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从罗永浩PK西贝,到“柴怼怼”被抓,食品行业迎来一场硬仗
Sou Hu Cai Jing· 2025-09-16 01:37
Group 1 - The core issue revolves around the public dispute between Luo Yonghao and Xibei regarding the accusation of using pre-made dishes in their restaurants, which has escalated into a significant public relations crisis for Xibei [1] - Luo Yonghao's social media campaign against Xibei resulted in a substantial negative sentiment, with only 6% support for Xibei on Douyin, indicating a severe backlash against the brand [1] - The incident is described as Xibei's largest external crisis in its 37-year history, highlighting the potential impact of social media on brand reputation [1][19] Group 2 - The broader context of the food industry is marked by rampant issues related to false advertising and substandard products, particularly in the live-streaming sales sector [10][12] - The live-streaming market has seen a proliferation of influencers engaging in unethical practices, leading to a significant decline in consumer trust and potential harm to public health [10][14] - Regulatory bodies are beginning to take action against these practices, with a recent crackdown resulting in the suspension of over 20,000 live-streaming accounts and the closure of numerous channels [15]
三只羊旗下多名主播复播 带货小杨臻选产品
Xin Lang Ke Ji· 2025-09-15 14:25
今年3月,合肥市联合调查组通报:三只羊公司足额缴纳罚没款6894.95万元,累计赔付消费者2777.85万 元(执行"退一赔三"),并完成89项整改措施,被认定为"具备恢复经营条件"。 去年9月,因小杨哥带货香港美诚月饼涉及虚假宣传,三只羊网络被合肥市场监管部门责令暂停经营、 限期整改,并处罚款6894.91万元;抖音平台也对三只羊网络旗下账号作出停播处理。而自此之后的1年 时间,乔妹、老K、嘴哥均未再次开播或发布任何短视频作品。 8月下旬,有消息传出,三只羊将在一个月内复播。对于今晚三位主播的复播,截至发稿,抖音和三只 羊方面均暂无回应。 新浪科技讯 9月15日晚间消息,今晚9点,三只羊旗下的主播乔妹、老K、嘴哥复播,直播间销售产品只 有三款,分别为三只羊自营品牌小杨臻选的垃圾袋、牙刷和牙线。直至晚上10点,三位主播下播。 责任编辑:何俊熹 ...
科技感拉满,服贸会大兴展区裸眼3D、机器狗引围观
Xin Jing Bao· 2025-09-10 12:25
Core Insights - The Daxing exhibition area at the 2025 China International Service Trade Fair showcases high-tech innovations, including a naked-eye 3D screen, bionic quadruped robots, and drones capable of transporting small cars, making it a popular attraction in the cultural and tourism sector [1][3][4]. Group 1: Technology Highlights - A large naked-eye 3D screen measuring 8 meters in length and 4 meters in height serves as a major draw, featuring visuals of Daxing Airport, hydrogen vehicles, commercial aerospace, biomedicine, digital economy, and ecological landscapes [3]. - The bionic quadruped robot, designed for special and industrial applications, weighs 15 kilograms and can carry loads up to 20 pounds, demonstrating resilience against falls and quick recovery [4]. - The "Guangshun" drone stands out with its unique design, capable of emergency rescue, wind turbine installation, photovoltaic cleaning, and agricultural spraying, with a maximum payload of a family car and a flight endurance of 4 hours [6]. Group 2: Cultural and Creative Aspects - The Daxing exhibition area is also a hub for cultural enthusiasts, featuring unique cultural products such as themed refrigerator magnets, wildlife-themed merchandise, and traditional Chinese medicine items, showcasing Daxing's cultural heritage [6][8]. - The exhibition area is the only one in the fair to incorporate a live-streaming sales model, with professional hosts conducting 11 live sessions from September 10 to 14 to promote real estate, cultural products, and agricultural goods [8].
辛巴被相关部门带走调查?辛选集团相关人士回应:不属实
据每日经济新闻报道,针对上述消息,辛选集团相关人士回应称:不属实。 此前,8月18日晚,快手主播辛巴在直播中表示,"跟大家做个告别,从今天开始辛巴再无能力承载直播 这份工作,今天正式宣布退出直播行业。" (原标题:辛巴被相关部门带走调查?辛选集团相关人士回应:不属实) 近日,知名带货主播辛巴宣布因为健康问题退出直播行业。随后,有报道称辛巴因售卖致癌卫生巾一事 被有关部门带走调查,面临多项指控,目前滞留在香港。 ...
