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各地“文旅盛宴”拉满节日氛围感 新场景新玩法解锁“流量”密码
Yang Shi Wang· 2025-09-28 03:44
央视网消息:随着假期临近,各地也打造了各具特色的旅游场景,吸引游客。在北京,宛平城就推出文化演出与主题市集,重现古城韵 味;居庸关长城则打造了"灯火巨龙"沉浸式夜景。 而在居庸关长城景区,已经提前开启了"夜游"模式。云台、城楼被依次点亮,夜幕下的居庸关长城宛如一条金色巨龙横亘于山脊之 上,"天下第一雄关"的巍峨磅礴气势跃然眼前。 夜幕降临,宛平城灯火璀璨,一场中秋文化演出在卢沟桥广场热闹上演。创意歌舞、情景剧、经典诗词诵读等节目点燃了观众们的热情。 除了看演出,还能逛集市,600多米的街道上,各式摊位整齐排布迎接各地游客。 此外,宛平城城墙也正式开放。这个假期,城墙内外还将推出12项特色活动,邀市民游客共度佳节。 今年,居庸关夜游项目做了全新的升级,将北关城楼、居庸叠翠以及居庸关花海等著名景观以灯画的形式布展出来,让景区更具节庆氛 围。 北京:社区灯会开启 400余盏环保花灯点亮夜空 再过几天,国庆中秋假期就将到来。随着假期的临近,不少地方都换上了喜庆的节日装扮。在北京朝阳安贞社区公园,一场灯会这两天悄 然启幕。 夜幕降临,安贞社区公园化身光影流淌的梦幻之境。400余盏手工花灯错落摆放,各具光彩,这些花灯都是 ...
习近平总书记关切事|释放潜力,增强经济发展的基本动力——扩内需、促消费观察(上篇)
Xin Hua She· 2025-09-28 03:05
消费作为内需的重要组成部分,是驱动经济增长的关键引擎。 习近平总书记强调,"内需是中国经济发展的基本动力,也是满足人民日益增长的美好生活需要的必然要求""要增强消费能力,改善消费条 件,创新消费场景,使消费潜力充分释放出来"。 技术驱动拓展消费场景,创新业态挖掘消费需求,推动消费升级促进产业升级……纵观全国,消费市场呈现从"量的扩张"向"质的提升"深度转 型。各地创新消费供给的新故事,不断彰显我国经济的韧性与活力。 为进一步推动城市特色夜间经济与生态文化深度融合,2018年,成都着手启动了"夜游锦江"项目。该项目力求实现生态、经济、美学三重价值 统一,既展现成都历史风貌,又凸显现代都市的生态魅力与人文活力。 "我们推陈出新打造'游船+科技'体验产品,推出MR数字游船项目,运用'空间定位+追踪技术',让游客实现了虚拟'穿越'。""夜游锦江"项目副 总经理代晖说。 这是"夜游锦江"河畔的东门码头市集。(成都文旅集团供图) 如今,MR数字游船项目已成为"夜游锦江"的亮点项目之一,吸引了大量游客前来体验。2025年上半年,项目接待游客约200万人次,实现收入 约1980万元。 一条游船"划"出文旅新活力 "以为只是坐 ...
文旅消费“热”与最美“中国红”拉满节日氛围感
Yang Shi Wang· 2025-09-28 02:58
Group 1: National Celebration Atmosphere - Various cities across China are preparing for the National Day celebrations, with streets adorned with bright red flags, creating a festive atmosphere [1][3][5] - In Chongqing, over 4,000 national flags are displayed along 20 key roads and tourist spots, enhancing the celebratory mood [5] - In Sichuan, vibrant decorations and immersive experiences are being set up in commercial areas to ignite patriotic feelings among citizens [7] Group 2: Urban Decorations and Events - Beijing has created beautiful floral displays in parks, including a flowerbed named "Jiahe Dongran" that features seasonal flowers and dynamic installations [10][12] - The city has also introduced 100 "micro flower gardens" at street corners to attract visitors [14] - In Shaanxi, museums are extending their hours and increasing ticket availability to accommodate the influx of tourists during the holiday [15][17] Group 3: Tourism Trends - Heilongjiang's tourism market is experiencing a surge, with a year-on-year increase of over 80% in booking volumes as the holidays approach [18][20] - The province has introduced various autumn-themed travel routes and red culture experiences to attract visitors [18] - From January to August, Heilongjiang received 184 million tourists, generating a total tourism revenue of 250.18 billion yuan, marking a year-on-year growth of 11.9% and 21.2% respectively [20]
以“鱼”为媒 融文兴旅
Core Insights - The article highlights the integration of ecological, cultural, and tourism development in Miyun District, Beijing, emphasizing the importance of the Miyun Reservoir as a vital water source and its role in promoting local agriculture and fisheries [1][4][6]. Group 1: Ecological and Agricultural Development - Miyun Reservoir is a crucial drinking water source for Beijing, maintaining a water quality standard of Class II for surface water, which supports a thriving fishery industry [4][6]. - The district has successfully branded its agricultural products, with items like "Miyun Fish" and "Chinese Honey" recognized as national ecological product certification examples [1][4]. Group 2: Cultural and Tourism Initiatives - The annual Beijing Miyun Fish King Food Culture Festival has evolved into a significant cultural event, integrating ecological, cultural, and tourism elements, and is now one of the most influential cultural festivals in North China [3][4]. - The festival features over 150 local tourism and dining businesses, offering various promotional activities, including a "Fish Feast" and a "Miyun Food Map" to enhance visitor experiences [4][6]. Group 3: Policy and Strategic Development - Miyun District plans to allocate nearly 10 million yuan annually to support the high-quality development of the tourism industry, including scenic spots, hotels, and rural tourism [6]. - The district's strategic approach to tourism development is exemplified by the Fish King Food Culture Festival, which serves as a platform for resource aggregation and distribution, showcasing innovations in ecological protection and cultural heritage [6][7]. Group 4: Thematic Tourism Routes - The article outlines several themed tourism routes for the autumn season, promoting diverse experiences such as cultural exploration, family-friendly activities, and culinary adventures [7][8][9].
