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文化消费一线调研:小剧场撬动大市场
Yang Shi Wang· 2025-10-01 21:22
"白天逛商场、晚上进剧场"正成为许多年轻人的休闲新选择,小剧场,这门"小而美"的生意,展现 出惊人的爆发力。中国演出行业协会数据显示,2022至2024年,全国演出市场总收入从243.6亿元猛增 至796亿元,其中小剧场及新空间演出功不可没。 ...
北京号最精彩|假期去哪玩?京城逛吃打卡攻略看这里→
Bei Jing Ri Bao Ke Hu Duan· 2025-09-30 10:29
Group 1 - The North Qing Road (Yuyuan Road - Hongfu West Road) will officially open to traffic on October 1, significantly enhancing the convenience of travel for citizens and injecting strong momentum into the high-quality economic and social development of the region [4][6][8] - The road is approximately 8.9 kilometers long and is a core part of the "one horizontal and one vertical, five connections, five smooth" main road network construction in the Kuitun area [4][6] Group 2 - The "Beautiful Life Carnival" and the "2025 National Boutique Department Store Shopping Season" are set to launch at Wangfujing Department Store, featuring brand debuts, intangible cultural heritage exhibitions, and interactive performances [6][8] - The "Guocui Millennium · Yuyuan New Interpretation" cultural market has been established near the Summer Palace, showcasing traditional medicine culture alongside modern trends [8][10]
抢跑假日经济 北京准备好了
Bei Jing Shang Bao· 2025-09-29 15:41
Group 1: Travel and Tourism - The "Double Festival" holiday period is expected to see record-breaking travel indicators, with a significant increase in tourist numbers compared to last year [1] - Beijing's airports are projected to handle 17,376 flights during the holiday, marking a 1.2% year-on-year increase [1] - The Beijing Municipal Bureau of Culture and Tourism plans to launch over 2,400 cultural and tourism activities to meet the demands of citizens and tourists [3] Group 2: Cultural Activities - Various parks in Beijing will host over 100 garden activities, enhancing visitor experiences during the holiday [3] - The Taoranting Park will feature over 10 unique cultural activities, appealing to all age groups [4] Group 3: Accommodation and Rural Tourism - The occupancy rate of suburban homestays is expected to reach 80%-90% during the holiday, with many properties already fully booked [6] - Suburban tourism initiatives include 10 premium rural travel routes and over 100 activities integrating various sectors [6] Group 4: Retail and Consumer Trends - Over 500 unique consumer activities will be launched across Beijing, driven by major events and new brand openings [7] - The introduction of new brands and cultural IPs in shopping centers is expected to enhance consumer experiences during the holiday [8] Group 5: Food and Dining - Several restaurants anticipate a 150% increase in customer traffic during the holiday, with significant growth in family gatherings and tourist visits [10] - Major dining establishments are preparing for the influx by increasing staff and extending operating hours [12] Group 6: Entertainment and Performances - A total of 2,102 performances are scheduled during the holiday, showcasing a mix of classic and innovative productions [13] - New films are set to be released during the holiday, with pre-sale ticket sales exceeding 800 million yuan [16]
文旅部部长:演唱会、音乐节等跨城观演率超60%
Xin Jing Bao· 2025-09-29 08:38
Core Insights - The trend of traveling to attend concerts and music festivals has become common, with over 60% of attendees traveling to different cities for such events [1] - Cultural tourism activities, including museum visits and traditional heritage experiences, are on the rise, with projections indicating that museums will receive nearly 1.5 billion visitors in 2024, setting a new historical record [1] - The integration of culture and tourism with technology is creating new, interactive, and immersive tourism products that are highly favored by visitors [1]
双节期间全省着力丰富优质演出
Xin Hua Ri Bao· 2025-09-28 23:32