辛巴隐退后,辛选连续裁员降薪
3 6 Ke· 2025-09-05 12:57
Core Insights - The live-streaming e-commerce industry is experiencing significant changes, with top influencers like Xinba stepping back while new figures like Churui Xue are emerging [2][3][4] - Xinba's departure from the live-streaming scene is attributed to health issues, specifically severe lung problems, which have been exacerbated by his long-term commitment to the industry [4][6] - XinXuan, the company behind Xinba, is undergoing substantial layoffs and salary reductions, with a reported 30%-40% of staff being let go and salary cuts ranging from 10%-20% [2][7] Company Developments - XinXuan has initiated a restructuring process, including layoffs across various departments such as customer service and supply chain, in response to declining business performance [7][8] - The company is transitioning to a management structure led by professional managers, aiming to stabilize operations under Churui Xue's leadership [6][8] - XinXuan's business model focuses on supply chain management and influencer incubation, but the profitability of live-streaming has been a significant revenue driver [8][11] Industry Trends - The live-streaming e-commerce sector is witnessing a shift, with many top influencers reducing their presence, leaving only a few, like Li Jiaqi, actively engaging with audiences [3][4] - Xinba's exit reflects broader industry challenges, as companies adapt to changing market dynamics and consumer preferences [3][14] - The competitive landscape is evolving, with companies needing to balance influencer-driven sales with sustainable business practices to thrive in the long term [13][14]
血本无归!鞋厂老板花5万请千万网红带货仅卖出58双鞋
Xin Lang Cai Jing· 2025-09-05 12:24
Core Insights - A case from Henan Shangqiu highlights the risks of partnering with influencers for live commerce, where a merchant faced significant losses due to unfulfilled sales promises and high fees [2] Group 1: Industry Risks - Merchants are often lured by influencers with promises of high sales volumes, leading them to stock large quantities of products without written contracts [2] - Influencers may engage in fraudulent practices such as faking order data during live streams and canceling them afterward, resulting in financial losses for merchants [2] - High return rates are common, with some influencers selling subpar products, leading to return rates as high as 70% [2] Group 2: Merchant Guidelines - Contracts should include strict terms such as "minimum sales guarantee + refund ratio for unmet targets," for example, "50% refund if sales do not reach 60%" [4] - Merchants are advised to verify the influencer's credentials by checking historical sales data and audience demographics on third-party platforms [4] - Caution is advised regarding low placement fees, as fees around 50,000 for influencers with millions of followers may be inflated or misleading [4]
初瑞雪接手辛巴账号后直播首秀,辛巴三次连麦称:真的退出了
Qi Lu Wan Bao· 2025-08-29 09:33
Core Viewpoint - The transition of the live streaming account from Xin Ba to his wife, Chu Ruixue, marks a significant shift in the management of Xin Xuan Group, following Xin Ba's health issues and his announcement to step back from the industry [1][3]. Group 1: Account Transition and Management - Chu Ruixue took over the core account "Xin Youzhi, Xin Ba, 818" on August 29, following Xin Ba's announcement of serious lung disease and his exit from the live streaming industry [1]. - The account was renamed to "Chu Ruixue (Xin Ba 818)" and all previous short videos were deleted, with the account still certified under Xin Xuan Group's founder [1]. - The account had a fan base of over 99.99 million and received 340 million likes prior to the transition [1]. Group 2: Initial Live Streaming Performance - The first live stream under Chu Ruixue's management attracted significant attention, with a pre-stream reservation of 8.14 million viewers [1]. - The live stream reached 1 million viewers within 2 minutes and 2 million viewers within 11 minutes of starting [1][4]. - The first product sold over 600,000 units shortly after the stream began [4]. Group 3: Xin Ba's Involvement and Future Plans - Despite announcing his retirement, Xin Ba made multiple appearances during the live stream to guide Chu Ruixue and discuss products, indicating a lingering involvement in the business [4]. - Xin Ba clarified that he had not formally retired before and plans to completely step away from the industry and relinquish his shareholder status in related companies after a break [3][4]. - Xin Ba's previous claims of retiring were described as intentions rather than formal announcements, and he emphasized that this would be his last involvement in live streaming [3]. Group 4: Company Structure and Ownership - Xin Ba controls 39 companies, with 29 currently active, including a 95% ownership stake in Guangzhou Xin Xuan Investment Co., Ltd [6]. - Chu Ruixue is associated with 18 companies, of which only 2 remain active, while the others have been dissolved, and she currently does not hold shares in Xin Xuan Group or its subsidiaries [6].
