Workflow
咖啡
icon
Search documents
“无底薪合伙人”骗局,盯上失业找工作的人
虎嗅APP· 2026-01-20 23:56
以下文章来源于深圳微时光 ,作者山干 深圳微时光 . 寻找深圳的每一寸惊喜。 本文来自微信公众号: 深圳微时光 ,作者:山干,原文标题:《"无底薪合伙人"骗局,盯上失业找 工作的深圳人》,头图来自:AI生成 一 第一次对"合伙人"这个概念产生新认知,缘起于一年半前的一次面试经历。 2024年5月,距离从上一份工作裸辞已经近2个月,我一直没有找到合适的工作。在深圳"双休"的全 职工作仿佛是原罪,尤其是新媒体运营岗,因此我把目光转向了时间自由度更高的兼职。 我在招聘平台看到一条兼职招聘信息,薪资只有2-3k,岗位描述言辞透露着真诚。我加了老板微信, 一聊才发现是合伙人岗位。"一起赚钱分钱""一个人搞太难了,一群人才能做大做强",老板的这些话 吸引着我,心想与其没有工作,不如和老板聊聊看。 "公司"在福田区的一个共享办公室里,老板租了个工位,我们约定在那里碰面。在公共接待区,我们 聊了一个多小时。老板没什么架子,其间向我描绘了一张宏伟的蓝图。他说目前也有腾讯辞职的宝妈 在合作,已经拿到两千元的广告费分成,但没说具体分成比例。当得知我会设计,提议可以合伙,他 跑客户,我只用设计,盈利分成,到时候再签订协议。最打动我的 ...
实探溧阳民宿:美丽乡村背后的底气
Xin Lang Cai Jing· 2026-01-20 12:46
Core Viewpoint - Liyang has been recognized as a key area for rural revitalization in Jiangsu Province, showcasing the integration of urban and rural development through its thriving homestay economy, which serves as a vital engine for local economic growth [2][3]. Group 1: Homestay Economy - Liyang's homestay sector includes over 400 establishments, contributing significantly to the local economy and attracting tourists as popular destinations [2][3]. - The transformation of abandoned sites, such as the "Qingfeng Xianju" homestay, exemplifies the successful conversion of industrial wastelands into tourist attractions, earning national recognition [3][4]. - Local entrepreneurs, often with a deep connection to their roots, have initiated homestays by renovating old houses, thus fostering a sense of community and cultural preservation [4]. Group 2: Community Engagement - The homestay business model encourages local residents to actively participate in rural development, shifting them from passive beneficiaries to proactive builders and guardians of their communities [4]. - The establishment of the Liyang Homestay Association in 2020 has facilitated resource sharing and collaboration among homestay operators, enhancing operational efficiency and reducing costs [8]. Group 3: Infrastructure Development - The "Liyang No. 1 Highway," a 365-kilometer scenic route, connects 31 administrative villages and over 220 rural tourism sites, integrating homestays with local attractions and boosting tourism [7]. - This infrastructure has led to the creation of various tourism-related facilities, significantly increasing income for nearly 100,000 farmers along the route [7]. Group 4: Collaborative Growth - The homestay operators in Liyang have adopted a cooperative approach, sharing resources and expertise to improve service quality and resilience against market fluctuations [8]. - The association has established a resource-sharing platform that allows for tailored recommendations based on visitor needs, fostering a complementary ecosystem among different types of homestays [8].
摩氏咖啡“0添加”人设“翻车”,标签涉虚假宣传被立案调查
Xi Niu Cai Jing· 2026-01-19 09:15
一款在头部直播间"交个朋友"卖出超过247万条的网红咖啡"摩氏(Most)美式黑咖啡",因其"0添加"的健康人设"翻车"而卷入调查。 近日,据媒体报道,职业打假人王海发布视频称,"摩氏(Most)美式黑咖啡"在宣传中声称"坚持0添加"、"配料表只有咖啡粉",但第三方检测报告显示, 其多个批次的产品中均检出了未在配料表中标示的合成香料乙基麦芽酚。 业内人士指出,乙基麦芽酚并非咖啡豆天然成分,其出现意味着产品可能进行了人工增香。而根据相关国家标准,茶叶、咖啡类产品被明确列为"不得添加 食品用香料、香精的食品名单"。因此,此次事件不仅涉及标签不实,更可能触及违规添加的问题。 事件曝光后,涉事产品在部分渠道迅速下架。另据媒体记者调查,相关品牌方似乎已悄然采取行动。电商平台客服表示,产品已更换生产商并启用新包装, 新包装移除了"坚持0添加"等争议字样,并提供了新的检验报告称未检出乙基麦芽酚。 但一个耐人寻味的细节是,新老两家生产商——"广西创泰食品科技有限公司"与"广西创途食品科技有限公司",其背后的实际控制人实为同一自然人。 截至发稿,品牌方及"交个朋友"直播间尚未对此事进行公开回应。 广西南宁市市场监督管理局已于2 ...
