买入/维持 浙江自然(605080) 目标价: 昨收盘:31.97 24 年报及 25Q1 财报点评：Q1 业绩超预期，新品放量&产能释放 驱动成长 ◼ 走势比较 (40%) (16%) 8% 32% 56% 80% 24/5/21 24/8/1 24/10/12 24/12/23 25/3/5 25/5/16 ◼ 股票数据 | 总股本/流通(亿股) | 1.42/1.4 | | --- | --- | | 总市值/流通(亿元) | 45.26/44.87 | | 12 个月内最高/最低价 | 34.88/13.18 | | (元) | | 相关研究报告 <<浙江自然更新报告：股权激励目标 高增长，彰显发展信心_20250101>>- -2025-01-02 2025 年 05 月 21 日 公司点评 盈利预测与投资建议：公司作为一家有多年技术实力积累与技术壁 垒，产业链景气度高，且叠加产能处于释放周期的优质户外运动供应链企 业。1）行业端：户外运动细分赛道快速增长，TPU 替代 PVC 产品的渗透 率提升的长期趋势不变，新品类不断萌发。户外运动行业处于快速发展 期，细分产品如水上用品、浆板等增速较快，公司在 ...

证券代码：001238 证券简称：浙江正特 浙江正特股份有限公司 投资者关系活动记录表 编号：2025-003 | |  特定对象调研□分析师会议 | | | | | --- | --- | --- | --- | --- | | 投资者关系活动 | □媒体采访 | □业绩说明会 | | | | 类别 | | □新闻发布会 □路演活动 | | | | | □现场参观 | | | | | | | □其他（电话会议） | | | | 参与单位名称及 | | 浙商证券 | 曾伟 | | | | | 敦和资管 | 韩立强 | | | 人员姓名 | | 北大方正人寿 | 付丹婷 | | | | | 平安基金 | 李景瀚 | | | | | 慎知资产 | 金戈 | | | 时间 | 2025 年 | 5 月 21 日 14:00-16:00 | | | | 地点 | | 公司总部会议室 | | | | 上市公司接待人 | | 董事会秘书：李嵩先生 | | | | 员姓名 | | 一、 现场参观 | | | | | | 二、 问答环节 | | | | | | 1、能否对 2024 年销售收入进行拆分？ | | | | 投 ...

Core Viewpoint - The outdoor clothing brand BERSHIHE, founded by a couple from Anhui, is preparing for an IPO on the Hong Kong Stock Exchange, showcasing impressive financial performance that surpasses its competitor, Arc'teryx, in profitability [1][2]. Financial Performance - BERSHIHE's revenue grew from 379 million yuan in 2022 to 1.766 billion yuan in 2024, a 4.66 times increase over three years [2][3]. - The net profit surged from 24 million yuan to 283 million yuan during the same period, marking an 11.79 times increase [2][3]. - BERSHIHE's gross profit margins were 54.3%, 58.2%, and 59.6% from 2022 to 2024, consistently outperforming its competitor Amer Sports, which had margins of 49.7%, 52.5%, and 55.4% [3][6]. Market Position and Strategy - BERSHIHE positions itself as a cost-effective alternative to Arc'teryx, with its best-selling "three-in-one jacket" priced at 469 yuan, significantly lower than Arc'teryx's offerings [2][7]. - The brand has sold 3.8 million jackets over the past three years, achieving a compound annual growth rate of 144% [8]. - BERSHIHE's sales costs as a percentage of total revenue decreased from 45.7% to 40.4% from 2022 to 2024, indicating improved cost management [8]. Brand Development and Marketing - BERSHIHE has gained recognition primarily through celebrity endorsements and social media marketing, significantly increasing its brand visibility in recent years [9][10]. - The brand has received substantial investment, totaling 2.88 billion yuan from various investors, including Tencent, which acquired a 10.7% stake [11][13]. - BERSHIHE has launched a premium product line, the "Pinnacle Series," with prices reaching up to 12,800 yuan for high-end items, aiming to elevate its brand perception [16][17]. Competitive Landscape - The outdoor apparel market is becoming increasingly competitive, with major players like Anta and Li Ning expanding their portfolios through acquisitions and partnerships [20]. - BERSHIHE must maintain its competitive edge in cost-effectiveness while also competing for market share in the high-end segment against established international brands [20].

