港股通消费ETF华夏（513230）跟踪中证港股通消费主题指数，该指数覆盖酒旅、餐饮等传统服务业龙 头，更包含潮玩、金饰等高弹性资产，以及运动服饰、白电等高股息标的。成分股近乎囊括港股消费的 各个领域，包括泡泡玛特、百胜中国、老铺黄金、安踏体育、农夫山泉、蜜雪冰城等消费龙头。 中信证券表示，马年春节消费延续分化表现，整体符合预期，其中酒店、景区、高端酒等呈现较优景气 度，受出行分流的部分影响，零售、票房等表现总体一般。该机构观点维持，"低预期低估值"+"消费韧 性特征下的企稳趋势"预计将提升消费配置的资金偏好，复盘过去三十年四轮牛市行情中的消费表现可 见，消费往往在经济基本面开始回暖时有所表现，而自身的盈利弹性决定其上涨的持续性和空间。该机 构判断，2026年将是消费行业景气度拐点确立的关键之年。由于当前宏观环境仍然偏弱，消费景气的自 身修复预计仍需时间，短期消费整体beta性机会可关注财政刺激类政策的可能性。 2月25日早盘，港股高开，恒生指数涨0.58%，恒生科技指数涨0.86%。消费股活跃，海底捞涨逾2%，安 踏体育涨近2%。港股消费板块早盘震荡攀升，港股通消费ETF华夏（513230）现涨近1.5%。 ...

（文章来源：每日经济新闻） 2026年春节迎来"史上最长"9天假期，消费市场活力迸发。出行方面，春运前20天全社会跨区域人员流 动量累计达50.8亿人次，日均2.5亿人次创历史同期新高；电影方面，春节档总场次超434万场，刷新中 国影史纪录；餐饮方面，全国重点零售餐饮企业日均销售额较2025年节前两天增长10.6%，商务部监测 的78个步行街客流量与营业额同比分别增长23.2%和33.2%。 消费回暖趋势显现，相关指数投资价值受市场关注。中证港股通消费主题指数既覆盖酒旅、餐饮等传统 服务业龙头，也包含潮玩、金饰等高弹性资产，以及运动服饰、白电等高股息标的，纯度较高。截至2 月13日，指数滚动市盈率为18.6倍，位于2020年发布以来4.5%分位处。 港股通消费ETF易方达（513070）管理费率仅为0.15%/年，是全市场港股消费类ETF中唯一的低费率产 品。Wind数据显示，该产品已连续8个交易日获资金净流入，合计超12亿元，助力投资者低成本布局港 股消费龙头。 ...

中国外交部发言人2月23日宣布，德国总理默茨将于25日至26日应邀对中国进行正式访问。默茨上周在 社交平台X上发文称，"愿马年为德中关系注入力量、带来新动力"，并表示期待不久后启程访华。欧洲 问题专家23日对《环球时报》记者表示，这是一次迟来但意义重大的访问，近期国际形势的变化，让德 国及默茨政府逐渐意识到，必须进一步提升对华关系的重要性。对默茨本人而言，这次访华也是一次重 要的认知更新契机。 根据德国总理府网站公布的访华行程，默茨24日从德国启程，将于25日在北京出席德中经济顾问委员会 座谈会，并与中国领导人举行会晤。在北京访问期间，他还将参观故宫以及德国车企梅赛德斯-奔驰。 之后，默茨将前往杭州，访问中国机器人企业宇树科技以及德国企业西门子能源。 据欧洲新闻台20日报道，默茨在基民盟党代会上宣布访华消息时表示："我们需要与全球各国发展经济 关系，这当然包括中国这样的国家。"他同时强调，将率领一支"庞大的商务代表团"一同访华。他表 示："当今的外交政策同样也是对外经济政策，而对外经济政策是我们经济政策的核心组成部分。" 据德国《商报》报道，这支"庞大的商务代表团"包括约30位高级商业代表，其中包括拜尔制药、 ...

