11月20日港股盘后，网易发布了截至2025年9月30日的第三季度未经审计财务业绩。 上述观点与网易对海外业务的持续调整方向高度吻合。自2024年起，网易已陆续关停至少七家海外 工作室，其中于11月关闭了美国Jackalyptic Games与加拿大Bad Brain Game Studios两大工作室。这些工 作室大多成立时间较短，部分长期未能推出成熟产品，便在结构调整中宣告裁撤。 相比之下，网易的全球化思路或转向了让成功产品"走出国门"。本月，网易重磅产品《燕云十六 声》在海外上线后表现强劲——公开数据显示，该游戏上线仅40分钟，玩家数突破50万，24小时内玩家 超200万。Steam全球同时在线人数峰值突破19万，登上Steam全球畅销榜TOP4、最热玩游戏Top5，横扫 20个欧美地区Steam畅销榜前十。 新作方面，据记者不完全统计，截至11月20日，网易游戏已获批版号的新产品共计8款，包括二次 元都市开放戏《无限大》、生活模拟游戏《星绘友晴天》、RTS（即时战略游戏）《军团战争》等。 在未来新游储备方面，网易管理层表示，《无限大》目前的进度是符合预期的，后续的测试和上线 都在进一步计划以及计划内逐 ...

以下文章来源于表外表里 ，作者洞见数据研究院 表外表里 . 洞见数据研究院 将投中网设为"星标⭐"，第一时间收获最新推送 在被颠覆的恐惧中开启自救。 作者丨 陈梓洁 编辑丨 曹宾玲 来源丨表外表里 在武汉，几栋不起眼的红色矮楼静卧于汉江湾，国内知名 音乐公司海葵音乐 便是在那里 ，创造出 6亿的年产值。 短短 5年 时 间， 海葵音乐就 从 29名员工 壮大为 500人 的 音乐集团， 投资的音乐工作室超 170家 。 一千公里外的成都，另一位头部玩家阔景音乐，被视为 "凤头"引入音乐 文创园 。 今年前 8个月， 园内 规上企业营收 同比 增长 47.7% ， 是全国 音乐产业增长最快的区域之一。 这两家成功的音乐公司，股权架构里都有一个相同的名字 ——腾讯音乐（TME）。 通过层层投资， TME与大量音乐公司形成联盟，也是"财富共同体"。2025Q3，其营收 增长 20.6% 至 84.6亿元，调整后净利润飙升 27 % ， 实现连续 8个季度的双位数高增长。 而 TME，仅仅是音乐产业蝶变的缩影。 随着短视频崛起、音乐进入市场化时代，行业加速洗牌，在线音乐平台吞下了更多份额，传统唱片公 司也在被颠覆的恐 ...

以下文章来源于表外表里 ，作者洞见数据研究院 表外表里 . 洞见数据研究院 来源丨 表外表里（ID：excel-ers） 作者丨 陈梓洁 编辑丨 曹宾玲 狂挣 4000万 的 《跳楼机》，应运而生； 歌如其名的 《 八方来财 》， 火到了国外 ……一首首短 视频口水歌，成了音乐公司与在线平台的"印钞机"。 图源丨Midjourney 在武汉，几栋不起眼的红色矮楼静卧于汉江湾，国内知名 音乐公司海葵音乐 便是在那里 ，创造出 6 亿的年产值。 短短 5年 时 间， 海葵音乐就 从 29名员工 壮大为 500人 的 音乐集团， 投资的音乐工作室超 170 家 。 一千公里外的成都，另一位头部玩家阔景音乐，被视为 "凤头"引入音乐 文创园 。 今年前 8个月， 园内 规上企业营收 同比 增长 47.7% ， 是全国 音乐产业增长最快的区域之一。 这两家成功的音乐公司，股权架构里都有一个相同的名字 ——腾讯音乐（TME）。 通过层层投资， TME与大量音乐公司形成联盟，也是"财富共同体"。2025Q3，其营收 增长 20.6% 至 84.6亿元，调整后净利润飙升 27 % ， 实现连续 8个季度的双位数高增长。 而 ...