Core Insights - The article outlines six major trends in the outdoor sector for 2025, indicating a shift from traditional sports to lifestyle expressions, driven by consumer demands for freedom, social interaction, and identity recognition [3][8]. Group 1: Light Outdoor as a Lifestyle Symbol - Light outdoor activities have emerged as a low-threshold, high-freedom lifestyle choice, helping urban dwellers combat anxiety and restore mental balance, leading to a surge in demand for products like jackets, sun-protective clothing, and quick-dry pants [11][12]. - The interaction volume related to "light outdoor" content reached 12.1 million in the past year, with a significant increase of 536% in penetration rate [13][14]. Group 2: Cycling Trends - Cycling has overtaken camping as the leading trend in light outdoor activities, aligning with fragmented time, a desire for nature, and a minimalist lifestyle, resulting in a 270% increase in road bike sales [24][35]. - Key cycling scenarios include road cycling, night rides, and urban cycling, with social media being a primary channel for engagement [36][37]. Group 3: Growth of Trail Running - Trail running has transitioned from a niche to a mainstream activity, driven by health-conscious consumers aged 25-39 in first- and second-tier cities, with a focus on professional gear [24][25]. - The emotional healing aspect and social media promotion have significantly boosted the popularity of trail running, with a notable increase in related content interactions [29][30]. Group 4: Democratization of Elite Sports - Sports like golf and equestrian activities are becoming more accessible, with golf apparel gaining popularity as a "soft luxury" item, evidenced by 1.2 million interactions on golf fashion topics [24][25]. - Brands like FILA and Descente are leading in this space, leveraging both professional events and everyday wear to penetrate urban markets [24]. Group 5: Badminton's Social Appeal - Badminton has gained traction due to its low entry barrier and high social interaction, with the topic "badminton buddies" generating 3.2 million interactions [24][25]. - Brands like Yonex are at the forefront, utilizing event sponsorship and product design to engage with the sports community [24]. Group 6: Pets as Outdoor Fashion Items - The trend of taking pets outdoors has become a necessity, with pet-specific outdoor gear, such as pet jackets, gaining popularity, particularly among urban consumers [24][25]. - The North Face's limited edition pet jackets have sparked significant social media engagement, capturing 78% of brand voice in this category [24].

进入夏季，防晒衣市场迅速升温。不仅各大电商平台搜索量飙升，连资本市场也嗅到了"热浪"——主打防晒和户外服饰的伯希和近日向港交所递交招股 书，准备叩响IPO大门。 事实上，凭借着卖防晒衣冲击港股早有先例。2022年夏天，蕉下也曾申请上市，但两次都无功而返。 如今同样押注"户外生活第一股"的伯希和，难免被外界拿来和蕉下对比。 两者确实有不少相似之处：都通过线上DTC（直接面向消费者）渠道+ODM代工快速起量，实现三位数的营收和利润增速，毛利率也都维持在50%以上， 业绩亮眼。 但随着蕉下上市折戟，同样的质疑也正朝着伯希和袭来——重营销轻研发、产品质量不稳定、品牌缺乏竞争力…… 与此同时，过去三年，以蕉下与伯希和为代表的"户外生活"赛道热度不减，竞争也越来越激烈。 一方面，"做衣服"的品牌开始涌入这个市场，玩家已经从户外品牌、运动品牌延展至内衣品牌、快时尚品牌。另一方面，这些玩家不光只做防晒衣，还包 括秋季的冲锋衣、抓绒卫衣，冬季的羽绒服、靴子，一年四季的产品线全部扩张。 创立于2012年的伯希和，最初的核心产品就是冲锋衣。招股书显示，2022年至2024年，伯希和累计销售约380万件冲锋衣。同期，伯希和冲锋衣销量 ...