Market Overview - Cooling inflation signals have led to a valuation recovery in overseas consumer assets, with the U.S. bipartisan push for credit card interest rate cap legislation creating uncertainty in the credit card sector[1] - Weekly performance of sectors shows U.S. hotels leading with a 3.1% increase, followed by overseas sportswear at 2.5% and luxury goods at 2.2%[11] Sector Performance - The U.S. hotel sector's strong performance is attributed to Marriott and Hilton, with Marriott's Q4 2025 adjusted EBITDA exceeding market expectations, reaching $5.84 billion to $5.93 billion[6] - Overseas sportswear saw a 2.5% increase, driven by a lower-than-expected January CPI of 2.4%, enhancing Fed rate cut expectations[13] - Luxury goods increased by 2.2%, with Hermès up 4.5% due to better-than-expected FY2025 results, while LVMH fell by 4.1% due to disappointing performance in key segments[8] Consumer Trends - The jewelry sector has shown resilience, with a year-to-date increase of 13.7%, outperforming other sectors[11] - Domestic sportswear increased by 0.3%, with Anta Sports rising 4.6% following the acquisition of a stake in PUMA[13] Challenges - The credit card sector faced a significant decline of 5.5%, influenced by proposed legislation to cap interest rates, which could severely impact profitability[14] - The snack sector dropped by 4.6%, with companies like Three Squirrels experiencing a 6.2% decline due to substantial drops in e-commerce sales across major platforms[14] Valuation Insights - Valuations across various sectors remain below the historical five-year averages, with overseas sportswear expected PE at 30.1x, only 57% of the past average[9] - The luxury sector's expected PE is 26.2x, representing 49% of its historical average, indicating potential for future growth as market conditions stabilize[9]

公司借助奥运营销，在产品、渠道端不断出新，有望实现品牌势能和业绩持续向上 产品端，通过四大维度科技平台，不断加强专业科技属性，在核心品类打造IP爆品+完善产品矩阵。渠 道端，积极探索新业态，推出户外店、龙店，看好品类店未来成长空间。营销端，坚持单品牌、多品 类、多渠道策略，通过顶级赛事赞助+流量代言人+奥运营销，加大营销投入，有望持续提升品牌力。 坚持单品牌、多品类的头部国产运动品牌 李宁由体操王子李宁先生创立于1990年，2004年上市，是国内头部体育品牌。公司采取"单品牌、多品 类、多渠道"的发展策略，聚焦跑步、篮球、综训、羽毛球、乒乓球和运动休闲六大核心品类，围绕产 品体验、运动体验和购买体验创造"李宁式体验价值"。根据财报，2024年，公司实现营收/净利润分别 286.76/30.13亿元，核心品牌门店/儿童门店分别6117/1468家。分渠道，经销/直营/加盟/其他地区收入占 比分别为45.1%/24.0%/29.0%/1.9%；分品类，鞋类/服装/器材及配件收入占比分别为 49.9%/42.0%/8.1%。 智通财经APP获悉，广发证券发布研报称，预计李宁(02331) 2025-2027年归母净 ...

Core Insights - The global sports brands are increasingly focusing on the Chinese market, which is seen as a significant opportunity due to the rising trend of sports participation among the population [2] - The competition in the Chinese market is more intense than in Europe and the US, particularly in the entry-level sports equipment segment priced below 600 yuan, which is now saturated [2] - Not all brands will succeed in this competitive landscape, and historical examples indicate that some will inevitably exit the market [2] Group 1: Market Dynamics - Nike's ACG brand opened its first global store in Beijing's Sanlitun, aiming to capitalize on the growing outdoor sports trend in China [3] - Nike's revenue in the Greater China region fell by 17% year-on-year to $1.423 billion in the second quarter of fiscal year 2026 [3] - The entry of high-end outdoor brands like Norrøna and the UK-based running brand Soar into the Chinese market is facilitated by their exclusive partnership with the domestic retailer, Tmall [3][4] Group 2: Competitive Landscape - The market for entry-level sports products is highly competitive, with brands like Nike, Adidas, Li Ning, and Anta offering products at discounted prices ranging from 200 to 400 yuan [4] - Champion, a brand with both sports and fashion attributes, is expanding its footwear category in China after a partnership with Authentic Brands Group [5] - The Chinese sportswear market is experiencing rapid growth, particularly in lower-tier cities, where there is still significant potential for fitness and sports participation [15] Group 3: Brand Strategies and Challenges - International brands face challenges due to outdated business models and centralized decision-making, which hampers efficiency in responding to the fast-paced Chinese market [10] - Local brands like Anta and Li Ning are closing the performance gap with international brands, and some local brands have even surpassed Nike in revenue within China [10][11] - The market is evolving, with a shift towards more specialized and high-end products as consumer demands increase [14] Group 4: Future Outlook - The overall sportswear market in China is expected to continue growing, with significant untapped potential compared to the US market [15][16] - The current state of the market suggests that it is not yet at its peak, indicating further growth opportunities for both international and local brands [17]

