[Table_Rank] 评级： 看好 赵瑞 分析师 SAC 执证编号：S0110522120001 zhaorui@sczq.com.cn [Table_Chart] 市场指数走势（最近 1 年） -0.2 -0.1 0 0.1 0.2 9-Oct 19-Dec 28-Feb 10-May 20-Jul 29-Sep 食品饮料 沪深300 资料来源：聚源数据 相关研究 [Table_Title] 食品饮料：存量时代的品牌突围路径 [Table_ReportDate] 食品饮料 | 行业深度报告 | 2025.10.10 核心观点 [Table_Authors] [Table_Summary] [Table_OtherReport] 白酒把握估值修复，食品聚焦成长赛 道 政策定调积极，继续看好食饮板块 ⚫ 存量时代下的食品饮料投资逻辑。由于食品饮料主要子行业人均消费量 已经见顶，以及近年来商务需求承压、消费平替现象加深的背景下，酒 水及大众品的价格体系出现下沉趋势，食品饮料整体面临量价双重压 制，行业阶段性进入到存量时代。在存量环境下，食品饮料板块的投资 逻辑也较以往有所变化，部分行业龙头强化股东回报，较高的 ...

Investment Rating - The report assigns an "Outperform" rating to multiple companies in the consumer staples sector, including Guizhou Moutai, Wuliangye, and others, indicating a positive outlook for these stocks [1]. Core Insights - The wholesale prices of Baijiu have mostly declined, with notable decreases in prices for Guizhou Moutai and Wuliangye, while prices for most consumer goods remain stable [4][10]. - The report highlights a significant drop in the discount rates for liquid milk products, indicating a shift in consumer purchasing behavior [6][18]. - Overall, the report suggests that the impact of funds is greater, advising attention to low-position stocks and heavyweight stocks in the consumer staples sector [8]. Summary by Sections Baijiu Pricing - Guizhou Moutai's wholesale prices for Feitian (case and single bottle) are 1790 and 1770 yuan, respectively, reflecting a decrease of 55 and 70 yuan from the previous month [4][37]. - Wuliangye's eighth-generation price is 895 yuan, down 25 yuan from last month [4][37]. - Luzhou Laojiao's Guojiao 1573 price increased by 10 yuan to 850 yuan [4][37]. Consumer Goods Pricing - The average discount rate for liquid milk products decreased from 74.8% to 69.4% since the end of August [6][21]. - Discount rates for soft drinks, condiments, instant foods, and beer remained stable, with slight variations in average and median values [19][35]. - The report notes that the discount rate for infant formula products also showed a minor decrease from 89.5% to 88.7% [21][35]. Investment Strategy - The report emphasizes the importance of monitoring low-position stocks and heavyweight stocks due to the greater impact of funds on the market [8].

研究报告 Research Report 30 Sep 2025 中国必需消费 China (Overseas) Staples 中国必选消费品 9 月成本报告：双节前成本指数波动较小 September CGCI: Cost indices fluctuated slightly before the Festivals [Table_yemei1] 观点聚焦 Investment Focus | [Table_Info] | | | | | --- | --- | --- | --- | | | | | 市盈率 P/E | | 股票名称 | 评级 目标价 | PE(2025E) | PE(2026E) | | 百威亚太 | Neutral 7.90 | 21 | 20 | | 华润啤酒 | Outperform 36.00 | 15 | 14 | | 海底捞 | Outperform 18.22 | 14 | 14 | | 康师傅 | Outperform 17.74 | 14 | 12 | | 中国飞鹤 | Outperform 7.00 | 8 | 8 | | 颐海国际 | Outperform 18 ...