体坛经济观察◥ 整理：十进制 本文字数：2469字 建议阅读时间：8分钟 行业速递 01 天猫618户外消费增长强劲，需求呈高端化、轻奢化 5月16日晚8点天猫618正式开售后，运动户外行业增长强劲。运动户外消费需求愈发呈现出高端化、轻奢化特点，高端运动户外品牌增长亮眼。开卖首小 时，lululemon、迪桑特、可隆、Helly Hansen、Lafuma、伯希和同比去年增幅均超50%，KEEN同比增长超100%，凯乐石同比增长超120%，昂跑同比增长 超130%，Hoka one one同比增长超160%，SALOMON同比增长超400%。抢先购4小时里，FILA官方旗舰店成为户外品牌的成交榜榜首，耐克和lululemon 官方旗舰店分别占榜单第二和第三。而户外鞋服的类别中，The North Face、KOLONSPORT和骆驼依次为第一至第三名。 体育赞助 01 电动空中出租车公司Archer Aviation与洛杉矶奥运和残奥组委会达成独家合作伙伴关系 近日，电动空中出租车公司Archer Aviation宣布与洛杉矶奥运和残奥组委会达成独家合作伙伴关系。根据协议内容，Archer将在赛事期间部署Mi ...

Core Viewpoint - The company BERSHIHE is preparing for its IPO on the Hong Kong Stock Exchange, aiming to become the leading domestic high-performance outdoor lifestyle brand in China, challenging established international brands like Arc'teryx [1][5]. Company Overview - Founded in 2012 by Liu Zhen and Hua Jingling, BERSHIHE has focused on the outdoor apparel market, leveraging a self-developed technology system called PT-China to enhance its product offerings [2][3]. - The brand has achieved a net profit margin of 17.2% in 2024, significantly higher than the 4.5% margin of its competitor Amer Sports, the parent company of Arc'teryx [1][5]. Market Positioning - BERSHIHE offers products at approximately one-third the price of Arc'teryx while maintaining over 90% performance overlap, effectively breaking the technical monopoly of international brands in the outdoor jacket sector [1][3]. - The average price of BERSHIHE's products is around 500 yuan, compared to thousands for Arc'teryx, making it an attractive option for consumers [3][5]. Growth and Performance - From 2022 to 2024, BERSHIHE's adjusted net profit surged from 27.6 million yuan to over 300 million yuan, with a compound annual growth rate in sales of 127.4%, marking it as the fastest-growing high-performance outdoor apparel brand in mainland China [5][6]. - The brand's successful marketing strategy has allowed it to capitalize on the post-pandemic outdoor sports boom, significantly increasing its visibility and sales [5][6]. Challenges and Controversies - BERSHIHE faces criticism regarding its brand name, which is associated with a historical figure known for looting cultural artifacts, leading to negative public perception [7][9]. - The company has a high marketing expenditure, with marketing costs significantly outpacing research and development expenses, raising questions about its long-term sustainability [10][12]. - Despite its current success, BERSHIHE must navigate intense competition in the outdoor apparel market, where many brands offer similar products, making differentiation challenging [16][18]. Future Outlook - The company needs to diversify its product offerings beyond jackets to sustain growth, as its revenue is heavily reliant on its classic jacket line [20][21]. - BERSHIHE's ability to maintain its growth trajectory amid potential market saturation and increased competition will be critical as it approaches its IPO [18][22].

