Core Insights - The launch of the TV series "Lychee of Chang'an" has significantly increased the popularity of lychee-related food, attractions, and discussions, leading to a surge in both online and offline sales of lychee, with a reported increase of over 560% in transaction value for Guangdong lychee compared to last year [1] - The series has also prompted local tourism media in Guangdong and Xi'an to promote related attractions, resulting in a rise in tourist visits to sites associated with the lychee transportation theme [1] - The central government's recent policy emphasizes the importance of developing local specialty brands to enhance agricultural product marketing and sales [1][2] Industry Overview - Lychee is one of Guangdong's most important agricultural products, with the province leading the nation in cultivation area, production, and value, employing over 1.8 million people in the industry [2] - The expected lychee production for this year in Guangdong is approximately 1.6 million tons, marking a peak production year [2] - The Guangdong Provincial Department of Agriculture has initiated a promotional action plan for lychee sales, targeting various production areas to optimize marketing strategies and extend the supply period [2][3] Agricultural Development Strategy - The "12221" market system aims to enhance agricultural product branding and sales, focusing on data collection, market expansion, and promotional activities [3] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative seeks to improve the economic development of all administrative levels in Guangdong, with specific goals set for the next decade [3] - Guangdong has successfully included 21 lychee varieties in the national list of quality agricultural products, showcasing its potential to establish a global reputation for lychee [3] Export Potential - Guangdong has formed the largest lychee export group in China, indicating a strategic move to enhance its international market presence [3]

Group 1 - The "Chuan Chao" league, inspired by the successful "Su Chao" league, aims to promote grassroots football and enhance community engagement in Sichuan [1][3] - The "Chuan Chao" league will take place from June 21 to July 6, 2025, with finals scheduled for September 5 to September 27, 2025 [3] - The league will feature both men's and women's competitions, divided into various regional divisions across Sichuan [3][4] Group 2 - The "Su Chao" league has seen significant popularity, attracting over 180,000 spectators in its first three rounds, with an average attendance of 15,000 per match [13] - The league has positively impacted local tourism and cultural activities, with over 1,800 cultural events and 1,300 public benefit measures introduced during the league period [13] - The success of "Su Chao" has led to a rise in the A-share sports concept index, with some stocks experiencing significant gains [13][14] Group 3 - The "Yue Chao" league in Guangdong is set to take place from July to October 2025, aiming to enhance football participation and promote health among the population [8][9] - The "Yue Chao" league will have restrictions on foreign players and will not allow professional players from certain leagues to participate [11][12]

Core Insights - The Jiangsu Province Urban Football League ("Su Chao") has gained significant popularity, becoming a trending cultural and tourism IP, with social media buzz around phrases like "Competition First, Friendship Fourteenth" [1][2] Group 1: Underlying Logic of "Su Chao" Success - Strong policy support and economic foundation: The Jiangsu government emphasizes the importance of urban football leagues in promoting cultural and tourism integration, providing solid policy backing for "Su Chao" [1][3] - Deep fan base and high entertainment value: The historical significance of football in Jiangsu has created a large fan base, and the mixed professional and amateur player format enhances both competitiveness and audience engagement [1][2] - Viral internet memes and cultural integration: Memes from the league have spread rapidly on social media, and the incorporation of local cultural elements into the events has increased their appeal [2][3] - Deep integration of culture and tourism with upgraded consumption scenarios: The league has created diverse consumption experiences by combining match tickets with local food and attractions, enhancing the overall experience for fans and tourists [2][3] Group 2: Promotion Value and Lessons from "Su Chao" Model - Economic and infrastructure prerequisites: Successful implementation of the "Su Chao" model requires cities to have adequate sports facilities and transportation networks, with higher economic levels facilitating quicker event setups [3][4] - Fan and cultural foundation: Cities with a rich football culture and history have a competitive edge in attracting audiences, while those lacking such foundations need to invest in grassroots football initiatives [3][4] - Policy collaboration and departmental synergy: Government support and inter-departmental cooperation are crucial for promoting the "Su Chao" model, encouraging the integration of sports and tourism [3][4] Group 3: Experience Insights - Leverage local characteristics to create differentiated IP: To avoid homogenization, local cultural symbols should be integrated into events, enhancing their uniqueness [4][5] - Innovate consumption scenarios to expand industry boundaries: Moving beyond traditional ticket sales to develop diverse product offerings can meet consumer needs and drive economic growth [4][5] - Strengthen regional collaboration to unleash cluster effects: Enhancing inter-regional cooperation and resource sharing can improve the competitiveness and influence of events [4][5] Group 4: Broader Implications - The success of "Su Chao" transcends a typical football event, illustrating a path for urban development that encompasses regional growth, cultural activation, and consumption innovation, serving as a vibrant example of "sports empowerment" for urban transformation [5]

