Shenyang Municipal Committee emphasizes the integration of culture, tourism, sports, and commerce to enhance economic and social development in Shenyang [1] Group 1: Cultural Industry Development - The plan aims to optimize the development space for the cultural industry by leveraging historical, red, industrial, and ethnic cultural resources [1] - It focuses on promoting industries such as creative design, broadcasting media, and handicrafts, while accelerating the construction of cultural districts and creative parks [1] - The initiative includes the establishment of a national cultural and technology integration demonstration base to foster new business formats like animation, digital creativity, micro-short dramas, and e-sports [1] Group 2: Tourism Enhancement - The proposal seeks to improve the "Four Seasons Tour" brand and cultivate new integrated scenarios for leisure, night consumption, and outdoor sports [1] - It aims to create a national cultural and tourism consumption demonstration city and accelerate the development of a strong tourism city [1] - Hosting internationally influential sports events and exploring city-specific events are also part of the strategy [1] Group 3: Sports Development - The plan emphasizes strengthening the brand matrix of "three major ball" sports events and aims to establish Shenyang as a key city for football development in China [1] - It promotes nationwide fitness activities to enhance both public and competitive sports levels, contributing to the construction of a strong sports city [1] - The development of the ice and snow economy is highlighted, particularly in relation to hosting the 15th National Winter Games in Shenyang and promoting the entire industry chain of ice and snow tourism, sports, culture, and equipment [1] Group 4: Economic Policies - The proposal includes implementing proactive cultural economic policies to enhance the professional, large-scale, and intensive development capabilities of state-owned cultural enterprises [1] - It encourages social capital to invest in the cultural and tourism industry through various forms [1]
从三个“不变”看2025年中国经济发展画卷
Shang Hai Zheng Quan Bao· 2025-12-14 19:43
Group 1 - The central economic work conference highlighted that the main goals for economic and social development in 2025 will be successfully achieved, indicating a strong foundation for economic stability [1] - The trend of shifting economic momentum from old to new and from inferior to superior remains unchanged, with significant advancements in technology and innovation throughout the year [1] Group 2 - The release of domestic demand vitality is evident, with the Chinese film box office surpassing 50 billion yuan in December, and the ice and snow industry expected to exceed 1 trillion yuan this year [2] - Policies aimed at expanding domestic demand, such as special actions to boost consumption and practical measures to promote private investment, are being implemented [2] Group 3 - Industrial transformation and upgrading are contributing significantly to economic growth, with advanced manufacturing and modern service industries increasing their share [3] - In the first ten months, the contribution rate of the added value of equipment manufacturing to industrial growth reached 58.7% [3] Group 4 - The rapid development of the digital economy and the transformation of new productive forces into real productive forces are creating new growth points [4] - The added value of the digital industry manufacturing sector grew by 9.5% year-on-year in the first ten months, with smart device manufacturing and electronic components growing by 11.1% and 12.3% respectively [4] Group 5 - Several international institutions have raised their economic growth forecasts for China in 2025, indicating a positive long-term outlook for the economy [5] - The World Bank's chief economist for China believes that China's economic growth potential remains high, supported by enhanced technological innovation and resource allocation efficiency [5] Group 6 - Economic circulation is improving, with positive trends in supply and demand relationships in industries like photovoltaics and lithium-ion batteries [7] - The stock trading volume in the Shanghai and Shenzhen markets increased by 106.8% year-on-year in the first three quarters, indicating a more orderly economic circulation [7] Group 7 - The Chinese government is signaling a commitment to open cooperation through reforms in foreign investment and expanding access in various sectors [7] - The measures proposed in the central economic work conference aim to leverage China's large market advantages to attract global resources and enhance economic competitiveness [7] Group 8 - Macroeconomic policies are expected to continue supporting economic stability, with a focus on expanding effective demand and maintaining growth [8] - The long-term stability of the Chinese economy is underpinned by systemic advantages and a strong collaborative force among various factors [8]
全域覆盖,皑皑白雪也能转化为“哗哗白银”
Ren Min Wang· 2025-12-14 05:52
冰雪不再是北方专属的"季节限定",而是覆盖全地域、全人群、全年可享的万亿级消费市场。 冰雪文化拓展延伸,业态创新层出不穷。黑龙江举办首届"冰超",既涵盖冰球、冰壶、滑冰、滑雪等传 统冰雪项目,又包括冰上龙舟、雪地足球等创新体育活动。在更多地方,"冰雪+"持续升温,串联起音 乐派对、林海骑马、围炉煮茶、温泉疗养等文旅体验,不断丰富冰雪文化内涵,为业态提质升级点 燃"冰雪里的一把火"。跟着冰封雪景、冰雪赛事、雪国创意去旅行,成为许多人的新选择。 12月7日,大雪节气的松花江畔,震天鼓声与采冰号子交织回荡,第六届哈尔滨采冰节启幕。 不只是哈尔滨,放眼全国,冰雪产业正呈现"全域开花"的蓬勃态势。 在北方,吉林依托"东雪西冰"的地理格局,给游客带来"滑雪、溜冰、渔猎"的跨区域多元体验;新疆凭 借天然蓬松的"粉雪"资源,备受滑雪爱好者推崇;河北张家口以冬奥为牵引,推动"滑雪+研学+康养"多 维业态融合。 在南方,深圳依托世界最大室内滑雪中心,实现"室外26℃、室内零下6℃"的玩雪自由;成都的室内滑 雪场不仅让游客体验雪地投壶、投掷橄榄球的乐趣,还推出雪地吃火锅项目。 服务保障更上一层楼,细节之处见温度。"尔滨模式"出圈, ...