现饮市场争夺加速:“价格之战”变“资本之战”
Group 1 - The year 2025 is significant for China's ready-to-drink tea industry, with many new tea brands planning to go public and the coffee sector experiencing mergers and acquisitions [1][2] - The coffee market is characterized by four core features: market expansion, price stratification, rapid store openings, and the rise of local brands, with international brands like Starbucks seeking local partnerships [1][2] - New tea brands are shifting from rapid expansion to focusing on quality and customer loyalty, especially in overseas markets like North America [1][2] Group 2 - Several new tea brands, including Gu Ming and Mi Xue Group, are preparing for IPOs in 2025, contributing to a wave of capital influx in the industry [2] - In the coffee sector, Starbucks China is collaborating with Boyu Capital to expand its store count to 20,000, marking a significant strategic shift [2][3] - Luckin Coffee has become a dominant player with 29,214 stores globally, surpassing Starbucks in terms of store count and revenue [4][5] Group 3 - The competition in the coffee market is intensifying, with brands like Luckin Coffee and Manner Coffee adopting aggressive expansion strategies [5][6] - The focus is shifting towards high-traffic locations in first and second-tier cities, while brands are also investing in premium coffee segments [6] - The entry of Boyu Capital is expected to enhance Starbucks' market presence, particularly in smaller cities and emerging regions [6] Group 4 - The new tea drink sector is facing challenges, including a wave of store closures, with a reported net decrease of 16,000 tea shops in the past year [8] - Brands are competing aggressively in the low-price segment, with many products priced below 10 yuan [8][9] - New tea brands are also exploring international markets, particularly in North America and Latin America, to find new growth opportunities [9][10]
“会飞的咖啡”席卷北上广,网友:这哪是喝咖啡,是看魔术
3 6 Ke· 2026-01-19 02:30
2026年咖啡圈的第一个创意爆款是它? "新加坡同款"火到国内,多地咖啡馆跟风"吹糖球" 新加坡同款"糖气球咖啡",终于火到了国内。 最近,北京、上海、广州、武汉等多城咖啡馆复刻"吹糖球",小红书打卡笔记密集涌现,抖音相关话题播放量破千万。 网友们直呼:"这哪是喝咖啡,分明是看魔术""光看制作就值回票价"。 "终于喝到新加坡同款""整个过程像看一场表演"。 最近,"会飞的咖啡" 已从上海、广州,快速蔓延至武汉、成都、福建等地的咖啡馆。 抖音相关话题播放量破千万,小红书单条打卡笔记最高点赞近3万,热度仍在攀升。 福建SEED CUP于12月上架了这款产品,作为"创意附加项",顾客点任意咖啡或茶饮加20元均可获得,受到不少消费者好评。 上海LH·b靠杯研发中心也同步上新,高颜值特调饮品搭配悬浮糖球,单杯售价约40元,顾客评价"足不出沪解锁新加坡同款快乐"。 图片源自小红书博主:啵啵叽,已获授权 而在山东青岛,秞醍Coffee则创新推出粉色糖气球,叠加"出片滤镜",受到更多女性消费者的喜爱。 糖气球风潮快速蔓延,福建泉州Vee Vee Cafe、江苏泰州浮游咖啡、武汉木尌、浙江SOURSHEEP酸羊咖啡、佛山And ...