传媒月月谈：10 月板块回调，关注估值修复 20251119 摘要 内容行业政策环境改善：广电二十一条新规等政策细则鼓励内容创新， 预计 2026 年将成为内容创新和机制优化的关键观察期，为行业发展提 供积极信号。 AI 技术赋能内容生产：AI 技术将从效率提升逐步渗透到内容生成，实现 高度自动化，对游戏、广告、影视领域构成革命性变化，并促进新的用 户使用方式和商业模式的发展。 文化出海带来新增长：中国优质内容伴随着文化内核输出，尤其在游戏、 网文、短剧赛道上，将带来新的增长机会，提升中国文化在全球的影响 力。 IP 经济价值提升：国内 IP 产业链逐渐成熟，头部内容公司将向 IP 运营 生态者转型，改善商业化潜力和业绩波动性，IP 消费品及衍生品发展迅 速。 游戏市场流水回升：10 月份国内游戏 APP 整体流水同比增长 1%，环比 增长 5%。《崩坏：星穹铁道》新版本发布登顶中国大陆 iOS 畅销榜， 年底及春节期间娱乐需求有望推升行业景气度。 Q&A 请简要介绍中金公司对 2026 年传媒行业的展望。 中金公司对 2026 年传媒行业的展望主要集中在四个大趋势。首先是政策友好 下的新内容周期。今年游戏行 ...

Core Viewpoint - Generative AI (GenAI) is igniting a profound paradigm shift in content production, breaking down barriers to high-quality dynamic content generation and pushing complex creative work into the realm of machines. This technological advancement brings both strategic anxiety and opportunity to the cultural industry, prompting a comprehensive rethinking of existing value chains, business models, and content ecosystems [2]. Group 1: Application of GenAI - In fields like online literature and music, GenAI is widely applied throughout the entire production process, with platforms embedding easily accessible AI generation tools, leading to generalized and socialized creative capabilities. The industry widely believes that content creation should adhere to "human-machine collaboration" while enhancing production efficiency through "engineering" [7]. - GenAI's fundamental difference from previous technologies lies in its potential to replace certain human capabilities, evolving into a "new species" that competes directly with humans. AI-generated content will "eliminate mediocrity," forcing human creators to strive for higher quality, shifting the industry from "quantity competition" to "quality competition" [7]. - The emergence of "super individuals" or "micro-teams" will become the new norm, with "human-machine collaboration" as the core competitive advantage. Future content producers must be adept at harnessing AI, acting as "directors" or "architects" in the creative process [7]. Group 2: Impact on Cultural Industry - GenAI will disrupt the existing interests within the cultural industry, with copyright confirmation and revenue distribution becoming core challenges and significant opportunities for reshaping the industry. The potential for "super individuals" to bypass intermediaries and connect directly with consumers may lead to new business models [8]. - Consumer acceptance of AI-generated content hinges on content quality. GenAI is driving a shift in consumer motivation from superficial "emotional stimulation" to deeper "emotional and value recognition," creating a new blue ocean of content composed of numerous small yet exquisite IPs [8]. - The traditional "talent growth path" in the content industry may face disruption due to GenAI, which excels in "diversity" but poses challenges in "controllability." There is a need to be cautious about AI eroding the significance of creation and the soil for talent growth [9]. Group 3: Insights from Industry Experts - Industry experts emphasize that while GenAI is making strides in various cultural content forms, the actual implementation of "cost reduction and efficiency enhancement" in content production remains to be fully realized. The current capabilities of GenAI are still limited, and human creators will continue to play a crucial role in high-quality outputs [10]. - The music industry is witnessing a significant shift, with many companies adopting AI for music creation and production processes. However, while AI can generate music, it still relies heavily on user input and creativity to achieve desired results [11]. - The concept of "content engineering" is gaining traction, where the creative process is standardized and can be automated to a degree, allowing for rapid production of content while still requiring human creativity for high-quality outcomes [12]. Group 4: Future of Content Production - The future landscape of content production may see a shift towards direct engagement between creators and platforms, with the potential for individual creators to establish their own brands and sell their works directly to consumers [24]. - The emergence of new roles in the music industry, such as those who can effectively collaborate with AI tools, will be crucial. The industry may see a rise in "bedroom musicians" who can independently create and monetize their music using AI [20]. - The acceptance of AI-generated content by consumers will depend on the perceived quality of the output. As AI-generated works improve, consumers may become indifferent to whether content is created by humans or machines, leading to a potential oversaturation of average-quality content [27][28]. Group 5: Concerns and Challenges - There are concerns that the rise of AI in content creation may lead to a lack of growth opportunities for emerging creators, as reliance on AI could hinder the traditional learning and development processes necessary for becoming skilled authors [31]. - The music industry may face significant challenges as AI-generated music becomes more prevalent, potentially displacing many current musicians and altering the landscape of music creation [32]. - The relationship between human creativity and machine-generated content presents a "impossible triangle" scenario, where achieving low labor costs, low machine costs, and high-quality output simultaneously may not be feasible [33].

