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影视译制成国际传播新桥梁 专家热议短视频出海机遇
Sou Hu Cai Jing· 2025-06-26 02:24
中国社会科学院视听研究室主任 冷凇:在国际传播中,有的时候大部头的一些纪录片、电视剧是一方面,还有就是短视频、微短剧和网络文 学,它会形成一个新大众文艺的这样一个创作矩阵。微短剧出海和短视频出海就是非常典型的,短、平、快,我觉得这可能是国际传播的一个 新的机遇。 中央广播电视总台影视翻译制作中心创新发展部主任 姜平:版权方和我们译制的机构能有一个互相融合交流的场所,而这对于我们来讲,可 以更好地了解版权方的一些需求。因为作为总台的国家多语种影视译制基地来说,它的特点是译制加传播,这可能是一般的机构所不具备的一 个优势。 由国家广播电视总局、中央广播电视总台、上海市人民政府主办的"第30届上海电视节"于6月23日至27日在上海举行。今年,电视节首次设立 了"国际专区",集中展示各国文化特色与产业成果,策划、开展"聚焦国际"系列活动,举办买家沙龙,为中外影视产业交流交易创造更多机 遇。 今年国际影视市场吸引了近20个国家和地区的约200家展商参展。其中50余家为海外展商。为了促进重点区域合作,专区设立了"聚焦俄罗 斯""聚焦泰国"等专场活动,通过内容推介、产业对接等形式深化和推动国际合作交流。 国际影视市场举办期 ...
2025古装剧“渡劫”,暑期档《书卷》《桃花》谁是首个飞升者?
3 6 Ke· 2025-06-26 00:29
Core Viewpoint - The ancient costume drama market is experiencing a decline in both viewership and critical reception, despite the release of numerous new titles. The industry is at a crossroads, needing to reassess its approach to content creation and audience engagement [1][3][4]. Group 1: Market Performance - In the first half of the year, 23 ancient costume dramas were released across various platforms, covering genres such as fantasy, political intrigue, and comedy [1]. - The most anticipated upcoming dramas include 16 titles, with notable mentions like "Jinxiu Fanghua" and "Fanren Xiuxian Chuan" [1]. - Despite the presence of hit dramas like "Guose Fanghua" and "Cang Hai Chuan," there has been a noticeable decline in both market heat and audience ratings for top content [1][4]. Group 2: Audience Reception - The average viewership for the highest-rated dramas has dropped significantly, with only two dramas surpassing 40 million views, compared to previous years where many exceeded 60 million [4][6]. - A concerning trend is the high number of dramas receiving ratings below 7 on Douban, with 15 out of 23 dramas falling into this category [2][5]. - The audience's patience with ancient costume dramas is waning, indicating a need for more innovative and engaging storytelling [3][4]. Group 3: Competitive Landscape - The competition among ancient costume dramas has intensified, with the summer season expected to bring new contenders [3][9]. - Upcoming dramas like "Peach Blossom Reflecting the River" and "Book Scroll Dream" are generating significant buzz, but they face high expectations and potential comparisons to previous hits [9][10]. - The industry is witnessing a shift towards more diverse themes, including ancient romance, mystery, and business warfare, which may help revitalize interest [9][11]. Group 4: Industry Challenges - The ancient costume drama genre is facing challenges such as content homogenization and audience fatigue with repetitive themes [6][15]. - The success of dramas like "Cang Hai Chuan" and "Guose Fanghua" highlights the importance of unique storytelling and character development in attracting viewers [7][15]. - The market's reliance on established IPs is being questioned, with a call for more original narratives that resonate with contemporary audiences [15].
