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一加手机Ace 大使 陈都灵,绿联官宣易烊千玺成为品牌全球代言人|一周代言人盘点
Jing Ji Guan Cha Bao· 2025-05-26 06:14
Group 1 - OnePlus officially announced Chen Douling as the brand ambassador for OnePlus Ace, who will participate in the launch event for the OnePlus Ace 5 Supreme series on May 27, targeting mobile gaming users with a focus on performance, touch, and network capabilities [2] - LEGO China appointed Ashin, the lead singer of the famous band Mayday, as the Chief Play Officer, and launched the LEGO Little Happiness series notebook featuring collaboration bookmarks and five different expression covers [3] - Lafang announced Ren Jialun as the brand ambassador with the slogan "Chinese Lafang, a resilient choice," promoting their hair care products and offering exclusive merchandise with purchases of the endorsed products [4] Group 2 - Ugreen announced Yi Yangqianxi as the global brand ambassador, promoting the brand's "quality digital" image and emphasizing a pure attitude towards creativity and a commitment to the 3C digital field [5] - Tutu Cotton officially announced Zhang Jingyi as the brand ambassador, focusing on the theme "Seamless Transformation, Enjoying Passion," promoting the Tutu Cotton Seamless Pro series sanitary pads [5] - Charles & Keith appointed Wang Churan as the global brand ambassador, enhancing the brand's image centered on youth and leisure, promoting a new era of style with comfort as the foundation [6] - Lux announced Wang Xingyue as the brand ambassador for Greater China, promoting Lux hair oil spray and Lux fragrance shampoo, with marketing activities centered around the "520" event, including fragrance gift boxes and exclusive merchandise for fans [7]
昌江以12345政务服务便民热线推动文明创建成果共建共享
Hai Nan Ri Bao· 2025-05-24 01:28
Core Viewpoint - The implementation of the 12345 government service hotline in Changjiang has effectively addressed community issues, enhancing public satisfaction and participation in urban development [3][4][5]. Group 1: Hotline Effectiveness - The 12345 hotline has successfully resolved community complaints, such as improving the maintenance of green spaces along roads, which previously posed safety risks due to overgrown vegetation [3][4]. - The hotline operates under a "12345 + grid-based + direct handling" mechanism, facilitating quick responses to various issues, including fire safety, road safety, and land disputes [4]. Group 2: Community Engagement - Increased citizen involvement in urban construction has been observed, with residents actively reporting safety hazards, such as a damaged manhole cover, leading to prompt action by local authorities [4][5]. - The quick resolution of issues reported by residents, such as the repair of damaged fitness equipment, has fostered a sense of community and satisfaction among citizens [5]. Group 3: Service Quality - The hotline staff, exemplified by operator Sun Tong, demonstrate professionalism and empathy in handling calls, ensuring that citizens feel heard and valued [5]. - The proactive approach of the hotline in addressing urgent community needs contributes to a greater sense of happiness and well-being among residents [5].
新一轮金融支持政策下的重点投资方向与项目谋划
Sou Hu Cai Jing· 2025-05-23 10:12
Core Viewpoint - The Chinese government has introduced a series of financial policies aimed at stabilizing the market and boosting confidence, focusing on supporting the real economy and addressing potential risks in specific sectors like real estate and small and medium enterprises [1] Key Investment Directions - Strategic emerging industries will be a core pillar for future development, with emphasis on sectors like artificial intelligence, quantum technology, and new energy vehicles, supported by specialized credit mechanisms and insurance funds for technology investments [2] - The digital transformation of the manufacturing sector will be prioritized, particularly through the "AI+" initiative, enhancing smart manufacturing and industrial internet platforms [3] - Infrastructure development will focus on green and low-carbon projects, with financial support for green infrastructure and resource recycling initiatives [4][5] - Agricultural modernization and rural revitalization will receive continued policy support, including increased funding for agricultural machinery updates and rural environment improvements [6] - The healthcare sector will see investments aimed at enhancing medical service capabilities, including the modernization of medical equipment and facilities [7] - Education modernization will be supported through funding for updating teaching equipment and improving cultural and sports facilities [8] Emerging Characteristics in Key Industries - In the industrial sector, funding will focus