经济观察网 据智通财经消息，2月21日，春节假期第7天，全国各地景区人气持续高涨，不少景区一 直"火"到假期最后一日，截至2月23日的门票都已约满或售罄。而随着春节假期即将进入尾声，已有旅 行社提前布局节后错峰产品。从价格走势来看，节后出境赏花游迎来"价格洼地"。 ...

欢乐过大年 · 乡亲京郊伊 当红灯笼挂满古刹长廊,当冰雪 覆盖长城脚下的乡村,怀柔的春节便 有了最地道的京味儿。这个春节,不 妨奔赴怀柔乡村,在红螺寺祈福纳 祥,在怀北滑雪场 挥洒激情,在民 宿围炉夜话,在村咖慢享时光,让传 统年味与乡村惬意撞个满怀,过一个 烟火气十足的京味儿大年! 红螺寺:京郊祈福,年味 满满 红螺寺以吉祥福文化为主线打造新 春盛宴,围绕春节融入非遗体验、新春 小吃街、民俗巡演等多元业态,让古刹 年味满溢。景区推出了五福贺岁、新年 祈福、新春接福等经典传统祈福活动, 更有请福带、猜灯谜、打金钱眼等趣味 互动体验,以及"芝麻开花节节节高 " "贴赤口"等特色民俗活动轮番上演。 传统祈福与趣味互动深度结合,在红墙 古刹间为游客打造沉浸式的传统文化体 验空间,让每一位到访者都能在逛游之 中感受地道年俗,纳福迎祥。 地址:怀柔区怀柔镇芦庄村北红螺 东路2号(导航:红螺寺) 联系方式:010-60681175 红螺寺景区 北京市怀柔区怀柔镇芦庄村红螺东路2号 B 怀北滑雪场:冰雪狂欢邂逅 冰灯奇境 怀北滑雪场三面环山、雪质优良。 春节期间,这里不仅能滑雪,还能打卡 首届冰灯节,游客可以在白天畅滑雪 ...

商务大数据显示，2月15日，酒店住宿交易额增长32.7%，租车订单量增长54%，冰雪游消费增长1.2 倍，避寒游消费增长68%。出游，正为人们欢度春节增添更多乐趣 出彩，开启新春的新体验 转自：成都日报锦观 贺新春 "马"不停蹄竞出游 出发，奔着年味的方向 在飞猪平台上，今年春节假期灯会、庙会、游园会等民俗活动的搜索热度同比提升117%，包含民俗、 非遗体验在内的旅行搜索热度同比增长超60% 出游，享受长假的快乐 大年初一一早，北京隆福寺街区已经人声鼎沸。喜庆的红灯笼、飘香的炒栗子、晶亮的糖葫芦……处处 透着老北京年味。 北京稻香村零号寻宝馆内，祈年糕、柿柿如意饼等寄托新年美好祈愿的特色糕点摆满柜台，等待购买的 人群排起长队。 "呼应马年，我们专门推出'骏马踏福'系列现烤糕点、小马慕斯蛋糕等多款以马为主题的新品，许多游 客慕名而来。"店长曹思源介绍，假期中客流量增长明显，达到平日两三倍水平。 春节前夕，文化和旅游部启动2026年全国春节文化和旅游消费月。各地围绕年俗、演出、展览、冰雪 游、避寒游、亲子游等热点，举办约3万场次文旅消费活动，发放超3.6亿元消费券等消费补贴 □新华社记者 徐壮 杨淑君 张瑜 佳节 ...

#一马当先南京年#【五天迎客991.7万，超7成来自外地！#春节假期来南京的浙江游客最多#】春节假期 期间，南京文旅市场热力持续，在各个平台霸榜TOP前10城市。2月19日，记者从南京文旅发布信息获 悉，据监测平台显示，春节假期第五天（2月19日），全市景区景点、文博场馆、乡村旅游、国家级夜 间文旅消费集聚区等监测点接待游客量达294.8万人次，按可比口径较去年同期上升19.7%。具体来看， 景区景点游客量为157.3万人次；文博场馆游客量为19.2万人次；83家乡村旅游监测点游客量为19.4万人 次。 数据显示，外地游客占比高达71.5%，省外客源地排名前十的地区分别是浙江、山东、上海、安 徽、河南、广东、河北、北京、辽宁、湖北。从热门景区来看，夫子庙-秦淮风光带、钟山风景区、玄 武湖景区、红山森林动物园、牛首山文化旅游区游客接待量位居前列。其中，红山森林动物园作为网红 景点，据工作人员测算，春节期间其停车场90%以上车辆为外地牌照。人潮涌动的背后，是南京市民主 动让出出游空间的博爱胸怀，更折射出南京作为全国性旅游目的地的强大吸引力。 省内外游客纷至沓 来，直接拉动了住宿市场的火爆。数据显示，大年初二，全市 ...

