国内黄金品牌价格随之攀升，5月21日，周生生足金饰品报价为1007元/克，相比前日982元每克上涨25 元；老庙黄金足金饰品报价为1004元/克，相比前日977元每克上涨27元。 5月21日，伦敦现货黄金上破3300美元大关，为5月9日以来首次，日内涨0.3%。COMEX黄金期货收涨 1.83%，报3292.6美元/盎司。此前，国际金价出现回调，黄金连续下跌，从3500美元到跌破3200美元。 近日，国际金价走势似乎再度逆转，自5月19日以来，现货黄金有所上涨。 而在五一前，创下历史新高的国际金价曾迎来明显回调。5月7日以来，伦敦现货黄金价格从约3430美 元/盎司高点连续下挫，其中5月14日单日暴跌约72美元/盎司，单日跌幅2.23%。 对于金价回调，业内人士分析，中美两国在日内瓦经贸高层会谈后发表联合声明，宣布达成重要共识， 推升市场风险偏好，黄金明显承压回落。从投资需求维度看，自4月下旬以来，全球黄金ETF呈现一定 获利回吐下的流出迹象，是受贸易冲突、地缘冲突以及美联储降息预期降温等因素影响。 很快，国际金价出现逆转。 5月20日晚，现货黄金持续走高，突破3280美元/盎司，日内涨超1.6%。从5月21 ...

Investment Rating - The report maintains a "Buy" rating for key companies in the textile and apparel sector, including Anta Sports, Bosideng, and Chow Tai Fook [5][6]. Core Insights - The report highlights a shift in consumer preferences towards practicality and self-satisfaction, with younger consumers favoring experiential and personalized consumption [1][12]. - The outdoor and ancient gold jewelry segments are experiencing significant growth, driven by changing consumer behaviors and preferences [2][51]. Summary by Sections New Consumption Trends - The rise of "pragmatism" and "self-satisfaction" is evident as consumers become more rational in their purchasing decisions, moving away from traditional marketing [1][13]. - Young consumers are increasingly drawn to interactive and personalized shopping experiences, prioritizing comfort and natural materials [1][18]. Demand Trend Analysis - The outdoor sports market is expanding rapidly, with the market size for outdoor footwear and apparel reaching 45 billion yuan in 2023, growing at a compound annual growth rate (CAGR) of nearly 20% [22]. - The ancient gold jewelry market has seen its size grow from 13 billion yuan in 2018 to 157.3 billion yuan in 2023, indicating strong demand among younger consumers [51][56]. Competitive Factors - Companies are focusing on product innovation and brand storytelling to attract consumers, with significant marketing investments noted among leading brands [3][41]. - The report emphasizes the importance of maintaining a robust channel strategy, with leading companies upgrading store images and enhancing digital integration [4][60]. Investment Recommendations - Key recommendations include Anta Sports for its outdoor brand matrix, Bosideng for its functional apparel, and Chow Tai Fook for its strong brand power in the jewelry sector, with respective price-to-earnings (PE) ratios projected for 2025 [5][6].

Summary of Key Points from the Conference Call Industry Overview: Gold and Jewelry - The global supply chain is changing due to US-China trade relations and geopolitical factors, leading to increased demand for safe-haven assets like gold [1][2] - US policies, such as freezing foreign reserves and trade restrictions, weaken the dollar's credibility, prompting countries to rely more on gold, indicating a potential fragmentation of the monetary system [1][3] - Despite potential easing of US-China trade tensions and the Russia-Ukraine conflict, the macroeconomic logic supporting rising gold prices remains unchanged [1][4] Core Insights and Arguments - The pricing framework for gold has shifted; it is now influenced more by changes in the monetary system rather than just the dollar's fundamentals or real interest rates [1][11] - The rise of new consumer trends and national pride in China is driving growth in the gold and jewelry sector, benefiting brands with strong cultural attributes like Laopu Gold [1][17] - Direct sales models are more suitable for high-end products, effectively capturing customer feedback, while franchise models can dilute profit margins [1][22] - Online sales are a significant growth driver in the jewelry industry, with varying adoption rates among companies impacting overall performance [1][23] Important but Overlooked Content - The long-term investment landscape for gold is evolving, with a need for mid to long-term focus due to its low circulation and high demand from buyers [1][11] - The US's role as a global central bank inherently leads to trade deficits, which is necessary for dollar issuance [1][7] - The impact of US tariffs on global trade and the dollar's credibility is profound, with potential further escalation affecting market trust [1][8] - The jewelry industry is witnessing innovation in product design and craftsmanship, with companies like Laopu Gold leading in traditional techniques [1][19][20] - The number of retail outlets and their market positioning significantly influence company performance, with high-end brands like Laopu Gold focusing on premium locations [1][21] Investment Opportunities - Laopu Gold is highlighted as a valuable investment opportunity due to its low valuation and strong brand positioning in the new consumer landscape [1][18] - Other notable companies in the new consumer space include Chow Tai Fook, Changrong Steel, Mankalon, and Laisun Tongling, which are recommended for continued observation [1][25]