晶采观察丨新一轮冰雪季升温 激活区域经济新动能
Yang Guang Wang· 2025-12-12 11:03
Group 1 - The article highlights the recent trend of "snow holidays" in northern China, where students enjoy extended breaks due to snow, while southern cities also experience a surge in tourism despite lacking natural snow [1] - Northern regions like Xinjiang and Jilin have implemented specific snow holidays, while southern cities are capitalizing on local indoor snow facilities to attract visitors [1] - The demand for ice and snow tourism is rapidly growing, transforming it from a seasonal northern activity to a year-round attraction across the country [2] Group 2 - Southern ski resorts are diversifying their offerings with family-friendly activities, such as children's camps and themed skiing lessons, making them appealing to a broader audience [2] - The shift from traditional sports venues to comprehensive family vacation destinations is enhancing the value and attractiveness of the ice and snow industry [2] - By 2030, China's ice and snow economy is projected to reach 1.5 trillion yuan, emphasizing the need for both northern and southern regions to leverage their unique advantages for sustainable growth [2]
冰雪经济系列报道之二——产业体系更健全 冰雪经济释放新活力
Ren Min Wang· 2025-12-12 08:03
Core Insights - The ice and snow industry in China is experiencing significant growth, with a projected consumer spending of over 187.5 billion yuan during the 2024-2025 season, reflecting a year-on-year increase of over 25% [1] - The integration of digital technology with the ice and snow industry is creating new business models and enhancing consumer experiences [1] - The demand for ice and snow equipment is surging, with production levels reaching three times that of the previous year in some manufacturing facilities [3] Industry Growth - The ice and snow economy is expanding rapidly, with various new business formats emerging, driven by increased participation in ice and snow sports [1] - Ski resorts are enhancing their offerings by increasing the number of ski trails, hiring professional coaching teams, and creating family-friendly skiing environments [1][2] - The consumer spending at ski resorts reached 78.61 billion yuan, with a notable 27.97% increase in spending within a two-kilometer radius of these resorts [1] Technological Integration - Ski resorts are adopting smart technologies, such as high-definition cameras and satellite positioning, to enhance the skiing experience for visitors [2] - A mobile application for skiing services has gained over 10 million registered users, indicating a growing interest among younger consumers [3] Recommendations for Development - The industry should focus on enhancing technological capabilities for smarter management, utilizing 5G, IoT, and big data for operational efficiency [3][4] - Establishing a talent cultivation and standardization system is crucial for providing specialized and versatile professionals to the industry [3][4] - Strengthening statistical monitoring and regional collaboration can help create a unified national strategy for the ice and snow economy [4] - Policy and resource support should be optimized to ensure a balanced approach between long-term and short-term strategies, alongside infrastructure improvements to enhance accessibility to ice and snow attractions [4]
冰雪经济系列报道之二 产业体系更健全 冰雪经济释放新活力
Ren Min Wang· 2025-12-12 07:38
Core Insights - The ice and snow industry in China is experiencing significant growth, with a projected consumer spending of over 187.5 billion yuan during the 2024-2025 season, marking a year-on-year increase of over 25% [1] - The demand for ice and snow equipment is surging, with production orders in some manufacturing companies reaching three times the volume of the previous year [3] - The integration of digital technology into the ice and snow industry is creating new business models and enhancing consumer experiences [1][3] Industry Growth - The ice and snow economy is expanding rapidly, with various new business formats emerging, driven by increased participation in ice and snow sports [1] - Ski resorts are enhancing their offerings by increasing the number of ski trails, providing professional coaching teams, and creating family-friendly skiing environments [1][2] - The report indicates that ski resort consumption reached 78.61 billion yuan, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [1] Technological Integration - Ski resorts are adopting smart technologies, such as high-definition cameras and satellite positioning, to enhance visitor experiences [2][3] - A mobile application for skiing services has gained over 10 million registered users, indicating a growing interest among younger consumers [3] Recommendations for Development - The industry should focus on strengthening technological empowerment for smart management, utilizing 5G, IoT, and big data to improve operational efficiency and visitor experience [3][4] - Establishing a talent cultivation and standardization system is crucial for providing specialized and versatile professionals to the industry [3][4] - Enhancing statistical monitoring and regional collaboration can help create a unified national strategy for the ice and snow economy [4] - Strengthening policy and resource support is essential for optimizing the policy framework and improving infrastructure accessibility to boost the ice and snow tourism sector [4]
冰雪产业板块走弱,舒华体育跌停
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-12 01:44
南方财经12月12日电,冰雪产业板块走弱,舒华体育跌停,*ST新元、冰山冷热、长白山、欧亚集团、 晶雪节能、大连圣亚等跟跌。 ...