以下文章来源于旅界 ，作者theodore熙少 旅界 . 跟踪时代浪潮，讲述文旅商业好故事。 凉快，是今夏最值钱的奢侈品。 文 ｜ theodore熙少 来源｜ 旅界（ID： tourismzonenews ） 封面来源 ｜ Pixabay 周 日下 午， 北京气温 36 度。 我窝在空调房里 刷朋友圈，心里暗暗庆幸没有出门。 刷着刷着，就看到一条 朋友圈 定位， 原本跟我说 这 周末要去南京看展的 朋友 小婉，定位 却 显示在长白山。 原因也很简单，吐鲁番、敦煌动辄接近 40度，而大理常年二十来度，"舒服到不想走" ，带孩子去农场撒欢也挺好 。 当然，不是所有人都 运气 好到能随时更改目的地 。 这周末，人在 青岛的阿勇 就悔不当初 ， 他 原本以为 山东的 海边多少凉快点，结果在沙滩上暴晒一天，晚上回酒店直接开始敷芦荟胶。 " 早知道这么热，何必拐弯抹角，不如直接去三亚。 " 他 是这么和我抱怨的 。 而在旅界 所搭建的文旅 行业 交流 社群里，这几天更是 群友们的 集体 " 哭 热 " 现场。 我发消息： "你 怎么去吉林 了？ " 她回了六个字： " 去活命啊 ， 兄弟。 " 小婉还 不是个例。 我 ...

2024年，南昌市全力推进滕王阁景区"还江于民、还岸于民、还景于民"及北扩工程：拆围墙，滕王阁景 区约90%的区域免费开放；搭通道，让老城区与风景区深度融合；拓空间，进一步催动商圈联动业态升 级、城市更新。 "不是简单拆墙拓地，而是城市功能的一次升级。"南昌市滕王阁管理有限公司综合办公室副主任毛琦介 绍，"章江晓渡""滕阁秋风"等"豫章十景"重现，八一大桥、滨江步道、商业街区连缀成线，一条可游可 逛的城市漫游路线就此铺开。 免费区域扩建之初，景区内部不少人心里打鼓：免费区域大了，管理成本增加怎么办？滕王阁全景免费 就能看，谁还花钱登阁？门票收入要是跌了，景区日子咋过？ 题：从"围起来"到"火出圈"！滕王阁"三还于民"，南昌算对这笔账 暑期来临，滕王阁迎来游客高峰。 登阁凭栏远眺，赣江遥接云天，落霞随水波起伏荡漾。来自各地的游客登上"中国四大名楼"之一的滕王 阁，在"落霞与孤鹜齐飞"意境中，触摸的不仅是文脉传承的温度，更有因城市更新而愈加蓬勃的生命 力。 作为南昌市的文化地标，滕王阁名扬天下。但在过去，约120亩的收费景区被围墙圈起，一边是游客为 看江景要买门票，一边是市民散步得绕着景区走。这座依江而建的名楼， ...

Investment Rating - The report assigns a "Buy" rating to the company, with an initial coverage date of July 8, 2025 [1][4]. Core Insights - The company is positioned as a leading player in the domestic OTA market, particularly benefiting from the growth in lower-tier markets and the overall tourism boom. It is backed by major shareholders Tencent and Trip.com, which provide significant advantages in customer acquisition and supply chain resources [4][6][9]. Summary by Sections Company Overview - The company, formed from the merger of Tongcheng and eLong, is a top-tier one-stop travel service platform in China, successfully ranking among the top three in the OTA industry [17]. Shareholding Structure - The company has a concentrated shareholding structure, with major shareholders Tencent and Trip.com holding 24.07% and 20.46% respectively, facilitating deep collaboration in business operations [18][21]. Business Breakdown - The core OTA business includes transportation and accommodation bookings, contributing approximately 50% and 30% of revenue respectively. The company is expanding into hotel management and vacation services, enhancing its competitive edge [23]. Financial Performance - The company has shown strong recovery post-pandemic, with revenues of RMB 11.896 billion in 2023 and projected growth to RMB 19.624 billion by 2025, reflecting a growth rate of 80.7% and 45.8% respectively [8][31]. Adjusted net profit is expected to reach RMB 27.07 billion in 2025 [6]. OTA Industry Insights - The online travel market in China is projected to exceed RMB 1 trillion in 2024, with a significant increase in online transaction rates, indicating a robust recovery and growth potential in the sector [39][46]. Competitive Landscape - The OTA market is characterized by a high concentration of major players, with Trip.com leading the market share. The competitive dynamics are stable, with companies leveraging unique strengths to capture different market segments [49][52]. Pricing Power - The pricing power of the company is influenced by the concentration of upstream resources, particularly in transportation and accommodation sectors, which affects commission rates and overall profitability [56][59].

