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苏超不可复制,但可借鉴
经济观察报· 2025-08-14 11:41
Core Viewpoint - Jiangsu's 13 prefecture-level cities have all entered the national GDP top 100, showcasing balanced economic strength and notable football capabilities, with 7 cities having participated in the Chinese Super League and China League One in recent years [1][3]. Economic Strength - The establishment of any sports event relies heavily on the economic strength of the region. Jiangsu's cities are economically balanced, which facilitates competitive football among them [3]. - Jiangsu's cities have a per capita sports venue area of 4.32 square meters, ranking first in the country, indicating superior infrastructure for sports [4]. Infrastructure and Accessibility - Jiangsu boasts a well-developed transportation network, with cities located within approximately 300 kilometers of each other, allowing for easy travel for amateur players and fans [4]. - The "one-hour urban circle" concept enables players to balance training, matches, and work effectively, contributing to their competitive performance [4]. Cultural Factors - The coexistence of diverse cultures such as Wu, Chu-Han, and Jiang-Huai fosters a vibrant atmosphere for cultural exchanges and local rivalries, enriching the football experience [5]. - The success of Jiangxi's Gan Super League is seen as a potential model, but it is emphasized that each region must adapt to its unique circumstances rather than simply replicate Jiangsu's model [5][6]. Management and Governance - Jiangsu's "central kitchen" governance model ensures systematic and meticulous management of events, including ticketing, security, and transportation, leading to efficient crowd management [6]. - The integration of football with local culture and community engagement is highlighted as a key aspect of Jiangsu's football success, promoting overall urban development [6]. Conclusion - While Jiangsu's model offers valuable insights, it is crucial for other regions to develop their unique football identities based on local strengths and conditions, rather than attempting to copy Jiangsu's approach directly [6].
业余足球赛事火爆,但不必一味“抄苏”
Nan Fang Du Shi Bao· 2025-08-12 16:34
Group 1 - The emergence of local amateur football leagues, such as the "Hebei Five-a-Side Football Super League," reflects a growing trend in grassroots sports events across China, aiming to capitalize on the "ticket economy" and boost local football development [1][2] - The "Su Super" league has seen significant attendance, with over 1.1 million spectators across 48 matches, averaging 23,000 attendees per match, and generating a total revenue of 37.96 billion yuan, a 42.7% increase year-on-year [2] - The national football work conference has emphasized the importance of developing social football, advocating for a combination of government support and market effectiveness, and promoting youth training centers and campus football [2] Group 2 - While the trend of local leagues is promising, it is crucial for each region to tailor their approach based on local demographics, football participation, and economic conditions to ensure sustainable success [3] - The risk of oversaturation in the market is highlighted, as many regions may attempt to replicate successful models without considering their unique circumstances, potentially leading to diminished returns [3] - The article suggests that the initial excitement around these leagues may fade, and careful consideration is needed to maintain value and engagement in the long term [3]
每日市场观察-20250812
Caida Securities· 2025-08-12 02:18
Market Performance - The Shanghai Composite Index rose by 0.34%, the Shenzhen Component increased by 1.46%, and the ChiNext Index gained 1.96% on August 11, 2025[3] - The total trading volume of the Shanghai and Shenzhen markets exceeded 1.8 trillion yuan, an increase of over 100 billion yuan compared to the previous Friday[1] - Approximately 4,200 stocks saw gains, indicating a bullish market sentiment[1] Sector Analysis - Key sectors that performed well included energy metals, power equipment, consumer electronics, and medical services, while precious metals and banking sectors faced declines[1] - The technology sector, particularly PEEK materials, Nvidia concepts, computing power, and semiconductors, showed strong activity, reflecting