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88%的歌没人听,音乐“注意力危机”越发严重
3 6 Ke· 2026-02-11 11:43
如今的音乐内容比任何时代都多,却更难让听众听到。 根据数据机构Luminate 的年终报告,2025年,全球音乐流媒体播放量达到了5.1万亿次,比2024年增长近10%,创下历史新高。全球音乐平台上获得ISRC 编码的歌曲就多达2.53亿首,比2024年新增将近7000万首。 音乐内容生产看起来前所未有的繁荣,但耐人寻味的是,绝大多数作品几乎无人问津,而播放正被少数爆款牢牢占据。 每天至少有超过10万首歌曲上传到各大音乐平台,但整个2025年,只有29首歌曲的播放量超过10亿次。Luminate估计,播放量在100万至5000万次之间的 歌曲约有54.1万首歌曲,这些歌曲占据了近半数的播放量,构成了音乐消费的"主力军",数量却仅占歌曲总量的2.14%。 与之形成鲜明对比的是,88%的歌曲播放量不超过1000次,其中,47.3%的歌曲播放量不到10次。这意味着,如果以Spotify的"千次播放支付门槛"作为衡 量标准,这些歌曲没有任何价值。 这种现象既不是某一地区独有,也不是个别平台的孤立问题,而是全球流媒体生态的共同特征。大量原创内容被上传、被推荐、被放置在流媒体库里,但 其中绝大多数并未真正进入听众的耳朵与 ...
网易-S公布2025年业绩 归母净利约337.6亿元 同比增长13.68%
Zhi Tong Cai Jing· 2026-02-11 10:37
网易-S(09999)公布2025年第四季度业绩,净收入为人民币275.47亿元。同比增加3.0%。毛利润为约人民 币177亿元,同比增加8.7%。归属于公司股东的净利润为人民币62.42亿元。第四季度股利为每股0.232 美元。 "我们以又一个稳健的季度业绩表现收官2025年,彰显了我们卓越的游戏长线运营能力,以及在全球市 场日益提升的影响力,"网易首席执行官兼董事丁磊先生说。"AI已成为我们研发与运营的基础核心能 力。我们已系统化地将AI应用于游戏开发与玩法创新之中。目前,AI已在提升生产效率方面取得显著 成效,并为我们的玩家解锁了前所未有的全新交互体验。" "展望未来,网易各业务线将持续聚焦打造优质产品。通过构建创新型人才生态体系,深化与全球伙伴 的合作,稳步推进AI应用能力建设,从而不断增强游戏的生命力,提供新颖的产品体验,为全球玩家 和股东创造更大的价值。"丁磊先生总结道。 其中,游戏及相关增值服务净收入为人民币220亿元,同比增加3.4%。有道净收入为人民币16亿元,同 比增加16.8%。网易云音乐净收入为人民币20亿元,同比增加4.7%。 于2025年,净收入约1126.26亿元,同比增长6.9 ...
揽佬成为国际案例,出海的逻辑已经改写
3 6 Ke· 2026-02-09 12:20
国际音乐市场正在发生变化,非英语系艺人不再只是配角。 波多黎各歌手坏痞兔(Bad Bunny)无疑是这一趋势的代表,他从未发行英语专辑,却斩获格莱美年度专辑大奖,成为超级碗主角,开创西语歌手先河。 对此,分析师劳拉·费舍尔(Laura Fisher)在市场研究机构MIDiA网站上发布的一篇分析文章认为,坏痞兔与BTS以及揽佬等艺人一起,构成了对既有格 局的广泛冲击,证明了非英语系艺人可以在不牺牲自身核心特质的情况下进入国际市场。 揽佬被提及并非偶然,他去年在全球多个国家举办的巡演打开了海外知名度,今年还将登上澳大利亚版Rolling Loud音乐节舞台。 改变文化特征曾经被视为进入国际市场的必然,但这一逻辑已经被改写。在这个时代,全球听众愿意为具有地域特色的文化个性买单,文化差异成为核心 竞争力。 游戏规则已经改变 音乐行业里曾有一个几乎不被质疑的假设,非西方艺人想要走向全球,必须削弱本土文化特征去迎合国际市场。 K-Pop的国际化路径正是这一逻辑的产物,经过二十年发展,它的制作标准、视觉体系和审美结构几乎全面向欧美主流靠拢,韩国也因此跻身全球市场前 列。 在传统唱片业时代,这是无奈之举,国际市场曾等同于英语 ...