春节假期，节日消费、旅游服务等市场火热。为维护春节期间市场价格秩序稳定，市场监管总局部署各 地市场监管部门多措并举，加强住宿、餐饮、景区、食品、生活服务等领域价格监管，全力保障人民群 众合法权益，守护好春节的"年味"。 湖北针对生活服务价格问题强化监管。湖北武汉市场监管部门对有关宠物店春节涨价问题进行立案调 查，并责令当事人立即改正违法行为。各地聚焦美发美甲、洗车家政、宠物保洁等服务，加强价格动态 监测预警，保障节日生活服务市场平稳运行。 北京针对"抢票神器"问题强化监管。北京市场监管部门组织12家涉及火车票网络销售业务的主流平台， 召开行政约谈会。要求平台严格落实主体责任与社会责任，全面排查业务模式、服务流程和平台页面， 下架涉嫌误导性宣传的产品，认真做好明码标价，切实保障消费者的知情权。各地持续加大监管执法力 度，依法严厉打击虚假抢票、诱导交易等违法行为。 浙江、广东针对有关企业宣传涉嫌误导消费者等年货乱象问题强化监管。浙江市场监管部门对有关企业 涉嫌违法行为依法从严核查、从快处置。广东市场监管部门责令涉事企业65家门店下架相关产品。各地 进一步加强对相关企业的政策宣贯和合规指导，督促严格落实主体责任，进 ...

（来源：中国旅游报） 转自：中国旅游报 除夕夜，江西婺源篁岭景区内年味正浓。景区为游客准备了丰盛地道的徽式年夜饭。图为2月16日，游客在景区的徽州古民居六顺堂吃年夜饭。 王宗培 摄 除夕的重头戏，莫过于那一桌丰盛的年夜饭。热气腾腾的年夜饭，承载着一个个家庭阖家团圆的喜悦，也满含大众对新春的无限憧憬。除夕夜，不少游客来 到酒店、乡村民宿和景区享用年夜饭，感受烟火气里的别样年味。 家人团聚 灯火可亲 如今，消费者对年夜饭的仪式感尤为看重，多地的年夜饭市场呈现出供需两旺的火热景象。 一桌黎苗宴，满载团圆情。在海南自贸港全岛封关运作后的首个春节，很多游客选择到这里度新春、品年味。在海南保亭七仙岭脚下，河南游客李女士一家 正围坐在海南七仙岭君澜度假酒店的餐厅里，品尝着独具特色的雨林养生黎苗年夜饭，其乐融融。"这桌年夜饭太有特色了，食材新鲜地道，吃到了当地特 色的什玲鸡、石鲮鱼、竹筒饭，既能感受海南本土文化，又有团圆的温情。家人闲坐、灯火可亲，这就是最动人、最暖心的团圆时刻。"李女士说。 "上菜啦，猪肉白菜水饺祝您招财进宝，香煎广式年糕寓意年年高升，陈皮红豆沙炖燕窝汤圆带来富贵吉祥，祝大家新春快乐、马年大吉！"除夕夜的北 ...

Core Insights - The Guangdong Provincial Department of Culture and Tourism is promoting a "ticket root economy" initiative to enhance consumer spending during the upcoming Spring Festival, offering discounts on accommodations and attractions across the province [1] Group 1: Policy Implementation - The initiative includes a total of at least 20 million yuan in cultural and tourism consumption vouchers for visitors and residents during the Spring Festival [1] - Accommodation providers are encouraged to create "ticket root economy" packages, offering substantial discounts to attract visitors [1] Group 2: Participation and Benefits - Over 200 tourist attractions are participating in the initiative, providing various forms of ticket discounts, including reductions, specific exemptions, and free admissions [2] - Notable attractions such as the Guangdong Science Center and Danxia Mountain are offering discounts ranging from 5% to 10% [2] - Some attractions will continue to offer discounts beyond the Spring Festival, lasting until March 31, 2026, to facilitate post-holiday travel [2] Group 3: Service Enhancements - The policy supports accommodation providers in expanding their services, including flexible check-out times and extended hours for dining and recreational facilities [1] - Local specialty product exhibitions and intangible cultural heritage demonstrations are encouraged in public spaces of the businesses [1]