Summary of Conference Call Records Industry Overview - The new consumption sector is expected to continue its growth trend into the summer and possibly into the second half of the year, driven by strong consumer travel intentions observed during the May Day and Qingming Festival periods [1][5] - The beauty care, gold jewelry, and travel chain sectors are highlighted as having high growth potential, with specific recommendations for investment opportunities in these areas [1][4] Key Points on Gold Jewelry Sector - The gold jewelry industry is undergoing a transformation from a selection-based business model to a product-focused approach, with companies like Laopuhuang, Chao Hong Ji, and others excelling in product quality to meet consumer emotional value [2][15] - Laopuhuang reported a significant sales increase in April, with SKP system sales up 140%-150% year-over-year and new store openings contributing to ongoing sales growth [1][19] - The market for high-end gold jewelry is substantial, with a market size of 600 billion yuan and a high-end segment of 70-80 billion yuan, indicating strong demand for gold and diamond products [19] Investment Recommendations - Guohai Securities recommends stocks such as Laopuhuang, Changrong Co., and Shangmei Co. due to their strong performance and reasonable valuations [1][6] - Other recommended stocks include Tongling Jewelry, Maikalu, and Diya Co., which have shown growth during their transition from embedded jewelry to gold products [6] Beauty Care Sector Insights - The cosmetics industry is optimistic for 2025, with a significant increase in market share for domestic brands, projected to rise from 50% in 2024 towards 80% [7][8] - NewPay, a new brand, is expected to generate at least 800 million yuan in revenue for the year, with a profit margin of around 20% [10] - The selection logic for cosmetics stocks focuses on market-sensitive companies and those showing signs of recovery, with Shangmei Co. fitting both criteria [9] Company-Specific Performances - Maogeping Company has led the beauty care sector with over 40% growth, showing strong performance both online and offline [11] - Jinjibo Biotech is experiencing explosive growth in collagen product demand, with plans to expand its store coverage significantly [12] - Perfect Diary is focusing on long-term stable growth through product innovation and expansion in the online makeup category [13] Market Sentiment and Future Outlook - The current market sentiment is strong, with the North Exchange index reaching new highs, benefiting companies with high growth potential in the beauty and collagen sectors [14] - The gold jewelry sector is expected to continue its upward trend, with companies like Laopuhuang and Chao Hong Ji showing strong sales growth and market positioning [15][20] Conclusion - The new consumption sector, particularly in beauty care and gold jewelry, presents significant investment opportunities, with several companies demonstrating strong growth potential and favorable market conditions. Investors are encouraged to focus on companies with solid performance metrics and innovative product offerings.