从中大学霸“转轨”原创音乐人 他用粤语歌写尽城市回忆
Xin Lang Cai Jing· 2026-02-07 01:11
文/羊城晚报全媒体记者 胡广欣 图/羊城晚报全媒体记者 张瑞柠 "站台内,拥挤如被困;想脱身,身体却又下沉……"广东歌手刘莉旻演唱的粤语歌曲《嘉禾望岗》击中无数听众的心。这句精准的白描,正来 自词曲作者邓澄无数次挤地铁的真实体悟。 2003年,邓澄第一次听到Twins的《下一站天后》,倍感新鲜:"原来地铁站名也能写成一首歌,我是不是也可以为广州写一首?" 那时的广州地铁只开通了一号线和二号线,邓澄则是一个初入职场的上班族,每天奔忙于工作与租住的小房子之间。直到2022年,这个蛰伏了 近20年的种子才终于发芽。此时,邓澄已转型为职业音乐人,他与刘莉旻团队策划以"城市记忆"为主题的作品时,嘉禾望岗这个特殊的站点跃 入脑海。作为广州地铁首个三线换乘枢纽,它北连机场、南接火车南站,天生自带离别的张力。 邓澄想起了毕业时的场景:"散伙饭上大家喝得大醉,说着永不分开,但很多人从那之后,就再也没见过了。"他把对老同学的怀念写进歌里, 将地铁的拥挤感与青春的怅惘重叠,构成了《嘉禾望岗》的情感基底。 描摹城市的融入与记忆 在邓澄与刘莉旻共同打造的"广州三部曲"中,每一首歌都是一幅流动的城市素描。 如果说《嘉禾望岗》写的是离别, ...
AI“入侵”、“汽水音乐”崛起:2025音乐行业“变天了”?
3 6 Ke· 2026-02-06 02:38
Core Insights - The music industry is undergoing significant transformation by 2025, driven by the integration of AI technology into various aspects of music creation, performance, and consumption [1][2] - AI-generated music has become mainstream, with notable examples such as the AI singer "Daitoujin" gaining popularity and being mistaken for a real artist [10][11] - The live performance market is experiencing a surge in cross-genre collaborations, with actors and idols making their music debut, enhancing audience engagement [16][18] AI Music Integration - By 2025, AI music has evolved from a niche topic to a central element in the music industry, influencing creation, distribution, and audience interaction [1][2] - AI-generated songs, characterized as "AI canned music," are produced at scale, leading to a new wave of content that blurs the lines between real and virtual artists [6][11] - Major platforms like Tencent and NetEase have launched AI-assisted music products, indicating a shift towards AI as a content producer rather than just a tool [12] Live Performance Market - The live performance sector in 2025 is marked by a trend of "cross-border debuts," where actors and celebrities perform music, creating a unique blend of entertainment [16][20] - The number of commercial performances reached 640,400, with a box office revenue of 61.655 billion yuan, reflecting a growth of 6.39% from the previous year [20] - This trend not only attracts large audiences but also enhances the overall experience by combining music with emotional connections and event-like atmospheres [20] Music Variety Shows - The music variety show landscape in 2025 is characterized by a focus on the "talent show" model, which continues to evolve and adapt to audience preferences [21][23] - Despite the popularity of talent shows, there is a growing demand for innovative and emotionally resonant content, leading to a more complex viewing experience [23] - The evolution of talent shows reflects the industry's struggle to capture attention in a fragmented entertainment landscape, emphasizing the need for engaging narratives and audience participation [23]
索尼季度利润超预期,上调全年展望
美股IPO· 2026-02-05 13:54
索尼集团(Sony Group Corp)(TYO:6758)(NYSE:SONY)公布了创纪录的季度利润,超出市场预期, 并上调了全年展望。尽管存在内存芯片成本上升的担忧,但游戏、音乐和影像业务的强劲表现推动了盈利 增长。 营业利润增长22%至5150亿日元,比LSEG共识预期高出约9%,促使公司将全年预测上调 8%至1.54万亿日元。季度营业利润率从11.5%上升至13.9%。 截至12月的三个月内,净利润同比增长11%至3773.2亿日元,超过分析师在Visible Alpha调查中预期的3482亿日元,而收入小幅增长0.5%至3.714万亿日元,同样高于预 期。 索尼现在预计截至3月的财年收入为12.300万亿日元,净利润为1.130万亿日元,高于此前 预测的12.000万亿日元和1.050万亿日元,同时重申关税将对营业利润造成500亿日元的 冲击。 Goyal写道:"我们认为,索尼在其各项业务中都处于强势地位。" 索尼还将股票回购计划从1000亿日元扩大至最多1500亿日元,并表示将从其在Peanuts Holdings的股权中获得约450亿日元的估值收益。首席财务官林桃表示,公司正在为下一 个假日 ...
