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用多邻国粤语去吃早茶,差点饿死在广州街头
36氪· 2025-04-11 14:04
以下文章来源于城市漫游计划 ,作者被绿鸟追杀的 城市漫游计划 . 网易旗下栏目,带你探索城市的一万种可能 多邻国粤语真有实战意义吗? 策划 | 文森 出镜 | 文森 小江 摄影 | 逸轩 文森 小江 来源| 城市漫游计划(ID:csmyjh01) 封面来源 | 多邻国 2022年8月,多邻国首次上架了粤语课程。 到2024年,在多邻国上学习粤语课程的用户已超300万,身边用多邻国学粤语的朋友多少都能说出个虾饺、烧卖,但多邻国粤语真有实战意义吗? 为了解答我心中的疑惑,我决定用三十天学习多邻国粤语,去广州实地测试一下多邻国粤语的实战效果。 我也被多邻国追杀了 在老广州人眼中,早茶就是一件下楼喝喝茶聊聊天的事情,因此住地要在老城区里三步一家早茶店的地方,我们选在了陈家祠地铁站附近。不过还没到达 住地,我的粤语先上了考场。 我的同事江老师是广州人,她说她有自己的"早茶三部曲":凤爪、蛋挞、芋头糕。 多邻国也有自己的早茶四件套:虾饺、肠粉、烧卖、豉汁排骨,此乃多邻国粤语第一课,难怪大家不论在哪里点菜,张口就是四件套。食物之后还有铁观 音、菊花茶和普洱茶,最后还要装腔作势地评价一下:"肠粉20元一碟好贵啊!" 不过多邻 ...
这一次,不要学海底捞
Hu Xiu· 2025-04-01 06:19
Core Viewpoint - The article discusses the crisis management strategies of Haidilao, emphasizing the importance of brand narrative and effective communication in handling public relations crises [4][10][36]. Group 1: Brand Narrative and Crisis Management - Haidilao's brand narrative includes principles such as "changing fate with both hands," "apprenticeship system," and "extreme pursuit of customer experience," which form a coherent structure for brand storytelling [3][4]. - The company faced a significant crisis in August 2017 when a serious hygiene issue at its Beijing store was exposed, leading to widespread media attention [5]. - Haidilao's response was swift, acknowledging the issue, issuing an apology, and committing to comprehensive reforms across all stores, including transparency in kitchen operations and enhanced internal management [6][7]. Group 2: Recent Controversies and Responses - A recent incident in February 2023 involved two minors misbehaving in a Haidilao restaurant, which sparked public outrage and raised questions about food safety and management practices [12][30]. - The company's initial response focused on giving minors a chance and threatened legal action against those who spread the video, which was perceived as a misjudgment of public expectations [13][29]. - Haidilao later offered full refunds and tenfold compensation to affected customers, indicating a sincere attempt to address the situation and restore trust [14][38]. Group 3: Public Perception and Communication Strategy - The article highlights the importance of understanding public sentiment and the potential pitfalls of labeling individuals as "malicious spreaders," which can alienate the audience [18][23]. - Effective crisis communication should focus on empathy, clear messaging, and maintaining trust, rather than merely reacting to social media trends [37][46]. - The article warns against the trend of treating crises as marketing opportunities, emphasizing that genuine crisis management should prioritize restoring organizational reputation and addressing structural flaws [39][59].