做强产业硬支撑 擘画经济新图景
Xin Lang Cai Jing· 2026-01-18 23:36
Core Viewpoint - Guizhou province is focusing on high-quality industrial development, emphasizing the importance of industry, projects, investment attraction, and operational entities to strengthen the foundation for sustainable economic growth [2]. Group 1: Industrial Development - Guiyang's industrial sector has achieved a "double 30" contribution, accounting for over 30% of both the city's economic growth and the province's industrial growth [3]. - The total industrial output value of the city has surpassed 500 billion yuan, with leading industries such as new energy batteries and materials, new energy vehicles, and electronic information manufacturing expected to grow by 50.7% year-on-year [3]. - The city has established a gradient cultivation system for innovative enterprises, enhancing the innovation capacity and ranking 27th among 101 innovative cities nationwide [3][6]. Group 2: Innovation and Technology - Guiyang has developed a robust innovation ecosystem, with 8 national-level technology innovation platforms and 38 national-level specialized and innovative "little giant" enterprises [3]. - The city is promoting digital transformation in key industries, significantly increasing the rate of numerical control in critical processes and the adoption of digital R&D tools [6]. Group 3: Industrial Parks and Infrastructure - The city has implemented a "five optimizations" reform in development zones, enhancing the efficiency of industrial parks, which now include one 500 billion yuan and nine 100 billion yuan development zones [4]. - Development zones are becoming the core areas for industrial aggregation and major contributors to economic growth [4]. Group 4: Diverse Economic Growth - Guiyang is also promoting the coordinated development of tourism, agriculture, and modern services, contributing significantly to economic growth [7]. - The agricultural modernization efforts are ensuring stable economic performance, while the tourism sector is leveraging local resources to create new consumption scenarios, including a thriving coffee and craft beer industry [7].
西班牙媒体:从星巴克调整中国战略看时代变迁
Huan Qiu Wang· 2026-01-18 22:53
Core Viewpoint - The article discusses the shift in the competitive landscape for Starbucks in China, highlighting the rise of local competitors and the strategic adjustments made by Starbucks in response to changing consumer preferences and market dynamics [1][2]. Group 1: Market Dynamics - In the 1980s and 1990s, foreign chains like Starbucks symbolized China's economic opening, with Starbucks opening its first store in Beijing in 1999, introducing a new coffee culture to a tea-dominated society [1]. - Currently, local Chinese competitors have gained significant market share by adapting their products to meet the demands of consumers who prefer takeout and are increasingly price-sensitive [1]. Group 2: Strategic Adjustments - Starbucks has sold 60% of its stake in its China operations to Boyu Capital for a valuation of $4 billion, indicating a strategic shift in its approach to the Chinese market [2]. - This decision reflects a recognition that the growth model that served Starbucks well in China for decades is no longer competitive, emphasizing the need for flexibility and adaptability in the current market [2]. Group 3: Competitive Pressure - A report from the Shanghai American Chamber of Commerce highlights that increasing competition from local Chinese companies is a major challenge for American firms operating in China [2]. - Analysts note that over the past decade, local brands have rapidly developed, while Western brands like Starbucks face challenges due to their more cumbersome organizational structures and higher cost models, leading to slower responses to market changes [2].
咖啡杯中品尝“城市味道”——探访澳门咖啡文化节
Zhong Guo Xin Wen Wang· 2026-01-18 10:56
中新社澳门1月18日电 题:咖啡杯中品尝"城市味道"——探访澳门咖啡文化节 中新社记者 郑嘉伟 MOMOKAWA(百川咖啡)展位上,老板张展琛正在制作招牌特调"雪玉拿铁",他小心翼翼地为咖啡铺上 米奶轻泡沫圆顶,模拟葡式蛋挞焦糖层,最后撒上玄米脆作为点缀,咸甜交织、口感丰富。 "我会用'融合'与'创新'来形容澳门的'城市味道'。"张展琛表示,咖啡没有固定形态,具有无限的可塑 性,希望他的咖啡能够"海纳百川",不断推出具有城市风格的精品特调。 据不完全统计,如今在澳门33平方公里的土地上分布着超过100家咖啡厅。一些澳门咖啡品牌也在积极 走进内地,如MOMOKAWA选择在深圳"登陆",超然咖啡以联营模式进入武汉。 业内人士指出,咖啡杯中不仅藏着澳门独特的'城市味道',背后更是众多中小微企业的商机。2023年全 澳咖啡厅创造了2030万澳门元的盈利,随着澳门旅游经济持续向好和内地市场进一步开放,未来发展空 间会更大。 "在中国,可能没有比澳门更合适品尝咖啡的城市了。"日前,在澳门银河国际会议中心开幕的"银河 chill啡——澳门咖啡文化节"上,澳门特区政府经济发展委员会委员戴显扬如是说。 1月16日至18日,"银 ...