Core Insights - The article highlights the rapid growth of the domestic outdoor brand, Berghaus, which is capitalizing on the outdoor sports trend in China, with a significant increase in revenue and net profit forecasted from 2022 to 2024 [1][6] Company Performance - Berghaus's revenue is projected to soar from 379 million yuan to 1.766 billion yuan between 2022 and 2024, with an adjusted net profit CAGR of 232%, making it one of the fastest-growing brands in the industry [1] - The company has been recognized as the "King of Material" in the domestic outdoor apparel market due to its focus on high-quality materials and technology [1] Market Context - The high-performance outdoor apparel market in China is expected to reach 102.7 billion yuan in 2024, with a CAGR of 13.8%, and is projected to exceed 215.8 billion yuan by 2029 [1] - Berghaus's IPO is seen as a strategic move to become the first stock representing high-performance outdoor lifestyles in China [1] R&D and Innovation - Berghaus has established a proprietary technology platform, PT-China, to enhance product performance and has registered 45 patents by the end of 2024 [2][4] - The company has developed the Storm Breath technology for jackets, achieving high waterproof standards while maintaining breathability, positioning its products competitively against international brands [2] Collaborations and Partnerships - Berghaus has formed partnerships with universities and leading material suppliers to foster innovation and enhance product development [3] - Collaborations include establishing a functional technology innovation application base with Donghua University and a research lab with Beijing Institute of Fashion Technology [3] Investment and Funding - The company has significantly increased its R&D expenditure from 13.56 million yuan in 2022 to 31.46 million yuan in 2024, with a R&D expense ratio of 3.6% in 2022 [4] - Berghaus has attracted investments from notable firms, including Tencent, which invested 300 million yuan in 2025, indicating strong market confidence [5][6] Recognition and Awards - Berghaus has received multiple international design awards, including the Asia Outdoor Equipment Award, and has been recognized as a pioneer in down jackets in China [5] - The brand's innovative capabilities have garnered attention from domestic investment institutions, further solidifying its market position [5][6]

以下文章来源于商业弧光 ，作者柳柳 商业弧光 . 听风者，捕光人，最准点的商业节拍 出品｜虎嗅商业消费组 作者｜柳柳 编辑｜苗正卿 题图｜视觉中国 宣布收购德国知名户外品牌狼爪一个多月后，截止5月16日港股收盘，安踏体育股价涨幅达到 11.43%。 2024年，亚玛芬体育在美国纽交所上市后，带动安踏集团和亚玛芬体育营收之和首次突破千亿元， 安踏成为继耐克、阿迪之后，全球第三家年总营收达到千亿规模的体育用品集团。 但安踏想做的，远不止中国本土运动鞋服第一大集团，它在抢占中国户外更大的市场份额，主要依靠 品牌矩阵和渠道优势快速收割市场，直面对标国际巨头（如北面、哥伦比亚）和本土竞争者（如探路 者、牧高笛），去构建"户外帝国"蓝图。 狼爪的中国市场本土化运营也并未跟上步伐，仿冒品泛滥，所开门店显得略微冷清，多数开在奥莱， 一线城市核心商圈很少见其门店布局，门店数量增速放缓。截至2025年1月，狼爪在全球拥有495家 专卖店，其中226家分布在欧洲，269家位于亚洲，全球超过4000家零售点。在中国市场已经不到200 家门店。 上个月，安踏又宣布以2.9亿美元全资收购德国知名户外品牌狼爪，再次向户外行业高地的大众市场 ...

证 券 研 究 报 告 牧高笛（603908）2024 年报及 2025 年一季报点评 推荐（维持） 经营短期承压，25Q1 代工业务回暖 目标价：27.1 元 事项： 公司公布 2024 年报及 2025 年一季报。2024 年，公司实现营收/归母净利润/扣 非归母净利润 13.0/0.8/0.6 亿元，同比-10.4%/-21.6%/-42.7%。25Q1，公司实现 营收/归母净利润/扣非归母净利润 3.3/0.3/0.3 亿元，同比-6.1%/-2.7%/-14.4%。 分红方面，公司拟 10 股派发现金股利 6.5 元（含税），对应分红率 72%。 评论： 风险提示：市场竞争加剧，原材料波动风险；人民币汇率波动风险等。 [ReportFinancialIndex] 主要财务指标 | | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | | 营业总收入(百万) | 1,304 | 1,344 | 1,449 | 1,604 | | 同比增速(%) | -10.4% | 3.1% | 7.8% | 10.7% | | 归母净利润 ...