感谢AI和平台,音乐界也有“通货膨胀”了
3 6 Ke· 2026-02-05 12:30
Core Insights - The total number of registered songs in China is projected to reach 263 million by the end of 2024, indicating a significant increase in the digital music library [1] - The rise of AI music generation has led to an explosion in song production, with platforms like Suno generating approximately 7 million songs daily, and domestic platforms producing millions of songs monthly [2] - The oversupply of music, without a corresponding increase in audience size, is leading to music devaluation and income challenges for individual musicians, as well as a crisis in consumer aesthetics [3] Group 1: AI Music Generation - The barrier to music creation has been lowered significantly due to generative AI, allowing anyone with basic digital skills to become a "composer" [14][19] - AI music creation involves statistical modeling rather than emotional or inspirational creativity, resulting in songs that are structurally sound but lack genuine artistic value [12][7] - The relationship between AI music and platform algorithms creates a self-reinforcing system where AI-generated content feeds the algorithm's need for constant new material, leading to a homogenization of music [40][42] Group 2: Market Dynamics and Impacts - The demand for functional music has increased, particularly among small businesses and content creators, who require background music that is cost-effective and easily accessible [23][26] - The financial compensation for music production is declining as AI-generated music becomes a cheaper alternative, impacting the livelihoods of traditional music creators [27][28] - The competition in music creation has intensified, with the cost of production nearing zero, leading to a focus on gaining attention rather than artistic expression [29][32] Group 3: Cultural and Social Implications - The shift towards algorithm-driven music consumption has resulted in fragmented cultural memories, as listeners engage with only snippets of songs rather than complete works [34][38] - The personalization of music recommendations through algorithms may lead to a lack of shared cultural experiences, complicating communication and understanding across different demographics [39] - The dominance of algorithms in defining music success means that traditional evaluation methods, such as media reviews and radio play, are becoming less relevant [43][44]
DRAM涨价压顶,索尼利润仍大增22%,上调全年指引
Hua Er Jie Jian Wen· 2026-02-05 06:44
Core Insights - Sony Group has reported strong profit growth despite rising memory chip costs, driven by favorable exchange rates and a diversified business portfolio, while facing supply chain cost challenges in its core gaming hardware business [1][4]. Financial Performance - For the December quarter, Sony's operating profit surged 22% year-on-year to 515 billion yen, exceeding market expectations of 468.9 billion yen. Revenue reached 3.71 trillion yen (approximately 23.68 billion USD), slightly above the forecast of 3.69 trillion yen, marking a 1% year-on-year increase [1]. - Following the earnings report, Sony raised its full-year operating profit forecast to 1.54 trillion yen, an increase of 110 billion yen or 8% from previous estimates. The annual revenue forecast was also raised by 300 billion yen to 12.3 trillion yen, a 3% increase, while maintaining the estimated loss from U.S. tariffs at 50 billion yen [1]. Gaming Business Challenges - The gaming and network services segment reported sales of 1.613 trillion yen, a decrease of 68.7 billion yen year-on-year. This segment, which includes the popular PlayStation console brand, is Sony's largest revenue driver [4]. - Despite benefiting from the transition to digital game purchases and growth in PlayStation Plus subscriptions, hardware shipment growth remains sluggish, with expectations of rising component costs impacting the hardware business this year [4]. Cost Risks from DRAM Prices - The PlayStation console relies on dynamic random-access memory (DRAM) chips, which are currently in short supply due to surging demand from AI and data center operators. According to TrendForce, traditional DRAM contract prices are expected to rise by 90% to 95% this quarter compared to the previous three months [6]. - A leading semiconductor CEO indicated that the memory chip shortage is expected to persist until 2027, adding further cost pressures for Sony [6]. Other Business Segments - Strong performance in the music and imaging segments partially offset the pressures in the gaming business. Sony's music segment saw a 12.6% year-on-year revenue increase, driven by live events, merchandise sales, and streaming services [6]. - The imaging and sensing solutions segment experienced over 20% revenue growth, focusing on the development and manufacturing of semiconductor-based imaging and sensing technologies [6].