on equipment updates and smart transformations in traditional industries like steel and non-ferrous metals, aligning with national policies for industrial modernization [9] - The environmental sector will play a crucial role in the green transition, with investments in advanced low-carbon technologies and projects aimed at improving waste management and pollution control [10][11] - The agricultural sector will continue to receive support for machinery updates and technological innovations, enhancing productivity and income for farmers [12] - The healthcare sector will benefit from policies aimed at upgrading medical equipment and enhancing healthcare service delivery [13] - The education sector will see increased funding for updating educational facilities and equipment, supporting the modernization of teaching and research [14] - The digital asset management sector will receive comprehensive financial support, promoting the development of the digital economy [15][16] Diverse Funding Support Types - The introduction of long-term special bonds and local government bonds will provide significant funding for infrastructure and development projects, with a focus on new and emerging industries [17][18] - The scale of local government special bonds is set to reach 4.4 trillion yuan in 2025, reflecting the government's commitment to infrastructure investment and economic stability [18][20] - Central budget investments are projected to increase to 735 billion yuan in 2025, targeting major construction projects and public services [21] Project Planning Recommendations - The new financial policies present opportunities for reduced financing costs and improved access to funding in key sectors such as technology innovation and green development [22] - Companies should align their investment strategies with national priorities, focusing on emerging industries and sectors supported by government policies [26] - Utilizing policy-driven financing tools and enhancing core competitiveness will be essential for companies to thrive in the evolving economic landscape [28]
黄子韬下场,能“整顿”卫生巾行业吗?
虎嗅APP· 2025-05-22 23:59
以下文章来源于一财商学 ,作者Yicai商学 一财商学 . 一财商学院定位于"全域数字商学院",面向企业客户,提供覆盖企业全生命周期、全平台经营、全组织 学习、全链路运营的知识服务,助推企业数字化成长。 本文来自微信公众号: 一财商学 ,作者:刘嘉玲,头图来自:AI生成 在黄子韬宣布要做卫生巾两个月后,其主理的品牌朵薇正式上市了。叠加明星效应后,朵薇在当晚正 式上线发售中取得不错成绩,开售15分钟卖出19.5万件,当晚销售额突破4000万元,全天销量超126 万单,现货库存全部售空。在二手平台上,原价49.8元的组合装被炒至75元甚至190元。 在近几年卫生巾频繁成为社会热门话题前,它还不是个热门商业赛道。尽管规模高达800多亿元,且 用户基数庞大、还相当忠诚——认准一个品牌囤货、复购,是女性购买卫生巾的普遍现象,但这样的 消费习惯塑造了一个行业TOP5集中度高达60%的市场,业内大多是老玩家,已通过规模化生产、成 熟渠道和品牌认知构建壁垒,一度形成了"强者恒强"的固有格局。 而黄子韬挤进卫生巾行业,正是这几年行业松动迹象的侧写。目前,主要有三股新势力玩家入局:一 是她研社等原生互联网品牌;二是寻求品类扩张的 ...
黄子韬下场,能“整顿”卫生巾行业吗?
Hu Xiu· 2025-05-22 11:31
Core Insights - Huang Zitao's brand Duowei successfully launched in the sanitary napkin market, achieving sales of 19.5 million units within 15 minutes and over 400 million yuan in sales on the first night [1] - The sanitary napkin industry, valued at over 800 billion yuan, has a high concentration with the top five brands holding 60% market share, indicating a strong competitive landscape [1][18] - New entrants, including internet-native brands and celebrity-driven products, are beginning to disrupt the established market dynamics [1][17] Industry Overview - The sanitary napkin market has faced significant scrutiny due to issues such as product safety and high prices, which have become major pain points for consumers [2][3] - Recent scandals involving well-known brands have eroded consumer trust, leading to a demand for more affordable and reliable alternatives [18][21] - The market is projected to grow, with a 23.3% increase expected in 2024, reaching a size of 867.1 billion yuan [19] Competitive Landscape - Duowei's pricing strategy positions it competitively against established brands, with average prices slightly lower than top competitors [4] - The entry of new players like She Yan She and San Zhi Song Shu reflects a shift in consumer preferences towards brands that emphasize quality and value [19][20] - The market remains highly concentrated, with the top five companies controlling 61% of the market share, but recent scandals have opened opportunities for new entrants [18][21] Marketing and Sales Strategy - Huang Zitao's celebrity status and marketing approach have significantly reduced traditional advertising costs, allowing for a more direct connection with consumers [8][15] - Duowei's sales strategy leverages high natural traffic in live streaming platforms, achieving a natural traffic share of 46.48% compared to competitors who rely heavily on paid traffic [16][14] - The brand's launch was supported by strategic partnerships and a strong online presence, enhancing its visibility and consumer engagement [7]
并非只做产品代言,黄子韬还为自家卫生巾品牌付出了什么?