九毛九2024年收入约为60.74亿元 同比增长1.5%
Zheng Quan Ri Bao Wang· 2025-03-29 04:16
Group 1 - The core viewpoint of the news is that Jiumaojiu International Holdings Limited reported a slight increase in revenue for the fiscal year 2024, but a significant decline in net profit, indicating challenges in profitability despite revenue growth [1][2] Group 2 - For the fiscal year 2024, Jiumaojiu's revenue was approximately 6.074 billion yuan, representing a year-on-year increase of 1.5% [1] - The net profit attributable to the parent company was 55.807 million yuan, a decrease of 87.69% compared to the previous year [1] - The annual profit dropped from 480 million yuan in 2023 to 44.8 million yuan in 2024, a decline of 90.7% [1] Group 3 - In 2024, Jiumaojiu opened 150 new restaurants, including 95 Taier restaurants, 28 Song Hotpot restaurants, 20 Shanwaimen restaurants, and 7 Jiumaojiu restaurants [1] - The company closed 69 restaurants in 2024 due to lease terminations, underperformance, and sales to third parties [1] - As of December 31, 2024, Jiumaojiu operated 779 self-operated restaurants and 28 franchised or cooperative restaurants across various countries [1] Group 4 - Jiumaojiu continues to follow a multi-brand and multi-concept strategy to explore new business opportunities and expand market share [2] - The company is adjusting its business strategy and expanding its restaurant network while optimizing its brand portfolio [2] - A general dividend of 0.02 HKD per share is scheduled for distribution on July 4, 2025 [2]
餐饮品牌如何持续发展
Sou Hu Cai Jing· 2025-03-24 10:01
Group 1: Menu Design Techniques - Avoid overcrowding the menu with too many items to prevent overwhelming customers and enhance their dining experience [2] - Limit the number of food photos on the menu to avoid distracting customers and ensure readability, with a recommendation of 3-4 medium-sized images per page [3] - Clearly disclose all necessary information on the menu, including additional charges and items that need to be ordered separately, to avoid customer dissatisfaction [4] - Include allergy warnings for any ingredients that may cause allergic reactions to ensure customer safety [5] Group 2: Food Safety and Brand Development - Emphasize food safety as a long-term priority, especially during food safety crises, to build customer trust and loyalty [6] - Create brand memory points using various methods, focusing on truthfulness and creativity to engage customers, particularly younger demographics [7] Group 3: Leveraging the Internet - Utilize internet technology and local service ecosystems to enhance sales and service capabilities, leading to increased order and customer numbers [8] - Acknowledge the importance of innovation in restaurant marketing strategies to adapt to changing consumer preferences and market conditions [8]
餐厅正在抛弃商场?
虎嗅APP· 2025-03-08 13:42
Core Viewpoint - A significant number of restaurants are rapidly abandoning shopping malls, indicating a prolonged period of restructuring and value system reformation in the industry, expected to last at least two more years [2][5]. Group 1: Current Trends in Restaurant Operations - Many restaurant owners are experiencing declining business in shopping malls, leading to closures despite substantial investments, such as a reported investment of nearly 3 million yuan for a hot pot restaurant in Chengdu [1]. - The trend of leaving malls is not isolated; various brands, including "Nai Si Ye" and "Yin Tang," have recently announced their exit from major shopping centers due to low foot traffic and high rents [1][3]. - A report indicates that by 2024, 34.9% of shopping centers will see more closures than new openings, highlighting a growing vacancy issue [3]. Group 2: Challenges Faced by Shopping Malls - Shopping malls are facing a decline in foot traffic, with some reporting a nearly 40% drop in visitor numbers compared to the previous year, leading to a closure rate of over 30% for restaurant outlets [8]. - The oversaturation of shopping malls has diluted foot traffic, with nearly 6,700 shopping centers of over 30,000 square meters expected by the end of 2024, compared to fewer in the past [7]. - Many malls are still operating under outdated models, failing to adapt to changing consumer preferences for experiential and emotional value, which diminishes their attractiveness [8]. Group 3: Economic Factors and Rental Issues - The high rental costs in shopping malls are becoming increasingly unfeasible for restaurant operators, with average rents reported at over 27 yuan per square meter per day, showing only a slight decrease of 0.06% year-on-year [12]. - A restaurant owner calculated that to cover a rent of approximately 2.2 million yuan annually, daily sales must reach at least 12,200 yuan, necessitating a minimum of 82 customers per day [13]. - Despite declining foot traffic and rising vacancy rates, many malls are reluctant to lower rents, leading to a challenging operating environment for restaurants [12]. Group 4: Opportunities in the Market - The concept of "downward" expansion is emerging as a potential opportunity, with many restaurants considering opening in lower levels of shopping malls, which often have lower rents and stable foot traffic due to proximity to public transport [16]. - There is a growing interest in county-level markets, where shopping centers are experiencing significant foot traffic, such as a reported daily average of 60,000 visitors during the Spring Festival in a Jiangsu county mall [17][18]. - The underdeveloped nature of commercial real estate in lower-tier cities presents a unique opportunity for restaurant brands to establish themselves in less competitive environments, leveraging the growing consumer demand for quality dining experiences [18].
