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LABUBU火爆全球:从情绪连接到文化认同
Zhong Guo Jing Ying Bao· 2025-07-14 06:31
Group 1 - Generation Z, as the "natives" of the internet and new consumption, increasingly values community identity and emotional expression, leading to the rise of emotional consumption where emotional connections are prioritized over storytelling [1] - The success of LABUBU is attributed to a combination of unique artistic design, effective commercial operation, scarcity in collectible value, viral social media marketing, celebrity influence, and alignment with Generation Z's psychology [2] - The company has established a closed-loop ecosystem centered around IP, utilizing blind boxes as an engine, data as a link, and community as the soil for growth, which enhances user retention and value accumulation [2] Group 2 - The company is accelerating its international expansion, aiming to transform its IP into a globally recognizable cultural symbol while exploring diversified business avenues such as theme parks and home decor to find new profit curves [2] - The shift from relying on cost advantages and scale to leveraging unique IP and emotional connections marks a significant transition in the global competition landscape for Chinese brands [3]
半两财经 | 泡泡玛特注册仿品的背后: 中国潮玩经济之路该怎么走
Bei Jing Qing Nian Bao· 2025-07-14 06:31
Core Insights - The rise of LABUBU reflects the growing popularity of trendy toys among young consumers, driven by emotional value and the healing economy [1][10] - The phenomenon has led to a surge in counterfeit products, highlighting the strong vitality of Chinese trendy toy IPs and their global influence [1][10] Group 1: Market Dynamics - LABUBU has become a top trendy toy, significantly boosting consumer enthusiasm, with high foot traffic observed in stores like the Pop Mart in Beijing [3][5] - The popularity of LABUBU has resulted in a shortage of genuine products, giving rise to counterfeit versions known as "LAFUFU," which are being actively marketed [5][6] - The market for trendy toys in China is estimated to be worth around 600 billion yuan, accounting for 20% of the global market, with a projected compound annual growth rate of 33% [13][14] Group 2: Intellectual Property Protection - The emergence of counterfeit products has prompted companies like Pop Mart to take defensive measures, such as registering trademarks for "LAFUFU" to protect their IP [6][9] - Pop Mart has registered over 1,500 copyrights and is involved in numerous legal disputes related to trademark and copyright infringements [7][9] - Customs authorities have intensified efforts to combat counterfeit LABUBU products, seizing over 38.67 million items in the first half of the year [9][10] Group 3: Consumer Behavior - LABUBU resonates with consumers aged 18 to 29, fulfilling their emotional and identity needs, as evidenced by personal stories of attachment to the product [10][12] - The design of LABUBU, characterized by its unique and imperfect features, appeals to consumers seeking authenticity and emotional connection [10][12] - The trend reflects a broader shift in consumer preferences towards emotional and spiritual fulfillment rather than mere material satisfaction [12][13] Group 4: Cultural Impact - The success of LABUBU signifies a shift in China's cultural narrative, moving from "Made in China" to "Created in China," showcasing the country's cultural and supply chain advantages [13][14] - LABUBU's global appeal has been recognized, with the character being awarded titles and gaining traction in international markets [13][14] - The growth of the trendy toy industry is indicative of China's rising cultural soft power and the increasing recognition of Chinese stories and designs worldwide [14][16]
Labubu如何鉴定真伪?海关总署:关键看牙齿
财联社· 2025-07-14 04:59
Core Viewpoint - The article discusses the significant rise in the popularity of the Chinese toy brand "Labubu" both domestically and internationally, highlighting the efforts of customs authorities in protecting intellectual property rights against counterfeit products [2][4]. Group 1: Trade and Market Insights - In the first four months of the year, China's exports of dolls and animal toys exceeded 13.31 billion yuan, marking a 9.6% increase [2]. - The surge in demand for "Labubu" has led to a notable increase in counterfeit products being seized at various ports [2][6]. Group 2: Intellectual Property Protection - Customs authorities have been actively involved in intellectual property protection since 1994, with a total of 11,000 batches and 38.675 million items suspected of infringement being seized in the first half of the year [2]. - The customs law allows for proactive inspections and detentions of suspected infringing goods at entry and exit points, supporting innovation and protecting intellectual property [2]. Group 3: Counterfeit Market Dynamics - The counterfeit "Labubu" products are often marketed on second-hand platforms with misleading labels such as "national version" and "high quality," typically sold at significantly lower prices [4]. - Customs has reported a high volume of smuggling cases involving counterfeit "Labubu" products across various regions, with Shanghai, Guangdong, and Zhejiang being hotspots for such activities [6][7]. Group 4: Enforcement Actions - Customs has been employing various methods to combat the smuggling of counterfeit products, including tracking and seizing large quantities of fake toys and related materials [7]. - Collaborative efforts with platforms like Amazon have led to the identification and apprehension of suppliers involved in the production and distribution of counterfeit "Labubu" products [7].
