【#京东001汽车拍卖价超4200万#】今日，京东001号"国民好车"在京东启动拍卖仪式，起拍价1元。该 活动吸引了超21万人围观，超1600人参与竞拍，最高出价超4200万。据了解，此次竞拍，用户只需要交 100元保证金，如果放弃支付或支付后取消订单，将扣除保证金100元。由于毁约成本较低，该溢价最终 成交概率较小。 ...

本次新规的实施，从以下三个层面重构了电商税收征管的基本逻辑： （一）监管范围实现全覆盖 编者按：2025年6月，《互联网平台企业涉税信息报送规定》及配套税收政策正式实施，标志着我国电商税收征管进入全新阶段。新规通过确立平台信息 报送义务，有效破解了长期存在的"信息不对称"征管难题，对各类电商经营者的合规管理提出了更高要求。本文将从新规核心要点、涉税风险识别及合规 建议三个维度展开分析，为市场主体适应监管新环境提供参考。 01 新规解析：电商税收征管模式的根本性转变 新规首次明确将网络商品销售平台纳入税收监管体系，其适用范围不仅包括传统B2C电商平台，还延伸至社交电商、直播带货、社区团购等新兴业态。根 据规定，凡为网络交易活动提供网络经营场所、交易撮合、信息发布等营利性服务的法人或非法人组织，均需承担涉税信息报送义务。 具体而言，新规将以下七类平台纳入监管：网络商品销售平台、网络直播平台、网络货运平台、灵活用工平台、提供教育医疗等服务的平台、聚合服务平 台，以及小程序、快应用等新型平台形态。这种细化的分类方式实现了监管范围的最大化，有效防范了因商业模式创新导致的监管滞后。 （二）信息报送达到全透明 新规要求平台 ...

Core Insights - This year's Double Eleven (双11) shopping festival is witnessing a shift from traditional live-streaming sales to short dramas as a new marketing force, potentially opening a second growth curve for e-commerce [1] - ByteDance's Hongguo short dramas have introduced a "search for similar items" feature, indicating a monetization model for short dramas, which could significantly contribute to the upcoming Double Eleven sales [1][3] - Major e-commerce platforms like Taobao, JD.com, and Pinduoduo have already entered the short drama space, using it as a new method for brand marketing and customer acquisition [1][3] E-commerce Platforms' Strategies - JD.com has made significant investments in short drama operations, including hiring for multiple related positions, indicating a strong commitment to this new avenue [10][15] - Taobao has been developing its short drama strategy since 2024, launching initiatives like the "100 Billion Taobao Drama Plan" to enhance brand engagement through customized content [12][13] - Pinduoduo has also initiated a "Duoduo Has Good Dramas" plan, providing substantial traffic support and financial incentives to attract creators, aiming to engage lower-tier market users [15] Consumer Behavior and Marketing Dynamics - Short dramas are influencing consumer habits, with users like Li Jing purchasing items featured in the dramas, showcasing the emotional connection and trust built through storytelling [2][18] - The transition from brand marketing to direct sales in short dramas is expected to increase the scale of participation from both short drama creators and small businesses [3][16] - The emotional engagement created by short dramas is seen as a key advantage over traditional live-streaming, as it fosters a deeper connection with consumers, leading to higher conversion rates [9][16] Competitive Landscape - The competition among e-commerce platforms is intensifying, with each platform striving to capture user attention and increase engagement through short dramas [9][10] - The integration of short dramas with e-commerce functionalities, such as direct links to purchase items, is becoming a common strategy to enhance user experience and drive sales [3][10] - As the market for live-streaming becomes saturated, short dramas are emerging as a potential catalyst for e-commerce growth, providing a fresh approach to attract and retain users [9][18]

近日，社交平台上出现很多网友发布"双十一李佳琦赔了20亿"的帖子，相关传言引发热议。 0:00 / 1:09 随着各大电商平台陆续拉开"双十一"购物节大幕，不少消费者提前进入"选货"模式。今年"双十一"，各大平台依然延续"战线拉长"策略，促销周期多从10 月下旬持续至11月中旬。 在优惠规则设计上，今年各大平台拿出各自"打法"：京东与抖音于10月9日晚同步开跑，其中京东主打"现货开卖"，推出官方直降及跨店满减等玩法，抖 音推出"一件直降"、消费券和专项补贴等；淘宝/天猫采用"预售+现货"组合，10月15日晚启动预售，10月20日晚开始支付第一波尾款并同步开启现货销 售，主打官方立减叠加消费券、品类券等多重优惠；拼多多则于10月16日晚开启大促，主打整点抢券、跨店满减等玩法。 10月20日晚，随着消费者开始支付第一波尾款，"双十一 没便宜"话题冲上热搜。不少消费者在经历一番计算比价后发现，部分商品即便预付定金，最终 到手价跟现货直买差不多甚至更高。一时间，"双十一 算不明白"等话题在社交平台上引发广泛共鸣。规则复杂、计算心累、实惠难寻，让不少人直呼"心 累"。 （齐鲁晚报·齐鲁壹点客户端编辑 张宝帆综合浙江在线 ...