Group 1: Core Insights - The report from Dongfang Caifu Securities is optimistic about the rapid development of leading internet technology companies and the media sector, driven by favorable policy changes for film companies and well-resourced gaming companies [1] - The media industry has outperformed the market, with the Shenwan Media Index rising by 27.45% as of November 12, 2025, surpassing the Shanghai and Shenzhen 300 Index's increase of 18.07% [1] - The Hang Seng Technology Index has increased by 32.8% year-to-date, attributed to significant inflows of southbound capital and the rapid development of the domestic AI internet industry [1] Group 2: Sector Analysis - The gaming industry maintains high prosperity, with long-standing IP games seeing continuous revenue and user growth, and multi-platform connectivity becoming a new trend [2] - The film industry is experiencing a recovery driven by top films boosting box office revenues, with a rich reserve of domestic and foreign films expected by 2026 [2] - The advertising sector is witnessing moderate growth in spending, with programmatic advertising creating new growth momentum and innovative advertising formats like elevator ads exploring new consumer scenarios [2] Group 3: Cloud Computing and AI Development - The cloud computing market is rapidly growing, with projections indicating that China's cloud computing market will maintain over 20% annual growth for the next five years, potentially reaching over 3 trillion by 2030 [3] - The gap between domestic and international AI capabilities is narrowing, with leading domestic model platforms like Deepseek, Alibaba Qwen, and Tencent Hunyuan achieving significant technological advancements [3]

Core Viewpoint - The company, 星空华文, is attempting a strategic shift towards AI music through a joint venture, aiming to revitalize its business amidst declining core IP value and financial losses [1][4]. Group 1: Joint Venture and Investment - The company announced a joint venture with 北京无界音场文化传媒有限公司 to establish an AI music company, with an investment of 115 million yuan for a 32% stake [1]. - The joint venture partner will invest 244 million yuan, holding a 68% stake, indicating a significant control over the new venture [1]. Group 2: Industry Challenges - The AI music sector faces multiple challenges, including unclear copyright laws regarding AI-generated content, leading to frequent infringement disputes [2]. - Data monopolies and a shortage of cross-disciplinary talent in AI and music creation hinder innovation for smaller companies [2]. - The standardization of AI-generated music may threaten niche genres and traditional cultural expressions, impacting the artistic quality of music [2]. Group 3: Financial and Operational Risks - The company reported a revenue of only 59.035 million yuan and a net loss of 11.002 million yuan as of mid-2025, raising concerns about cash flow with the new investment [2]. - The joint venture's structure, with the partner holding 68% control, may limit the company's influence on business direction and resource integration [2]. - The competitive landscape is tough, with major players like Tencent Music and NetEase Cloud Music dominating the AI music space, making it difficult for the company to establish a foothold [2]. Group 4: Brand Image and Market Perception - The company is still dealing with negative public sentiment from the "李玟事件," which may affect the market acceptance of its new business initiatives [3]. - The fallout from this incident has damaged the company's brand image, potentially impacting partner confidence and collaboration opportunities [3]. Group 5: Historical Context and Previous Attempts - The company has experienced a significant decline from its peak, with a notable drop in revenue and market value following the "李玟事件," which led to a 50% drop in stock price and a market cap loss of nearly 26 billion HKD [4]. - Previous diversification attempts, such as ventures into the metaverse and short dramas, have not yielded substantial results, highlighting the challenges of successful transformation [5][6]. - The current shift to AI music aligns more closely with the company's traditional content strengths, but it must navigate significant challenges in balancing technological innovation with artistic quality [6].

