文｜摩根商研所 近日，溜溜果园集团股份有限公司向港交所递交了招股书。 也许这名字对很多消费者来说有些陌生，但要说这就是那个"没事就吃溜溜梅"的母公司，很多人就清楚了。毕竟其大单品"溜溜梅"可谓家喻户晓，即使没吃 过也见过那魔性的广告。 从溜溜果园的招股书来看，此次赴港IPO可谓准备充足，但客观来说，"梅"开二度的溜溜果园，依然充满挑战。 营收虽好，旧疾仍在 先看财务数据，这三年来溜溜果园的营收情况十分不错。 根据招股书数据显示，在2022年、2023年及2024年，溜溜果园的总收入分别为11.74亿元、13.22亿元及16.16亿元。 同期的净利润则为分别0.68亿元、0.99亿元和1.48亿元。 不过在拆解过后会发现，净利润中还有着有政府补助的影子，近年来溜溜果园政府补贴一路从1950万元上升至2024年的3380万元，占净利润比例达22.8%。 虽然营收与净利润在稳步上升，但毛利率却从2023年的40.1%下降至2024年的36%。 其中，营收占比最大的梅干类零食2022年到2024年的毛利分别为3.21亿、3.16亿和3.12亿元，毛利率分别为39.6%、37.7%和32.1%，西梅类毛利也较为乏力， ...

Industry Overview - The market size of China's snack food industry reached 933 billion yuan in 2024, with a per capita annual consumption of 662.5 yuan, significantly lower than developed countries like the US (7578.7 yuan), UK (6543.9 yuan), and Japan (3524.6 yuan), indicating substantial growth potential [1] - The market is expected to grow to 1.14 trillion yuan by 2029, with a compound annual growth rate (CAGR) of 4.1% [1] Company Performance - Many listed companies in the snack sector have reported declines in both revenue and net profit in the past year, including major players like Liangpinpuzi, Juewei Food, and Zhou Hei Ya [3] - The "three giants" of marinated snacks have seen a reduction of over 5,000 stores due to declining performance, with Zhou Hei Ya reducing its stores by 785 to 3,031, and Huang Shang Huang by 837 to 3,660 [3] Leading Companies - Weidong Meiwai emerged as the "profit king" among snack companies, achieving a net profit of 1.068 billion yuan in the last year, a year-on-year increase of 21.37%, and revenue of 6.266 billion yuan, up 28.6% [5] - Three Squirrels is the only company to surpass 10 billion yuan in revenue, reporting 10.622 billion yuan, a 49.3% increase, and a net profit of 408 million yuan, up 85.51% [7] - The company has expanded its product range significantly and plans to enter the bulk snack market through acquisitions [7] Financial Summary of Major Snack Companies - Three Squirrels: Revenue 106.22 billion yuan, Net Profit 4.08 billion yuan [8] - Liangpinpuzi: Revenue 71.59 billion yuan, Net Profit 0.46 billion yuan [8] - Juewei Food: Revenue 62.57 billion yuan, Net Profit 2.12 billion yuan [8] - Weidong Meiwai: Revenue 62.66 billion yuan, Net Profit 1.068 billion yuan [8] - Other companies like Salted Fish and Good Idea also reported varied performance, with some experiencing significant declines [8]

Group 1: A+H Listing Expansion - The Hong Kong stock market is experiencing a surge in listing applications, with 14 companies submitting applications between April 25 and 28, including industry leaders seeking A+H listings [1] - Three Squirrels aims to become the first A+H snack brand, reporting a projected revenue of 10.622 billion yuan and a net profit of 408 million yuan for 2024, with 70% of revenue coming from online channels [2] - JA Solar has submitted its application for an A+H listing, reporting a projected revenue of 70.121 billion yuan for 2024, but facing a net loss of 4.656 billion yuan due to asset impairment losses [3][4] - Seres has successfully turned a profit in 2024, with a revenue of 1.45176 billion yuan and a net profit of 5.946 billion yuan, driven by increased sales of electric vehicles [5][6] Group 2: Companies Transitioning to Hong Kong - Rebio Biotech has submitted its application to the Hong Kong Stock Exchange after previously attempting to list on the A-share market, reporting a net loss of 437.3 million yuan in 2023 [8][9] - Daji Group, which focuses on innovative radiation surgery solutions, has also shifted its listing application to Hong Kong after previously applying for the Sci-Tech Innovation Board [10][11] - Hongyeji has submitted its application to the Hong Kong Stock Exchange after previously attempting to list on the Shenzhen Stock Exchange, reporting revenues of approximately 1.228 billion yuan in 2022 [12]