中金主要观点如下： 智通财经APP获悉，中金发布研报称，双11是电商在消费者粘性、优惠力度、购物体验等方面具备优势 的时间，平台也在主动加强消费者即时零售和电商交叉销售习惯的培养，双11是观察闪购和电商交叉销 售、即时零售使用习惯培养和大消费平台认知的重要窗口，双11期间即时零售和外卖表现、以及交叉销 售情况或成为判断后续格局的重要依据。今年以来，阿里在AI和电商结合方面有系列进展，AI能力提 升以及和电商紧密结合有望降低商家成本、改善匹配效率、提升消费体验。 阿里、京东在双11期间均将即时零售和外卖纳入活动范围：阿里巴巴双11有更多餐饮、酒旅、文娱企业 加入，闪购将首次参与到双11优惠中，目前已有40万家品牌门店接入淘宝闪购；京东本地生活首次联合 超300万餐饮、即时零售及酒旅商家参与京东11.11。双11是电商在消费者粘性、优惠力度、购物体验等 方面具备优势的时间，平台也在主动加强消费者即时零售和电商交叉销售习惯的培养，双11是观察闪购 和电商交叉销售、即时零售使用习惯培养和大消费平台认知的重要窗口，双11期间即时零售和外卖表 现、以及交叉销售情况或成为判断后续格局的重要依据。 AI提效赋能，带来消费者便 ...

Core Insights - The "Double 11" shopping festival has evolved from a one-day event into a nearly two-month shopping season, reflecting changing consumer behaviors and market dynamics [2][9][29] - E-commerce platforms are adopting new strategies to rejuvenate the festival, including simplifying promotional rules, enhancing delivery efficiency through instant retail, and leveraging AI technology for better shopping experiences [12][13][22] Group 1: Changes in Consumer Behavior - Consumers are becoming more rational, focusing on essential purchases rather than impulse buying, with many stating they will not stockpile items just to meet discount thresholds [9][10] - The perception of "Double 11" has shifted, with consumers feeling that frequent promotions throughout the year reduce the urgency to wait for this specific event [11] Group 2: E-commerce Platform Strategies - Major platforms like JD.com and Tmall have started their promotions earlier, with JD.com reporting a 47.6% increase in active users and over 70% growth in orders for home appliances and electronics within just five days of launching [3][5] - Tmall's pre-sale on October 15 led to significant sales, with 80 brands achieving over 100 million yuan in sales within the first hour [5] - Douyin has extended the shopping season to 57 days, combining it with the Mid-Autumn Festival, while other platforms like Kuaishou and Xiaohongshu have also adjusted their promotional timelines [6] Group 3: Simplification of Promotion Rules - E-commerce platforms are simplifying their promotional rules to enhance consumer participation, introducing direct discounts and eliminating the need for minimum purchase requirements [11][12] - This shift aims to reduce the complexity that previously deterred consumers and increased operational costs for merchants [12] Group 4: Adoption of Instant Retail and AI Technology - Instant retail is becoming a key focus, with platforms like JD.com enhancing their delivery capabilities to meet consumer demands for speed [14][16] - AI technology is being integrated into various aspects of e-commerce, from product recommendations to customer service, improving efficiency and user experience [18][20][22] Group 5: International Expansion - As domestic growth slows, e-commerce platforms are increasingly looking to international markets, with Alibaba launching "Double 11" in 20 countries and regions simultaneously [23][24] - The company is investing 1 billion yuan in marketing subsidies to help 100,000 merchants double their overseas sales, indicating a strong commitment to global expansion [24][28] Group 6: Future of Double 11 - The festival is transitioning from a mere sales event to a platform for exploring new retail models, emphasizing speed, intelligence, and international reach [29] - The evolving nature of "Double 11" reflects a broader trend in consumer expectations and market strategies, aiming to maintain relevance in a changing retail landscape [29]

以下文章来源于首席消费新观 ，作者宁缺 首席消费新观 . 你的首席消费推荐官，让消费更有价值，更有趣。 当消费者不再冲动，双11也更理性了。 国庆假期刚过，电商平台的"双11"战鼓已然擂响。 这个走过17年的购物节，早已从最初的"限时抢购"演变为持续近两个月的"购物季"。从淘宝2009年11月11日当天的单日狂欢，到今年抖音将中秋与双11"打包"成57 天超长周期，双11的边界不断被打破。 记得最早的时候，大家都要守着零点准时下单，生怕错过当天的优惠。但随着双11战线越拉越长，不少消费者都在问：这样的"双11"还有多少稀缺意义？ 面对增长焦虑，平台试图以三大新动向破局——即时零售提升配送效率，AI技术优化购物决策，出海开辟新市场。 那么，各家平台具体如何布局？这些变化能否让双11重获生命力？ 今年"双11"有哪些变化？ 双11的"史上最长"帽子，今年又得换一换了。 各大平台的起跑线一年比一年更早。京东在10月9日晚8点就鸣枪开跑，令人意外的是，刚过五天就急急交出首份成绩单：APP活跃用户涨了47.6%，家电数码等品 类订单量增长超70%。这迫不及待地报喜，仿佛在向市场证明"早起的鸟儿有虫吃"。 图源：天猫官网 ...

