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从品牌塑造到产业融合,从本土“出圈”到国际“出海” 深圳“设计之都”盛开“创新之花”
Shen Zhen Shang Bao· 2025-07-22 16:50
深圳设计周、深圳(龙华)·米兰双城时尚周、深圳时装周……在深圳,一系列设计品牌活动持续创 新,与科技、艺术、工业、时尚等深度融合,从不同视角向世界展示深圳设计的独特魅力,不断擦亮深 圳"设计之都"的城市名片。 今年是深圳获得联合国教科文组织创意城市网络"设计之都"称号的第17年。17年来,深圳设计产业创新 力和设计行业影响力不断提升,已经成为经济社会高质量发展的重要引擎,"深圳设计"也成为具有国际 号召力的城市品牌。 构建"永不落幕的深圳设计周" 2023年深圳市发布《深圳市"设计之都"建设行动计划(2024—2026年)》,这是深圳市首次以建设"设 计之都"为目标制定三年行动计划。该行动计划提出,深圳力争于2026年建成世界一流"设计之都",并 于2035年全面建成"具有全球影响力的创新创业创意之都"。 从品牌塑造到产业融合,从本土"出圈"到国际"出海",深圳设计持续探索创新发展路径,讲好中国故 事、深圳故事,展现中国式现代化的设计力量、深圳作为。 迈向具有全球影响力的创新创业创意之都,深圳设计正在充分释放驱动力,赋能城市高质量发展。去 年,深圳设计周以重塑重构重建的新姿态亮相。深圳·米兰双城时尚周、深圳时 ...
氪星晚报|中国首个农业开源鸿蒙国产替代标杆项目正式启动;惠普与阿里云达成合作,探索通义大模型在端侧应用;第七批新职业正式发布,包括17个新职业、42个新工种
3 6 Ke· 2025-07-22 11:56
Group 1: Company Initiatives - Starbucks China has introduced "Starry Study Rooms" in some Guangdong stores to provide consumers with a study space during the summer, with plans to explore more interest-oriented spaces and activities in the future [1] - Beijing Lianjia has selected 1,411 renovation experts to offer a one-stop service for home buying and renovation, aiming to help customers make comprehensive decisions during the home buying process [3] - Meituan has launched the "Ten Thousand Brands" initiative to support 10,000 well-known restaurant brands with traffic support, joint customization services, and brand assistance, with over 5,000 brands already onboard [5] Group 2: Industry Developments - The first agricultural open-source Hongmeng domestic replacement project has been launched in Hubei, focusing on building a fully autonomous and controllable system for the agricultural industry, integrating AI and domestic replacement technologies [2] - Korean fashion e-commerce platform MUSINSA reported a significant increase in Chinese tourist spending, with a 257% increase in transactions at one store and a 180% year-on-year increase at another [4] - The launch of the AIGC video generation model "Steam Engine" by Baidu has seen rapid adoption, with over 300,000 registered users and 200 million pieces of content generated in just two weeks [8] - XREAL has released its flagship product, XREAL One Pro, continuing its dominance in the AR market with a leading global market share [9] - The "Wanzhi Platform" 2.0 version has been launched by Zero One Everything, featuring an enterprise-level agent capable of deep thinking and task planning [10]
倒计时50天!多家参展参会企业机构建言2025年服贸会
Bei Jing Shang Bao· 2025-07-22 02:51
北京商报讯(记者 徐慧)在2025年服贸会倒计时50天之际,北京市国际服务贸易事务中心和首都会展集团披露的最新数据显示,截至目前,已有近760家企 业机构意向线下参展,阿里巴巴、施耐德、飞利浦等47家企业申请在会上发布70余项新产品与新成果。多家参展参会企业机构表达了对2025年服贸会的期 待,尽管关注的话题很多元,但都有一个共同的主题:看好服贸会、用好服贸会、与服贸会共成长。 中国联通北京分公司副总经理秦洋表示,服贸会已成为中国对外开放的核心窗口之一,在传播创新理念、衔接全球供需、共享发展商机等方面持续释放价 值。在全球市场对接方面,服贸会提供了展示与应用空间,在技术革新验证上,服贸会是展示技术实力的竞技场,更是检验创新成色的试金石和产业协同的 连接器。 北京云星宇交通科技股份有限公司新业务管理中心经理,北京云哈图新科技有限公司董事长、党支部书记吕雷表示,服贸会特别关注各领域"专精特新"成 果,成为全球服务贸易领域的"首秀场"和行业创新的"风向标"。参加服贸会不仅是开拓市场的机会,也是学习和提升的机会。 北京时装周有限责任公司副总经理赵哲表示,服贸会为业内以及跨界交流合作提供了宝贵机遇,促进时尚产业的创新与 ...