[Table_Title] 研究报告 Research Report 29 Sep 2025 日本必需消费可选消费 Japan Staples Discretionary 日本消费行业 8 月跟踪报告：消费者信心反弹，饮料板块"旺季不旺" Consumer confidence rebounded, while beverages saw a sluggish peak season amid extreme high temperatures | 芮雯 Raven Rui | 闻宏伟 Hongwei Wen | Qiao Xu | 季屏子 Pingzi Ji | | --- | --- | --- | --- | | raven.w.rui@htisec.com | hongwei.wen@htisec.com | qiao.xu@htisec.com | pz.ji@htisec.com | [Table_summary] (Please see APPENDIX 1 for English summary) 宏观：通胀压力缓解，消费者信心反弹。8 月日本消费者信心指数回升至 34.9，高于 7 月的 3 ...

UK food and drink export volumes rebounded in the first half of 2025, with a return to growth in the EU in the second quarter and double-digit gains to the US. Figures from trade body The Food and Drink Federation (FDF) showed total volumes rose 7.2% to 4.5bn kilograms in the opening six months of the year and climbed 0.6% to 590m litres. However, the industry body emphasised that overall volumes remain 13% below 2023 levels. In value terms, UK food and beverage exports reached £12.4bn ($16.5bn) in H1, u ...

Group 1: Key Insights on Baijiu Industry - Demand for banquets has been released in July and August, with a focus on business hospitality and gift-giving ahead of the Mid-Autumn Festival and National Day [1][2] - External risk events have had a decreasing impact on baijiu consumption scenarios, but overall consumption sentiment remains lower compared to the same period last year, leading to an estimated 20% year-on-year decline in sales [2][3] - The baijiu sector is expected to stabilize and recover as consumer sentiment improves, supported by ongoing consumption promotion policies and a gradual recovery in demand [2][3] Group 2: Investment Recommendations - The report suggests focusing on high-end baijiu brands with strong market positions, such as Kweichow Moutai and Wuliangye, as well as Shanxi Fenjiu, which is benefiting from upward channel momentum [3] - Potential cyclical recovery candidates include national brands like Gujing Gongjiu and Luzhou Laojiao, along with innovative companies like Zhenjiu Lidu and Shede Liquor [3] Group 3: Insights on Other Alcoholic Beverages - Beer demand is recovering steadily, with companies diversifying into non-drinking channels and soft drinks, indicating a positive outlook for the sector [4] - The yellow wine sector is expected to see improved competitive dynamics due to price increases among leading brands, with potential for marginal catalysts as the peak season approaches [4] Group 4: Insights on Non-Alcoholic Beverages and Snacks - The soft drink sector is experiencing growth in high-demand segments like energy drinks and sugar-free tea, while traditional categories face some pressure [5] - The snack industry is seeing an increase in store openings and revenue recovery, with specific products like nut gift boxes expected to see improved demand ahead of the holidays [4][5]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - In August, the growth rate of social retail sales declined, with the liquor sector stabilizing and a focus on niche segments in consumer goods. The food and beverage index fell by 2.5%, ranking 23rd among primary sub-industries, underperforming the CSI 300 by approximately 2.1 percentage points. The sub-industries of processed foods (+0.3%), soft drinks (+0.1%), and health products (0.0%) performed relatively well [4][13][15] - The total retail sales of consumer goods in August 2025 increased by 3.4% year-on-year, with a month-on-month decline of 0.3 percentage points from July. The weakening growth rate is attributed to the diminishing marginal effects of the "old-for-new" policy and a general weakness in consumer demand across various categories [4][13] - The liquor industry is currently in a destocking phase, with high inventory levels in some products. However, there are signs of improvement in terminal demand, and the sector is expected to see a recovery in consumption during the upcoming Mid-Autumn Festival and National Day holidays [5][14] Summary by Sections Market Performance - The food and beverage index experienced a decline of 2.5%, ranking 23rd out of 28 sectors, and underperformed the CSI 300 by about 2.1 percentage points. Leading individual stocks included Qianwei Yangchun, Rizhiyuan, and Weizhi Xiang, while Jiahe Foods, Jinzi Ham, and Junyao Health saw significant declines [15][17] Upstream Data - Some upstream raw material prices have decreased. For instance, the price of whole milk powder was $3,790 per ton, down 0.5% month-on-month but up 9.9% year-on-year. Conversely, the price of fresh milk was 3.0 yuan per kilogram, unchanged month-on-month but down 3.5% year-on-year [18][20] Liquor Industry Data - The cumulative production of liquor from January to August 2025 was 2.352 million kiloliters, a decrease of 9% year-on-year. In August alone, production fell by 18.2% year-on-year [41][43] Recommended Portfolio - The report recommends a portfolio including Guizhou Moutai, Shanxi Fenjiu, Ximai Foods, Wancheng Group, and Bairun Shares, highlighting their growth potential and market positioning [6][14]

