据央视新闻报道，这个"五一"假期，文旅消费迎来了新一轮热潮。各地纷纷上新丰富多彩、 沉浸式文旅体验场景，为假日消费市场注入新活力。 平台数据显示，"五一"假期的旅行热度值预计将达到2 0 2 3年以来的新高，近一周境内酒店搜 索热度环比上涨了一倍，机票搜索热度上升8 0%。假期市场呈现供需两旺、品质休闲度假游 走强的新趋势。 现场撒蛤蜊提升游客赶海体验 让游客"绝不空手而归" 5月2日，山东日照某海滨景区为了更好地服务赶海游客，工作人员驾驶小车沿海边滩涂抛撒 蛤蜊，让游客不空手而归，轻松体验赶海的乐趣。这一"花式宠粉"的创新举措，也被网友称 赞"情绪价值拉满"。 记者了解到，日照当地野生蛤蜊资源丰富，五一假期期间，前来赶海的游客数量增多，但多 数 游 客 缺 乏 挖 掘 技 巧 。 为 了 给 前 来 赶 海 的 游 客 带 来 更 多 体 验 感 ， 景 区 每 天 下 午 根 据 退 潮 时 间，分多轮播撒从景区附近的滩涂上挖出的野生蛤蜊，单日总量约3 0 0 0斤。 现场视频在网上 传播后，立刻引发了广泛关注，有网友表示："赶不到海，就赶蛤蜊车。" "跟着演出去旅行" 已经变成了一种行业现象和潮流趋势 ...

Core Viewpoint - The concert industry in China is experiencing significant growth, with a projected 29 million attendees in 2024, representing a 45% increase from 2023, and ticket sales expected to reach 29.636 billion yuan [3][4][11]. Group 1: Concert Popularity and Attendance - During the May Day holiday, 63 concerts were held across major cities, highlighting the increasing demand for live performances [3][4]. - In 2023, the total number of commercial performances reached 342,400, generating ticket revenue of 31.541 billion yuan, far exceeding pre-pandemic levels [9][11]. - The trend of large-scale concerts is expected to continue, with ticket sales for large concerts projected to grow by 78.1% in 2024 [11][12]. Group 2: Economic Impact of Concerts - Concerts are becoming a significant economic driver for cities, with each ticket sold generating an estimated 4.8 yuan in additional local spending [15][18]. - For example, a concert by Jay Chou in Haikou attracted 154,600 attendees and generated 976 million yuan in tourism revenue, significantly boosting local economic activity [15][18]. - Cities are increasingly competing to host concerts, with regions like the Yangtze River Delta and Pearl River Delta accounting for 63.5% of total ticket sales [12][20]. Group 3: Audience Demographics and Consumption Patterns - The primary audience for concerts consists of individuals aged 20 to 34, who have the highest income and spending power [18][20]. - Many attendees are willing to spend on multiple concerts each year, indicating a strong consumer trend towards live entertainment [18][20]. - Cities with robust economic and cultural resources are more likely to attract concert-goers, enhancing their appeal as entertainment destinations [20][21]. Group 4: City Strategies and Competition - Cities are implementing various strategies to attract concerts, such as financial incentives for event organizers and improving local services for visitors [25][26]. - The competition among cities is not just about the number of concerts but also about the quality of services provided to enhance visitor experiences [26][27]. - Successful cities are those that can effectively convert transient concert-goers into repeat visitors through exceptional service and local engagement [26][27].

Group 1 - The core concept of the news revolves around the integration of travel and tourism services through innovative ticketing systems, exemplified by the "Good Guest Shandong. Qilu No. 1" tourist train, which offers a seamless experience from travel to attractions and accommodations [1][2] - The "Qilu No. 1" train represents a new business model that combines various industries, including urban transport, dining, cultural products, and local specialties, creating a multi-faceted tourism experience [1][2] - The concept of "ticket root economy" is highlighted, where tickets for events like sports and concerts serve as multifunctional tools that connect various consumer experiences, enhancing the overall tourism and cultural consumption [2][3] Group 2 - The "Good Guest Shandong Good Beautiful Zibo" barbecue special train is another example of this trend, offering passengers exclusive discounts at 38 local attractions, hotels, and restaurants, effectively turning the train into a mobile experience platform [2] - The integration of events such as the 2025 Liaocheng Half Marathon showcases how sports events can drive tourism, with participants benefiting from discounts and additional activities, thus promoting a comprehensive travel experience [2] - The rise of cross-city events, such as concerts, is changing consumer behavior, as attendees plan their trips around performances, leading to increased tourism and cultural engagement in host cities [3]