汰弱留强,永远保持犀利攻击性
Sou Hu Cai Jing· 2025-06-25 18:19
Market Overview - The total trading volume in the Shanghai and Shenzhen markets reached 1.6 trillion yuan, an increase of 188.2 billion yuan compared to the previous trading day [1] - The military, securities, internet finance, and insurance sectors saw the highest gains, while oil and gas, pesticides, film, and port sectors experienced the largest declines [1] - By the end of the trading session, the Shanghai Composite Index rose by 1.03%, the Shenzhen Component Index increased by 1.72%, and the ChiNext Index surged by 3.11% [1] Investment Strategy - The company has initiated a position in the reducer sector and is currently fully invested, planning to sell the liquor concept the following day based on post-market quantitative analysis [3] - Continuous evaluation of past operations is emphasized to identify areas for improvement, ensuring the investment strategy remains competitive [3] - The company plans to sell the liquor sector and buy into the deep-sea technology sector, indicating a clear and decisive strategy [6] Sector Analysis - The deep-sea economy has shown significant potential, with a notable increase in RPS (Relative Price Strength) metrics over time, indicating strong performance [7] - The deep-sea technology sector is gaining attention from policy levels, with expectations for future industrial policies and major project implementations [7] - The total value of China's marine economy surpassed 10 trillion yuan in 2024, highlighting deep-sea technology as a crucial emerging industry for economic growth [7] - The deep-sea industry has a long supply chain, contributing significantly to economic stimulation across various stages from upstream technology development to downstream application services [7]
@高考生 让你秒变未来影像 “魔法师”的新专业了解一下
Yang Shi Wang· 2025-06-25 16:54
Core Viewpoint - The establishment of the Intelligent Image Art major at Communication University of China aims to integrate artificial intelligence technology with image arts, focusing on immersive media and multi-modal interaction to cultivate innovative talents with artistic creativity and technical application skills [1][6]. Group 1: Educational Initiatives - The Intelligent Image Art major combines knowledge from drama, film studies, design, and computer science, targeting cutting-edge fields such as intelligent imaging and immersive media [1][6]. - The new major allows students to engage in virtual environments, enhancing their skills in creating immersive experiences through technologies like motion capture and AR [3][10]. - In 2023, the Ministry of Education introduced 29 new undergraduate programs, with 8 being art-related, 6 of which are linked to the digital cultural industry, highlighting the growing demand for digital skills in traditional entertainment sectors [6][8]. Group 2: Industry Trends - The digital theater program includes courses on digital media art and generative AI, preparing students to create immersive experiences where audiences can interact with performances [8][10]. - The integration of art and digital technology is creating new opportunities in the cultural industry, as evidenced by projects like the AI-driven short drama "The Mystery of Majiayao," which showcases the potential of AI in reviving historical narratives [15][19]. - Professionals in the industry, such as visual directors, emphasize the importance of blending traditional artistic skills with modern digital techniques to enhance creative processes and project execution [25][33].
“50%付费率是国内的5倍”,中国短剧如何让白人大妈上头?
凤凰网财经· 2025-06-25 13:06
