Core Insights - The Mid-Autumn Festival and National Day holidays have significantly boosted domestic travel and consumption, with domestic travel willingness increasing by 30% and outbound travel willingness rising over 40% compared to last year [1] - The "ticket economy" has emerged as a new engine for urban consumption, linking various sectors such as dining, retail, and cultural events through ticket-based promotions [2][4] - Technological advancements are transforming the tourism experience, with smart tourism becoming a new trend in the cultural and tourism consumption market [5][7][8] - Seasonal activities and government policies are enhancing consumer experiences, with over 3.3 billion yuan in consumption subsidies being distributed to stimulate market activity [9][12] Group 1: Ticket Economy - The "ticket economy" is gaining traction in various cities, promoting a model that connects events like sports and performances with discounts in dining and retail [2] - In Beijing, ticket holders for major events can access discounts at over 200 merchants, while other regions are implementing similar strategies to enhance local consumption [2][4] - The integration of ticketing with services and experiences is being explored in places like Ningxia and Shanghai, indicating a broader trend towards leveraging ticketing for consumer benefits [4] Group 2: Technological Integration - High-tech solutions are becoming integral to the tourism experience, with innovations like robot guides and AI tools enhancing visitor engagement and decision-making [5][8] - Various tourist attractions are adopting smart technologies, such as interactive robots and AI-driven itinerary planning, to improve visitor experiences [7][8] - The use of AI tools for personalized travel planning is increasing, allowing users to create customized travel plans based on their preferences [8] Group 3: Seasonal Activities and Government Support - Local governments are launching seasonal events to enrich visitor experiences, such as themed activities in various regions during the autumn season [9][11] - The "Cohesion of Urban Clusters" initiative is promoting collaborative consumption experiences across multiple cities, enhancing the overall cultural tourism landscape [11] - The national policy measures aimed at expanding service consumption are expected to provide a stable boost to the holiday economy, with significant financial support for consumer incentives [12]

Core Insights - The "Panda Consumption Festival" initiated by the Sichuan Provincial Government aims to boost domestic consumption amid global trade tensions, marking a strategic shift towards consumer-driven growth [1][2] - The festival is designed to create a comprehensive consumption ecosystem rather than merely distributing coupons, showcasing Sichuan's ambition to establish a leading consumer IP [2][6] Group 1: Festival Overview - The "Panda Consumption Festival" is notable for its extensive coverage, duration, and diverse activities, aiming to systematically enhance consumption [2] - Sichuan plans to allocate 400 million yuan for various consumer incentives, with a total benefit exceeding 1 billion yuan [6] - The festival will feature a series of promotional events, including a self-driving tour package along the scenic routes, targeting both local and out-of-province consumers [6][11] Group 2: Economic Impact - Sichuan's consumer market, with over 83 million residents, serves a broader population of over 400 million in the western region, making it a significant player in the national consumption landscape [5] - The previous three editions of the festival have attracted over 600 major domestic and international market participants, leading to sales exceeding 50 billion yuan in the province [8][10] - From January to August this year, Sichuan's retail sales reached 1,876.14 billion yuan, reflecting a year-on-year growth of 5.7%, outpacing the national average [10] Group 3: Strategic Initiatives - The festival emphasizes an integrated approach, combining activities, scenarios, and policies to stimulate consumption [10][12] - Sichuan aims to enhance its international consumer destination status, supported by the establishment of duty-free shops and a focus on inbound tourism [11][12] - The provincial government is fostering a collaborative "big consumption" framework, encouraging all 21 cities to participate in consumption promotion [12][15] Group 4: Cultural and Tourism Integration - The festival promotes the integration of culture and tourism, with specific activities tailored to different economic zones within Sichuan [16] - The goal is to elevate the cultural and tourism sectors to strategic pillars of the economy, targeting significant increases in industry value and tourism spending by 2027 [16] - The synergy between cultural tourism and consumption is expected to drive growth in related sectors such as dining, accommodation, and retail [16][17]

赛事经济是今年消费季的一大特色。2025环上海·新城自行车赛、第十四届上海世界华人龙舟邀请赛暨 第十五届长三角城市龙舟邀请赛、中国国际帆板大师赛等重大赛事轮番举办。2025世界赛艇锦标赛这一 世界顶级赛事首度落户青浦，吸引了60余国、1200余名运动员逐浪淀山湖。 在文化艺术领域，10月，上海青浦水岸音乐节将集结国内外顶尖歌手和乐队，包括上海彩虹室内合唱团 在内的乐团将参演。"感知中国·华耀全球Rolling Stone China·上海青浦新城音乐节"等高规格演出轮番登 场；青浦高品质文化品牌——青溪经典之夜，将举办"盛唐华章"主题年度活动。在金泽镇，也将举办秋 季稻田音乐节。11月的文化旅游节闭幕活动，昆曲艺术家张军将携手青浦田山歌传承人，与德国汉堡交 响乐团创新合作。此外，2025吴歌雅集、2025江南民歌大赛暨长三角江南民歌优秀节目展演等联动演 出。 记者获秀，今年上海青浦将首次发放1200万六业融合消费券，推出了"观赛+体验+消费"一站式权益 包，以及"赛艇+古镇游"、"水上运动+民宿"等特色融合线路。此外，消费季还将联动百联奥特莱斯（青 浦）等各大商圈同步开启优惠活动，凭赛事票根可获专享优惠，覆盖 ...