"零食第一股"来伊份迎来上市以来最大规模的业绩下滑。4月28日晚间，来伊份发布2024年年度报告及 2025年一季度报告。年报显示，来伊份2024年全年营收为33.70亿元，同比下降15.25%，归母净利润 为-7526万元，较上年同期由盈转亏。公司一季度营业收入为10.48亿元，同比下降1.23%；归母净利润 为1243.57万元，同比下降79.72%。 横向对比万辰集团、三只松鼠、良品铺子等休闲零食上市企业的2024年年报可以发现，来伊份的营收、 利润及增速均远落后于同行，其中以量贩零食为主营业态的万辰集团、鸣鸣很忙增速领先行业。另一边 来伊份的利润率却高达40%，对比万辰集团2024年毛利率为10.76%，近期提交招股书的鸣鸣很忙2022- 2024年期间的毛利率稳定在7.5%～7.6%区间。 截至4月29日收盘，来伊份股价为12.86元/股，总市值43.07亿元，较最高值已蒸发约137亿元。 主营业务下滑16.52%，各类产品营收全线下滑 来伊份为施永雷和郁瑞芬夫妇2001年在上海创立。2016年，来伊份正式挂牌上海证券交易所主板，被称 为"中国零食第一股"。 但上市后不久，来伊份便遭遇了增长瓶颈。2 ...

Core Viewpoint - The article discusses the integration of high-quality agricultural products with differentiated snack food companies, highlighting the efforts of Liangpinpuzi to explore a new development model that combines leisure snacks with specialty agricultural products [1][5]. Group 1: Company Developments - Liangpinpuzi's new chairman, Cheng Hong, aims to lead the company in exploring the integration of leisure snacks and specialty agricultural products, leveraging her background in agricultural public brand research [1][5]. - On April 28, Liangpinpuzi announced a partnership with seven counties in Hubei, including Zhiqu and Honghu, during the "Taste of China Good Ingredients" event [1][5]. - The company reported a revenue of 7.159 billion yuan for 2024, a year-on-year decrease of 11.02%, and a net profit of -46 million yuan, indicating a shift to losses compared to the previous year [5]. Group 2: Agricultural Development - The "Accelerating the Construction of an Agricultural Power Plan (2024-2035)" document emphasizes the importance of high-quality agricultural development and the need to tap into rural specialty resources [4]. - The event highlighted the significance of quality control in agricultural products, with Honghu's government emphasizing a comprehensive quality supervision system from farm to table [7]. - The brand value of Honghu lotus root has shown significant market premiums, with an average premium of about 17% in the general market and up to 30% in high-end channels like JD and Hema [7]. Group 3: Market Strategy - Cheng Hong stated that the key to breaking the market barriers for specialty agricultural products lies in the deep integration of regional public brands and the inherent advantages of the origin [8]. - The company aims to enhance consumer trust through standardized quality control, allowing high-quality products to showcase the value of good raw materials in the market [8].