Core Viewpoints - The A-share market saw collective gains on Wednesday, with the Shanghai Composite Index rising by 0.37%, the Shenzhen Component Index by 1.16%, and the ChiNext Index by 1.95%. The total trading volume in the Shanghai and Shenzhen markets reached 23,764.76 billion yuan. The leading sectors included power equipment, automobiles, and home appliances, while agriculture, retail, and social services lagged behind [2][8] - The U.S. Federal Reserve announced a 25 basis point cut in the federal funds rate, bringing it to a target range of 4.00% to 4.25%. This marks the first rate cut of 2025 and follows three cuts in 2024. The Fed noted a slowdown in economic activity and rising inflation, with high uncertainty in the economic outlook [3][9] - The Hong Kong government introduced measures to enhance the stock market, including support for tech companies to raise funds in Hong Kong and optimizing listing regulations. These initiatives aim to boost the market's vitality and competitiveness [4][10] Industry Insights Banking Sector - In August, the social financing stock growth rate was 8.8%, a decrease of 0.2% from July. New social financing totaled 2.57 trillion yuan, down by 0.47 trillion yuan year-on-year. The decline was attributed to a slowdown in government bond issuance and credit growth [11][12] - The M1 growth rate was 6%, with M2 growing by 8.8%. The anticipated smooth deployment of fiscal funds may continue to support economic growth, although the increase in monetary growth is expected to narrow [12][14] - The banking sector is expected to see gradual recovery in revenue and profit growth, supported by attractive dividend yields and regulatory encouragement for insurance funds to increase market participation [14] Media Sector - The media industry reported a revenue increase of 3.86% in H1 2025, totaling 254.86 billion yuan, with net profit rising by 28.85% to 21.78 billion yuan. The gross margin remained stable at 32.90% [15][16] - The gaming sector showed significant growth, with revenue reaching 54.45 billion yuan in H1 2025, a 22.17% increase, and net profit soaring by 74.95% to 8.05 billion yuan [15][16] - The film and television sector experienced a revenue increase of 15.24% in H1 2025, driven by successful releases, although Q2 saw a decline in revenue and an increase in losses [16][19] Food and Beverage Sector - The food and beverage industry saw a revenue increase of 2.41% in H1 2025, totaling 5,806.35 billion yuan, but net profit decreased by 0.56% to 1,275.08 billion yuan. The sector's growth rates ranked 14th and 20th among 31 sub-industries [22][23] - The beverage segment, particularly soft drinks and condiments, showed strong revenue growth, while the beer segment maintained positive growth in both revenue and profit [23][24] - The liquor industry faced challenges, with a slight decline in revenue and profit, particularly in the mid-range segment, while high-end brands remained resilient [25][26] Electronics Sector - The SW electronics industry reported a revenue increase of 19.10% in H1 2025, totaling 1,846.095 billion yuan, with net profit rising by 29.29% to 84.04 billion yuan [30][31] - The semiconductor sector performed well, driven by AI demand and domestic substitution, while consumer electronics benefited from government subsidies [31][32] - The optical and electronic sectors saw significant profit growth, particularly in the panel segment, which experienced a 193.31% increase in net profit [32]