Summary of Key Points from Conference Call Records Industry Overview Gold and Jewelry Industry - The gold and jewelry industry is undergoing a significant transformation from channel-driven to product-driven, influenced by increased information transparency and consumer sophistication. Brands are innovating in design and craftsmanship to cope with rising gold prices. Valuation varies, with weight-based products valued lower and fixed-price products valued higher, potentially leading to a reevaluation in the context of new consumer sentiment [1][4][7]. - In April 2025, the industry showed decent performance in retail sales data, primarily due to a low base and investment gold's strong influence. However, the beta for jewelry is not ideal, with companies like Changhong Jiahua and Mankalon showing resilience against budget and price pressures [3][4]. - The valuation of the gold and jewelry sector is at historical lows, with weight-based products valued below 15 times earnings and fixed-price products valued around 20 to 30 times. This sector is expected to gain more attention as new consumer sentiment rises [7]. Tea Beverage Industry - The tea beverage industry is shifting from price competition to product innovation, with new products contributing more to revenue and improving average transaction value and gross margins. Leading brands have high market concentration, limiting the survival space for new entrants. Notable performers include Cha Bai Dao and Gu Ming, which excel in product innovation and geographic expansion [1][11][12]. - In Q1 2025, Cha Bai Dao's new product contribution to revenue increased from 10% to 18%, indicating a positive trend in product innovation and pricing strategy [11][13]. - The market share of leading tea brands like Mi Xue Bing Cheng, Gu Ming, and others accounts for approximately 50% of the market, indicating high concentration and competitive dynamics [9][10]. Beauty Industry - The beauty industry is transitioning from channel-driven growth to a focus on comprehensive capabilities. International brands are recovering, and domestic brands are no longer engaging in aggressive price wars. Key areas of interest include collagen restructuring and functional skincare products, with Hong Kong-listed beauty brands valued between 25 to 35 times earnings and expected to grow at a compound annual growth rate of about 30% over the next three years [1][19][20]. - Companies like Shangmei and Mao Ge Ping are adjusting their product lines and expanding into new categories, such as fragrances and body care, to meet urban women's needs [23][24]. Key Companies and Their Strategies Shangmei Co. - Shangmei is leveraging data from Douyin and expanding its product line to seek growth. The brand is transitioning towards a broader market appeal and plans to launch collaborative products with popular IPs [23]. Mao Ge Ping - Mao Ge Ping is restructuring its skincare business and has launched a new fragrance line. The company aims to meet the demands of urban women and is expected to achieve around 30% growth over the next few years [24]. Ke Fu Mei - Ke Fu Mei holds a strong position in the collagen cosmetics sector, with expectations of maintaining approximately 30% growth over the next three years. The company is preparing for medical aesthetics commercialization [25]. Bu Lu Ke - Bu Lu Ke is projected to achieve significant revenue growth, with expectations of reaching 11 to 12 billion yuan in 2025. The company is diversifying its IP portfolio and expanding its market presence [35]. Market Trends and Future Outlook - The overall consumer market is expected to recover, with the beauty sector showing signs of growth despite previous pessimism. The beauty industry is transitioning from a focus on price to product quality and brand-driven growth, with many companies expected to maintain a compound growth rate of around 30% [21][29]. - The medical aesthetics industry is also transitioning from a saturated market to one with growth potential, particularly with upcoming shopping events and new product launches expected to drive performance [32]. Conclusion - The gold and jewelry, tea beverage, and beauty industries are all experiencing significant transformations driven by consumer behavior changes and market dynamics. Companies that adapt to these changes through innovation and strategic positioning are likely to see substantial growth opportunities in the coming years.

Summary of Key Points Core Viewpoint - The overall performance of social consumer retail sales in April 2025 shows a steady growth, with specific categories demonstrating significant variations in growth rates, indicating a mixed recovery in consumer spending [2][6]. Group 1: Social Consumer Retail Sales - In April 2025, the total retail sales of social consumer goods reached 3.72 trillion yuan, with a year-on-year growth of 5.1%, which is 0.8 percentage points lower than the previous month [2]. - For the first four months of 2025, the total retail sales amounted to 16.18 trillion yuan, reflecting a year-on-year growth of 4.7%, an increase of 0.6 percentage points compared to the same period last year [2]. Group 2: Consumer Price Index (CPI) - The CPI in April 2025 remained unchanged from March, with a year-on-year growth rate of -0.1% [2]. - In the supermarket sector, the retail sales of grain and oil products grew by 14.0% year-on-year, while beverage sales increased by 2.9%, and daily necessities saw a growth of 7.6% [2]. Group 3: Retail Performance by Category - In the department store sector, textile and clothing retail sales grew by 2.2%, while cosmetics retail sales increased by 7.2% [3]. - The gold and jewelry sector experienced a significant growth of 25.3%, with an increase of 14.7 percentage points compared to March [4]. - Home appliance retail sales surged by 38.8%, marking a 3.7 percentage point increase from the previous month [5]. Group 4: Selected Categories with High Growth - The retail sales of sports and entertainment products grew by 23.3%, while cultural and office supplies saw a growth of 33.5% [5]. - Categories such as household appliances, audio-visual equipment, and cultural office supplies maintained double-digit growth rates, with some exceeding 30% [6].