到底是哪个冤种在排队吃网红餐厅啊?
虎嗅APP· 2025-03-08 03:46
Core Viewpoint - The article discusses the phenomenon of long queues at popular restaurants in major Chinese cities, particularly focusing on the experience of dining in Beijing, highlighting the social dynamics and consumer behavior associated with trendy eateries [2][3][4]. Group 1: Restaurant Queuing Culture - In cities like Beijing, the concept of "delicious, cheap, and no queue" is deemed impossible, leading to a culture where people endure long waits for food [2][3]. - The article illustrates the extreme queuing situation at a popular restaurant "烤匠" (Kao Jiang), where customers may wait up to 9 hours to dine, showcasing the lengths people will go to for trendy food experiences [4][5][8]. - The experience of waiting in line often leads to mixed feelings about the food quality, with some customers expressing disappointment after long waits, indicating a potential disconnect between expectation and reality [17][53]. Group 2: Social Media Influence - Social media platforms like 小红书 (Xiaohongshu) play a significant role in driving the popularity of certain restaurants, creating a cycle of hype and disappointment as consumers flock to these locations based on online recommendations [39][41]. - The article notes that the marketing strategies employed by restaurants often lead to a "hunger marketing" trap, where the act of queuing becomes a social experience rather than just a means to enjoy a meal [49][50]. - Consumers are increasingly aware of the pitfalls of following social media trends, developing a critical eye towards the quality of food at highly publicized establishments [40][56]. Group 3: Economic and Cultural Context - The article highlights that in times of economic downturn, dining out becomes one of the few affordable forms of entertainment for young people in urban areas, leading to a surge in demand for trendy eateries [55][56]. - The phenomenon of queuing for food reflects broader societal trends, where young people seek validation and a sense of belonging through shared experiences, even if those experiences are often disappointing [57][58]. - The article concludes that as long as consumer tastes evolve, new restaurants will continue to emerge, perpetuating the cycle of queuing and social media hype [58][59].
比亚迪融资435亿港元;Anthropic估值冲到615亿美元;台积电至少在美国新增千亿美元投资丨百亿美元公司动向
晚点LatePost· 2025-03-04 15:33
比亚迪在港交所发布公告称,将新增发行 1.298 亿 股新 H 股,配售价为 335.2 港元 / 股,共计可融 资约 435.09 亿港元,扣除佣金和估计费用后,所得净额预计约为 433.83 亿港元,融资所得拟用作 集团研发投入、海外业务发展、补充营运资金以及一般企业用途。 比亚迪表示,这是过去十年全球汽车行业最大的股权再融资项目,阿联酋 Al-Futtaim 家族办公室以 战略投资者身份参与本次配售。Al-Futtaim 在中东和东南亚等地区拥有汽车、金融服务、房地产、 零售和医疗保健等产业。比亚迪这次股票发售也是 2021 年以来港交所同类售股中规模最大的一 次。 OpenAI 老对手 Anthropic 估值冲到 615 亿美元。 Anthropic 上周刚发完全球首个混合推理模型 Claude 3.7 Sonnet,这周就宣布完成 35 亿美元的 E 轮 融资,投后估值达到 615 亿美元;马斯克的 xAI 在去年 12 月 的估值介于 350 亿至 450 亿美元之 间。 Anthropic 是 OpenAI 前核心员工创立,2021 年时因对 OpenAI 在 AI 未来走向、安全风险以及商业 ...