2025年上半年六大营销关键词
3 6 Ke· 2025-07-21 08:54
Group 1 - The article discusses the evolution of marketing trends, emphasizing the shift from traditional attention-grabbing tactics to a deeper understanding of consumer emotions and values [2][3][4] - It highlights the emergence of the "emotional economy," where brands are encouraged to facilitate consumer expression rather than merely reflecting emotions in marketing [5][7][8] - The concept of "story monetization" is introduced, where storytelling becomes a fundamental infrastructure for brands, allowing consumers to identify with the brand's narrative [9][10][11] Group 2 - The article identifies "silent loyalty" as a growing trend, focusing on consumers who consistently purchase without engaging in active brand interactions [13][15][16] - It suggests that brands should prioritize stable experiences and clear communication to build trust with these silent consumers [17][18][19] - The piece also discusses the fragmentation of consumer circles, where algorithm-driven content distribution creates distinct communities with unique values and communication styles [18][19][20] Group 3 - The article outlines the AI marketing revolution, describing how AI tools are evolving from mere execution devices to collaborative partners in the marketing process [21][22][23] - It emphasizes the need for marketers to adapt to this new paradigm, where AI assists in decision-making and strategy formulation [24][27] - The concept of "multi-modal ecological integration" is introduced, highlighting the importance of creating immersive brand experiences in physical spaces rather than just digital interactions [28][30][31] Group 4 - The conclusion reiterates the importance of brands maintaining a stable presence and building trust amidst uncertainty, suggesting that genuine connections with consumers are essential for long-term loyalty [33][34][35]
历峰钟表业绩跌7%;DFS关闭多店;香奈儿爆冲突|二姨看时尚
本周奢侈品行业喜忧参半。历峰通过强劲的珠宝业务扭转了整体增长放缓的局面,但钟表部门大跌。与 此同时,新加坡蝉联全球奢侈品消费最昂贵城市。美邦在数字化转型上的挑战显现,快时尚品牌的生死 考验依旧严峻。长江商学院发布2025艺术品价格指数报告,当前或是三大洲艺术品投资的历史机遇期。 好消息的背后也有过热隐忧。老佛爷百货通过优化店铺和品牌布局实现双位数增长;LVMH通过入股 Molli进一步拓展高端针织品市场;安踏增长放缓,运动品牌竞争逐渐白热化;泡泡玛特的IP效应正在 推动其营收大涨,成为市场焦点。 另一方面,Burberry依然没摆脱中国市场疲软的困境。Country Road多家门店倒闭和利润锐减、DFS将 退出大洋洲市场,也都在不同程度上反映出全球零售行业的复杂变化。Marni也将迎来新任创意总监。 此外,香奈儿合肥万象城专柜冲突引起广泛热议,对于奢侈品来说,品牌形象与顾客沟通都是需要格外 谨慎处理的问题。 1.Chanel合肥万象城专柜爆发冲突 7月18日晚,一段在合肥万象城香奈儿专柜拍摄的视频在社交平台广泛传播,引发公众关注。视频中, 一名女顾客与柜台员工发生激烈争执,继而上升为肢体冲突,双方互相拉扯, ...