星巴克,让出行“享住随心”
Xin Jing Bao· 2026-01-16 14:33
Core Insights - The collaboration between Atour Group and Starbucks China aims to enhance user experience by integrating their services into a seamless travel journey, focusing on comfort and convenience [1][2][3] Group 1: Partnership Overview - Atour and Starbucks launched a joint membership program that connects their services, allowing users to enjoy benefits across both brands [3][6] - The program includes features such as double star accumulation for Atour members and exclusive benefits for high-tier Starbucks members, enhancing user engagement [3][6] Group 2: User Experience Enhancement - The partnership addresses the needs of frequent travelers by providing a consistent experience from departure to arrival, ensuring that users can maintain their daily routines even in unfamiliar cities [5][7] - The collaboration shifts the focus from isolated promotions to a holistic experience, positioning both brands as companions in the user's lifestyle [5][7] Group 3: Market Trends and Consumer Behavior - The trend of cross-scenario fluidity among urban consumers necessitates a shift in membership programs from simple discounts to seamless experiences that fit into users' real-life paths [6][7] - Younger consumers are increasingly prioritizing convenience and smoothness in their experiences over mere cost savings, indicating a need for brands to adapt their offerings [6][7] Group 4: Atour's Strategic Vision - Atour aims to redefine the hotel experience as a lifestyle brand, focusing on the concept of "body and mind settling" to enhance the overall quality of life for users [8][12] - The company has set ambitious goals, such as achieving "2000 good stores" in three years, indicating a commitment to expanding its brand presence and enhancing user experience [8][12] Group 5: Future Directions - Atour plans to extend its focus on lifestyle experience upgrades, ensuring that the concept of settling extends beyond travel to everyday life [12] - The collaboration with Starbucks is part of a broader strategy to create a comprehensive lifestyle network that integrates various aspects of urban living [9][11]
年度复盘:2025年零售圈十大跨界联名事件发布
3 6 Ke· 2026-01-16 12:06
Core Insights - The retail industry in China is experiencing intense competition, with cross-industry integration becoming a key strategy for brands to achieve growth in a saturated market [1] - Brands are increasingly moving beyond traditional boundaries, utilizing cross-industry innovation to explore new consumer demands and retail formats [1] Group 1: Cross-Industry Innovations - Kudi Coffee has entered the fast-food sector by launching hot meal options in select Beijing stores, aiming to enhance store efficiency and customer traffic through a "coffee + hot food" model [2][3] - Armani has opened its first restaurant in Beijing, offering a unique dining experience that combines luxury branding with a relatively affordable average spend of 354 yuan per person [4][5] - Haidilao has launched a new brand, "Haini," focusing on beef hot pot, as part of its multi-brand strategy to find new growth avenues beyond traditional hot pot offerings [6] Group 2: Market Adaptations - Ningji has introduced grilled sausage products priced at 4 yuan each to complement its lemon tea offerings, aiming to increase customer spending and overall sales [7] - Haidilao has also ventured into the bakery sector with its brand "Schwasua," offering products primarily priced under 10 yuan, leveraging its supply chain advantages [8] - Prada has opened its first independent restaurant in Asia, integrating Italian and Chinese culinary traditions, marking a significant step in luxury brand engagement in the dining sector [9][10] Group 3: Strategic Expansions - Hailan Home has established a beverage company to enter the bottled water market, responding to declining profits in its core clothing business [11] - Zuli Jian has opened an organic food store, selling frozen dumplings at competitive prices, as part of its strategy to diversify and address financial challenges [12] - Wuliangye has launched a new craft beer brand, "Fenghuolun," incorporating its traditional liquor-making techniques, reflecting a trend of traditional alcohol companies seeking new growth opportunities [14] Group 4: Industry Trends - The cross-industry trend in retail is characterized by deeper integration of core capabilities rather than simple category additions, as seen with Haidilao and Wuliangye [17] - Brands are targeting specific consumer groups more effectively, such as Kudi Coffee's focus on all-day dining and Zuli Jian's appeal to older consumers [17] - Luxury brands are using dining experiences to convey lifestyle aesthetics, while mass-market brands are leveraging cross-industry strategies to overcome growth challenges [18]