转自：前瞻产业研究院 行业主要上市公司：华侨城(000069.SZ)、张家界(000430.SZ)、三湘印象(000863.SZ)、曲江文旅 (600706.SH)、复星旅游文化(01992.HK)、宋城演艺(300144.SZ)等 本文核心数据：景区数量;从业人员数量;接待游客数量 1、全国A级旅游景区数量变化 2020-2024年全国共有A级旅游景区数量逐年递增，2024年年末共有A级旅游景区16541个，较2023年增加820 个。 2、全国A级旅游景区直接从业人员 2021-2024年全国A级旅游景区直接从业人员数量波动递增，2024年年末共有从业人员165.3万人，较2023年 增加4.6万人。 3、全国A级旅游景区接待游客数量 2021-2024年全国A级旅游景区接待游客数量波动递增，2024年全年接待游客数量67.6亿人次，较2023年增加 10.1亿人次。 5、国家级夜间文化和旅游消费集聚区 从2021年到2024年，文旅部公布了三批次的国家级夜间文化和旅游消费集聚区名单，共计345家。从数量分 布情况看，上海、江苏、山东、四川暂居榜首，均入选16家;浙江、福建、广东、广西、重庆均入选15家， ...

Core Viewpoint - The expansion of the Tengwang Pavilion and the removal of a 600-meter physical wall have revitalized the old city of Nanchang, enhancing cultural tourism and increasing visitor engagement [1][3]. Group 1: Project Details - The Tengwang Pavilion scenic area has expanded to approximately 700 acres, with over 90% of the area now open to visitors for free [3]. - The project has successfully connected the scenic area with surrounding attractions, breaking down physical barriers between the scenic area and the city [3][4]. - The scenic area has seen a significant increase in visitor numbers and tourism revenue, with nearly 700,000 visitors during the recent May Day holiday, and ticket revenue reaching 4.49 million yuan, a year-on-year increase of 10.65% [3]. Group 2: Visitor Statistics - The free areas of the Tengwang Pavilion have attracted 568,300 visitors, marking a year-on-year increase of 99.82% [3]. - The average daily visitor count has exceeded 5,000 since the free opening of the northern expansion area [3]. - During the Spring Festival, 1.06 million visitors toured the scenic area, with 80% concentrated in the free zones [4]. Group 3: Urban Integration - The Tengwang Pavilion has become a cultural landmark integrated into the urban landscape of Nanchang, enhancing the historical and cultural atmosphere of the surrounding streets [4]. - The surrounding commercial areas have experienced a 210% increase in foot traffic following the free opening of the northern expansion [4].

Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the benchmark index in the next 6-12 months [52]. Core Insights - The social services sector has seen a 5.39% increase in the past two weeks, outperforming the CSI 300 index by 1.86 percentage points, ranking 12th among 31 sectors [1][12]. - The summer travel season has begun, with a slight decrease in air travel costs year-on-year, suggesting positive operational performance for travel-related companies during the peak season [1][4]. Summary by Sections 1. Industry Performance - The social services sector's performance in the last two weeks (June 23 - July 4, 2025) shows a 5.39% increase, ranking 12th among 31 sectors [12]. - The sub-sectors within social services, including education (+11.42%) and professional services (+4.51%), all experienced growth [16]. 2. Industry Dynamics and Company News - The civil aviation sector is expected to handle 150 million passengers during the summer travel period, with a daily average of over 2.4 million passengers, reflecting a year-on-year growth of 5.4% [1][4]. - The "Su Super" sports events have significantly boosted local consumption, with hotel occupancy rates increasing by 20%-30% and related retail spending rising by 15%-25% [1][4]. 3. Investment Recommendations - Companies with strong growth potential in the travel chain and related industries include Huangshan Tourism, Lijiang Co., Songcheng Performance, and others [4]. - The recovery of business travel and increased market share for hotel brands such as Junting Hotel and Jinjiang Hotel are highlighted as key investment opportunities [4]. 4. Travel Data Tracking - Domestic travel has largely recovered post-pandemic, with international travel policies gradually easing, indicating a positive trend for the travel industry [39][40].

通知明确，各地各单位需严格落实"党政同责、一岗双责"和 "三管三必须"要求，结合实际研判高温风 险，制定针对性措施。围绕危化品、建筑施工、交通运输等重点领域，深化安全生产治本攻坚，推进 "一件事"全链条整治，确保重大隐患动态清零。 在工矿商贸领域，矿山需保障井下通风达标，工贸企业强化有限空间管理，严格执行"先通风、再检 测、后作业"制度。危化品企业须落实储存场所降温通风措施，加强运输车辆动态监控，严防挥发泄 漏。 央视网消息：据湖北发布微信公众号消息，7月8日，湖北省安全委员会办公室发布高温天气安全防范通 知。 当前，湖北省持续晴热高温天气范围不断扩大，生产安全与公共安全风险加剧。湖北省安委办紧急下发 通知，要求各地各部门压实安全责任，强化重点领域风险防控，全力保障夏季高温期间社会安全稳定。 交通运输方面，严查超员超载、疲劳驾驶等违法行为，督促企业做好车辆维护，防范高温自燃、爆胎。 建筑施工推行"抓两头、歇中间"作业模式，避免高温时段露天施工，配备防暑用品。消防领域重点排查 人员密集场所设施隐患，整治电动车违规停放充电行为。特种设备严禁超温超压运行，气瓶储存场地强 化防晒通风，电梯机房做好降温维护。旅游景区则 ...

