Group 1 - The 2025 Zhejiang Province and Hangzhou City Intellectual Property Promotion Week focused on copyright themes, featuring multiple signing ceremonies and the launch of the "International Short Drama Ecological Platform" [1] - Seven regions, including Lin'an District and several counties, were designated as pilot areas for the protection and promotion of folk literature and art copyrights, aiming to enhance copyright awareness and address challenges in copyright protection [2] - The "International Short Drama Ecological Platform" aims to facilitate resource sharing and technological collaboration, leveraging AI technology and creative materials to empower creators and foster commercial innovation [3] Group 2 - A new model for resolving copyright disputes was established in Hangzhou, with the launch of the "Hangzhou Copyright Dispute Diversified Resolution Center," which aims to enhance the efficiency and quality of copyright dispute resolution [4] - As of April 2025, the Hangzhou Internet Court and the Copyright Protection and Industry Development Promotion Association have handled 808 mediation cases, achieving a mediation success rate of 52.45% [4]

Core Insights - The report from Xianyu platform indicates a significant growth in the millet market, with a 105% increase in annual transaction volume in 2024, continuing into the first quarter of 2025 with record-breaking figures [1] - Domestic IP millet has taken the lead in this growth, surpassing Japanese IP millet by 1.2 times, reflecting a strong recognition of local culture among consumers and the rise of domestic cultural industries such as animation and gaming [1] Market Trends - The sales of Guofeng millet on Xianyu platform surged dramatically, with a 167% increase in the first quarter [3] - The Nezha IP millet emerged as a hot-selling item, with sales skyrocketing by 2346.2% [3] - The sales of millet related to the domestic animation "Fei Ren Zai" also showed impressive growth, with a 1003.5% increase [3] Consumer Demographics - The consumer profile in the millet market shows a notable shift, with female consumers dominating the market, increasing from 67% in 2023 to 78% in 2025 [3] - Young consumers, particularly those born after 2005, are becoming a significant force in millet consumption, with high purchasing frequency on Xianyu, averaging 2.9 purchases per month and spending over 100 yuan per transaction [3] - The average number of monthly consumers has seen a remarkable year-on-year growth of 97.2% [3]

Core Insights - The "Guzi" economy, referring to merchandise derived from comics, anime, and games, is rapidly transitioning from a niche market to a mainstream consumer trend among Generation Z [1][2] - The emotional value associated with "Guzi" products, which provide a tangible connection to beloved IPs, is a key driver of this consumption trend [1][3] Market Dynamics - Over 20 first- and second-tier cities in China are developing "Guzi" themed consumer landmarks, with significant examples including the transformation of the underground level of Wangfujing Joy City in Beijing, which is expected to double its revenue in 2024 compared to the previous year [2] - The "Guzi" economy is projected to reach a market size of 168.9 billion yuan in 2024, reflecting a 40.63% increase from 2023, with expectations to exceed 300 billion yuan by 2029 [2] Cultural Impact - Generation Z not only consumes "Guzi" products but also actively creates related cultural content, contributing to the growth of quality cultural IPs [3] - The success of domestic animations and games, such as "Nezha 2," illustrates the synergy between cultural production and consumer demand, enhancing the "Guzi" economy [3] Industry Development - The "Guzi" economy is fostering innovation in consumption scenarios and is seen as a significant contributor to the evolution of China's cultural industry [4] - Ensuring a stable market order and high-quality cultural output is essential for the sustainable growth of the "Guzi" economy, with a focus on copyright protection and product quality [3]