“快闪”赋能,新场景激活消费“新流量”
Nan Jing Ri Bao· 2025-07-21 00:27
Core Insights - The rise of pop-up stores, particularly themed IP collaborations, is reshaping consumer experiences and driving foot traffic in shopping malls [1][2][3] - These pop-up stores create a sense of urgency and exclusivity, attracting young consumers and generating significant online and offline engagement [2][3][5] - The integration of cultural elements and local identity into pop-up experiences enhances brand resonance and community engagement [6][7] Group 1: Pop-up Store Dynamics - Pop-up stores are characterized by limited-time offerings, exclusive product launches, and immersive experiences that resonate with younger audiences [1][2] - The "MINITEEN limited-time party space" at Jiangning Jingfeng Center exemplifies the popularity of these stores, with long queues and high consumer excitement on opening day [2][3] - Successful pop-up events, such as the "Butter Bear" and "Pingu" exhibitions, have generated millions in online exposure and attracted hundreds of thousands of fans [3] Group 2: Brand and Cultural Integration - Brands like Miniso leverage pop-up stores as a strategic tool for global expansion and consumer engagement, collaborating with over 150 well-known IPs [5] - The introduction of international art and culture through pop-up events, such as the ComplexCon Hotel in Nanjing, broadens the cultural landscape and enhances local consumer experiences [6] - Local cultural initiatives, like the "Forest Spirit Wild Market," extend the reach of Nanjing's cultural symbols to other cities, promoting regional identity [6][7] Group 3: Economic Impact - The Jingfeng Center reported a sales revenue of 4.28 billion yuan, a 15.5% increase year-on-year, demonstrating the economic benefits of pop-up stores [3] - The foot traffic at Jingfeng Center reached 29.6 million visitors, a 12% increase, indicating the effectiveness of pop-up stores in driving consumer engagement [3] - Pop-up stores contribute to a positive cycle of commercial activity, boosting sales across various sectors, including dining and entertainment [3]
三里屯狂开18家新店,北京时髦度反超上海了?
36氪· 2025-07-19 12:25
Core Insights - The article discusses the transformation of Sanlitun from a shopping destination to a lifestyle hub, where young people seek experiences that reflect their identities and aspirations [3][4]. New Openings - **y Spanish Table**: A Spanish restaurant with a large terrace, offering a relaxed dining experience. Average spending is 251 yuan, and it opened in April [6][11]. - **栋梁**: A high-end designer brand store that provides personalized shopping experiences. Average spending is 2000 yuan, and it reopened in May [13][19]. - **NORLHA**: A Tibetan brand specializing in yak wool products, with high price points reflecting quality craftsmanship. Prices start at 2900 yuan [20][24]. - **金子眼镜店**: A Japanese eyewear store featuring unique designs, with an average spending of 5000 yuan. It opened in June [28][34]. - **ZIMMERMANN**: An Australian brand known for its feminine dresses, with prices around 10000 yuan. It opened in January [35][39]. - **TOTEME**: A Swedish brand focusing on minimalist fashion, with an average spending of 2000 yuan. It opened in March [41][45]. - **VÍTOR CASTRO**: A dessert shop specializing in pistachio-based treats, with prices ranging from 11.8 to 88 yuan. It opened in May [50][54]. - **AMAM LONBAKERY TOWN**: A bakery known for its "little dog" bread, with an average spending of 48 yuan. It opened in June [56][58]. - **KNOTIFY**: An outdoor sports brand store that also organizes community events, with an average spending of 1000 yuan. It opened in April [60][63]. - **Elitebaker room**: A bakery focused on healthy, energy-boosting snacks for athletes, with a focus on low-sugar options. It opened in May [67][71]. - **Slack Off**: A jewelry store with a unique aesthetic, offering affordable accessories. It opened in June [75][79]. - **THE FUR**: A multi-functional space combining hairdressing, coffee, and dining, currently in soft opening [82][87]. - **归丛告别事务所**: A non-traditional farewell service space that aims to normalize discussions around death. It opened in June [88][92]. - **吨吨囤囤**: A craft beer bar where customers can pour their own drinks, with an average spending of 113 yuan. It opened in July [95][100].
大窑“被卖”背后:市场收缩,市占率增长丨消费参考
21世纪经济报道记者贺泓源、实习生李晴报道 大窑饮品被卖的传闻似乎将成真。 重庆市市场监督管理局官网显示,在《2025年6月30日-2025年7月6日无条件批准经营者集中案件列表》 中,KKR公司收购远景国际有限公司股权案在列。该案审结时间为2025年7月4日。 诸多细节指向,远景国际背后运营实体便是大窑饮品。 比如,重庆市市场监督管理局此前公布的KKR收购远景国际股权案简易公示表,就与大窑高度雷同。 公示表提到,KKR通过其新设特殊目的公司Dynamo亚洲控股II私人有限公司间接收购远景国际85%的 股权。远景国际通过其关联公司在中国境内主要从事饮料业务。远景国际于2024年在开曼群岛成立。该 公司通过其关联公司在中国境内主要从事饮料业务。目标公司的最终控制人为自然人,主要业务为在中 国境内主要从事饮料业务。据媒体报道,开曼群岛工商信息显示,远景公司注册的董事名为"WANG, QINGDONG",和大窑汽水董事长王庆东的拼音拼写高度雷同。 另外,公示表披露,远景国际2024年在中国境内碳酸饮料市场占比达到5%~10%。线下零售监测网络 马上赢披露数据显示,在2024年,碳酸饮料市场排名第一的是可口可乐,占比 ...