Core Insights - The "Su Super" league in Jiangsu has gained significant popularity, with Douyin's SuSuperLeague topic reaching 1.9 billion views and Weibo's JiangsuCityFootballLeague exceeding 53.19 million reads, indicating a strong public interest in the event [1][2] - The league has successfully attracted over 180,000 spectators in its first three rounds, with an average attendance of 15,000 per match, surpassing the average attendance of the China League One [2][3] - The event has triggered a substantial increase in local tourism and consumption, particularly in the food and beverage sector, with notable spikes in searches and orders for local delicacies [5][6] Economic Impact - The "Su Super" league has led to a remarkable boost in the local economy, particularly in the hospitality and tourism sectors, coinciding with the Dragon Boat Festival holiday [5][7] - During the three-day holiday, Jiangsu received approximately 12.42 million tourists, generating a total tourism revenue of 4.693 billion yuan, reflecting year-on-year growth of 2.15% and 0.20% respectively [7] - The league's popularity has resulted in a 214% week-on-week increase in the number of Jiangsu restaurants offering themed packages related to the event [5] Cultural Influence - The league has fostered a sense of community and cultural identity, with local teams and rivalries generating engaging narratives and memes that resonate with the public [3][4] - The search volume for "football" in Jiangsu has increased by 187% in the past week, indicating a growing interest in football culture and youth training programs [6] Tourism and Hospitality Growth - Hotel bookings in the six host cities for the upcoming fourth round of matches have seen significant year-on-year increases, with Huai'an up by 150% and Suqian by 67% [8] - Local governments are leveraging the league to promote tourism, offering discounts and incentives to attract visitors, such as free admission to attractions for residents of rival cities [7]

Core Insights - The Jiangsu Urban Football League, affectionately dubbed "Su Super," is experiencing a surge in popularity, with matches consistently drawing large crowds, showcasing an alternative narrative in sports events [1] - The league emphasizes a core philosophy of "universal participation + city honor," creating an inclusive football ecosystem that breaks down professional barriers [1] Group 1: Participation and Community Engagement - Over 500 players participate in the league, including professionals from various fields such as company employees, teachers, and university students, with ages ranging from 16 to 40 [1] - The league features many "slash" enthusiasts who have received professional football training but now engage in different careers, embodying the idea that "everyone can play" [1] - The league's inclusive nature transforms it into a community celebration, promoting a "whoever is capable can play" ethos [1] Group 2: Cultural Integration and Economic Impact - "Su Super" represents a modern expression of regional culture, allowing local youth to become "city heroes" and fostering a sense of belonging and pride among residents [1] - Unique cultural references and local themes, such as "match first, friendship fourteenth" and "early tea derby," enhance local engagement and attract interest from outsiders [1] - The league is driving regional economic revitalization, with data indicating a 14.63% increase in cultural tourism spending during the recent Dragon Boat Festival, as over 180,000 fans traveled to watch matches [2] - The collaboration among government, public, and businesses in this "city friendship meeting" has successfully stimulated domestic demand and promoted regional cooperation [2] - A new governance framework has been established, where the government sets rules, society creates content, and the market provides resources, positioning sports as a connector for urban economic development [2]

大量中小城市缺乏精彩的、足够吸引人们入场观赛的足球赛事。随着经济发展、人们生活水平的提高， 优质体育赛事的供给仍有较大的提升空间。 自5月10日揭幕以来，"苏超"迅速成为江苏全省乃至全国关注的焦点。 被网友称为"苏超"的江苏省城市足球联赛热度节节攀升，第三轮比赛观众场均15025人，比第一轮时翻 了一番，超过了中甲联赛的上座率，徐州、盐城的主场均超2万人。 在网络上，江苏省城市足球联赛还成了"造梗大赛"，每一场比赛，都是足球与造梗齐飞。梗文化+城市 荣誉推动"苏超"热度不断上涨；在经济方面，"苏超"爆红后，赛事流量转化为文旅流量。相关概念股上 涨，端午小长假归来至5日，金陵体育（300651.SZ）、共创草坪（605099.SH）已经连续三天涨停。 "十三太保"均跻身城市GDP100强 "苏超"为何爆红？各种解读很多，其中"十三太保""散装江苏""楚汉争霸"等各种造梗加上城市荣誉的推 动是一大原因，背后是江苏各市良性竞争形成的强劲的经济实力、深厚的城市历史文化底蕴等。 江苏省足球运动协会副主席、党支部书记王小湾在接受媒体采访时谈到，江苏各个地方一直处于比较良 性的竞争中，所谓"十三太保"，其实是每个城市都有自 ...