4月25日，重庆市南川区黎香湖镇黎香湖皮划艇基地，游 客们在湖里体验水上运动乐趣。据介绍，"五一"假期期间 该皮划艇基地已预约满员。 胡 波摄（人民视觉） 近日，江苏省如皋市水绘园风景区旅游逐渐升温，游客前 来感受古典园林的春日秀美生态风光。 吴树建摄（人民视觉） "五一"假期前夕，河北省邢台市平乡县第一小学老师带领 学生来到田间地头，学习农作物知识。 范钦龙摄（人民视觉） "'五一'假期，抢票顺利""想去山东淄博，找一个旅游搭子""想看5月的花，拥抱初夏的风""致敬所有辛 勤劳动的人们"……5月1日，是国际劳动节，对于这个节日和假期，网友们期盼已久。在各大网站上， 大家分享着自己假期的旅行日志，晒出自己劳动的照片，而各地文旅也纷纷推出活动，以"文化+""体育 +"等为亮点，推出赏花、夜游、赛事、演艺等多元场景，呈现一幅幅精彩纷呈的节日图景。 假日出行火爆 "五一"假期期间，人们的旅行热情高涨，旅游市场持续升温。线上酒店搜索量、高速公路车流量、机票 预订量大幅上升，各地景区开启"旺季模式"。 "五一"出游热度升温。据经济网报道，美团旅行数据显示，从4月上旬以来，"'五一'假期出游"搜索量同 比上涨超500%， ...

Group 1 - During the May Day holiday, various state-owned troupes and professional theaters offered a wide range of performances, including dramas, acrobatics, and operas, catering to social, family, and children's consumption needs [2] - The "First China Drama Classic Retained Repertoire Exhibition Season" was held in Suzhou, showcasing four well-known Chinese dramas performed by eight troupes, running until the end of June [2] - The acrobatics exhibition in the Yellow River Basin featured local cultural elements and showcased various acrobatic skills, inviting audiences to experience the performances in Dezhou, Shandong [4][6] Group 2 - The "Yuanhe Pear Garden Night: Light and Shadow Illuminating Thousands of Families" event launched a tour of Peking opera films along the Grand Canal, screening classic films in six cities from April 28 to May 9 [11] - The event aims to promote traditional Chinese culture and enhance the innovation and dissemination of Peking opera [11] - China Film Group Corporation plans to regularly screen 12 classic Peking opera films in over 120 cinemas nationwide, creating a cultural circle for the elderly [15]

"五一"假期前后，多地开启演唱会、音乐节热潮，有望成为文旅经济新增长点。 4月29日，美团旅行发布的《2025年五一观演旅游洞察报告》(以下称"报告")显示，"五一"期间全国5000 人以上大型营业性演出预计将超百场，观众人数将超200万人次，预计带动酒店旅游消费超20亿元，平 台演唱会、音乐节专享景区门票产品订单同比上涨近1倍，形成"3小时演出撬动72小时消费"的联动效 应。 有业内人士分析认为，像演唱会、音乐节的走红，折射出的更多的是人们"悦己"的消费心理，因为音乐 能提供情绪价值。一场放松的演唱会，一个浓烈奔放的氛围，可以让人们获得松弛感。 公开数据显示，2023年音乐教育培训产业总产值1616.7亿元，同比增长14.6%。音乐考级产业总产值约 1494.58亿元，增长率为14.98%。 从2023年开始，国内演出市场就持续处于火热状态。越来越多年轻人愿意为一场演唱会奔赴一座城。 据美团旅行报告，95后年轻用户在美团搜索音乐节相关产品同比提高107%。音乐节等展演经济带热酒 店、景点门票"提前订"，其中提前8天以上预订酒店、景点门票的游客同比增加11%。当前，美团旅行 已上线"跟着演唱会去旅行"专题活动 ...

今年五一假期，#演唱会 可是太火了。 根据大麦网数据，今年五一假期，北上广深及其他主流二线城市，5天要搞63场演唱会。 其中，有好几个明星连续几天开唱，像是#王力宏 在杭州5月1号到3号连唱三天，#张杰 在北京从5月2号到4号也连唱三天。 | 城市 | 场次 | 城市 | 场次 | | --- | --- | --- | --- | | 北京 | 11 | 成都 | 9 | | 上海 | 17 | 武汉 | l | | 广州 | 3 | 天津 | 2 | | 深圳 | 5 | 西安 | 1 | | 杭州 | 6 | 苏州 | 1 | | 南京 | 7 | | | "抢不到票"、"秒没"、"手速根本跟不上啊"等成为歌迷们高频"吐槽"。 黄牛们还可能把原本就几百的门票炒上几千不等。 的确，按捺不住的火热之心背后，有个不争的事实： 中国人爱看演唱会，城市爱办演唱会。 2024年，我国有2900万人次观看演唱会（含音乐节），足足比2023年增长了45%，卖票方的收入更达到了296.36亿元！ 这有多夸张？举个例子，去年全国电影票房才卖450来亿，观影人次却有10亿之多，相比之下，创造了电影票房近64%收入的演唱会观看 ...