增长2.9%!一文读懂2025年中国外贸半年报
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-14 04:30
Core Points - In the first half of 2025, China's total goods trade import and export reached 21.79 trillion yuan, a year-on-year increase of 2.9% [1] - Exports amounted to 13 trillion yuan, growing by 7.2%, while imports were 8.79 trillion yuan, decreasing by 2.7% [1] Group 1: Trade Growth and Trends - The scale of foreign trade has shown stable growth, with the import and export volume maintaining above 20 trillion yuan, marking a historical high for the same period [1] - In the second quarter, the year-on-year growth of imports and exports accelerated to 4.5%, an increase of 3.2 percentage points compared to the first quarter [1] - The number of foreign trade enterprises with import and export performance reached 628,000, surpassing 600,000 for the first time in history, an increase of 43,000 year-on-year [2] Group 2: Export Dynamics - The export of electromechanical products reached 7.8 trillion yuan, growing by 9.5%, accounting for 60% of total exports [2] - High-end equipment related to new productive forces saw growth exceeding 20%, while "new three types" products representing green and low-carbon growth increased by 12.7% [2] - The export of high-tech products grew by 9.2%, maintaining growth for nine consecutive months, with significant increases in high-end machine tools and marine engineering equipment [12] Group 3: Import Trends - Domestic demand expansion has stabilized imports, with significant growth in imports of petrochemical and textile machinery, as well as key electronic components [2] - The import volume of crude oil and metal ores increased, reflecting a recovery in demand [2] Group 4: Trade Relations - Trade with the United States saw a decline, with total trade value at 2.08 trillion yuan, down 9.3% year-on-year, influenced by "reciprocal tariffs" [3] - Despite challenges, trade with over 190 countries and regions increased, with significant growth in trade with Africa and Central Asia [4] Group 5: Regional Contributions - The five major provinces (Guangdong, Jiangsu, Zhejiang, Shanghai, Shandong) accounted for 64.1% of the national import and export total, growing by 4.8% year-on-year [13] - These provinces contributed nearly 60% of the national export increase [13] Group 6: Container Handling and Logistics - The container handling volume for water transport reached 67.41 million TEUs, an increase of 11.3% [9] - Innovations in regulatory models for import and export goods have been implemented to enhance efficiency [9] Group 7: Future Initiatives - China plans to implement zero tariffs for 53 African countries, aiming to leverage its large market for mutual development [10]
新华网财经观察丨捕捉“童趣”经济商机
Xin Hua Wang· 2025-07-14 02:35
新华网记者彭纯马江 今夏最热的文旅IP是什么?LABUBU和乐高乐园应有一席之地。 近日,泡泡玛特旗下的LABUBU系列盲盒持续热销,其隐藏款盲盒在二手市场溢价一度超20倍;7月5 日,中国首家乐高乐园在上海开园迎客,门票与周边酒店预订火爆;同时,全国多地商圈打造"潮玩"主 题区域,带动客流明显回升。 新华网北京7月14日电 题:捕捉"童趣"经济商机 90后的星星是个潮玩发烧友,她的家中陈列着各种款式的LABUBU玩偶。她还为这些"宝贝"购置了琳琅 满目的娃衣。"给它们穿上美美的衣服,就如同在精心打扮自己的挚友,这个过程让我满心欢喜。"星星 坦言,摆弄潮玩娃娃成了她放松身心的独门秘籍。 而对于32岁的程序员张先生来说,解压的方式是拼乐高,他几乎每月都会购买乐高套装。"拼乐高时我 可以完全放空,这种专注感特别解压。"他指着展示柜的乐高城市模型,"这套我拼了整整一个月,完成 后特别有成就感。" 潮玩文化的兴起,进一步激活了"童趣"消费。25岁的小葵是一名"潮玩"爱好者,她常去聚集了众多潮玩 品牌的商圈选购商品,每年的花费相当不菲。 "不同类型的'童趣'消费,可以为消费者创造不一样的情绪价值。"浙江传媒学院党委委员 ...