见习记者 梁傲男 近期，一场来自江苏的足球联赛——首届江苏省城市足球联赛（以下简称"苏超"）正以超预期的人气迅速"出圈"。在南 京、徐州、常州等地，球迷们涌入城市地标球场，掌声、呐喊声此起彼伏，不少球迷组团打卡主客场，为家乡球队加油助威。 "苏超"联赛并非传统职业联赛，而是一项由江苏省体育局与13个设区市政府联合主办的业余赛事。尽管球员大多非职业出 身，但南京、镇江等地赛事甚至出现一票难求的火爆场面。 体育赛事撬动文旅消费 "苏超"火爆的背后，是近年来各地推动"体育+文旅"融合发展的缩影。据江苏省体育局统计，"苏超"目前已吸引了超过18万 名球迷涌入各个主场城市现场观赛，上座率堪比职业足球联赛。 本报记者 陈潇 去哪儿旅行大数据研究院相关负责人对《证券日报》记者表示，"体育+文旅"的融合是近年来比较明显的一个趋势。"苏 超"客源主要以省内为主，对拉动区域商圈的住宿、餐饮、旅游等综合消费作用明显，成为带动当地文旅消费新引擎。 向多维度产业融合转型 "苏超"的火爆出圈并非偶然，其背后，地方政府积极推动赛事直播、传播，使得热度实现"破圈"，同时也实现体育从单一 赛事向多维度产业融合转型。 中国信息协会常务理事、国研 ...

Core Insights - The Jiangsu Urban Football League ("Su Super") has successfully engaged the public, with average attendance exceeding 10,000 and over 180,000 fans attending matches during the recent Dragon Boat Festival [1][2][8] - The league serves as a platform for cultural expression and regional identity, fostering a sense of community and pride among residents [2][4][5] - The league's success is attributed to Jiangsu's strong football foundation, including professional clubs and youth training programs, supported by government initiatives [3][9] Group 1: Event Popularity and Engagement - The third round of the league saw nearly 16,000 fans braving rain to attend matches, with average attendance reaching 8,798 in the first two rounds, surpassing China's second-tier league [2] - The league has sparked a renewed interest in sports among the public, with many citizens expressing their emotional connection to their local teams [2][5] - The league's slogan, "Fight for City Honor," resonates deeply with Jiangsu residents, enhancing participation from both seasoned fans and casual spectators [2][3] Group 2: Cultural and Economic Impact - The league has become a vibrant showcase of Jiangsu's cultural confidence, allowing cities to present their unique identities to a national audience [4][6] - The event has generated significant economic activity, with a 14.63% increase in tourism spending across host cities during the festival [1][8] - Local governments have leveraged the league to promote tourism, offering discounts and incentives that have led to a substantial influx of visitors [7][9] Group 3: Long-term Development and Strategy - Jiangsu's football infrastructure, including five professional clubs and a focus on youth training, has laid the groundwork for the league's success [3] - The provincial government has set ambitious goals for football development, aiming for a significant increase in schools and clubs by 2025 [3] - The league exemplifies a shift in urban marketing and tourism strategies, transforming sports events into powerful tools for community engagement and economic growth [9]

Core Viewpoint - The "Su Super" league, a city football league in Jiangsu Province, is significantly boosting local economies and enhancing cultural and tourism exposure through its events [1][3]. Group 1: Event Impact - Since its launch on May 10, "Su Super" has attracted considerable attention, with an average attendance of 8,798 per match, surpassing the average of 6,467 for the national league [2]. - The opening match in Zhenjiang drew 18,000 spectators, while the match in Yancheng attracted 15,000 fans, indicating strong local interest [2]. - The league has led to a surge in ticket demand, with fans willing to pay 100 yuan for a ticket on second-hand platforms [2]. Group 2: Cultural and Economic Effects - The league has become a platform for showcasing local culture, cuisine, and heritage, contributing to economic growth [3]. - During the league, the night tourism at the Xijindu scenic area in Zhenjiang increased threefold, and a promotional ticket package in Changzhou boosted local product sales [3]. - The league has fostered a competitive yet collaborative spirit among the 13 cities, enhancing their collective identity as a vibrant economic and cultural region [3]. Group 3: Economic Context - In 2024, all 13 cities in Jiangsu are projected to enter the top 100 cities by GDP, with nine cities in the top 50 [4]. - Changzhou recently became the fifth city in Jiangsu to surpass a GDP of 1 trillion yuan, joining Suzhou, Nanjing, Wuxi, and Nantong [4]. - Jiangsu's population density and rich cultural heritage provide a strong foundation for the success of initiatives like "Su Super" [4].