Core Insights - The upcoming National Day and Mid-Autumn Festival will create an 8-day long holiday, leading to a surge in cultural and tourism consumption demand [1] - The trend of "traveling with performances" and "traveling with events" continues to be popular, indicating a shift in tourist preferences [1] Group 1: Event Highlights - A total of 464 commercial performances will be held during the holiday, including 25 large-scale events with over 5,000 attendees, expecting over 600,000 spectators [1] - Notable events include the 2025 Zijin Cultural Arts Festival, the 14th Mido Music Festival, and various concerts featuring popular artists [1] Group 2: Policy Enhancements - The "ticket root +" policy has been expanded, offering discounts and benefits for ticket holders across various attractions and services in cities like Nanjing, Xuzhou, and Suzhou [2][3] - Nanjing has introduced a "1+3" discount program for ticket holders, while Xuzhou offers free entry to cultural sites for ticket holders [2] Group 3: Service Improvements - Various cities are enhancing visitor experience through free shuttle services, luggage storage, and parking facilities to facilitate access to events [3] - Initiatives include direct transport to concert venues and partnerships with local airports for luggage delivery services [3] Group 4: Integration of Events and Tourism - The provincial tourism department is promoting "event + tourism" products, with various subsidies and incentives to encourage attendance [3] - Cities are implementing measures such as free public transport for tourists and opening internal parking spaces to accommodate increased visitor numbers [3]
北京海淀:五棵松商圈将举办30场青年活动
Bei Jing Shang Bao· 2025-09-27 00:33
Group 1 - The core idea of the news is the integration of the Wanda Plaza and Huaxi LIVE in the Wukesong business district to create a vibrant space for Generation Z, featuring over 30 youth-oriented activities during the National Day holiday [1][2] - The Wukesong business district is focusing on high-tech and cultural fusion activities, including an AI Art Season showcasing works from over 30 universities, and immersive cultural experiences aimed at attracting young families and Hanfu enthusiasts [1][2] - The business district is enhancing youth social and sports consumption through large-scale performances and events, such as concerts and sports competitions, to meet diverse demands for trendy music and professional competitions [2][3] Group 2 - Predictions indicate a significant increase in youth consumption during the National Day period, with technology experiences, national trend cultural products, and nighttime entertainment becoming key growth drivers [3] - The Wukesong business district is implementing a strategy of "scene-based activities, community-oriented services, and youth-focused consumption" to systematically create a consumer space and cultural platform favored by young people [3] - Future plans include the continuous introduction of cutting-edge technology resources and youth entrepreneurship projects to establish Haidian District as a model area where young people are willing to come, stay, and thrive [3]
江苏推出超4200项文旅活动迎“超长黄金周”,全省89家博物馆将延时开放
Yang Zi Wan Bao Wang· 2025-09-25 15:22
Core Points - The 2025 National Day and Mid-Autumn Festival will coincide, creating an 8-day "super golden week" with over 4,200 cultural and tourism activities planned across Jiangsu Province [1][2] - The provincial cultural and tourism department aims to enhance local cultural experiences by integrating various art forms and organizing performances in towns and cities [2][3] - A significant focus on non-material cultural heritage will be highlighted through 155 events and over 620 activities, promoting traditional customs and arts [3][4] Group 1: Cultural Activities - Over 4,200 activities will be organized, including 25 performances of excellent stage art and folk art in towns [2] - Major events include the Wuxi Taihu Water Music Fireworks Festival and the Xuzhou Han Culture Tourism Festival, covering diverse experiences such as nature sightseeing and culinary tourism [2][3] - The province will host 464 commercial performances, with expectations of over 600,000 attendees [2] Group 2: Nighttime Cultural Consumption - 89 museums will extend their operating hours during the holidays, with some open until 22:00, enhancing nighttime cultural experiences [4][5] - Events like the "Night Tour" at museums will combine traditional culture with modern technology to attract visitors [4] - Various districts will promote "events + cultural tourism" integration, enriching nighttime consumption scenarios [4][5] Group 3: Discounts and Promotions - The province will launch over 150 measures for public benefit, including ticket discounts and free transportation services [6][7] - Specific initiatives include 800 million online consumption subsidies in Xuzhou and free public transport for tourists in Changzhou [6][7] - Additional measures will include free parking and ticket exemptions for visitors with specific names during the holiday [7]
