Core Insights - The 32nd China International Advertising Festival and the 34th Asian Advertising Conference concluded in Haidian, Beijing, with a strategic agreement signed between Haidian District and the China Advertising Association to host the festival annually from 2025 to 2029 [1] - Haidian District aims to leverage the upcoming five years of the festival to establish a global "Advertising Technology Testing Ground" and a "New Window for International Cultural Communication" [1] Industry Developments - Over 30 cutting-edge technological achievements were showcased at the advertising festival, including AI-driven personalized advertising platforms and intelligent creative generation systems based on large models [1] - Major companies such as Tencent, Douyin, Baidu, and Kuaishou participated deeply in the event, highlighting Haidian's global influence in the technology sector [1] Cultural Integration - The festival featured forums like the "Mass Engine Business Security Open Day Forum" and the "Human-Machine Collaborative Intelligent Ecology Forum," emphasizing the integration of "Technology + Culture" within the advertising industry [1] Publication Release - The "Tide Surging in Zhongguancun: Haidian Welcomes Business Handbook" was officially launched, serving as a guide for innovators and entrepreneurs, and was also released online through the Zhongguancun Science City WeChat account [1]

主论坛下午场则围绕"AI工具创新与广告营销的深度融合"展开，汉萨股份、网易、分众传媒、快手磁力 引擎、中国移动咪咕、爱奇艺、鲸鸿动能、银都奥美、哔哩哔哩、凤凰网、微博、新意互动、尚普咨询 等头部企业高层深入探讨技术赋能与创意表达的双向互促，为全球广告从业者呈现前沿洞察与落地路 径。 【以下为嘉宾核心观点摘要】 本次主论坛的成功举办，不仅为全球广告从业者搭建了一个高端对话与思想碰撞的平台，更清晰地勾勒 出在人工智能浪潮下，广告行业未来的发展轮廓。论坛共识表明，AI不再仅仅是提升效能的工具，而 是驱动行业从创意生成、传播策略到价值衡量进行全面重构的核心力量。未来，广告行业将更加注重科 技与人文的深度融合，在智能化的新范式下，探索可持续增长路径，强化全球生态协作，共同开启一个 更具韧性、更富创意、也更具社会责任的新篇章。 10月24日，由中国广告协会、北京市海淀区人民政府、亚洲广告协会联合会主办的第32届中国国际广告 节&第34届亚洲广告大会主论坛，在北京海淀中关村国际创新中心成功举行。 今年，第32届中国国际广告节与第34届亚洲广告大会主论坛首次"双会联动"，以"双主场"搭建国际交流 平台。活动以"智启广告新篇： ...

Core Insights - The 32nd China International Advertising Festival and the 34th Asian Advertising Conference were successfully held in Beijing, focusing on the theme "Intelligent Advertising New Chapter: China Main Stage, Asia in Sync" [2] - The event aimed to showcase innovative achievements and future trends in the advertising industry, emphasizing the integration of technology and culture [2] - Key industry leaders discussed the strategic upgrade and value reshaping of brands in the AI era, highlighting the importance of AI in transforming the entire advertising value chain [2][3] Group 1 - The event served as a high-end dialogue platform for global advertising professionals, outlining the future development of the advertising industry under the influence of artificial intelligence [3] - AI is recognized as a core force driving comprehensive restructuring in the industry, affecting creative generation, communication strategies, and value measurement [3] - The advertising industry is expected to focus more on the deep integration of technology and humanities, exploring sustainable growth paths and enhancing global ecological collaboration [3]