Core Insights - The article highlights the rapid rise of Chinese short dramas in the North American market, contrasting it with the failure of Quibi, a $1.75 billion investment in short-form content in Hollywood [1][2] - Chinese short dramas have become a lifeline for unemployed film industry workers during the Hollywood strike, with significant increases in daily wages for actors and directors [1][3] - The article discusses the cultural differences affecting the reception of short dramas in various regions, noting that while 80% of overseas projects are still losing money, there is a significant influx of capital into the industry [2][5] Group 1: Market Performance - A Chinese short drama produced for $170,000 generated $2 million in revenue, showcasing the profitability potential of this format [3] - In the UAE market, daily revenue from short dramas can reach $40,000 to $50,000, indicating strong demand [5] - The Chinese short drama market is projected to reach 50 billion yuan by 2024, surpassing the film box office revenue of 42.5 billion yuan [5] Group 2: Cultural Impact - The article emphasizes that the success of Chinese short dramas is attributed to a mature web novel IP adaptation system and vertical storytelling experience [5] - The rise of short dramas is seen as a cultural shift, with the potential to redefine entertainment industry standards and challenge Hollywood's dominance [6] - The article notes that the audience's desire for "爽感" (a sense of satisfaction) is a driving force behind the popularity of short dramas [8] Group 3: Industry Challenges - Despite the growth, the industry faces challenges such as content homogenization and over-reliance on data-driven formulas for success [7][8] - The article points out the need for diversification in content types to avoid stagnation and to cater to different cultural preferences [8][19] - The Middle Eastern market presents unique challenges due to its complex cultural landscape, requiring careful localization of content [19] Group 4: Future Outlook - The Middle Eastern market is identified as a significant opportunity, with a potential market size of $100 billion, driven by high GDP and a growing demand for content [17][19] - The article suggests that the future of the entertainment industry may not be defined by Hollywood, as new entertainment empires emerge [6] - The integration of AI in production is seen as a way to reduce costs and address the challenges of international markets [5]
晶采观察丨出新、出圈、出海 中国IP何以“出彩”
Yang Guang Wang· 2025-06-25 07:43
《黑神话:悟空》团队说过,"踏上取经路,比抵达灵山更重要"。在文化产业不断升级的当下,唯有以 创新表达为羽翼,以开放包容为帆桨,中国IP才能在世界文化长河中破浪前行。这既是中国IP"出彩"的 密码,更是中国文化产业蓬勃发展的生动注脚。 晶采观察,下期见! 提到中国原创IP,你印象最深的是哪一个?大家好,我是央广网记者王晶。 今年3月,中办、国办在《提振消费专项行动方案》强调"支持开发原创知识产权(IP)品牌,促进动漫、 游戏、电竞及其周边衍生品等消费"。眼下,中国IP正以"一步一个脚印"的扎实姿态持续出圈,更彰显 了新消费形态下中国经济的蓬勃动力。我想,这不仅得益于中国企业对原创IP的持续深耕,更源于我国 成熟产业链的坚实支撑。譬如,网红潮品生产时,各个环节都能在产业集群内高效完成,为作品筑牢高 水准的技术根基和制造基础。 出新、出圈的同时,中国IP也在持续出海。很多中国科技、游戏等产品风靡海外。中国"现象级IP剧 目"在泰国、日本、美国等地热播,让海外观众频频"催更"……由此,越来越多的外国朋友想要更多了 解中国、有更多真实、亲近的文化接触。我想,这也正是中国IP出海的核心意义之一,向世界讲好中国 故事,在 ...
掌阅科技联合优酷发起征文大赛 扩充优质IP储备
Group 1 - The core viewpoint of the articles is that Zhangyue Technology (掌阅科技) and Youku are collaborating to launch a year-long writing competition aimed at discovering quality original stories and potential creators [1][2] - The writing competition will focus on four main themes: "urban emotions," "realism," "suspense adventure," and "innovation track" [1] - Youku will leverage its film and television resources to provide opportunities for the winning works to enter its IP evaluation system, prioritizing them for film adaptation [1][2] Group 2 - Zhangyue Technology aims to enhance its content ecosystem by integrating resources with Youku, creating a broader creative space and display platform for creators [2] - The CEO of Zhangyue Technology, Sun Kai, stated that the short drama business has become the company's largest business segment, emphasizing its importance in expanding content expression and optimizing user engagement [2] - The company is transitioning from a "digital reading platform" to a "multi-modal content production and operation platform in the AI era," indicating a strategic upgrade [2]
帮主郑重午评:创业板大涨1%!军工金融掀涨停潮,接下来该怎么操作?