辽宁将以超千场文旅活动打造“有声有色”国庆节假期
Zhong Guo Xin Wen Wang· 2025-09-25 14:04
Group 1 - Liaoning Province plans to organize over 1,000 cultural and tourism activities themed "Enjoy Autumn and Appreciate the Scenery" for the National Day holiday, aiming to create a vibrant holiday experience [1][3] - From January to August 2025, the number of tourists received in Liaoning increased by 17.48% year-on-year, and tourism revenue grew by 16.53%, indicating a robust growth in the cultural tourism market [3] - As of September 21, online travel predictions for the National Day holiday in Liaoning show a 37% year-on-year increase in visitor numbers and a 51% increase in predicted travel spending [3] Group 2 - Liaoning will launch three distinct categories of cultural and tourism activities: cultural experiences, audio-visual experiences, and autumn sightseeing, catering to diverse and personalized travel experiences [3] - The cultural experience activities include five red tourism theme routes to commemorate the spirit of resistance during the war, along with exhibitions like "Red Memories of Northeast People's Anti-Japanese Struggle" at the Liaoning Provincial Museum [3][4] - Over 400 performances, including music festivals and concerts, will be held before and after the holiday, providing a rich audio-visual experience that highlights the beauty of autumn in Liaoning [4] Group 3 - Various unique tourism activities and immersive experiences will be introduced during the holiday, allowing visitors to appreciate the region's cultural charm [5] - The Shenyang metropolitan area will kick off the "Autumn Delight, Colorful Charm" series of autumn tours, featuring over 130 cultural tourism activities within a one-hour urban travel circle [5] - Events like the "Birdsong and Flower Fragrance Tour in Donggang" seafood cultural tourism festival will offer visitors a deep dive into the unique autumn atmosphere of northern China [5]
江苏“双节文旅大餐”就位 数千项活动惠民助消费
Zhong Guo Xin Wen Wang· 2025-09-25 11:58
Core Viewpoint - Jiangsu Province is set to launch over 4,200 cultural and tourism activities during the upcoming National Day and Mid-Autumn Festival holidays, aiming to create a "cultural tourism feast" that meets diverse consumer needs [1]. Group 1: Event Highlights - The "Moli Flower Blooming: Enjoying Good Shows at Your Doorstep" tour will feature 25 special performances in various towns, promoting quality cultural resources to grassroots levels [3]. - Over 800 exhibitions and more than 1,000 educational activities will be organized in cultural and museum venues, with notable exhibitions like "The Beauty of Traditional Chinese Colors" and "Dreaming of Liangzhu: The Southern Song Dynasty Hangzhou" [3]. - A total of 155 intangible cultural heritage activities will be held, comprising over 620 performances, with themes such as "Daqiao Lantern Market" and "Enjoying Delicious Autumn in Suzhou" [3]. Group 2: Performance Market - During the holidays, 464 commercial performances will take place, including 25 large-scale events with over 5,000 attendees, indicating a growing demand in the performance market [3]. - Innovative "ticket root +" policies will be introduced, allowing concertgoers to enjoy discounts on attractions, accommodations, and dining, thereby converting performance attendance into increased consumer spending [3]. Group 3: Public Welfare Measures - Jiangsu will implement over 150 welfare measures, including ticket discounts, consumption vouchers, and special offers for specific groups [4]. - Free tourism shuttle buses will be launched in Changzhou, and new temporary parking spaces will be added in Yancheng, enhancing the convenience for tourists [4].
双节临近,国内演出市场火爆!原创作品、海外原版作品纷纷亮相
Sou Hu Cai Jing· 2025-09-24 11:12
下午两点,法国原版音乐剧《莫里哀》在上海文化广场登台亮相。黑金色调与镜面舞美营造"镜中剧场"的独特 氛围,合唱与独唱层层递进,舞台张力十足,不少观众直呼"惊艳"。 不同于传统音乐剧,《莫里哀》在音乐与舞台表现上大胆突破,将说唱、都市音乐与现代街舞巧妙融合。富有 冲击力的节奏唱词勾勒出莫里哀的艺术人生,而"穿越式"演绎手法则赋予剧情更强的张力与流动感。吸引不少 观众专程跨城前来观演,截至目前,该剧票务销量已突破3万张。 (央视财经《第一时间》)2025年全国国庆文化和旅游消费月将于9月25日在四川成都启动,近段时间随着"十 一、中秋"双节假期临近,国内演出市场火热,一些原创作品、海外原版作品纷纷亮相,演出市场国际元素增 多。 此外,前滩31演艺中心迎来了日本舞台剧《中村仲藏》的全球终演。该剧取材自日本艺能史人物,讲述一位演 员凭借匠心与毅力走向舞台中央的历程。极简的舞台设计结合鼓点与三弦现场演奏,凸显出东方叙事独有的留 白与张力。 《中村仲藏》中方总制作人 周黎静:第一场和末场基本是全满的状态,这部舞台剧是在上海做封箱,所以整个 戏也吸引到了一定的日本观众。 转载请注明央视财经 编辑:王昕宇 上海文化广场剧院管 ...