Core Insights - The concert by Jay Chou in Nanning from April 25-27, 2025, significantly boosted local consumption, coinciding with the upcoming May Day holiday, leading to a surge in consumer activity [1][3][5] Group 1: Economic Impact of the Concert - The concert generated a substantial increase in searches for related services, with "music festival support makeup" searches rising by 179% and "star concert tickets" in Nanning increasing by 310% [1] - The concert's economic effect is illustrated by the ratio of 1:4.8, meaning every 1 yuan spent on tickets generates an additional 4.8 yuan in surrounding consumption [4] - The event stimulated various consumption scenarios, including a night market covering over 2,600 square meters, attracting thousands of fans for immersive experiences [3][4] Group 2: Tourism and Hospitality Growth - Nanning's hotel bookings were fully booked ahead of the concert, with some guests even reserving rooms for the May Day holiday, indicating a strong demand for accommodation [4] - The overall hotel booking rate for the May Day holiday has increased by over 60% in Nanning, with the region's tourism bookings rising by over 30% [6] - The local government has introduced various promotional measures, including 20% off accommodation vouchers, to attract concert-goers and tourists to stay longer in the region [5][6] Group 3: Future Prospects - The concert marks the beginning of the "2025 Old Friends Nanning Music Season," which aims to host 40 concerts, further integrating the concert economy with tourism and local businesses [4] - The trend of traveling to cities for concerts is becoming increasingly popular among young people, with initiatives to promote "follow the concert to travel" becoming a new norm [5]

（数据来源：中国演出行业协会、灯塔专业版 制图：李 磊） 近日，以"创新·跨界·融合"为主题的2025中国（成都）演出交易会（简称"演交会"）在四川成都举办。本届演交会不仅以1.2万名专业参会者、3.5万观展人 次、8000平方米展区创下历届规模之最，更以6.08亿元签约额、超10亿元合作意向金的亮眼数据，展现了中国演出市场强劲的发展势头。 跨界协同： 重构演出行业生态边界 根据中国演出行业协会票务信息采集平台的数据监测和测算，2024年全国演出市场总体收入796.29亿元，同比增长7.61%。其中演出票房收入579.54亿元， 其他收入216.75亿元。"2024年全国演出市场精品引领，需求驱动明显，呈现整体上行态势。"中国演出行业协会会长刘克智表示，优质演出产品地区供给差 异持续缩小，大型演出在全国分布更趋均衡，同时，协同创新催生更多产业联动，促消费作用凸显。演出作为"凝结核"，成为搭建"城市生活共同体"的有效 媒介，围绕演出产品衍生出新合作方式、新商业模式、新消费空间，更加凸显优质演出项目的品牌影响力和经济价值。 "跨界协同"已成为近两年演出市场的重要关键词。本届演交会期间，为更好推动跨界合作，主办方特 ...

此外，在鼓励线下演出向美向精发展方面，4月28日，商务部副部长盛秋平在国新办新闻发布会上表 示，近期将举办"购在中国"系列活动，部署各地聚焦首发经济、围绕精品购物、精致美食、精彩展演、 精美旅行等四大领域，举办首发首秀等特色活动。 其中，精美展演部分，将引进、举办一批国内外精品文艺演出、高规格体育赛事、高品质文博展览，鼓 励首秀首展首演。 国内某票务平台相关负责人向《证券日报》记者表示，演出市场对于经济市场的拉动和助推作用越来越 明显，中国演出市场规模的扩大，也会吸引海外艺人来华进行文艺演出。"购在中国"将促进海外文化在 中国实现交融，获得更多国人欣赏，进一步提升国内演艺市场的国际影响力，同时展现中国的包容和开 放，未来有望吸引相关投资落地。 线下演出市场消费高涨，也在催生企业规模增加。有数据显示，国内现存演出经纪相关企业46.86万 家。近十年相关企业存量规模快速增长，2024年首次突破40万家，达44.89万家。 上市公司对于相关产业的深入布局也带来正向收益。例如，三湘印象（000863）披露的2024年财报显 示，公司营收净利同比双升，实现营业收入12.10亿元，归属于上市公司股东的净利润1927.79 ...