两架波音客机突发意外!一个发动机起火、一个冲出跑道;事关科创板!上交所重磅发布;马斯克,大动作→
第一财经· 2025-07-14 01:01
Group 1 - A Boeing 737 aircraft operated by WestJet Airlines experienced a small exhaust pipe fire while parked at Vancouver International Airport, leading to the evacuation of passengers without any reported injuries [2] - A Boeing 737-300 operated by Peace Airlines in Nigeria skidded off the runway during landing, but no damage occurred and all passengers were safe [3] Group 2 - The Shanghai Stock Exchange officially released new rules for the Sci-Tech Innovation Board, detailing the criteria for recognizing qualified institutional investors [5] - The new guidelines include standards based on investment experience, compliance operations, investment duration, shareholding scale, and independence [5] Group 3 - SpaceX has agreed to invest $2 billion in xAI, an artificial intelligence startup founded by Elon Musk, marking one of SpaceX's largest external investments [6] Group 4 - Meituan's instant retail service reached a record high of 150 million orders, with an average delivery time of 34 minutes [21][22] Group 5 - This week, a total of 42 companies will have their restricted shares released, with a total market value exceeding 26 billion yuan, led by Tianyue Advanced, Maiwei Biology-U, and Baoli Food [23][24] - Two new stocks are set to be issued this week, with a total of approximately 90.73 million shares and expected fundraising of 1.236 billion yuan [26][27]
美参议院:特朗普竞选集会遭枪击源于安全疏漏;事关科创板!上交所发布“1+6”配套规则;加拿大一架波音737客机发动机起火丨早报
Di Yi Cai Jing· 2025-07-14 00:38
Group 1 - A Boeing 737 engine caught fire at Vancouver International Airport, leading to the evacuation of passengers without any reported injuries. The aircraft has been grounded for repairs, but airport operations remain unaffected [1] - The Shanghai Stock Exchange has officially released new rules for the Sci-Tech Innovation Board, detailing the criteria for recognizing senior professional institutional investors, which includes aspects like investment experience and compliance [2] - The U.S. Senate released a report indicating that a shooting incident at a Trump campaign rally was due to a series of avoidable security lapses, criticizing the Secret Service for its lack of discipline [3] Group 2 - Wang Yi, China's Foreign Minister, met with Russian Foreign Minister Sergey Lavrov, emphasizing the strategic value of China-Russia relations and the importance of high-level exchanges [4] - China's Ministry of National Defense responded to Japan's claims of Chinese military aircraft approaching, asserting that their actions were legitimate and necessary for national security [5] - The Tarim Basin's 750 kV power transmission project has been completed, creating the largest ultra-high voltage ring network in China, covering an area of 1.06 million square kilometers [6] Group 3 - A nationwide heatwave is expected to peak in central and eastern China, with temperatures exceeding 40°C in some areas, while rainfall decreases in southern regions [7] - A tourist in Chongqing was fined and restricted from the industry for illegal solicitation, disrupting public order at a popular tourist site [8] - China's railway investment reached 355.9 billion yuan in the first half of the year, marking a 5.5% year-on-year increase [9] Group 4 - China's first primordial gravitational wave detection experiment has been completed, successfully capturing clear images of radiation from the Moon and Jupiter, marking a significant advancement in this field [10] - Ukrainian President Zelensky has confirmed the appointment of Yulia Svyrydenko as the new Prime Minister, with discussions on the new cabinet structure scheduled [12] - Elon Musk's SpaceX is set to invest $2 billion in his AI startup xAI, which constitutes a significant portion of the company's recent funding round [17] Group 5 - This week, 42 companies will have their restricted shares released, with a total market value exceeding 26 billion yuan, led by Tianyue Advanced and Maiwei Biological [18] - Two new stocks are set to be issued this week, with a total of approximately 90.73 million shares expected to raise 1.236 billion yuan [22]
潮玩新消费:从小浣熊到泡泡玛特,潮玩究竟在玩什么?