索尼上调全年经营利润预期,股价大涨6%
Sou Hu Cai Jing· 2026-02-05 05:12
Core Insights - Sony Group reported a significant increase in operating profit for Q3 FY2025, reaching 515 billion yen (approximately 22.84 billion RMB), a 22% year-on-year growth, exceeding analyst expectations [1] - The net profit for the same period was 377.3 billion yen (approximately 16.73 billion RMB), reflecting an 11% year-on-year increase [1] - Total sales grew by 1% to 3.71 trillion yen (approximately 164.5 billion RMB) [1] - The company raised its full-year operating profit forecast to 1.54 trillion yen from a previous estimate of 1.43 trillion yen [1] Group Performance - Following the earnings report, Sony's stock price surged by up to 6% in Tokyo, marking the largest increase since November of the previous year [3] - The PlayStation business benefited from the release of major titles such as "Battlefield 6" and "Call of Duty: Black Ops 7," with game software sales reaching 97.2 million units and PlayStation 5 sales hitting 8 million units during the quarter [3] - Despite the growth, the gaming and network services division faced profitability challenges due to hardware costs [3] Revenue Streams - Sony's music streaming revenue and related live performance activities provided strong support for overall revenue [3] - The image sensor division saw a year-on-year revenue increase of approximately 20%, driven by growth in mobile product sales [3] - However, the outlook for this division is clouded by global memory shortages, which are prompting smartphone manufacturers to lower sales forecasts or adjust product specifications [3] Strategic Direction - Sony is focused on reducing reliance on low-margin hardware businesses, with CEO Kenichiro Yoshida indicating potential further restructuring of the business portfolio [4] - Recently, the company announced a deal to spin off its television business, including the Bravia brand, into a joint venture controlled by Hong Kong's TCL Electronics starting in April next year [4]
袁惟仁去世,他写的那些金曲依然在传唱
第一财经· 2026-02-02 15:59
2026.02. 02 本文字数:2195,阅读时长大约4分钟 作者 | 第一财经 吴丹 "我们会带他回台北,与我父亲合葬在一起,一个有山有水、他熟悉的地方。"2月2日,袁惟仁的姐姐以一则简短讣告,证实知名词曲作者、音乐制作人 袁惟仁因病逝世,终年57岁。 这一消息引来全网哀悼。老狼在微博只写了四个字:"R.I.P 小胖。"简短中蕴含无言惋惜。歌手张宇以"我们亲爱的小胖今天离开我们了"转发消息,游 鸿明则用《离家500里》暗喻:"这次,他离家不止500里了。" 更多的歌迷在留言中感叹,他们青春成长的过程中,无论悲伤、平静,或是深夜、开车时,都会听袁惟仁的歌。"听着《征服》分手,又听着它走出了 低谷。" "婚礼播了《梦一场》,现在,写歌的人走了。" 袁惟仁一生写了将近200首歌,写尽痴男怨女的悲欢离合,成就了华语乐坛令人怀念的黄金时代。但他生命的最后八年,却是漫长无声的病痛折磨。 2018年,袁惟仁在意外摔倒之后引发脑溢血,2020年再次摔倒后,被判定为植物人状态。这些年,他早已远离公众视野,长期卧床,接受母亲、姐姐 的照顾。 他似乎早已离开,但又从未离开。他是S.H.E《听袁惟仁弹吉他》里那个才华横溢的"小胖 ...