2025 年 5 月 20 日 行业研究/行业快报 纺织服装行业近一年市场表现 相关报告： 【 山 证 纺 织 服 装 】 On Running 披 露 2025Q1 季度业绩，亚太区增速领先-【山 证纺服】行业周报 2025.5.19 【山证纺织服装】周大福公布 FY2025Q4 经营数据，中国大陆同店降幅继续收窄- 【山证纺服】行业周报 2025.4.28 分析师： 王冯 执业登记编码：S0760522030003 邮箱：wangfeng@sxzq.com 孙萌 执业登记编码：S0760523050001 邮箱：sunmeng@sxzq.com 分品类来看，4 月金银珠宝品类增速快速提升，体育娱乐用品景气延续。2025 年 4 月，限上化妆品同比增长 7.2%，环比提升 6.1pct；限上金银珠宝同比增长 25.3%，环比 提升 14.7pct，其中上金所 AU9999 收盘价均价为 765.77 元/克，同比涨幅为 38.6%；限 上纺织服装同比增长 2.2%，环比下滑 1.4pct，预计 1-4 月线上渠道增速表现弱于线下渠 道；限上体育/娱乐用品同比增长 23.3%，环比下滑 2.9pct。2025 ...

相关报告： 【 山 证 纺 织 服 装 】 On Running 披 露 2025Q1 季度业绩，亚太区增速领先-【山 证纺服】行业周报 2025.5.19 【山证纺织服装】周大福公布 FY2025Q4 经营数据，中国大陆同店降幅继续收窄- 【山证纺服】行业周报 2025.4.28 分析师： 2025 年 5 月 20 日 行业研究/行业快报 纺织服装行业近一年市场表现 资料来源：最闻，山西证券研究所 王冯 执业登记编码：S0760522030003 邮箱：wangfeng@sxzq.com 孙萌 执业登记编码：S0760523050001 邮箱：sunmeng@sxzq.com 纺织服装 社零数据点评 同步大市-A(维持) 4 月国内社零同比增长 5.1%，限上金银珠宝品类增长超过 25% 事件描述： 5 月 19 日，国家统计局公布 2025 年 4 月社零数据。 事件点评： 4 月国内社零同比增长 5.1%，表现低于市场一致预期。2025 年 4 月，国内实现社零 总额 3.72 万亿元，同比增长 5.1%，环比下滑 0.8pct，表现低于市场一致预期（根据 Wind， 2025 年 4 月社零当月同比 ...

Group 1 - The annual "618" shopping festival has begun, with over 13,000 brands achieving doubled sales in the first hour of Tmall's event [1][2] - The beauty and personal care sector has shown remarkable performance in the A-share market, driven by consumption recovery policies and the "618" promotion [1][3] - Analysts suggest that the beauty sector will see structural opportunities due to the "618" event, with a focus on high-quality companies in segments like gold jewelry, medical beauty, offline retail, and pet products [1][4] Group 2 - E-commerce platforms have started their "618" promotions earlier this year, extending the overall duration of the event [2] - Tmall reported that 43 brands achieved over 100 million yuan in sales within the first hour, a more than 50% increase compared to last year [2] - The beauty sector's GMV during the pre-sale period reached between 2.5 billion to 3.5 billion yuan, showing positive year-on-year growth [2] Group 3 - The "618" event has simplified consumer decision-making, enhancing the shopping experience and contributing significantly to brand revenues [3] - The beauty care sector has seen a 4.07% increase in stock prices over the last five trading days, leading among 31 sectors [3] - Analysts recommend focusing on high-growth segments such as gold jewelry, innovative offline retail, and differentiated medical beauty products for investment opportunities [4] Group 4 - The pet economy is gaining attention, with domestic brands benefiting from product innovation and refined marketing strategies [4] - The growth of the pet economy is supported by favorable trends in pet food exports, indicating a positive outlook for related businesses [4]

说完实物黄金价格，我们再来讲讲国际金价情况： 5月19日国内金价快报：国内品牌金店金价在周六的短暂下跌后，再次出现上涨，不过对比上周五的价 格还是稍微低了点。其中，周生生黄金上涨13元/克，报价988元/克，仍是最高价金店。上海中国黄金 不涨不跌，报价943元/克，继续保持最低价金店的身份。今日金店黄金价差45元/克，价差稍稍缩小。 具体各大品牌金店最新价格见下表格： | 今日金店黄金价格一览（2025年5月19日） | | | | | | --- | --- | --- | --- | --- | | 金店报价 | 今日金价 | 单位 | 变动幅度 | 涨跌 | | 老庙黄金价格 | 982 | 元/克 | 10 | 涨 | | 六福黄金价格 | 986 | 元/克 | 10 | 涨 | | 周大福黄金价格 | 986 | 元/克 | 10 | 涨 | | 周六福黄金价格 | 986 | 元/克 | 10 | 涨 | | 金至尊黄金价格 | 986 | 元/克 | 10 | 涨 | | 老凤祥黄金价格 | 983 | 元/克 | 12 | 涨 | | 潮宏基黄金价格 | 986 | 元/克 | 10 | 涨 ...