2025-07-14 00:36
Summary of Key Points from the Conference Call Industry Overview - The潮玩 (trendy toy) market is benefiting from macroeconomic development, with China's per capita GDP surpassing $12,000, shifting consumer spending from necessities to discretionary items, providing growth momentum for the潮玩 industry [1][2] - The IP toy market in China is projected to reach approximately 57.8 billion RMB by 2025, with an annual growth rate of about 20%, indicating a robust trend in the consumer sector [2] Core Insights and Arguments - IP toys account for about half of the sales in the潮玩 market, with blind boxes being the main driving force [1][2] - The rise of潮玩 brands is largely attributed to consumer-driven marketing, aesthetic appeal, third-party certification (such as going public), and social media dissemination, which reduces marketing costs and fosters a vibrant secondary market [1][4] - The core competitiveness of潮玩 includes aesthetic PUA (Pick Up Artist), third-party certification, and self-promotion, allowing brands like泡泡玛特 (Pop Mart) to attract young consumers and enhance brand credibility through unique designs and social attributes [1][5] Consumer Behavior and Market Dynamics - The purchase behavior of潮玩 and new consumer products is characterized by randomness, such as the uncertainty of obtaining rare cards or hidden items in blind boxes, which stimulates dopamine release and increases pleasure [8][9] - Blind boxes dominate the潮玩 market, accounting for over half of the sales due to their more appealing presentation compared to directly displayed products [8] Competitive Landscape -潮玩 companies can be categorized into three types: channel-based (e.g.,名创优品), third-party IP-based (e.g.,布鲁可, 卡游), and self-owned IP companies (e.g.,泡泡玛特). Self-owned IP companies are considered to have the most long-term value due to their rarity and sustainability [3][11][15] - Successful潮玩 brands like泡泡玛特 have gained credibility through third-party certification, unlike unsuccessful brands like暴力熊 (Bearbrick) and蒙奇奇 (Monchhichi), which lacked such validation [6][7] Additional Insights - The core competitiveness of self-owned IP companies lies in their ability to sustain operations, which determines whether an IP can remain relevant and profitable over time [13] - Companies using third-party IP for product sales can achieve growth by enhancing their operational and channel capabilities, focusing on exclusive IP acquisition to avoid homogenization and ensure profitability [14]
餐饮、潮玩及家电行业周报-20250713
Haitong Securities International· 2025-07-13 14:44
Investment Rating - The report assigns an "Outperform" rating to multiple companies including Pop Mart, Anta Sports, and Haidilao, while Budweiser APAC is rated "Neutral" [1]. Core Insights - The report highlights significant product launches and collaborations in the food and beverage sector, such as Luckin Coffee's "Mung Bean Latte" and Guming's Pomelo series, indicating a trend towards innovative offerings [6]. - The performance of key companies in the restaurant sector shows strong growth, with Xiabuxiabu leading at +13.5% for the week, suggesting a positive market sentiment [7]. - The designer toys sector is also noted for its performance, with Bloks showing an increase of +8.6%, while Miniso experienced a decline of -1.6% [7]. Summary by Category Food & Beverage - Key companies like Xiabuxiabu, Chabaidao, and Guming have shown significant weekly gains, indicating robust consumer interest and market performance [2][4]. - New product launches, such as those from Luckin Coffee and Guming, are expected to drive further sales and customer engagement [6]. Designer Toys - The sector has seen varied performance, with Bloks performing well while Miniso faced challenges, reflecting competitive dynamics within the market [7]. Home Appliances - TCL Electronics has shown a strong performance with a +7.1% increase, while other companies like JS Global Life and Roborock have underperformed, indicating a mixed outlook for the sector [2][4].
行业周报:烟火气回归家常菜崛起,潮玩、创作者经济赛道景气度延续-20250713
KAIYUAN SECURITIES· 2025-07-13 14:15
Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Views - The return of everyday dining and the rise of home-cooked meals are significant trends, with the market for casual dining exceeding 1.2 trillion RMB, emphasizing high cost-performance [5][58] - The creator economy, particularly in the music streaming sector, is experiencing stable growth, with platforms enhancing their bargaining power through non-music content [22][24] - The casual dining market is projected to grow at a compound annual growth rate (CAGR) of 9.1% from 2023 to 2028, reaching 55.87 billion RMB by 2028 [56][58] Summary by Sections 1. Trend in Casual Dining - The average spending on Chinese dining has decreased from 87.6 RMB in 2023 to 79.2 RMB in 2024, a decline of 9.6% [53][55] - The casual dining market is characterized by a shift towards high cost-performance and practicality, with a significant increase in home cooking frequency [53][56] - The market for affordable casual dining (under 100 RMB per meal) is the largest segment, accounting for 88.7% of the total dining market, with a current size of 36.18 billion RMB [56][58] 2. Creator Economy and Music Streaming - The global music streaming market is projected to reach over 20.4 billion USD in 2024, with a year-on-year growth of 7.3% [27][30] - Subscription users in the music streaming sector are expected to grow to 263 million in 2024, reflecting an increase of 11% year-on-year [30] - Spotify's market penetration in emerging markets is driving user growth, with a CAGR of 35% from 2021 to 2025 [26][30] 3. Trends in Toy and Creator Economy - The online sales of trendy toys in June 2025 reached 1.348 billion RMB, with a year-on-year growth of 16% [12][14] - The sales of blind boxes and plush toys showed strong performance, with blind boxes growing by 109% year-on-year [12][13] - The creator economy is bolstered by the growth of non-music content, enhancing platforms' bargaining power [22][24] 4. Beauty and Personal Care Market - The skincare market on Tmall has seen a concentration increase, with the top 20 brands accounting for 46.2% of the total GMV [66] - Domestic brands have seen a decline in both quantity and market share, while international brands have experienced double-digit growth [66][67]