current market sentiment[1] Investment Strategy - The moving average system for the Shanghai Composite Index has formed a bullish arrangement, suggesting a likelihood of continuous new highs in the market[1] - The PCB sector has remained active since June, with leading stocks reaching historical highs, making technology stocks a favorable investment strategy[1] - Investors are advised to closely monitor trading volume changes as effective volume expansion is crucial for the Shanghai Composite Index's upward momentum[1] Economic Indicators - In the first half of 2025, domestic tourism saw 3.285 billion trips, a year-on-year increase of 20.6%, with total spending reaching 3.15 trillion yuan, up 15.2%[5] - The core Consumer Price Index (CPI) rose by 0.8% year-on-year in July, marking the third consecutive month of growth, while the Producer Price Index (PPI) fell by 0.2% month-on-month[6][7] Fund Performance - Over 90% of large private equity funds achieved positive returns this year, with an average return exceeding 16% as of the end of July[13][14] - The first two data center REITs listed on August 8 saw a 30% increase on their debut, with 20.55% of public REITs achieving similar first-day gains[15]
多地效仿“苏超”,谁能复刻成功
21世纪经济报道· 2025-08-07 15:25
Core Viewpoint - The article discusses the rise of local football leagues in China, particularly focusing on the "Su Super" and "Gan Super" leagues, highlighting their impact on regional economic growth and consumer spending through sports events [3][5][9]. Group 1: Economic Impact of Local Football Leagues - The "Su Super" league has successfully attracted over 1 million attendees, stimulating consumption in sectors like dining, accommodation, and retail [3]. - The "Gan Super" league, which started in July, has shown strong attendance with 66,960 spectators in its first round, indicating a growing interest in local football [5]. - The direct ticket revenue from "Gan Super" reached approximately 500,000 yuan, while related tourism activities generated over 20 million yuan in combined revenue, showcasing the economic benefits of sports events [9]. Group 2: Comparison of Local Leagues - "Gan Super" has outperformed "Su Super" in terms of attendance at its opening matches, with a record of 36,249 spectators in one game, compared to "Su Super's" 46,000 in its first round [5]. - The average age of players in "Gan Super" is 23, with 60% being students, reflecting a strong youth engagement in the sport [5]. - Despite the enthusiasm for "Gan Super," it still trails behind "Su Super" in online search interest, with "Gan Super" averaging 1,475 daily searches compared to "Su Super's" 20,123 [7]. Group 3: Challenges and Opportunities - Local leagues like "Gan Super" and "Chuan Super" face challenges in sustaining interest and balancing regional economic disparities [11][12]. - "Gan Super" aims to become a professional training ground for players, with partnerships established between teams and educational institutions [7]. - The article emphasizes the need for local leagues to develop unique cultural identities and avoid merely replicating successful models from other regions [13].
效仿“苏超”,“赣超”“川超”欲复刻“赛事+文旅”生意经
Core Viewpoint - The rise of local football leagues like "Su Super" and "Gan Super" demonstrates a new model of sports economy that links events with local consumption and tourism, but replicating this success is challenging due to varying regional economic conditions and infrastructure [1][5][9] Group 1: Event Popularity and Economic Impact - "Su Super" has surpassed 1 million attendees, driving consumption in sectors like dining, accommodation, and retail [1] - "Gan Super" has quickly gained popularity, with its first round attracting 66,960 spectators across five cities, and a record attendance of 36,249 at a single match [2][5] - The direct ticket revenue from "Gan Super" was approximately 500,000 yuan, while related tourism activities generated over 20 million yuan in combined revenue [5][6] Group 2: Youth Engagement and Development - "Gan Super" features a young player roster with an average age of 23, and 60% of participants are students, indicating a strong youth engagement [2][3] - The league is seen as a potential platform for nurturing talent towards professional levels, with agreements between teams and educational institutions [3] Group 3: Challenges and Comparisons - Other leagues like "Chuan Super" are in development but struggle to match the popularity of "Su Super" and "Gan Super," with lower search interest metrics [4][8] - "Gan Super" has faced criticism regarding venue quality and broadcasting, but is actively working on improvements based on feedback [9][10] Group 4: Cultural Integration and Local Identity - "Gan Super" incorporates local cultural elements into its branding and events, such as using traditional designs for trophies and local dialects in slogans [10] - The integration of sports with local tourism is emphasized, with initiatives to create unique experiences that reflect regional characteristics [5][10]
“常州队一球未进、一场未赢”,官方回应
Core Insights - The "Su Super" league has gained significant popularity, with low ticket prices driving high attendance and engagement, resulting in substantial economic benefits for the region [5][6] - The performance of Changzhou team has been disappointing, with no wins and no goals scored in the first eight matches, leading to a strong emotional response from fans and the team management [2][3][4] Economic Impact - The "Su Super" league has generated a total service revenue of 379.6 billion yuan in the first six rounds, marking a 42.7% year-on-year increase, indicating its role as an economic engine for the city [5] - The league's affordable ticket pricing, ranging from 5 to 10 yuan, has made it accessible to a broader audience, enhancing public participation [5] Team Performance - Changzhou team has played eight matches without scoring a single goal and has not won any games, which has raised concerns among fans and management [2][4][9] - The team management acknowledges the need for improvement in tactics and training to enhance performance in future matches [3][4] Community Engagement - The management expresses gratitude towards fans for their unwavering support despite the team's poor performance, emphasizing the importance of community in sports [2][3] - The league has fostered a sense of unity and hope among fans, with calls for patience and support as the team works towards improvement [4]
长三角观察 | 稳居“15万亿台阶”之上
Sou Hu Cai Jing· 2025-07-27 04:00
Group 1: Economic Resilience in the Yangtze River Delta - Major projects in Shanghai for 2025 include 186 officially planned projects with an investment of 240 billion yuan, showing strong investment completion rates in the first half of the year [2] - Anhui province announced 537 major projects with a total investment of 324.08 billion yuan, focusing on emerging industries and high-tech projects, indicating a shift towards new and high-quality investments [2] - Jiangsu province's 800 major industrial projects are over 98% advanced manufacturing, with a 12% acceleration in project completion compared to targets [3] Group 2: Sports Economy Impact - The "Su Super" football league in Jiangsu has significantly boosted local consumption, with hospitality and dining sectors seeing increased revenue growth in areas hosting matches [5] - The "Zhe BA" basketball league in Zhejiang aims to stimulate consumption through sports events, with a focus on integrating sports with tourism and services [6] Group 3: Foreign Trade Stability - The Yangtze River Delta's import and export volume reached 8.16 trillion yuan in the first half of the year, a 5.4% increase, accounting for 37.4% of the national total [7] - High-value products dominate exports, with a notable increase in exports of integrated circuits by 17.8% and a significant rise in the number of active import-export enterprises [7] - Shanghai's foreign trade showed resilience with a historical high in import-export volume in the second quarter, while Jiangsu and Zhejiang reported substantial growth in specific sectors [8]
“超”又来了!
Guo Ji Jin Rong Bao· 2025-07-14 10:10
这个周末的足球精彩纷呈:世俱杯决赛切尔西"爆冷"3:0干脆利落击败夺冠大热门大巴黎;东亚杯中国队连输日韩,特别是对日本队的比赛, 现场观众只有1661人的报道,尤引人关注。 比赛截图 不同于中国队的尴尬,国内的草根足球却像星星之火,呈现燎原之势! 这边苏超战火未熄,那边赣超战鼓又起! 7月12日,2025年江西省城市足球超级联赛(简称"赣超")战火点燃!在揭幕战中,东道主南昌队坐镇八 一体育场迎战景德镇队,共有14521名球迷现场助威(创江西业余足球赛事纪录),最终两队0比0握手言和。 中国草根足球赛事的起初,要归根于前几年开始兴起的贵州省榕江县村超比赛,现在从西南边陲到东南沿海,一场以城市之名发起的草根足球 联赛浪潮正席卷全国。笔者以为,这绝非简单的体育赛事复制,而是地方政府以绿茵场为舞台,精心布局的一盘经济文化大棋。当"文旅+体育"的 融合战略遇上大众蓬勃的精神文化需求,"超"字辈联赛的井喷,正成为中国经济发展到新阶段的生动注脚。 表象来看,当前各地文旅部门正将绿茵场化身新经济引擎,他们试图踢出"文体旅"融合加速度。这些冠以城市之名的联赛,本质上是地方政府 激活消费的战场。比如苏超将江苏大地各知名品牌,如 ...