中国市场对墨西哥旅游业十分重要——访墨西哥旅游部长罗德里格斯
Xin Hua She· 2025-09-28 02:06
新华财经墨西哥城9月28日电(记者李欣翟淑睿吴昊)墨西哥旅游部长何塞菲娜·罗德里格斯日前在接受 新华社记者专访时表示,中国市场规模庞大、活力强劲,对墨西哥旅游业十分重要。 9月25日至26日,墨西哥政府在北京举办"2025墨西哥国家旅游展(中国)"。来自墨西哥下加利福尼 亚、米却肯、墨西哥城、瓜纳华托、格雷罗和恰帕斯等州级行政单位,以及"玛雅铁路"和"玛雅世界"项 目的代表参展,活动包括研讨会、投资论坛和商务洽谈。 罗德里格斯在活动前接受记者书面采访时表示,墨方高度重视中国市场潜力和战略意义。墨西哥首次在 中国举办此类展会,不仅为墨各州展示旅游资源和文化提供了舞台,也为墨方提供与中国旅行社、旅游 运营商和航空公司直接对接的平台。 "旅游业常被称为'好消息的行业',因为它连接人群、文化与经济,带来发展与共同繁荣。"罗德里格斯 说,墨西哥希望通过展会开辟更多航线、推出新型旅游产品,强化"安全、多元、热情好客"的目的地形 象。 罗德里格斯对中国持续优化入境政策表示欢迎,认为此举体现了中方加强与其他国家和地区联系、促进 旅游和文化交流的意愿。对墨西哥而言,这为企业家和旅游业界人士加强联系、创造商机、推广目的地 提供更 ...
佳节至、文旅热、供应足 “中国红”扮靓大江南北 假日经济活力持续释放
Yang Shi Wang· 2025-09-28 02:01
Group 1 - The festive atmosphere is prevalent across various cities in China as they prepare for the National Day and Mid-Autumn Festival, with decorations and celebrations enhancing the urban landscape [1][5][12] - Major tourist attractions, such as the Badaling Great Wall in Beijing, are adorned with seasonal flowers and themed flowerbeds to attract visitors [5][6] - In cities like Shenyang and Yinchuan, large floral displays, including a giant national flag made of flowers, are set up to celebrate the upcoming holidays [8][9] Group 2 - The cultural and tourism market is experiencing a surge, with unique activities and scenic offerings aimed at attracting tourists during the holiday season [15][16] - In Heilongjiang, special autumn-themed tourism routes are introduced, highlighting the region's natural beauty and historical significance [18] - Hebei province is revitalizing historical buildings and industrial heritage to enhance cultural tourism experiences, including immersive exhibitions and educational activities [19][21][24] Group 3 - The agricultural sector is witnessing a peak in production and sales of seasonal products, ensuring ample supply for the upcoming holidays [32][33] - The Yangcheng Lake hairy crabs have entered their peak sales season, with logistics optimized for freshness [34][36] - In Fujian, the local fishing industry is actively harvesting large yellow croakers, contributing to the festive dining experience [38][40] - The pear harvest in Anhui is also thriving, with strong demand from external markets boosting local sales [39][41]
浙江2025全省金秋文旅消费季启动 将累计发放旅游消费券4775万元
Jing Ji Guan Cha Wang· 2025-09-28 01:50
Core Viewpoint - The event "Mid-Autumn National Day Consumption and 2025 Provincial Autumn Cultural Tourism Consumption Season" was launched in Hangzhou, aiming to stimulate the cultural tourism market in Zhejiang through substantial financial incentives and discounts [1] Group 1: Event Overview - The event is co-hosted by multiple provincial departments including the Provincial Department of Culture, Radio, Television and Tourism, the Provincial Department of Commerce, the Provincial Department of Agriculture and Rural Affairs, and the Provincial Sports Bureau [1] - The theme of the event is "Celebrating Together, Enjoying Zhejiang" and it will run from late September until the end of November [1] Group 2: Financial Incentives - A total of 47.75 million yuan in tourism consumption vouchers will be distributed across the province [1] - Several districts and counties will issue consumption vouchers amounting to 5 million yuan each to further stimulate spending [1] Group 3: Discounts and Promotions - Over 100 scenic spots and hotels will offer discount promotions as part of the initiative [1] - The "Hundred Counties Thousand Bowls" campaign, supported by UnionPay and Bank of Communications, will provide special benefits at 286 certified stores across the province [1]
入境游数字消费大屏在沪启动 外籍游客游玩豫园 秒懂秒选秒见秒付
Jie Fang Ri Bao· 2025-09-28 01:34