Investment Rating - The industry investment rating is "Overweight" indicating a positive outlook for the sector compared to the overall market performance [10]. Core Insights - The report emphasizes that the valuation reassessment of AI in the internet sector (including cloud computing, chips, and applications) is ongoing, driven by both domestic and global factors [3]. - The competition for entry points in the AI application market is intensifying, which is crucial for the monetization of AI applications [3]. - Key recommendations include major players like Tencent, Alibaba, Baidu, and Bilibili, focusing on their AI capabilities and growth potential [3]. Summary by Relevant Sections AI and Internet Sector - The report highlights the importance of self-reliance in AI technology as emphasized in the recent political meetings in China [3]. - Upcoming earnings reports from major US tech companies are expected to influence global AI investment narratives [3]. - The strategic expansion of OpenAI and ByteDance into various applications is noted as a significant trend [3]. Gaming Sector - The gaming sector has seen a correction, with previous high expectations now adjusted, making valuations more attractive [3]. - Companies like Huya and Bilibili are highlighted for their growth potential in the gaming market, with specific titles performing well [3]. - The report notes the long lifecycle and profitability of SLG games, with cash flow supporting new business explorations [3]. E-commerce and Entertainment - Pop Mart's stock price volatility reflects differing views on IP lifecycle management, with expectations for sales growth in North America [3]. - Mango TV is seen as stabilizing, with upcoming content expected to drive revenue growth [3]. - The report anticipates potential for increased membership and advertising revenues driven by popular content [3]. Valuation Table - A detailed valuation table is provided, showing market capitalizations and revenue projections for key companies in the gaming, cloud computing, and entertainment sectors [5]. - For instance, Tencent's projected revenue for 2025 is 74.64 billion RMB, with a net profit of 25.56 billion RMB, reflecting a year-on-year growth of 15% [5]. Key Recommendations - The report recommends focusing on companies with strong AI capabilities and growth potential, including Tencent, Alibaba, Baidu, and Bilibili, among others [3]. - It also suggests monitoring the gaming sector for emerging opportunities, particularly in companies like Huya and Bilibili [3].

Advertising Services - Advertising services in China are subject to the cultural industry construction fee as per the relevant tax regulations [3][4] - The definition of advertising services includes various forms such as newspapers, magazines, radio, television, and the internet, focusing on promotional activities for clients [6] - The fee for cultural industry construction is calculated at a rate of 3% based on the total taxable sales amount from advertising services [7] Entertainment Services - Entertainment services provided within China are also required to pay the cultural industry construction fee according to specific tax guidelines [4] - The definition of entertainment services encompasses venues and activities such as nightclubs, bars, and various recreational activities [6] - Similar to advertising services, the fee for entertainment services is calculated at a rate of 3% based on the total taxable sales amount [8] Fee Policies - Small-scale taxpayers with monthly sales not exceeding 20,000 yuan (60,000 yuan quarterly) are exempt from the cultural industry construction fee [9] - From January 1, 2025, to December 31, 2027, there will be a 50% reduction in the cultural industry construction fee for central revenue, with local authorities having the discretion to reduce fees further based on local economic conditions [10] Reporting Requirements - The obligation to pay the cultural industry construction fee coincides with the VAT payment obligations of the taxpayer [11] - The deadline for paying the cultural industry construction fee aligns with the VAT payment deadlines [12]

10月24日，第32届中国国际广告节&第34届亚洲广告大会在北京海淀中关村国际创新中心正式拉开帷 幕。此次活动由中国广告协会、北京市海淀区人民政府、亚洲广告协会联合会主办，以"智启广告新 篇：中国主场，亚洲同频"为核心主题，吸引了万余人参会，成功开启了"科技+文化"双向赋能的国际广 告交流新窗口。 国家市场监督管理总局党组书记、局长罗文，北京市人民政府党组成员、副市长唐文弘出席开幕式并致 辞。 国家市场监督管理总局党组书记、局长 罗文 罗文表示，广告业作为文化产业的重要组成部分，对引导消费、塑造品牌、拉动内需、促进经济增长和 文化繁荣起着关键作用。近年来，市场监管总局坚决扛起广告监管和指导广告业发展的职责使命，坚持 监管规范和促进发展并重，不断完善制度规则，创新监管方式，积极营造稳定、透明、可预期的发展环 境，助力中国广告业长期保持蓬勃发展态势。 北京市人民政府党组成员、副市长 唐文弘 唐文弘指出，北京市将始终秉持开放包容理念，一如既往地重视和支持广告业发展，持续优化产业生 态、强化政策扶持，促进广告领域全球化交流互鉴，打造全球广告人共创共享的创新生态圈与价值共同 体，为广告业高质量发展贡献北京力量。 国际广 ...

Core Insights - Tencent showcased its advancements in AI advertising at the 32nd China International Advertising Festival and the 34th Asian Advertising Congress, hosting a forum to discuss the industry's development in the AI era [1][3] - The report titled "From 'One Size Fits All' to 'Tailored Solutions': AI Leading the Intelligent Transformation of the Advertising Industry" was released, highlighting AI's role in driving innovation and collaboration in advertising [3][8] Group 1: AI Advertising Development - Tencent's advertising platform has built an "AI-enabled holistic operational landscape," enhancing insights, creativity, and intelligent deployment across the advertising chain [3][5] - The introduction of Tencent Advertising AIM+ simplifies the advertising process and automates campaign creation, significantly improving efficiency and effectiveness [5][7] - AIM+ has reportedly increased the scale and efficiency of advertising infrastructure for partners, allowing teams to focus more on strategy and creative development [7] Group 2: Industry Transformation and Collaboration - The report outlines a clear "battle map" for the advertising industry to understand AI's transformative impact, addressing key dimensions such as technology pathways and human-AI collaboration [10][12] - Experts from academia and industry discussed the opportunities and challenges presented by AI in advertising, emphasizing the need for legal frameworks to adapt to technological advancements [10][13] - The advertising sector is evolving from a cost center to an efficiency center, necessitating a faster adaptation from academia to keep pace with industry changes [12] Group 3: Future Directions - Tencent aims to continue collaborating with partners to explore further possibilities in the advertising industry, promoting sustainable and orderly development driven by technology [15]