将“苏超”流量转化为发展增量
Xin Hua Ri Bao· 2025-07-02 21:18
Core Viewpoint - The "Su Super" amateur football league has become a significant driver for economic development in Jiangsu, with sponsorships from major brands and a surge in tourism and cultural consumption [1][2][3] Group 1: Economic Impact - The "Su Super" league has attracted sponsorships from prominent brands such as Taobao, Alipay, and Huabei, indicating its growing influence in the sports and economic sectors [1] - Local tourism departments are leveraging the league's popularity by offering various incentives to attract visitors, creating a synergistic ecosystem that enhances economic activity across multiple sectors [1][2] Group 2: Community Engagement - The league has successfully engaged the community through grassroots initiatives, such as song competitions and poster contests, fostering a sense of collective participation and joy [2] - The integration of local products, like peaches and crayfish, into the league's marketing has stimulated interest in regional cuisine and tourism [2] Group 3: Cross-Industry Collaboration - The league exemplifies how sports events can break down industry barriers, creating a collaborative ecosystem that benefits various sectors, including tourism and local businesses [2][3] - The presence of diverse fan groups, such as Taiwanese cheerleaders and support teams from other cities, highlights the cross-regional appeal and economic potential of the league [3] Group 4: Policy Support - The success of the "Su Super" league is supported by coordinated government policies, including financial subsidies and safety measures, which facilitate the conversion of event traffic into economic momentum [3] - A systematic approach to managing the league's economic impact is essential for sustainable growth, emphasizing the need for ongoing collaboration between government and society [3][4] Group 5: Long-term Strategy - To maintain the momentum generated by the league, it is crucial to link event traffic with broader city branding and industrial upgrades, ensuring that the benefits extend beyond the immediate excitement of the events [4] - Continuous innovation and respect for the value of traffic are necessary to transform the league's popularity into lasting economic growth for Jiangsu [4]
关注苏超人群非传统球迷占近八成,一场比赛动辄数十万上百万人抢票
Di Yi Cai Jing· 2025-07-02 07:05
Core Insights - The "Su Super" league has gained significant popularity and recognition among the public, with over 95.2% of residents in Jiangsu aware of it, indicating a broad demographic reach [1][2] - The league has positively impacted local consumption, with 80.4% of residents feeling its influence on daily life and spending, leading to increased interest in sports and cultural tourism [2][3] - The demand for attending matches has surged, with over 84.2% of residents expressing a desire to watch games, highlighting the league's growing appeal [2][3] Group 1: Audience Engagement - The survey indicates that nearly one-third of residents are very familiar with "Su Super," and non-traditional football fans make up nearly 80% of the audience [1] - The league's popularity is attributed to its ability to connect with various demographics, including students, professionals, and retirees, thus promoting football culture [1][2] Group 2: Economic Impact - The "Su Super" league has become a new engine for urban consumption, with 58.9% of residents planning to increase spending on sports-related activities and 65.5% on cultural tourism due to the league [2] - The league's events have led to a significant increase in local sports facility usage, with an average of over 20 teams using the facilities daily [2] Group 3: Ticket Demand and Attendance - Recent matches have seen record ticket demand, with events attracting hundreds of thousands of ticket requests, indicating a strong market for live sports [3] - For example, a match between Changzhou and Nanjing had 760,000 ticket reservations, showcasing the intense interest in attending "Su Super" games [3] Group 4: Future Development - The National Development and Reform Commission plans to enhance the integration of sports and cultural tourism, focusing on expanding fitness spaces and promoting outdoor sports [4]