一个危险的思路是砸钱开路。 全球运动品牌，都在奔向中国。 随着材料技术壁垒逐渐削平，战场变成了开阔的平地。中国市场竞争比欧美更激烈，六百元以下的入门 级运动装备市场已经成为红海，现在战火正在燃烧到更高阶的市场。 近期，第一财经记者采访了数位业内人士。他们认为，中国全民运动方兴未艾，为全球运动品牌带来机 会，但不是所有人都能笑到最后。这些正在大展拳脚的品牌，注定会有人出局，而且前车之鉴不远。 来自挪威的高端户外品牌Norrøna，来自英国的专业跑步品牌soar也在2025年进军中国市场。滔搏是这两 个品牌在中国的独家运营合作方，从品牌塑造、市场推广、产品引入，一直到渠道销售都由其负责。 "Norrøna因为是高端户外，产品矩阵完善，我们认为有机会从单店上做拓展。此外，滔搏还推出了跑步 品牌集合店ektos,其中囊括了滔博独家引入的soar、Ciele等跑步品牌。"滔搏高级副总裁张强说。有些价 格段的市场竞争已经非常激烈，而随着国内市场升级和人群需求进阶，"我们认为高单价区间还是有一 些个性化机会的。" 在大众运动领域，耐克、阿迪达斯、李宁和安踏等都有丰富的产品线。这些产品折扣之后的价格，有时 候可以低至200至 ...

每经AI快讯，2月20日，在最高法院作出关税裁决后，耐克股价一度上涨4.4%。 ...

Core Viewpoint - The article highlights the growing sports culture in Suzhou, emphasizing the emergence of new sports facilities and the increasing demand for sports apparel, driven by a shift towards active lifestyles and family-oriented recreational activities [1][2][18]. Group 1: Sports Facilities Development - The Suzhou Taihu Cycling Sports Park, which opened on February 1, is the first comprehensive cycling park in the Yangtze River Delta, featuring a 5-kilometer XC trail and a 3,600-square-meter pump track, attracting significant public interest [1][2]. - The Taicang Alps Snow World has become a popular family vacation destination, offering various winter activities and aiming to enhance the ice and snow economy with plans for the world's longest indoor snow track and the first AI smart snow park [6][7]. - The River Training Base for pickleball is set to open in March 2026, featuring 21 international standard courts and aiming to establish a comprehensive ecosystem for the sport, including talent cultivation and international events [11][12]. Group 2: Emerging Sports and Consumer Trends - The rise of ice and snow sports is creating new consumer demands, with a notable increase in the rental and sale of stylish and functional ski apparel during the holiday season, particularly among young people and families [7][12]. - Pickleball, characterized by its low entry barrier and high fun factor, is gaining popularity, and the River Training Base is expected to drive demand for lightweight sports apparel and durable footwear [12][14]. - The Taicang Cricket Sports Center, set to open in late 2026, aims to become a hub for cricket in China, with a focus on youth training and hosting top-tier events, which will stimulate demand for specialized cricket apparel [14][17]. Group 3: Market Opportunities in Sports Apparel - The development of new sports venues is transforming consumer behavior from merely watching sports to actively participating, thereby driving the demand for professional sports gear [17]. - The sports boom in Suzhou is expected to create three major opportunities for the sports apparel market: rapid growth in demand for professional gear, expansion of niche markets for emerging sports, and a trend towards fashionable sportswear that integrates into everyday life [17][18].

来源：Barrons巴伦 作者|坦纳·布朗 编辑|蔡鹏程 重金押注中国市场的欧洲奢侈品集团与美国美妆巨头，近年来市值蒸发了数千亿美元。 曾推动奢侈品十年增长、痴迷品牌标识的中国消费者正在消失。取而代之的，是新一代人——他们把精 明会买当作一种荣耀的徽章。 社交媒体上对"平替"的搜索量在2022年至2025年间增长了两倍。这股潮流反映的不只是勒紧裤腰带。对 中国Z世代而言，找到高品质、可替代西方高端品牌的选择，已经成了一种值得自豪的事，他们在小红 书等平台上分享和庆祝，其狂热程度不亚于过去专属于奢侈品开箱视频的热度。 对投资者而言，其影响十分严峻。根据咨询公司贝恩（Bain & Company）的数据，曾贡献全球约三分 之一销量的中国奢侈品市场，2024年萎缩了18%至20%。这场暴跌，让重金押注中国中产消费升级的欧 洲奢侈品集团与美国美妆巨头，市值蒸发了数千亿美元。 LVMH的股价较2023年高点已下跌约30%。拥有Gucci的开云集团（Kering）自2021年以来已暴跌约 60%。博柏利集团（Burberry Group）的品牌价值在2024年缩水20亿美元，降幅达42%，这家拥有近170 年历史的英国品 ...