品牌价值大分离
3 6 Ke· 2025-07-16 11:20
Group 1 - The core viewpoint of the article is the emergence of a new trend called "brand value separation," where consumers are increasingly distinguishing between the tangible and intangible values of products, leading to a shift in purchasing behavior [1][3] - The article discusses how traditional brand value, which combines both tangible (functionality, material, design) and intangible (brand spirit, emotional connection, social status) aspects, is being challenged by the rise of "value-for-money" alternatives [3][4] - The phenomenon of "Dupe culture" is highlighted, where consumers are opting for cheaper alternatives that replicate the tangible aspects of high-end brands while disregarding the associated emotional and social values [3][4][10] Group 2 - Three driving factors behind brand value separation are identified: the demystification and openness of supply chains, the breakdown of information barriers through social media, and the maturation of consumer mindsets [4][7][10] - The article notes that the global supply chain has become more accessible, allowing new brands to offer similar quality products at lower prices by eliminating brand premiums [4][5] - Social media platforms like TikTok have played a significant role in revealing the actual costs of luxury items, leading consumers to question the value of high-priced products and seek out more affordable alternatives [7][8] Group 3 - The changing economic environment and the evolving identity of younger consumers are contributing to a more pragmatic approach to spending, with a focus on value rather than brand prestige [10][12] - The article emphasizes that consumers are increasingly aware of the hidden costs associated with brand premiums, leading to a decline in the willingness to pay for brand identity [12][13] - The article suggests that brands must adapt to this new landscape by creating deeper value propositions that cannot be easily replicated by cheaper alternatives [14][24] Group 4 - Brands are encouraged to rebuild their value barriers by focusing on extreme product quality, technological advantages, and creating ecosystems that enhance user engagement [15][21] - The article highlights that successful brands will need to offer unique experiences and emotional connections that go beyond mere product functionality [24][27] - The future of branding is framed as a shift from defining consumer identity to providing tailored services that meet specific consumer needs, emphasizing the importance of understanding human desires [27][28]
通州检察院:文旅领域侵权多发,涉及环球影城魔法袍、魔杖等产品
Xin Jing Bao· 2025-07-16 10:35
从犯罪手段看,网络化、跨区域特征明显。不法分子利用网络工具,在"标、货、产、销"各环节均实施 侵权行为。在办理的梁某等26人销售假冒古驰(GUCCI)、巴宝莉(BURBERRY)等品牌服装案中,厂家购 进假冒商标标识、原材料后组织生产加工,通过批发商在网络平台开设的店铺分销,犯罪链条涉及广东 省、河北省、北京市等多地,涉案金额共计900余万元,上述人员分别触犯假冒注册商标罪、非法制造 注册商标标识罪、销售假冒注册商标的商品罪,被依法判处刑罚。 新京报讯(记者行海洋)7月16日,北京市通州区人民检察院召开新闻发布会通报,2023年以来办理涉外 知识产权案件16件40人,数量逐年递增。 通州检察院检察长李辰介绍,从案件类型看,侵犯商标权类犯罪占比较高,涉及的罪名包括假冒注册商 标罪和销售假冒注册商标的商品罪,2023年以来,通州检察院受理侵犯商标权类犯罪案件15件36人,占 涉外知识产权案件总数的93%,其中又以文旅领域侵权多发频发,涉及假冒环球影城魔法袍、魔杖等文 化创意产品。通州检察院在北京环球度假区设立涉外知识产权检察工作联络点,提供知识产权普法服务 和司法保护。 为依法平等保护各类中外经营主体合法权益,通 ...