Core Insights - The core viewpoint of the articles is that Three Squirrels has successfully turned around its business, achieving significant revenue growth and is now seeking a dual listing on the A+H stock markets to further its strategic goals [1][2]. Financial Performance - In 2024, Three Squirrels reported a revenue of 10.622 billion yuan, a year-on-year increase of 49.3%, surpassing its previous peak of 10.173 billion yuan in 2019 [2]. - The net profit for 2024 was 408 million yuan, reflecting a year-on-year growth of 85.51% [2]. - The company experienced a decline in revenue for four consecutive years from 2019 to 2023, dropping from over 10 billion yuan to 7.1 billion yuan [2]. Strategic Goals - Three Squirrels aims to achieve a revenue target of 20 billion yuan by 2026, necessitating substantial investment in a comprehensive multi-channel strategy [2]. - The company is focusing on enhancing its global brand recognition and supply chain capabilities through the planned IPO [2]. Market Position and Competition - The snack food industry is witnessing intense competition, particularly in the offline market, which is considered the main battleground [1][4]. - Three Squirrels is shifting its strategy to increase its offline presence, particularly through hard discount supermarket models, which are seen as crucial for market penetration [1][5]. Offline Expansion Efforts - In 2024, Three Squirrels announced plans to acquire control of snack brand "Ai Ling Shi" and hard discount supermarket brand "Ai Zhe Kou" for up to 2.6 billion yuan [5]. - The company's offline sales revenue grew by 48.62% in 2024, although the revenue share from offline sales has remained relatively stable over the past three years [5]. Industry Trends - The hard discount supermarket sector is becoming increasingly competitive, with major players like Ming Ming Hen Mang and Wan Chen Group already established in the market [5][6]. - The rise of hard discount supermarkets is prompting traditional retailers to adapt, with some shifting towards cost-effective models [6]. Supply Chain Focus - Three Squirrels plans to use funds from its IPO to strengthen its supply chain, including the establishment of new production lines at key bases [6].

Investment Rating - The report maintains a "Positive" investment rating for the snack wholesale industry [11] Core Insights - The snack wholesale industry is entering a 2.0 era, characterized by rapid expansion and a shift towards a full-category discount model as brands adapt to market saturation [4][9] - The industry has seen significant growth, with over 40,000 stores expected by the end of 2024, driven by a consumer trend favoring cost-effective options [8][45] - The transition to a full-category discount model is essential for brands to enhance profitability and customer experience, with supply chain optimization being a critical factor [10][53] Summary by Sections Industry Overview - The Chinese snack food industry exceeds 1 trillion yuan, with a low concentration due to diverse consumer preferences [7] - The evolution of the industry has been closely tied to changes in retail channels, moving from traditional retail to e-commerce and now to snack wholesale [7][23] Market Dynamics - The snack wholesale sector has experienced rapid growth, with a compound annual growth rate (CAGR) of 15% to 16% from 2022 to 2024, as consumers seek value for money [19][20] - The emergence of brands like "Snack Busy" and "Zhao Yiming" reflects the competitive landscape, with a focus on low prices and a wide range of products [8][9] Transition to Full-Category Model - As the snack wholesale market matures, brands are exploring full-category discount formats to maintain growth and profitability [9][53] - The success of this transition relies heavily on effective supply chain management and product selection [10][53] Competitive Landscape - The market is witnessing a dual oligopoly formation with "Snack Busy" and "Wanchen" leading the charge, controlling a significant share of the market [45][47] - The report highlights the importance of strategic mergers and acquisitions in enhancing brand influence and operational efficiency [47][50] Future Outlook - The snack wholesale industry is projected to continue its expansion, with an estimated 45,000 stores by 2025, indicating a robust growth trajectory [45][46] - The focus on supply chain efficiency and customer-centric strategies will be pivotal in navigating the competitive landscape [10][53]

Core Viewpoint - Company Squirrel is seeking to list on the Hong Kong Stock Exchange (HKEX) while reporting strong revenue growth for 2024, but faces challenges in maintaining net profit growth and declining average selling prices for its main products [1][3][4]. Group 1: Financial Performance - In 2024, Company Squirrel achieved revenue of approximately 10.62 billion yuan and net profit of about 407 million yuan, marking increases from previous years [3]. - The company's revenue from short video platforms grew significantly, contributing 26.35 million yuan in 2024, which accounted for 24.8% of total revenue [3]. - However, in Q1 2025, the company reported a net profit decline of 22.46% year-on-year, with a net profit of approximately 239 million yuan [4][5]. Group 2: Product Pricing and Sales - The average selling prices of the company's five main product categories (nuts, baked goods, meat products, dried fruits, and snacks) decreased in 2024 [6][7]. - Specifically, the average selling price of nuts fell from 4.82 million yuan/ton in 2023 to 4.37 million yuan/ton in 2024, despite nuts contributing over 50% of total revenue [6][7]. - The sales revenue breakdown for 2024 showed that nuts generated approximately 5.37 billion yuan, while other categories also experienced price declines [6][7]. Group 3: Management and Dividends - Company Squirrel's executives received significant salary increases, with the chairman's salary rising from approximately 3.14 million yuan in 2022 to 3.81 million yuan in 2024 [8][9]. - In contrast, the company's dividend payout for 2024 was relatively low, with a proposed cash dividend of 1.25 yuan per 10 shares, resulting in a dividend yield of only 0.38% [9][10]. - The company has faced criticism for its low dividend policy, which may impact investor sentiment and company valuation [10][11]. Group 4: Consumer Complaints - Company Squirrel has received numerous consumer complaints regarding product quality, including issues with food safety and product discrepancies, totaling 4,377 complaints on the Black Cat Complaints App [11][12].