Core Points - The third "Shangri-La" Cultural Tourism Festival in Diqing, Yunnan aims to enhance the "Shangri-La" brand and promote tourism development in the region [1][3] - Diqing is strategically located at the intersection of Yunnan, Sichuan, and Tibet, known for its famous tourism brands such as "Three Rivers Converging" and "Meili Snow Mountain" [1] - The festival features various activities and promotes new tourism products, transitioning from a "ticket economy" to a "comprehensive consumption economy" [3][5] Tourism Development - Diqing has hosted two "Shangri-La" Cultural Tourism Festivals in 2023, focusing on enhancing collaboration with neighboring cities and upgrading tourism [3] - From January to August 2023, Diqing received 22.89 million tourists, generating a total tourism expenditure of 21.52 billion yuan, marking a year-on-year increase of 20.41% and 38.71% respectively, the highest growth in Yunnan [3] Festival Activities - The festival includes a variety of activities such as cultural performances, ethnic unity celebrations, and non-heritage markets, taking place from September 27 to 29 [5] - Future activities from October to December will feature outdoor sports, stargazing photography, and snow observation [5] Collaborative Initiatives - During the festival, the "Jinsha River Tourism Economic Belt" promotion conference was held, where various cities from Yunnan and Tibet announced their commitment to deepen cooperation [7] - The conference released the "Jinsha River Tourism Economic Belt Cultural Tourism Initiative" to leverage the natural beauty of the Jinsha River for development [7]

央视网消息：当秋日的风开始裹着桂香的甜，秋日的阳光也铺展了人们对国庆假期的期待，拨动心弦。再过几天就是国庆节了，这两天， 在大江南北，在街头巷尾，正酝酿着盛大的一抹红色。 在山西省太原市，当地的大街小巷被装扮一新，道路两旁五星红旗飘扬，营造最美"中国红"，处处洋溢着喜庆热烈、文明祥和的国庆氛 围，绘就城市里最美的风景线。 这两天，河南郑州街头的节日氛围日渐浓厚。39条重点路段悬挂起鲜艳的五星红旗，将城市装扮得格外喜庆。 "中国红"还藏在孩子们的剪纸作品里，挂在公园里的红灯笼上，也飘扬在新疆喀什边防巡逻队员的心中。不必说"盛装"与"浓情"，只这风 里的香、街头的红，就藏着所有人对祖国最朴素的欢喜，像桂花开得自然，像红旗飘得耀眼，把满心的敬意与祝福都融进了这秋光里的每一处 细节。 在重庆渝中区，当地在长江大桥等20条重要路段以及城市交通要道、旅游景点周边的道路灯杆上悬挂了4000余面五星红旗。五星红旗整齐 划一，与成荫的绿树和蓝天白云相互映衬，将城市妆点得格外喜庆。 为迎接国庆佳节，当地的商业街区还布置了大量具有国庆特色的景观，通过灯光秀、音乐等元素打造沉浸式节日场景。 在四川绵阳北川新县城，从城市主干道到商业街 ...

央视网消息：中秋国庆假期临近，旅游市场热度攀升。家庭游、远途游成为主流，而省际交界旅游成为今年国庆假期新亮点。 省际交界游成热门 今年假期，兼具地理交汇与文化融合特色的省际交界城市成为出行热门。数据显示，国内省际交界城市的国庆假期订单量同比增长 58%。其中，云、贵、川三省交界的昭通预订量同比飙升95%，游客可通过"一日一省"的旅程，高效体验三省风光；而地处赣、粤、 湘、闽"四省通衢"的赣州，以独特的客家文化与红色历史吸引大量游客，订单量同比增长70%，成为跨省文化体验的重要目的地。 中秋国庆假期临近家庭游远途游需求旺 上海正在举行的旅游节，不仅汇集各种特色活动，还有丰富多彩的美食市集。在上海豫园，"豫园食集"集结了来自全国各地的近40家 餐饮小吃。在上海闵行区，一座工业遗址转型改造的商业街区内，汇聚了长三角各地美食。而在上海的虹桥商务区，一场别开生面 的"拉丁热浪节"通过特色文化演艺与市民游客互动，呈现拉美国家的风土民俗。 在陕西西安长安十二时辰主题街区，近百名身着定制唐代服饰的演员正加紧排练大型沉浸式巡游表演，为双节假期营造浓厚的盛唐氛 围。记者从陕西省文旅部门了解到，今年国庆、中秋双节期间，全省精心策划 ...