He Xun Cai Jing· 2025-05-22 10:27
Core Viewpoint - The article discusses the launch of the female personal care brand "Duo Wei," led by celebrity Huang Zitao, highlighting his deep involvement in the brand's development and marketing strategies, as well as the challenges and opportunities in the sanitary napkin market. Group 1: Brand Launch and Celebrity Involvement - Huang Zitao officially launched the Duo Wei brand at the Dongyang Sanitary Industry Investment Conference, marking a significant milestone for the domestic sanitary care brand [1] - Huang Zitao shared his entrepreneurial journey, emphasizing that this venture is not just about product development but also about personal value realization [2] - Huang Zitao has invested his own funds into the brand and is participating as a shareholder and entrepreneur rather than merely a celebrity endorser [4] Group 2: Market Challenges and Strategies - The sanitary napkin market has seen a compound annual growth rate of only 5.9% over the past decade, with traditional sanitary napkin market size declining from 20 billion in 2018 to 16.9 billion in 2022 [9] - The average gross margin in the sanitary napkin industry is around 45%, but the net profit margin is only about 10%, primarily due to high marketing costs [9] - Duo Wei aims to differentiate itself by reallocating saved marketing costs into product development and after-sales service, while also focusing on product quality through self-owned factories and automated production lines [9][10] Group 3: Technological and Operational Advancements - Duo Wei has invested approximately 275 million in building three automated production lines, with plans to expand to twelve by the end of the year [10] - The brand promises a "transparent factory" commitment, ensuring high standards from raw material selection to packaging [10] - The introduction of advanced international equipment and processes aims to achieve a 90% automation rate in production, ensuring product quality and safety [10]
从流量到口碑,黄子韬的卫生巾还需过几道关?
3 6 Ke· 2025-05-22 03:35
Core Insights - Huang Zitao's sanitary napkin brand, Duowei, achieved over 400 million GMV in a single live-streaming session, marking a significant entry into the market [1] - The brand's rapid success is attributed to the heightened public concern for product safety following the exposure of quality issues in the sanitary products industry during the 315 Gala [2][3] - The brand's future success hinges on its ability to maintain product quality and consumer trust, especially in a market dominated by established players like Sofy and Kotex [5][6] Group 1: Market Entry and Initial Success - Duowei's launch capitalized on a surge in consumer demand for safe and reliable sanitary products, driven by recent industry scandals [2][3] - Huang Zitao's commitment to transparency and safety resonated with consumers, leading to a successful initial sales event [3][5] - The brand's first live-streaming event generated significant sales, showcasing the power of celebrity influence in driving consumer behavior [1][3] Group 2: Consumer Needs and Emotional Response - The brand effectively addressed both functional and emotional consumer needs, with a focus on safety and trust [2][3] - The public's desire for responsible brands following the 315 Gala created a favorable environment for Duowei's entry [2][3] - Huang Zitao's personal engagement and promises of product quality helped to build initial consumer trust [3][7] Group 3: Challenges Ahead - The sustainability of Duowei's success will depend on product quality and the ability to build a strong brand reputation over time [6][7] - The brand faces skepticism regarding its product origins and quality assurance, particularly due to its association with previously criticized manufacturers [7][8] - The reliance on Huang Zitao's celebrity status poses risks for long-term brand viability, as consumer loyalty may not translate