当前，我国连锁行业正整体步入以效率为核心的稳态高效发展阶段。以连锁餐饮、连锁零售为代表的主要业态增速逐步趋稳，行业发展重心由开店速度转 向单店坪效、整体增长与经营确定性。如何精准触达用户并实现高效转化，成为连锁商家普遍面临的核心命题。以抖音生活服务为代表的内容驱动型平 台，正凭借独特的内容场域优势，推动全域流量的高效协同与转化，助力实体连锁商家探索线上线下深度融合的增长新路径。 生活服务正成为连锁商家增长发力的"新主场" 抖音生活服务生态升级扩容，全域协同经营助力连锁商家释放增长潜能 近年来，抖音生活服务生态持续升级，交易规模、用户规模与连锁商家数量稳步提升，逐步形成了消费活跃、增长有力、供给多元的生活服务新生态。抖 音生活服务正围绕商品供给、内容传播与线下经营三大核心场域展开，依托"一个心智爆品、两个营销一致性、三个流量循环、四步区域经营"四大增长引 擎，打通"商品供给－内容种草－流量获客－交易转化－线下履约 "线上线下全链路闭环，为线下连锁商家提供从流量获取到业绩增长的全流程支持，最 终助力商家完成全域流量协同、经营效能跃升，开拓全新经营增长空间。 具体而言，在餐饮、游玩、综合、零售等核心垂类中，抖音生活 ...

Core Insights - The report from Huizhou's Tourism Development Promotion Center reveals a total of 386 tourism complaints received in 2025, with a resolution rate of 100% for the complaints processed [1] Complaint Distribution - Domestic tourism complaints accounted for 333 cases, while outbound tourism complaints were 12, and inbound tourism complaints were 1, primarily sourced from the 12345 government service hotline, the Ministry of Culture and Tourism, and other channels [1] Complaint Characteristics - Complaints against travel agencies totaled 38, representing 11% of the total, mainly related to violations of tourism contracts and disputes over refunds [1] - Hotel complaints reached 128, making up 37% of the total, primarily due to issues with online booking cancellations and poor service quality [1] - Complaints regarding scenic spots numbered 95, constituting 27% of the total, with issues related to inadequate management and aging facilities [1] - Other complaints totaled 85, focusing on problems with tourism cards, unreasonable parking fees, and unclean beaches [1] Compensation Overview - In 2025, the total compensation for tourists amounted to over 100,000 yuan, with no use of the tourism service quality guarantee fund for compensation [2]

Summary of Conference Call on Scenic Area Industry Industry Overview - The report focuses on the scenic area industry, highlighting a favorable investment period driven by policy support and strong supply-demand dynamics [1][2] - The overall vacation system has been significantly optimized, with evidence of its effectiveness already observed [1] Key Points and Arguments Policy Drivers - Various provincial policies have been introduced to stimulate consumption, including a special action plan released by the Central Committee and State Council in March 2025 [2] - The exploration of spring and autumn vacations is being encouraged, with specific plans already in place in provinces like Zhejiang, Jiangsu, Sichuan, and Chongqing [2][3] - Anticipated implementation of 5-9 day continuous holidays in certain provinces by 2026, which is expected to boost demand during off-peak seasons [3] Tourism Demand and Growth - Domestic tourism spending is projected to reach 57.5 trillion yuan in 2024, a 17% increase from 2023, significantly outpacing GDP growth [6] - By Q3 2025, domestic tourism metrics such as visitor numbers and revenue have recovered to 112% and 108% of 2019 levels, respectively [6] - The implementation of new vacation policies is expected to enhance travel demand, particularly during off-peak periods [5] Consumer Behavior and Trends - A shift in consumer behavior is noted, with a more cautious approach leading to a decrease in average spending per trip in 2025 [7] - The student population, approximately 200 million, is identified as a key demographic for future tourism consumption, particularly in educational and experiential travel [7][8] Industry Performance and Challenges - The tourism industry is experiencing a bifurcation, with 50% of 51 analyzed tourism companies reporting revenue declines in the first three quarters of 2025 [10] - Capital operations are heating up, with a notable increase in equity changes and mergers, indicating a consolidation phase in the industry [10][11] Investment Opportunities - Recommendations for investment focus on three main areas: 1. **Transportation Improvements**: Companies like Emei Mountain and Jiuhua Tourism are expected to benefit from enhanced transport links [15] 2. **Resource Injection**: Companies with strong resource integration potential, such as Tianfu Culture and Shaanxi Tourism, are highlighted [16] 3. **New Project Developments**: Companies like Songcheng Performance and Three Gorges Tourism are noted for their upcoming projects [16] Additional Important Insights - The scenic area industry exhibits a seasonal revenue pattern, with peaks during certain holidays and lower activity in colder months [13] - The integration of gamification and experiential offerings in tourism products is emerging as a significant growth driver, as seen in successful case studies like Wansui Mountain [11][12] - The government is expanding its openness to international tourism, with a record number of outbound and inbound travelers in 2025 [12] This summary encapsulates the key insights and trends discussed in the conference call regarding the scenic area industry, emphasizing the interplay between policy, consumer behavior, and investment opportunities.