大量中小城市缺乏精彩的、足够吸引人们入场观赛的足球赛事。随着经济发展、人们生活水平的提高， 优质体育赛事的供给仍有较大的提升空间。 自5月10日揭幕以来，"苏超"迅速成为江苏全省乃至全国关注的焦点。 被网友称为"苏超"的江苏省城市足球联赛热度节节攀升，第三轮比赛观众场均15025人，比第一轮时翻 了一番，超过了中甲联赛的上座率，徐州、盐城的主场均超2万人。 在网络上，江苏省城市足球联赛还成了"造梗大赛"，每一场比赛，都是足球与造梗齐飞。梗文化+城市 荣誉推动"苏超"热度不断上涨；在经济方面，"苏超"爆红后，赛事流量转化为文旅流量。相关概念股上 涨，端午小长假归来至5日，金陵体育（300651.SZ）、共创草坪（605099.SH）已经连续三天涨停。 "十三太保"均跻身城市GDP100强 "苏超"为何爆红？各种解读很多，其中"十三太保""散装江苏""楚汉争霸"等各种造梗加上城市荣誉的推 动是一大原因，背后是江苏各市良性竞争形成的强劲的经济实力、深厚的城市历史文化底蕴等。 江苏省足球运动协会副主席、党支部书记王小湾在接受媒体采访时谈到，江苏各个地方一直处于比较良 性的竞争中，所谓"十三太保"，其实是每个城市都有自 ...

见习记者 梁傲男 近期，一场来自江苏的足球联赛——首届江苏省城市足球联赛（以下简称"苏超"）正以超预期的人气迅速"出圈"。在南 京、徐州、常州等地，球迷们涌入城市地标球场，掌声、呐喊声此起彼伏，不少球迷组团打卡主客场，为家乡球队加油助威。 "苏超"联赛并非传统职业联赛，而是一项由江苏省体育局与13个设区市政府联合主办的业余赛事。尽管球员大多非职业出 身，但南京、镇江等地赛事甚至出现一票难求的火爆场面。 体育赛事撬动文旅消费 "苏超"火爆的背后，是近年来各地推动"体育+文旅"融合发展的缩影。据江苏省体育局统计，"苏超"目前已吸引了超过18万 名球迷涌入各个主场城市现场观赛，上座率堪比职业足球联赛。 本报记者 陈潇 去哪儿旅行大数据研究院相关负责人对《证券日报》记者表示，"体育+文旅"的融合是近年来比较明显的一个趋势。"苏 超"客源主要以省内为主，对拉动区域商圈的住宿、餐饮、旅游等综合消费作用明显，成为带动当地文旅消费新引擎。 向多维度产业融合转型 "苏超"的火爆出圈并非偶然，其背后，地方政府积极推动赛事直播、传播，使得热度实现"破圈"，同时也实现体育从单一 赛事向多维度产业融合转型。 中国信息协会常务理事、国研 ...

Core Insights - The Jiangsu Urban Football League ("Su Super") has successfully engaged the public, with average attendance exceeding 10,000 and over 180,000 fans attending matches during the recent Dragon Boat Festival [1][2][8] - The league serves as a platform for cultural expression and regional identity, fostering a sense of community and pride among residents [2][4][5] - The league's success is attributed to Jiangsu's strong football foundation, including professional clubs and youth training programs, supported by government initiatives [3][9] Group 1: Event Popularity and Engagement - The third round of the league saw nearly 16,000 fans braving rain to attend matches, with average attendance reaching 8,798 in the first two rounds, surpassing China's second-tier league [2] - The league has sparked a renewed interest in sports among the public, with many citizens expressing their emotional connection to their local teams [2][5] - The league's slogan, "Fight for City Honor," resonates deeply with Jiangsu residents, enhancing participation from both seasoned fans and casual spectators [2][3] Group 2: Cultural and Economic Impact - The league has become a vibrant showcase of Jiangsu's cultural confidence, allowing cities to present their unique identities to a national audience [4][6] - The event has generated significant economic activity, with a 14.63% increase in tourism spending across host cities during the festival [1][8] - Local governments have leveraged the league to promote tourism, offering discounts and incentives that have led to a substantial influx of visitors [7][9] Group 3: Long-term Development and Strategy - Jiangsu's football infrastructure, including five professional clubs and a focus on youth training, has laid the groundwork for the league's success [3] - The provincial government has set ambitious goals for football development, aiming for a significant increase in schools and clubs by 2025 [3] - The league exemplifies a shift in urban marketing and tourism strategies, transforming sports events into powerful tools for community engagement and economic growth [9]