Investment Rating - The report maintains an "Outperform" rating for the food and beverage industry [5] Core Insights - The food and beverage sector is experiencing a significant slowdown in performance, with a year-on-year decline in net profit attributable to shareholders. The sector's revenue for H1 2025 reached 580.635 billion yuan, a year-on-year increase of 2.41%, while net profit attributable to shareholders was 127.508 billion yuan, reflecting a year-on-year decrease of 0.56% [2][16] - The report highlights that the growth rates of revenue and net profit have declined compared to H1 2024, with revenue growth down by 1.30 percentage points and net profit growth down by 14.52 percentage points. The sector's gross margin and net margin have also decreased year-on-year [2][16] Summary by Sections Overall Performance - The food and beverage sector's revenue growth has slowed significantly, ranking 14th among 31 sub-industries, while net profit growth ranked 20th [2][16] - The sector's gross margin and net margin have decreased year-on-year, although the expense ratio remains relatively stable [3][21] Sub-sector Performance - Snack foods, soft drinks, and fermented seasonings showed the highest revenue growth rates, with increases of 36.36%, 9.08%, and 4.66% respectively. In terms of net profit growth, beer, fermented seasonings, and soft drinks led with increases of 12.06%, 8.04%, and 4.89% respectively [2][25] - The beer sector achieved positive growth in both revenue and net profit, with revenue increasing by 2.75% and net profit by 12.06% in H1 2025. Major beer companies like Zhujiang Beer and Yanjing Beer performed well, with net profit growth exceeding 22% [8][41] Wine Sector - The wine sector experienced a slight decline in revenue and net profit, with H1 2025 revenue at 241.508 billion yuan, down 0.86% year-on-year, and net profit at 94.561 billion yuan, down 1.18% year-on-year. This marks the first negative growth since H1 2014 [4][28] - High-end wines showed resilience, with revenue growth of 6.17% and net profit growth of 5.49%. The market share of leading brands like Moutai and Wuliangye remained strong [34][35] Investment Recommendations - The report suggests structural investment opportunities in the food and beverage sector, particularly in the beverage, snack, and health food industries. It emphasizes the potential in energy drinks and innovative snack brands [10] - The beer, seasoning, and dairy sectors are identified as areas for marginal improvement, while the wine sector is viewed as being in a bottoming phase, with limited downside risk [10]

Core Insights - The report highlights a positive trend in the semiconductor industry, with significant growth in domestic AI computing chip manufacturers, indicating a robust market opportunity [14][16][18] - The media sector shows a notable recovery in profitability, with a significant increase in net profit compared to the previous year, suggesting a favorable investment environment [18][19] - The food and beverage sector has experienced a strong performance in August, with a notable increase in individual stock prices, indicating a potential investment opportunity [22][23][25] Domestic Market Performance - The Shanghai Composite Index closed at 3,875.31, with a daily increase of 1.65%, while the Shenzhen Component Index rose by 3.36% to 12,979.89 [3] - The average price-to-earnings ratio for the Shanghai Composite and ChiNext indices are 15.55 and 47.12, respectively, indicating a suitable environment for medium to long-term investments [9][10][12] Industry Analysis - The semiconductor industry saw a 23.84% increase in August, outperforming the Shanghai and Shenzhen indices, with integrated circuits rising by 31.47% [14] - The media sector's overall revenue reached 2,728.86 billion yuan in the first half of 2025, marking a 2.91% year-on-year increase, with net profit growth of 38.08% [18][19] - The food and beverage sector's stock performance improved significantly, with 83.59% of individual stocks rising in August, particularly in snacks and beverages [22][23] Investment Recommendations - The report suggests focusing on the semiconductor industry, particularly domestic AI computing chip manufacturers, as they are expected to gain market share [14][16] - In the media sector, the gaming sub-sector is highlighted for its strong fundamentals and growth potential, while the film and publishing sectors show mixed results [18][19] - The food and beverage sector is recommended for investment, particularly in white liquor, soft drinks, and snacks, due to their strong performance and recovery potential [22][25]