从覆盖石子的青苔，到望不到头的巨树，溪畔从低到高覆盖着各式各样的植物，是孩子们识草木、辨昆 虫的课堂。研学团成员周亦航不仅沉浸在白天的自然教育课堂中，更享受住进森林的新奇体验。他说："住进 森林里，空气更加清新，我更加懂得保护环境的意义。" 海南为游客提供热带雨林游玩多元化体验—— 推窗见绿 枕溪而眠 近日，在琼中百花岭热带雨林文化旅游区，游客感受溪水的清凉。 ■ 海南日报全媒体记者 刘宁玥 住进海南热带雨林是怎样的体验?7月6日，住进保亭黎族苗族自治县七仙岭温泉度假区的游客许鑫不假思 索地说："既神秘又安逸，像走进世外桃源。" 虽已入夏，七仙岭的森林中依然清凉。入夜后，许鑫跳进温泉池，温度适宜的山泉水让人一扫旅途的疲 劳，清凉的山风让人备感松弛，蝉鸣鸟叫宛如自然的交响乐。她闭上眼，静静享受这份独属于热带雨林的美 好。 近年来，越来越多游客向往海南热带雨林，在大自然的环抱中，感受"推窗见绿、枕溪而眠"的清凉惬 意。 7月7日，位于海南热带雨林国家公园黎母山片区的学而山房民宿迎来一个暑期研学团。 游客古女士在不久前"打卡"海南百花岭热带雨林文化旅游区(以下简称百花岭景区)。她是在一场演唱会 上听到取材于百花岭景 ...

原标题：浪里蹦迪、泡泡party……"小暑首日"哈尔滨景区"花式"消暑引客来 小暑已至，盛夏开始。随着暑假来临，哈尔滨避暑游逐渐"升温"。"冰城夏都"哈尔滨，吸引了大批 游客前来消夏避暑，享受清凉。 进入7月，随着中国各地高考、中考相继结束，亲子游、毕业游火爆，旅游市场开启"暑期档"。哈 尔滨凭借自身的历史底蕴、文化魅力、冰雪资源、亚冬荣耀等城市热点，吸引八方游客前来度假。哈尔 滨机场目前日均航班量480班左右，日均旅客量7万人次。 7日，记者在波塞冬旅游度假区看到，随着"海岛狂欢节"的启幕，不少市民和游客纷纷走进这里享 受"清凉一夏"。在近日全新打造的"波西米亚海滩"上，阳光穿透摇曳的"椰林"，洒在波西米亚风情的沙 滩躺椅上，游客悠闲享受惬意时光。巨型艺术天幕下，水池中欢笑声此起彼伏，市民游客尽情戏水，随 手一拍即成氛围感十足的海岛大片。 "孩子刚从泡泡party里出来，就跑去和'非洲舞者'一起跳舞，玩得十分开心。"来自辽宁的游客赵先 生告诉记者，一会儿他们还去沙滩看异域火舞秀，欣赏熊熊篝火照亮夜空，体验"浪里蹦迪"的独特清 凉。 "为全力满足暑期游客的避暑需求，'海岛狂欢节'将持续至8月24日，期间营业时 ...

Group 1: Desert Tourism Development - The western regions of China are increasingly exploring new paths for desert tourism, transforming natural potential into economic potential, with ecological civilization taking root in deserts [5] - The Shahu Ecological Tourism Area in Ningxia is one of the first 5A-level scenic spots in China, showcasing a unique landscape that harmonizes desert and water elements [3][4] - The Shahu scenic area has invested over 100 million yuan to develop new tourism formats, attracting nearly 60,000 visitors in a single day after the opening of its night market [4] Group 2: Agricultural and Livestock Development - The Gobi Desert's dry climate is advantageous for livestock farming, as demonstrated by Ningxia Xiaoming Agricultural and Animal Husbandry Co., which has invested nearly 1.5 billion yuan in chicken farming in the region [6] - The Gobi's characteristics have also made it suitable for dairy farming, sheep breeding, and the cultivation of high-quality wine grapes, with the Helan Mountain area becoming a major wine production region [7] Group 3: Renewable Energy Integration - The "Agricultural-Photovoltaic Integration" project by Ningxia Baofeng Group has transformed previously barren land into productive areas, increasing vegetation coverage from less than 30% to 85% [9] - The project generates 1.7 billion kWh of green electricity annually, significantly reducing carbon emissions while providing economic support [9] - Major renewable energy projects, such as the Tianshan North Slope wind and solar base, are being developed to enhance energy output and contribute to national energy supply [10]