央视网消息：近日，商务部等九部门联合印发的《关于扩大服务消费的若干政策措施》落地实施，带动入境消费、边境旅游与服务型消费 协同升温。 据统计，今年1至8月，外国人入境5126.8万人次、同比上升27.8%。我国服务零售额同比增长5.1%。数字消费、绿色消费、健康消费等新 型消费持续壮大，入境消费持续扩大。截至8月底，全国离境退税商店数量突破1万家，前8个月退税商品销售额同比增长97.5%，享受退税人 数同比增长2.5倍。 今年以来，入境免签等政策红利叠加消费场景创新，激发境外游客"中国游"与"中国购"双重热潮。 在新疆，中哈霍尔果斯国际边境合作中心边境游、跨境游、购物游成为入境消费"新通道"， 7月以来，日均进出人员超3万人次。乌鲁木 齐天山机场前8个月进出境旅客62.3万人次，同比增长69.5%，其中以旅游观光为目的的旅客占比达40%。海关推出的"即买即退"等退税便利举 措，进一步激发了入境旅客消费活力，共办理离境退税371票，涉及金额527.94万元。 新疆、内蒙古等地的实践表明，服务消费的提质扩容不仅能激活本地经济，更能成为吸引国际游客、提升国家形象、反哺外贸出口的"软 实力引擎"。 政策赋能消费新引擎 ...

Group 1 - The core viewpoint highlights the significant growth of China's tourism market, with domestic travel reaching 3.285 billion trips in the first half of the year, representing a year-on-year increase of 20.6% [1] - The integration of new technologies such as AI, virtual reality, and 3D displays is enhancing the tourism experience, making it more interactive and engaging for visitors [3][5] - The trend towards "smart tourism" is expected to account for over one-third of the tourism economy by the end of the year, indicating a shift in consumer preferences towards more immersive and emotionally fulfilling travel experiences [7] Group 2 - There is a growing preference among tourists for slow-paced vacations that emphasize emotional value, such as enjoying nature and relaxation, which is becoming a new choice for travelers [7][9] - The popularity of "emotion + tourism" products, such as scenic coffee shops and unique leisure activities, reflects a shift in consumer behavior towards experiences that promote relaxation and well-being [9][11] - The demand for composite tourism products that combine scenery, culture, and experience is rising, with searches for unique experiences like watching the sunrise from a hotel bed or enjoying stargazing from a hot spring significantly increasing [11][13]

在四川人的餐桌上，回锅肉可能会缺席，麻婆豆腐可能会缺席，唯有酒，永远是雷打不动的"主角"。无论是家庭聚会亦或是逢年过节的宴请， 这餐桌上必须得有酒，除了小孩那桌。 有人说，四川人的基因里，一半是红油，一半是酒精。 这话不假，巴山蜀水，菜香酒浓，杜甫一句"蜀酒浓无敌，江鱼美可求"，早已道出这片土地的灵魂——河鲜味美，酒香无双。 今天，咱们就来好好唠唠，四川人酒桌上那些热热闹闹的故事。 01 | 酒量之谜：四川人到底有多能喝？ 03 | 无酒不成席，四川人的各种喝酒理由 一直以来，中国哪个省份的人最能喝酒，始终众说纷纭。 固有印象里，东北、内蒙汉子的海量，总让人觉得他们才是酒场霸主。直到医学杂志《柳叶刀》甩出一份研究报告，彻底颠覆了所有人的认 知——四川人，竟是中国酒精摄入量最高的群体，每周纯酒精摄入量轻松超过400克，在全国各省份里一骑绝尘。 难怪老酒友们总说："别轻易跟四川人碰杯，你永远猜不到他们的酒量底线在哪。" 图片来源：《柳叶刀》中国人饮酒基 因分析图 02 | 慢饮慢活，四川人的饮酒哲学 四川人喝酒，不同于北方"拼酒量"的豪爽，讲究一个"慢"字，透着一股安逸劲儿。 不用大杯猛灌，也不搞吹瓶较劲，而是用 ...

央视网消息（记者 高肖幸子） 9月26日，福建省新闻办举行福建省金秋文旅消费季暨迎国庆中秋文旅特色活动新闻发布会。 福建省文旅厅党组成员、副厅长肖长培，省旅游发展集团党委委员、副总经理肖绍平，漳州市文旅局党组书记、局长刘晖，泉州市文旅局党组书记、局长吕 秀家，三明市文旅局党组书记杨永生，南平市文旅局党组书记、局长王文谦，省气象服务中心副主任黄志刚出席并答记者问。福建省委宣传部对外新闻处副 处长傅毅梅主持。 发布会现场 千余场活动构建多元矩阵 会上，肖长培主要介绍包括金秋文旅消费季和国庆中秋文旅特色活动两部分内容。 在国庆中秋文旅特色活动方面，全省文旅部门联动推出1800余场活动及300余项惠民措施，构建多元活动矩阵，打造沉浸式文旅场景，集中展现文艺展演、 公共服务、非遗展示、文博展览、特色活动等文旅场景，为游客假日出游提供丰富选择。 值得一提的是，围绕打造世界知名旅游目的地，10月上旬，福建省将联合中央广播电视总台举办"炫彩中国·清新福建"全球推介会，作为"炫彩中国"的开篇 之作，发布"清新福建"全球创意推广计划，向海内外传递"清新福建"的独特魅力。 此外，全省文旅部门将深入开展安全隐患排查，扎实开展全省旅游 ...