大众汽车说服工会,将裁员3.5万人;始祖鸟母公司再融资10亿美元,主要用来还债;苹果自己做门铃丨百亿美元公司动向
晚点LatePost· 2024-12-24 12:53
OpenAI 的三则动态:新推理模型 o3 亮相、GPT-5 训练遇阻、负责搜索的新高管 离职。 周末,OpenAI 结束了为期 12 天的发布活动,压轴产品是推理大模型 o3,在顶尖的编程竞赛 CodeForces 中,得分可以排进前 200,达到顶级程序员的水平;在专门测试通用人工智能(AGI) 的基准中,o3 得分最高达到 87.5%,而 9 月发布的 o1 得分不到 50% 等。OpenAI 并没有解释为什 么 o3 性能有提升,但有一点比较明确:高性能计算模式下, o3 完成一个任务花费数千美元。不过 o3 还是一个期货。 据媒体报道,OpenAI 训练下一代模型 GPT-5(代号 Orion)远落后进度。目前 OpenAI 训练 GPT-5 已经 18 个月,从头训练了两次,每次预估花费 5 亿美元,但是性能提升远不及预期。OpenAI 希望 GPT-5 能达到博士生水平。问题在于 OpenAI 难以找到优质数据继续训练模型,他们选择用人直接 编写数据,但效率低下,并尝试用大模型生成数据,但质量难以保证。 据媒体报道,OpenAI 今年 5 月从 Google 挖来的高管希瓦库马尔·文卡塔拉曼(S ...
互联网平台涉税新规草案公布;ChatGPT早期奠基者全部离开;耐克营收全线下滑,打算重新聚焦“运动”丨百亿美元公司动向
晚点LatePost· 2024-12-20 15:54
美国三位共和党议员希望马斯克当众议院议长。 美国国会周二公布临时拨款法案,为联邦政府提供运营资金到明年 3 月。这项法案遭到埃隆·马斯 克(Elon Musk)反对,他在社交媒体上发布 20 多条帖子批评,比如不应该为国会议员加薪等。如 果这项方案在当地时间周五(20 日)没有通过,美国政府部门得不到资金支持,就会停摆。 同时有三位共和党议员在社交媒体上建议马斯克担任众议院议长,"众议院议长不必是国会议员"。 此前特朗普提议马斯克担任美国政府效率部门(DOGE)联合主席,但该部门主要负责提案。如果 马斯克成为众议院议长,他将拥有实权。众议院议长也是美国总统第二顺位继承人,但马斯克不是 美国原生公民,无法担任总统。 ChatGPT 早期奠基者全部离开 OpenAI。 据媒体报道,OpenAI 早期员工阿列克·拉德福德(Alec Radford)从 OpenAI 离职。他参与过 GPT-1 到 GPT-4o 的研发,在 2016 年加入 OpenAI,是最早把 Google 提出的 Transformer 架构用到大规模 语言训练的研究者之一,也是确立了当前大语言模型的训练模式的人之一。"只有阿列克·拉德福德 离 ...
晚点财经丨6月蔚来、理想找回节奏,小米破万;跨境电商需求激增,中美空运价格翻倍
晚点LatePost· 2024-07-03 13:55
6 月多家新能源汽车品牌批发量为年内新高 在 Shein、Temu 的推动下,华南至美国空运价格较 2019 年翻倍 上海中海·顺昌玖里二期开盘即售罄,单价近每平方米 30 万元 特斯拉止住颓势,二季度销量超预期 关注《晚点财经》并设为星标,第一时间获取每日商业精华。 上半年国内新能源车销量陆续公布。比亚迪以超 34 万辆的月销量继续断层领先、上半年累计卖出 161 万辆新车,完成年度销量目标的 45%。特斯拉中国排 6 月销量榜第二,据乘联会数据约 7.1 万 辆,继续同比下滑 24%、但环比小幅增长。本月,特斯拉推出 5 年免息等优惠购车政策。 理想和蔚来找回节奏,因为给了消费者更有性价比的选项。前者在 L6 的带动下,月销量回暖至 4.78 万辆,同比增长 47%,接近去年 12 月 5 万辆的最高纪录。后者则在 BaaS 电池租用服务费降低以及 创始人李斌的卖力直播影响下,年内第二次月销超过 2 万辆、6 月达到 2.1 万辆,同比接近翻倍。 据摩根士丹利统计,5 月理想和蔚来国内市场份额不同程度增长,机构预计 L6 订单动力将继续支撑 理想在三季度份额回升 —— 顶着赛力斯给的压力。 作为另一家月销 ...