Core Viewpoint - The article discusses Tencent's recent financial performance and its strategic focus on AI, highlighting the company's strong position in the gaming, social media, and music sectors, while also addressing the implications of its agreement with Apple regarding in-app payment fees [2][3][4][5]. Financial Performance - Tencent reported Q3 2025 revenue of 192.87 billion yuan, a 15% year-on-year increase, and a non-IFRS operating profit of 72.57 billion yuan, up 18% year-on-year [2]. - The market reacted coolly to the financial results, with Tencent's stock price at 646.5 HKD, down 1.45% [2]. Gaming Sector Insights - The game "Delta Action" achieved over 30 million monthly active users in September, peaking at 35 million during the National Day holiday, indicating Tencent's dominance in the domestic DAU shooting game market [3]. - The game represents a successful attempt to adapt a AAA game to mobile, enhancing Tencent's industrial pipeline and potentially positioning it as the second-largest game in China in the coming years [3]. Agreement with Apple - Tencent and Apple reached an agreement on a 15% revenue share for iOS mini-games, resolving previous uncertainties regarding payment processing [3][4]. - This agreement simplifies payment processes, which is expected to improve user retention and conversion rates for paid services [4]. AI Strategy - AI has been a focal point in Tencent's recent financial reports, with the company stating it has sufficient GPU resources and is not facing a decisive model in the Chinese market [5]. - Tencent's approach to AI is pragmatic, focusing on efficiency rather than cost-cutting, and the company continues to develop the "intelligent agent" capabilities within WeChat, aiming to transform it into a comprehensive smart ecosystem [5].

Group 1 - The core point of the announcement is the establishment of a joint venture between Shanghai Jiuwu Yisheng and Beijing Wujie Yinchang Cultural Media Co., Ltd. to operate AI music business in China [1][2] - Shanghai Jiuwu Yisheng will invest a total of RMB 115 million, with RMB 320,000 as registered capital and RMB 114.68 million allocated to capital reserves [1] - The joint venture will be owned 32% by Shanghai Jiuwu Yisheng and 68% by the joint venture partner, making it a non-wholly owned subsidiary of the partner [1] Group 2 - The joint venture will focus on AI music services, including AI music creation, artist management, music library operations, AI concerts, and AI music education [2] - The partner company has a strong background in organizing cultural and artistic events, leveraging a "technology + content + ecosystem" advantage to complement the group's strengths [2] - The collaboration aims to integrate both parties' content and technological capabilities to achieve data-driven, large-scale personalized AI music creation, marking a strategic move in the AI music industry [2]

Core Insights - Tencent Music Entertainment Group reported its unaudited financial performance for the third quarter ending September 30, 2025, showing total revenue of RMB 8.46 billion, a year-on-year increase of 20.6%, driven primarily by online music service revenue of RMB 6.97 billion, which grew by 27.2% [1] - The net profit attributable to equity holders was RMB 2.15 billion, up 36.0% year-on-year, while the non-IFRS measure was RMB 2.41 billion, reflecting a 32.6% increase [1] - Despite stable financial growth, the user base of Tencent Music is under pressure, with monthly active users for online music services declining by 4.3% year-on-year to 551 million [1][2] Financial Performance - Total revenue for Q3 2025 reached RMB 8.46 billion, a 20.6% increase from the previous year [1] - Online music service revenue was RMB 6.97 billion, marking a 27.2% year-on-year growth [1] - Net profit attributable to equity holders was RMB 2.15 billion, a 36.0% increase year-on-year [1] - Monthly active users for online music services decreased to 551 million, down 4.3% year-on-year [2] User Metrics - Paid users for online music services reached 125.7 million, a 5.6% increase year-on-year [2] - Average revenue per user (ARPU) rose to RMB 11.9, reflecting a 10.2% year-on-year growth [2] - The decline in monthly active users has been a consistent trend, with a 16-quarter streak of year-on-year decreases [2] Business Development - Tencent Music is expanding its content ecosystem through collaborations with various labels and hosting international tours, such as G-DRAGON's concerts in Australia [5] - The company launched the first TMElive International Music Awards (TIMA), featuring 22 Asian artists and attracting over 20,000 attendees [5] - Strategic partnerships with labels like DREAMUS and KING RECORDS have been established to enhance the music library [5] Market Position - The overall market for music apps is facing challenges, with major competitors like KuGou, QQ Music, and KuWo experiencing a decline in monthly active users [2][4] - NetEase Cloud Music showed a slight increase in monthly active users, while ByteDance's Soda Music achieved a 90.7% year-on-year growth [2][4] Innovations and User Engagement - Tencent Music is focusing on enhancing user experience through technological upgrades, including AI-generated features and improved audio quality [10] - The membership system is designed to cater to different user needs, with a multi-tiered approach that includes free, ad-supported, and premium memberships [10] - The introduction of exclusive content and enhanced audio features has driven the growth of super memberships, contributing to ARPU increases [10] Internal Issues - Tencent Music faced internal corruption issues, leading to the dismissal of two key management personnel, although their actions were not directly related to current business operations [8][9]