Core Insights - The 2025 Interactive Advertising Summit emphasizes the integration of AI in the advertising industry, marking a shift from "creative competition" to "value enhancement" [3][4] - The forum aims to explore new paths in advertising driven by technology and culture, gathering industry leaders and experts [3][6] Industry Direction - The President of the China Advertising Association highlighted that AI is deeply embedded in the advertising ecosystem, representing a revolution in efficiency and a critical opportunity for value upgrade [3][7] - The future of the advertising industry lies in the symbiosis of technology and creativity, as well as the emotional connection between brands and users [4][6] Academic and Practical Dialogue - The forum features a dialogue system combining academic theories and corporate practices, focusing on "AI empowerment" and "cultural and commercial integration" [6][8] Media Transformation - The Dean of Tianjin University’s New Media and Communication School discussed the need for strategic oversight in mainstream media transformation, emphasizing innovation in form and the construction of international discourse power [8] Cultural Resonance in Marketing - The Market Director of the Australian Tourism Board shared insights on localizing international brands within the context of cultural and tourism integration, stressing the importance of understanding consumer needs [9] Data-Driven Growth Strategies - The Head of JD Retail's Marketing Cloud discussed the necessity for brands to leverage digital technology and AI to overcome growth bottlenecks, integrating online and offline resources for effective marketing [12] Sustainable Brand Development - The General Manager of Sohu's North China Advertising Marketing Department explored sustainable brand development, focusing on building user trust and transforming traffic into long-term assets [14] Advertising Value in Transportation - The Deputy General Manager of Beijing Subway shared insights on the marketing value of subway advertising in the context of cultural and tourism growth, highlighting its effectiveness in targeting core demographics [15] Recognition of Excellence - The forum concluded with an awards ceremony recognizing outstanding practical cases in interactive creativity and media marketing, aiming to inspire high-quality development in the advertising industry [18]

Core Insights - A new company named Langfang Guangyang District Shuangye Trading Co., Ltd. has been established with a registered capital of 100,000 RMB [1] - The legal representative of the company is Li Dongmei [1] - The business scope includes licensed projects such as liquor sales, food sales, and retail of tobacco products, which require approval from relevant authorities [1] - General business activities include delivery services, advertising design and agency, and advertising publishing, which can be conducted independently with a business license [1]

Core Points - The 32nd China International Advertising Festival opened in Beijing, featuring a unique collaboration with the 34th Asian Advertising Congress, highlighting the aviation advertising sector's innovations and future developments [1][10] - The Civil Aviation Working Committee's exhibition attracted significant attention with its theme "Cloud Wings Chase Light, Smartly Start Future," showcasing advanced technologies and interactive experiences [1][10] Group 1: Exhibition Highlights - The exhibition featured four thematic areas, including a fusion theme that integrated aviation elements with nature and technology, emphasizing the harmonious coexistence of diverse elements in air travel [6] - The boundary-less theme connected various member units through a map of China, symbolizing a collaborative network in the aviation media sector [6] - The technology theme showcased a naked-eye 3D screen that provided a strong visual impact, allowing viewers to experience a three-dimensional effect without glasses [6] Group 2: Interactive Activities - The exhibition included engaging activities such as the "Magic Screen AI Travel Photography," which allowed participants to experience virtual outfit changes and time-travel scenarios through AI algorithms [10] - Additional activities like green planting initiatives and traditional games were organized to enhance audience interaction and promote sustainable development in the aviation advertising industry [10] Group 3: Future Directions - The Civil Aviation Working Committee aims to leverage the resources of the China Advertising Association to create a comprehensive platform for aviation advertising, fostering innovation and development within the industry [13] - A gathering of ten key aviation resource units discussed new trends in the industry, focusing on the application of new technologies and AI empowerment [13]