员工回应“辛选被指裁员50%”:没裁这么多人,裁员与辛巴宣布退出直播行业有关
Qi Lu Wan Bao· 2025-08-27 09:28
Group 1 - The core point of the news is that the head anchor Xinba has announced his exit from the live streaming industry, leading to layoffs within his company, XinXuan Group [1][2] - XinXuan Group is reportedly undergoing layoffs across multiple departments, with initial reports suggesting a 50% layoff in the first wave and up to 80% in the second wave, although employees indicate that the actual numbers may be lower [2][5] - Employees affected by the layoffs are primarily those who joined in 2025, with compensation being approximately 0.5 months' salary [2][5] Group 2 - Xinba, whose real name is Xin Youzhi, has previously announced his retirement from live streaming multiple times, but this announcement appears to be more definitive as he has deleted all content from his Kuaishou account [5][7] - His wife, Chu Ruixue, has taken over the management of XinXuan Group, expressing her commitment to the responsibilities that come with the role despite her initial reluctance [7][8] - Xinba's health issues, particularly severe lung problems due to bronchitis, have been cited as a significant factor in his decision to step back from live streaming [2][7]
8点1氪|罗永浩否认拉黑俞敏洪和王自如;深圳欢乐谷叫停涉嫌擦边表演;苹果发布会定档9月10日,预计发布iPhone 17系列
3 6 Ke· 2025-08-27 00:13
Group 1 - Luo Yonghao's podcast achieved over 20 million views within 24 hours of its launch [2] - Shenzhen Happy Valley has suspended a controversial performance due to concerns over inappropriate content [2] - Apple has scheduled a major product launch event for September 10, expected to unveil the iPhone 17 series [2] Group 2 - Starbucks responded to an incident where a customer verbally abused a staff member for about 10 minutes, leading to the employee's distress [3] - Travel app Hanglv Zongheng's new delay insurance product has been criticized for its stringent payout conditions, likened to gambling [3][4] - Hema NB reported a revenue of approximately 8 billion yuan in the first half of the year, with a significant increase in store count [4] Group 3 - Yonghui Supermarket has registered multiple "Fat Yonghui" trademarks, with plans to open more stores [5] - YouTube has threatened to remove Fox channels from its platform if an agreement is not reached [6] - Korean Air has ordered 103 Boeing aircraft, with a total investment of approximately 50 billion USD [6] Group 4 - The White House announced an investment of 8.9 billion USD for a 9.9% stake in Intel, primarily funded by previous subsidies [7] - Douyin has taken action against a former bank executive who gained attention for sharing his criminal past on social media [8] - US stock indices rose collectively, with NIO shares increasing by over 10% [8] Group 5 - NetEase Cloud Music clarified that it does not have a "visitor record" feature, emphasizing user privacy [9] - Taobao plans to reduce compensation for logistics delays, with a new policy effective from September 5 [9] - SpaceX's Starship test flight was canceled again due to weather conditions [10] Group 6 - Anta and Li Ning responded to rumors regarding a potential acquisition of Puma, stating no substantial negotiations have taken place [10] - Heytea has entered into partnerships with multiple delivery platforms, marking a shift in its online strategy [11] Group 7 - Elon Musk's xAI has filed a lawsuit against Apple and OpenAI, alleging anti-competitive practices in the AI market [11] - Xiangpiaopiao reported a net loss of approximately 97.39 million yuan in the first half of the year, with a revenue decline [12] - China Film announced a net loss of 110 million yuan in the first half of the year, a significant drop from the previous year's profit [12] Group 8 - Nongfu Spring reported a profit of approximately 7.62 billion yuan in the first half of the year, reflecting a 22.1% year-on-year increase [13] - Nvidia launched its new robot "brain" chip, Thor, with a starting price of 3,499 USD, targeting the robotics and autonomous driving markets [14]
“晴格格”王艳直播带货保健品,两场卖了3000多万元!
Core Insights - Wang Yan, the actress known for her role as "Qing Ge Ge," conducted her second live-streaming sales event of the year on August 21, achieving significant sales figures [1] - In her first live-stream on July 26, she sold a women's probiotic product, generating sales between 10 million to 25 million yuan within 4 hours [1] - The second live-stream on August 21 resulted in sales exceeding 7.5 million yuan, with her account ranking first in the health food category [1] - The total sales from both live-streams surpassed 30 million yuan [1] Company Background - Wang Yan's husband, Wang Zhicao, is a well-known real estate tycoon and holds Australian citizenship, owning properties in Australia [1] - Wang Zhicao's company, Beijing Wangfu Century Development Co., Ltd., is currently a subject of enforcement actions and has been restricted from high consumption [1] - There are multiple consumption restriction orders against Wang Zhicao, with the most recent case filed on May 23 of this year [1]