Sou Hu Cai Jing· 2025-06-25 04:10
Market Overview - A-shares experienced a significant rally, with the ChiNext Index rising by 1.34%, driven by strong performances in the military and diversified financial sectors [1] - Northbound capital saw a substantial inflow of 8.1 billion yuan, indicating increased foreign interest in A-shares [1] External Market Influence - U.S. stock markets rose over 1%, with the Nasdaq China Golden Dragon Index increasing by 3.31%, positively impacting A-shares [3] - The easing of tensions in the Middle East and a 6% drop in international oil prices contributed to a more favorable market environment [3] Technical Analysis - The ChiNext Index broke through the critical resistance level of 2050 points, indicating a strong upward momentum [3] - The Shanghai Composite Index showed potential to challenge the 3450-point mark, contingent on volume support [3] Capital Flow - Northbound funds were actively purchasing, with over 4 billion yuan each in both the Shanghai and Shenzhen stock connects, reflecting foreign optimism towards A-shares [4] - Domestic capital showed a net outflow overall, but focused on military, financial, and solid-state battery sectors [4] Sector Performance - The military sector saw significant gains, with over ten stocks hitting the daily limit, supported by a 7.2% increase in defense budgets and geopolitical risk hedging [4] - The financial sector's surge was attributed to favorable policies announced at the Lujiazui Forum, including the establishment of a digital RMB international operation center in Shanghai [4] - The solid-state battery sector is gaining traction, with companies like Xiangtan Electrochemical achieving five consecutive trading limits, driven by advancements in technology and upcoming production milestones [5] Underperforming Sectors - The oil and gas extraction sector faced declines, with companies like Zhun Oil Co. hitting the daily limit down, linked to the drop in international oil prices [6] - The port shipping and film industry are also experiencing adjustments due to economic cycles and market capital flow [6] - The liquor sector remains sluggish, with prices for premium products like Moutai dropping significantly due to seasonal consumption declines and industry de-financialization [6] Investment Strategy - For long-term investors, the military and financial sectors present ongoing opportunities, particularly in military stocks supported by policy and earnings expectations [6] - Caution is advised in the solid-state battery sector due to high short-term volatility, emphasizing the need to identify companies with genuine technological breakthroughs [6] - The ChiNext Index's ability to maintain above 2100 points could lead to a challenge of 2200 points, with a focus on technology and new energy sectors [6]
文投控股: 文投控股股份有限公司2024年年度股东会决议公告
Zheng Quan Zhi Xing· 2025-06-24 19:25
Meeting Overview - The shareholders' meeting of Wento Holdings was held on June 24, 2025, in Beijing, with a total attendance representing 52.03% of the shares [1] - The meeting was convened by the board of directors and chaired by Mr. Xu Jian, the chairman of the company [1] Voting Results - All proposed resolutions were approved with significant majority votes, including: - 99.28% approval for the first resolution with 2,097,145,345 votes in favor [1] - 99.26% approval for the second resolution with 2,096,798,445 votes in favor [1] - 99.28% approval for the third resolution with 2,097,078,045 votes in favor [1] - The voting method combined on-site and online voting, complying with relevant laws and regulations [1][6] Resolutions Passed - Resolutions included annual reports, financial statements, and proposals for asset impairment provisions, all receiving over 99% approval [2][4] - A significant resolution involved the cancellation of the supervisory board and expansion of business scope, which was approved by 79.27% of the votes [5] Legal Compliance - The meeting's procedures, attendance, and voting were confirmed to comply with the Company Law and Securities Law of the People's Republic of China, ensuring the validity of the voting results [6]
慈文传媒: 关于持股5%以上股东部分股份解除轮候冻结的公告
Zheng Quan Zhi Xing· 2025-06-24 19:03
Group 1 - The announcement details the lifting of a portion of the share freeze for a major shareholder, Mr. Ma Zhongjun, who holds over 5% of the company's shares [1] - Mr. Ma Zhongjun's lifted shares amount to 1,000,000 shares, representing 3.12% of his total holdings and 0.21% of the company's total share capital [1] - The total number of shares held by Mr. Ma Zhongjun is 32,100,000, which constitutes 6.76% of the company's total shares [1] Group 2 - The cumulative shares frozen for Mr. Ma Zhongjun amount to 34,969,600 shares, which is 108.94% of his holdings, indicating that he has been subject to multiple freezes [1] - The lifting of the share freeze is not expected to change the company's control or significantly impact its operations and governance structure [1]