Core Viewpoint - Liu Liu Mei has resumed its path to IPO after five years, presenting a steady growth report but facing significant challenges in product diversity and cash flow due to major investor withdrawal [2][3][13]. Financial Performance - Liu Liu Mei's total revenue is projected to grow from 1.174 billion yuan in 2022 to 1.616 billion yuan in 2024, representing an increase of 85% compared to 2019 [2]. - Net profit is expected to rise from 68.43 million yuan to 148 million yuan during the same period, recovering from a decline seen between 2016 and 2018 [2]. Product and Market Challenges - The company relies heavily on three core products: dried plums, dried plums products, and plum jelly, with over 85% of revenue coming from dried plums and jelly [3]. - Raw material costs have increased significantly, with domestic green plum prices rising from 2,400 yuan to 2,600 yuan per ton and imported dried plum prices increasing from 16,200 yuan to 20,700 yuan per ton from 2020 to 2024 [3]. - The company's raw material costs are projected to rise from 489 million yuan in 2022 to 771 million yuan in 2024, accounting for 41.7% to 47.7% of total revenue [3]. Competitive Landscape - The snack food market is becoming increasingly competitive, with the CR3 and CR5 market concentration ratios declining to 11.1% and 16.5% respectively by 2024 [6]. - Competitors like Three Squirrels and Bestore are offering similar plum snacks at lower prices, putting pressure on Liu Liu Mei's pricing strategy [6][8]. Sales Channels and Strategy - Liu Liu Mei is shifting its sales strategy towards discount snack stores, with revenue from distributors decreasing from 874 million yuan to 659 million yuan between 2022 and 2024 [7]. - The top five customers accounted for 33.1% of total revenue in 2024, with significant sales to major retail chains [7]. Marketing and R&D Expenditure - The company has invested heavily in marketing, with advertising expenses totaling 427 million yuan from 2022 to 2024, representing 27.3% of total gross profit [11]. - In contrast, R&D spending has been minimal, with a research expense rate of only 1.2% in 2024, raising concerns about long-term sustainability [11][13]. Investor Dynamics - Sequoia Capital, a major investor, has exited, leading to liquidity issues for Liu Liu Mei, which had to arrange for D-round financing to cover buyback obligations [13][14]. - The company's cash and cash equivalents were reported at 78.04 million yuan as of December 31, 2024, indicating a tight cash flow situation [14].

Core Viewpoint - Three Squirrels has submitted its IPO application to the Hong Kong Stock Exchange, aiming to become the first "A+H" snack company if successful [1] Fundraising Purpose - The funds from the IPO will be used to strengthen the supply chain, enhance sales networks and brand awareness, expand product offerings, pursue strategic alliances and acquisitions, and for working capital and other general corporate purposes [1] Supply Chain Development - The company plans to establish new supply chain bases by building multiple production lines across various regions in China and setting up a factory in Vietnam to achieve economies of scale and cost advantages [2][3] Sales Network Expansion - Three Squirrels will focus on advertising on short video platforms like Douyin and Kuaishou, as well as enhancing offline store networks, reflecting a shift in sales channel strategy [4] Strategic Shift - The company has transitioned from a focus on brand building and sales channels to a more integrated approach emphasizing supply chain efficiency and cost reduction, aligning with its core strategy of "high-end cost performance" [5][6] Competitive Landscape - The snack industry is highly competitive with increasing homogenization and the rise of new entrants, necessitating Three Squirrels to adapt its strategies, particularly in offline sales where it has historically been weaker [6][7]