本文字数：1074，阅读时长大约2分钟 2025.04. 24 国元证券在2024年12月发布的《IP供给与精神消费共振，谷子经济崛起》报告中曾表示，相对"日 谷"，"国谷"购买便捷、价格便宜，国产IP的崛起叠加"国谷"在渠道和价格方面的显著优势共同驱动 导读 ： 国潮风格的谷子，让长期习惯"日谷""美谷"的用户有了惊喜感。 作者 | 第一财经 陈杨园 "谷子经济"的热浪中，"国谷"（中国IP谷子）正突破"日谷"（日本IP谷子）包围，迎来迅速增长。 4月24日，闲鱼发布《2025闲鱼谷子趋势报告》，数据显示，今年一季度，闲鱼谷子交易额创历史新 高，"国谷"交易额反超"日谷"。 从具体IP来看，国产女性向游戏《恋与深空》和手游《第五人格》分别升至闲鱼2025年谷圈IP销量 榜第一和第二，超越去年排名前三的日谷"顶流"《排球少年》《蓝色监狱》和《咒术回战》。 此外，哪吒也成为推动"国谷"增长的重要力量。2025年春节档电影《哪吒之魔童闹海》爆火后，第 一季度，闲鱼哪吒IP谷子销量同比激增2346.2%，中国神话题材的国漫《非人哉》IP谷子量同比涨幅 也达到1003.5%。 游戏产业分析师、产业时评人张书乐对记者分 ...

4月24日，《2025闲鱼谷子趋势报告》发布，显示2024年谷子消费进入爆发期，年交易额同比增长 105%。今年一季度，闲鱼谷子交易额创历史新高，其中国产IP谷子热度反超日谷，交易额达到日谷的 1.2倍。一季度国风谷子在闲鱼销量暴涨167%，哪吒IP谷子销量激增2346.2%。当下，谷子消费呈现出 女性向、年轻化、高频次、高增速的趋势。女性消费者占比从2023年67%提升至2025年78%。(人民财 讯) ...

行情速递 ①主板领涨，横店影视(+10.03%)/海能达(+10.03%)/立昂微(+10.02%)/久其软件(+10.02%)/国 睿科技(+10.01%)/ ②创业板领涨，恒锋信息(+20.03%)/贝仕达克(+19.98%)/汉得信息(+14.77%)/ ③科创板领涨，仕佳光子(+20.00%)/金橙子(+14.26%)/博睿数据(+13.59%)/ ④活跃子行业，SW影视动漫制作(+5.09%)/SW光学元件(+3.41%) 国内新闻 ①盖世汽车资讯，仰望汽车宣布/其累计销量突破10000台/创造了中国百万 级汽车新纪录/ ②TechWeb，在腾讯云成都峰会工业和能源专场/腾讯云信息科技（重庆） 有限责任公司（简称"腾讯云"）与重庆储安科技创新中心有限公司（简称"清 安储能"）正式签署战略合作/双方将依托腾讯云在云计算、大数据、AI等领 域的技术优势/在智慧能源、智慧储能领域开展深度合作/有力推动能源产业 向绿色、智能方向转型升级/ ③快科技，NVIDIA H20禁运中国后/仅一天的时间/华为在合作伙伴大会发表 下代昇腾920（Ascend 920） AI 芯片/市场消息指出/昇腾920预计将于 20 ...

行情速递 ①主板领涨，横店影视(+10.03%)/海能达(+10.03%)/立昂微(+10.02%)/久其软件(+10.02%)/国 睿科技(+10.01%)/ ②创业板领涨，恒锋信息(+20.03%)/贝仕达克(+19.98%)/汉得信息(+14.77%)/ ③科创板领涨，仕佳光子(+20.00%)/金橙子(+14.26%)/博睿数据(+13.59%)/ ④活跃子行业，SW影视动漫制作(+5.09%)/SW光学元件(+3.41%) 国内新闻 ①盖世汽车资讯，仰望汽车宣布/其累计销量突破10000台/创造了中国百万 级汽车新纪录/ ① 爱集微，市调机构Canalys在报告中指出/2025年第一季度/印度智能 手机出货量同比下降8%/总计3240万部/主要受持续疲软的需求和2024 年末渠道库存偏高的影响/高库存水平扰乱了新品发布节奏/厂商被迫重 新调整渠道策略/ 公司公告 ① 实益达，发布2025年一季度报告/本报告期内/公司实现总营业收入1.41 亿元/同比减少10.51%/利润总额达到0.18亿元/同比减少7.7%/实现归母净 利润0.13亿元/同比增长19.21%/ ② 歌尔股份，发布2025年一季度报 ...