into repeat purchases [10][11] Group 4: Market Competition and Distribution - The sanitary napkin market is becoming increasingly competitive, with other brands and established players also seeking to capitalize on the current consumer sentiment [12][13] - Duowei's distribution strategy is heavily reliant on online sales, particularly through live-streaming, which may limit its market reach compared to competitors with established offline channels [11][12] - The brand must develop a comprehensive distribution strategy to penetrate deeper into various market segments and ensure sustained growth [11][12] Group 5: Long-term Viability and Brand Trust - Building and maintaining consumer trust will be crucial for Duowei's long-term success, especially in a market where product safety is paramount [7][8] - The brand's ability to deliver consistent quality and transparency will determine its reputation and consumer loyalty over time [6][8] - The competition from established brands with strong market presence and consumer trust poses a significant challenge for Duowei's growth trajectory [12][13]
热点思考 | 消费困局的“盲点”?(申万宏观·赵伟团队)
申万宏源研究· 2025-05-22 01:27
相比商品消费,服务消费恢复偏慢;剔除收入与疫情影响后,服务消费倾向也明显低于历史趋势。 2024 年,疫情对消费场景的约束消退,但服务消费复苏节奏较慢,人均服务性消费较历史趋势缺口为 13.9pct,而商品、可选商品消费的缺口仅2.9pct、6.2pct;从消费倾向看,商品消费、特别是可选商品恢 复情况均好于服务消费,意味着收入或并非约束服务消费修复的主因。 商品、服务消费修复差异较大,可能的原因是"内卷"令工作时间拉长,挤占闲暇时间,居民每日有酬劳 动时间增加2小时。 商品与服务消费对场景的依赖程度显著不同,其中商品消费不受时空限制、可通过 网购实现,而服务消费具有及时性特点、高度依赖闲暇时间。但近年工作时间拉长对闲暇时间形成挤 占,2023年全体居民日均有酬劳动时间为6小时23分、较2018年增加119分钟。 工作时间拉长导致居民消费更多向假期集中,但法定休假天数偏少。 相比海外,2023年我国城镇居民周 均工作时间增加至48.7小时,显著高于日本(32.6小时)、韩国(36.6小时);导致居民消费更多向假期集中, 测算假期、特别长假对社零的影响单月可达0.5个百分点。但国内法定最低休假天数为18天(20 ...
大路镇让患者在“家门口”就能看上病看好病 优质医疗下沉 守护群众健康
Zhen Jiang Ri Bao· 2025-05-21 23:57
Core Insights - The news highlights the successful implementation of a "painless gastrointestinal endoscopy" service at the Dalu Town Health Center, which has significantly improved early detection and treatment of gastrointestinal diseases for local residents [1][2][3] Group 1: Patient Success Stories - Mr. Sun, a resident, expressed gratitude for the timely intervention after a gastrointestinal examination revealed a high-grade epithelial lesion, which was successfully treated through endoscopic mucosal dissection [1] - Ms. Zhang benefited from the same service, where multiple polyps were removed during a single examination, showcasing the efficiency of the "check-and-treat" model [2] Group 2: Healthcare Resource Development - The establishment of the "painless gastrointestinal endoscopy center" and the upcoming "digestive disease comprehensive prevention and treatment center" reflects the local government's commitment to enhancing healthcare accessibility [2][3] - The Dalu Town Health Center has conducted nearly 3,800 gastrointestinal examinations and over 560 endoscopic surgeries, identifying numerous early-stage cancers, which underscores the effectiveness of the new healthcare model [3] Group 3: Community Health Initiatives - The initiative aims to create a healthcare ecosystem that encompasses screening, diagnosis, treatment, and rehabilitation, ensuring comprehensive management of digestive diseases [3] - The collaboration with the First People's Hospital of Zhenjiang has been pivotal in providing expert medical services locally, addressing the issue of healthcare accessibility for residents [2][3]
天津市依依卫生用品股份有限公司股票交易异常波动公告
登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码:001206 证券简称:依依股份 公告编号:2025-027 天津市依依卫生用品股份有限公司 一、股票交易异常波动的情况介绍 天津市依依卫生用品股份有限公司(以下简称"公司"或"本公司")股票(证券简称:依依股份,证券代 码:001206)价格连续三个交易日(2025年5月19日、5月20日、5月21日)收盘价格涨幅偏离值累计超 过20%,根据《深圳证券交易所交易规则》的有关规定,属于股票异常波动的情形。 二、股票关注、核实情况说明 针对公司股票异常波动,经公司自查,并书面发函询问公司控股股东、实际控制人及其一致行动人,对 相关事项进行了核实,现将有关情况说明如下: 1、公司前期披露的信息不存在需要补充、更正之处。 2、公司未发现近期公共传媒报道了可能或已经对公司股票交易价格产生较大影响的未公开重大信息。 3、近期公司经营情况正常,内外部经营环境未发生重大变化。 4、经核查,公司、控股股东、实际控制人及其一致行动人不存在关于本公司的应披露而未披露的重大 事项或处于筹划阶段的重大事项。 5、经查询,公司控股股东、实际控制人及其一致行动人在本公司股票异常 ...