Core Insights - The "Meet China" project aims to enhance inbound tourism by providing a digital consumption platform for foreign tourists, addressing their core needs for quick understanding, selection, visibility, and payment [1] - The project is launched in Shanghai's Yuyuan Garden, marking the first step in a nationwide rollout of a self-service system for cultural and tourism consumption [1] Group 1: Project Overview - The "Meet China" digital screen project integrates product guidance, storytelling, multilingual interaction, and international payment to facilitate a seamless purchasing process for foreign tourists [1] - The system features ten languages for visual and audio introductions, employing "instant understanding" and "storytelling" methods to convey the cultural value of products [1] Group 2: Initial Implementation - The first two digital screens focus on "What to Eat" and "What to Play/Buy," with the "What to Eat" screen showcasing special meal packages from four renowned local restaurants [1] - The "What to Play/Buy" screen emphasizes experiences and souvenirs, with plans to install 20 additional screens in Yuyuan Garden to enhance the digital consumption experience for inbound tourists [1] Group 3: Payment Mechanism - The project introduces an international small payment terminal developed by China Digital Culture Group and UnionPay Business, enabling a smooth payment experience for foreign tourists [2] - The payment system allows for "one-swipe payment with international bank cards" and offers a "no-password payment" option for transactions under 1,000 yuan, enhancing convenience similar to subway card usage [2]
第22届长江文化节下月港城启幕
Su Zhou Ri Bao· 2025-09-28 00:41
Core Viewpoint - The 2025 Yangtze River Cultural Festival will be held from October 23 to November 20 in Zhangjiagang, focusing on the theme of "Integration, Promotion, and Sharing" [1] Group 1: Event Overview - The festival is organized by various governmental bodies, including the Jiangsu Provincial Publicity Department and the Suzhou Municipal Government [1] - It will feature five main sections: "Cultural Relics of the Yangtze," "Intangible Cultural Heritage of the Yangtze," "Artistic Charm of the Yangtze," "Walking the Yangtze," and "Open Yangtze" [1] - Key activities include a themed exhibition titled "Grand View of the Yangtze - The Great River Flows East and the Prosperity of Jiangnan," a cultural salon "Entering the Hundred Sceneries to Discuss the Yangtze," and a small theater performance [1] Group 2: Economic and Cultural Impact - The festival aims to enhance consumption, promote industries, build brands, and benefit people's livelihoods through cultural celebrations [1] - It seeks to strengthen the Yangtze cultural brand and create a distinct identity for "Water Charm Jiangsu" [1] - The festival has successfully held 21 editions, conducting over 180 large-scale public cultural activities, attracting more than 500 million participants both online and offline [1]
免签扩容叠加“超级黄金周”,新老游客讲述“China Travel”新体验
Huan Qiu Shi Bao· 2025-09-27 22:39
Core Insights - The article highlights the significant growth in China's tourism market during the "Golden Week" holiday, driven by the expansion of visa-free policies and changing travel preferences among foreign tourists [1][4][5]. Group 1: Visa-Free Policy Impact - The number of foreign tourists entering China visa-free has increased by 52.1% year-on-year, with a total of 15.89 million visa-free entries recorded [4]. - The implementation of visa-free policies has notably boosted the enthusiasm of Russian tourists, with many expressing their excitement about the ease of travel [6][8]. Group 2: Tourist Preferences and Trends - Popular source countries for tourists during the holiday include South Korea, Japan, Thailand, Malaysia, and the United States, with cities like Shanghai, Beijing, and Guangzhou being top destinations [5]. - Tourists are increasingly opting for less conventional travel experiences, such as exploring smaller cities and engaging in local cultural activities [9][15]. Group 3: Technological and Service Enhancements - Foreign tourists have reported a high level of satisfaction with China's modernized travel services, including payment systems and communication facilities [12][13]. - The rise of technology-driven experiences, such as automated services and high-speed internet, has become a significant draw for international visitors [14][16]. Group 4: Cultural and Shopping Experiences - Tourists are showing interest in purchasing local products, including cultural souvenirs and modern tech items, reflecting a shift in shopping preferences [15][16]. - The trend of seeking authentic cultural experiences is evident, with many tourists engaging in local customs and exploring historical sites [10][11].