Core Insights - The 2025 Tmall Double Eleven event marks a strategic shift for Alibaba, focusing on "big consumption + AI + flash sales" and prioritizing consumer engagement over mere traffic operations [2][4] - Tmall's performance in the first hour of sales exceeded last year's figures, with 80 brands achieving over 100 million yuan in sales, indicating strong consumer demand [2][5] - The competitive landscape is evolving from price wars to efficiency battles, with AI playing a crucial role in enhancing operational effectiveness and consumer engagement [10][11] Group 1: Tmall's Strategy and Performance - Tmall's strategy has shifted to focus on high-quality consumers and younger demographics, moving away from low-price consumer subsidies [2][4] - The first hour of sales saw significant growth, with 30,516 brands doubling their sales compared to last year, and 18,919 brands surpassing last year's total sales in just the first hour [2] - Tmall's president emphasized that the decline in e-commerce net profit is due to increased investment in consumer engagement rather than operational inefficiencies [2][4] Group 2: Brand Perspectives and Market Dynamics - Brand leaders from companies like L'Oreal and MUJI highlighted the importance of Double Eleven as a platform for long-term consumer engagement and brand trust [3][6] - The competition in the beauty sector remains intense, with domestic brands struggling against international conglomerates despite multi-channel strategies [5][6] - MUJI reported a revenue increase of 18.6% year-on-year, attributing part of this growth to enhanced e-commerce efforts during the Double Eleven period [6] Group 3: AI and Technological Integration - Tmall has introduced several AI applications to enhance the shopping experience, such as "AI Universal Search" and "Photo Search," which cater to various consumer needs [7][9] - AI is being utilized to improve efficiency in coupon distribution, with a reported 15% increase in conversion rates from AI-driven decisions [10] - The integration of AI in marketing and operational strategies is seen as essential for brands to enhance their market competitiveness and consumer engagement [10][11] Group 4: Consumer Behavior and Market Trends - The Double Eleven event continues to be a significant driver of consumer behavior, with brands recognizing the need to innovate and enhance customer experiences [4][5] - Despite the success of the initial sales, concerns about promotional fatigue and complex discount structures have been raised by industry leaders [4][5] - The shift from aggressive discounting to a focus on brand value and consumer experience is becoming increasingly important in the current market landscape [10][11]

2025"数商兴农庆丰收"江苏专场活动在盐城阜宁举办 扬子晚报网10月21日讯(记者徐兢)近日，2025"数商兴农庆丰收"江苏专场活动在盐城阜宁举办。江苏省商务厅二级巡视员王存、盐城市副市长唐敬出席活 动并致辞，省供销合作总社、省农业农村厅、省电商协会相关负责人，淘天集团、多多买菜、汇通达、鲜丰汇等重点电商平台和商贸流通企业参加本次活 动。南京农业大学专家、淘宝买菜负责人、新农人代表和农产品销售企业银宝集团负责人围绕"数商兴农"主题开展交流分享。 此次活动特别设置了"苏韵数播e起兴农"市域名品、"苏韵数播盐之有味"盐城名品、"苏韵数播外贸优品"3个展销直播区。40余家企业现场直播展销，南京 盐水鸭、苏州糕点、徐州甜醋、阜宁大糕、益林酱油等特色农副产品跨区"亮相"，同场"PK"。带货主播通过实物展示、试吃体验、现场讲解等方式进行 直播，让消费者"云"体验产品的独特魅力，线上线下（300959）共同营造"数商兴农"浓厚氛围。活动期间，参展企业与电商平台、商贸流通企业、MCN 机构达成多项合作意向。 第四批江苏省县域电商产业集聚区出炉 活动现场，江苏省商务厅公布了新培育的第四批江苏省县域电商产业集聚区名单。徐州市丰 ...

□ 王北光 本报记者 徐东周 今年2月以来，河北省市场监管局联动淘宝、京东、快手等国内头部电商平台，创新打造"头部平台+主 播达人+特色企业"合作模式，纵深推进"扩流增量促发展"活动，已累计组织"1688超级星工厂产业带共 振计划""电商助企专项培训"等专题活动146场，覆盖中小企业2.28万家，线上订单量突破2亿单，有效 激发了中小企业线上发展活力。 为了给中小企业搭建资源赋能的"主阵地"，河北省市场监管局与头部平台建立了常态化沟通协作机制， 结合不同平台生态特性制定差异化合作模式。与淘宝落地相关合作机制，重点赋能河北省特色产品推广 及直播业态发展；携手京东制定推进计划，免费为中小企业提供入驻培训、营销指导及供应链管理等专 项服务；联合快手开通企业直播专属流量池，以"短视频+直播"形式助力企业快速融入直播电商生态。 截至目前，已与13家头部平台企业展开深度合作，为中小企业打开了线上经营的新通道。 转自：中国质量报 中小企业线上订单突破两亿单 河北纵深推进"扩流增量促发展"活动成效显著 河北省市场监管局还精准选择项目，建立供需匹配的数据库。该局制发特色区域、重点企业统计目录， 依托河北省市场监管系统网络，通过 ...