公司公告 行情速递 ① 主板领涨， 精伦电子（+10.18%）/中国软件（+9.99%）/中国长城（+9.98%）/横店影视 （+7.29%）/西陇科学（+6.17%）/ ②创业板领涨， 托普云农（+15.76%）/果麦文化（+10.27%）/光智科技（+10.19%）/汉邦高 科（+10.08%）/冰川网络（+9.19%）/ ③科创板领涨， 鸿泉物联（+11.99%）/震有科技（+8.32%）/英集芯（+8.19%）/思科瑞 （+7.75%）/三孚新科（+7.51%）/ ④活跃子行业， SW 教育出版（+3.11%）/ SW 影视动漫制作（+2.14%）/ SW 半导体材料 （+0.86%）/ 国内新闻 ① 士兰微，2024年公司加快推进"士兰明镓6英寸SiC功率器件芯片生产 线"项目建设/目前已形成月产9000片6吋SiC MOS芯片的生产能力/基于自 主研发的Ⅱ代SiC-MOSFET芯片生产的电动汽车主电机驱动模块已累计出货 量5万只/同时/推进"士兰集宏8英寸SiC功率器件芯片生产线"项目建设/8吋 SiC mini line已通线/Ⅱ代SiC芯片试流片成功/良品率明显高于6吋/主厂房 及其他建筑物正 ...

Core Viewpoint - The Chinese animation industry is experiencing rapid growth, with notable works like "Nezha 2" and "Chang'an 30,000 Li" gaining both domestic and international recognition, although there remains a gap compared to developed countries in terms of industrial standards and production processes [1][2]. Industry Development - The Chinese animation industry has a rich history, initially gaining international attention through unique artistic styles and traditional cultural elements, but faced challenges due to the rise of foreign animation industries [2]. - Recent government support and technological advancements have led to a resurgence, with the industry’s total output value surpassing 300 billion yuan in 2023, projected to exceed 470 billion yuan by 2029 [2][3]. Industry Structure - The animation industry encompasses content creation, production, distribution, and merchandise development, with a growing number of high-quality domestic works driving revenue [3]. - The workforce in the animation production sector has reached 171,000, with 86.04% holding higher education degrees, indicating a trend towards a more educated and innovative workforce [3]. Cultural Identity and Global Reach - The transition from being subcontractors for foreign animation to producing high-quality domestic projects reflects a shift in the industry, with a focus on integrating Chinese cultural elements into global narratives [4]. - Emotional resonance is key for international appeal, as creators are encouraged to address universally relevant themes [5]. Market Challenges - Despite successes, the overall performance of Chinese animation in international markets remains underwhelming, with significant disparities in brand influence and market coverage compared to the US and Japan [5][6]. - The commercial operation model in China is still developing, lacking effective international marketing strategies, which limits the global recognition of many quality works [6]. Future Outlook - The future of Chinese animation is expected to diversify, exploring various genres beyond traditional themes to cater to a broader audience [6]. - There is a growing global demand for Chinese stories, and the rich cultural heritage of China provides ample material for compelling animation content [6].

行情速递 ① 主 板 领 涨 ， 大 位 科 技 (+10.05%)/ 冠 石 科 技 (+10.01%)/ 上 海 电 影 (+10.00%)/ 至 纯 科 技 (+10.00%)/新华文轩(+9.99%)/ ②创业板领涨， 果麦文化(+20.00%)/翰博高新(+16.77%)/百纳千成(+11.90%)/ ③科创板领涨， 邦彦技术 (+4.42%)/鸿泉物联(+4.18%)/纳睿雷达(+4.09%)/ ④活跃子行业， SW影视动漫制作(+1.80%)/SW大众出版(+1.58%)/ 国内新闻 ① 艾邦VR产业资讯，全息衍射光学领军企业三极光电成功获得AR专业级场 景10K级数量全息光波导订单并开始交付/且后续三极光电此方向订单延续性 强/预计2025年同一个客户出货即可达100K级数量/ 公司公告 ① 生益科技，发布2024年年度报告/2024年公司实现总营业收入203.88亿 元/同比增长22.92%/实现归母净利润17.39亿元/同比增长49.37%/ ② 浪潮信息，发布2024年年度报告/2024年公司实现总营业收入1,147.67 亿元/同比增长74.24%/实现归母净利润22.92亿元/同比增 ...