" 有数据显示，朴朴超市估值已达到60亿元+，相当于两个叮咚买 菜的市值。 " 作者丨代聪飞 编辑丨林觉民 一位熟悉朴朴的人士表示，在朴朴起家的福建，朴朴超市的业务数据很早就可以达到外卖业务一半，由此 对整个即时零售行业有了相当积极的判断，认为美团的闪购未来可以达到一个小外卖的体量。 根据公开信息，朴朴超市自成立来完成五轮融资，最近的一轮也发生于2021年。但据雷峰网了解，朴朴超 市近两年在资本领域动作并不少，除却没达成的收购，朴朴在去年也完成了新一轮融资。 与阿里的盒马，美团的小象超市，叮咚买菜等相比，朴朴的扩城速度可谓缓慢，迄今为止仅覆盖福州、厦 门、泉州、广州、佛山、深圳、东莞、武汉、成都等九大城市，其中广深收入更是占比高达70%，2025 年仅新开泉州一城。 扩张缓慢的一个重要原因，或许与朴朴超市坚持的大前置仓和区域运营模式相关，但这也是朴朴超市能够 壮大发展至今的关键。 朴朴超市的前置仓采用的是1000平左右的大仓库，实现6000-8000的SKU。这样的SKU数量已经超过了 传统中大型超市。相较主打生鲜的小仓，朴朴可以实现更高的客单价。在福州，朴朴的客单价可以达到人 均80。 近日，有消息称，朴朴 ...

微信群的热闹，是今年电商平台"6·18"大促的一个小缩影。今年各电商平台纷纷抢跑"6·18"，比往年提 前了近10天。业内人士认为，今年"6·18"可谓充满变革，电商平台从价格战转向价值战，不仅激活了消 费新动能，还为消费者提供了更多便利。 兴趣消费当道 在"6·18"大促前，多个平台宣布了合作计划。淘宝天猫与小红书达成战略合作，打造"红猫计划"；京东 物流与胖东来合作，拓展供应链；B站深化与淘天、京东等电商平台的合作，进一步升级"京火计 划"和"星火计划"。 在业内人士看来，这是电商平台与内容平台结合，争夺用户注意力的"多巴胺玩法"之一。随着中国消费 结构不断进化，消费者对文化认同、情绪价值和生活方式的关注日益上升。对平台而言，"踩准"用户情 绪，更能有效刺激消费。 今年"6·18"大促涵盖了"5·20"重要消费节点。"5·20"当日，各大平台数据显示，彩妆、个护、鲜花等展现 出强劲的消费动力。 "6·18"开卖以来，淘宝App平均每天有超140万用户搜索"送礼"；从"五一"黄金周到5月20日，天猫奢品 新品成交同比增长97%，大量新品首发即热卖。 电商平台与内容平台合作备战"6·18"大促 郭晨凯 制图 ...

Core Insights - Alibaba Group's financial report for Q4 and the full year of FY2025 shows strong growth driven by Ele.me and Gaode, with local life group revenue reaching 16.134 billion yuan, a 10% increase from 14.628 billion yuan in the same period of 2024 [1] - Ele.me's operational efficiency has improved, leading to significant business growth, particularly during the recent "May Day" holiday, where several brands saw order volumes increase dramatically [1][5] Group 1: Business Performance - Ele.me's revenue growth is attributed to the effective use of Alibaba's ecosystem, enhancing the engagement of merchants, consumers, and delivery riders [1][7] - The "May Day" holiday saw brands like Nayuki Tea and Kudi Coffee experience order volume increases of over 200% on Ele.me, showcasing the platform's strong market performance [5][6] - From April 30 to May 5, Ele.me and Taobao Flash Sale achieved over 10 million daily orders, with significant growth in various food categories [5][6] Group 2: Strategic Initiatives - Ele.me launched the "Hungry Subsidy Over 10 Billion" promotion to stimulate growth, focusing on consumer experience and merchant operational efficiency [3][4] - The collaboration with Taobao Flash Sale has allowed Ele.me to leverage Taobao's traffic, resulting in a substantial increase in merchant order volumes [5][8] - The integration of AI technology is expected to enhance both merchant and consumer experiences, with tools like the "AI Business Assistant" being introduced to support digital operations [10][11] Group 3: Market Outlook - The Chinese instant retail market is projected to grow significantly, with a current size of 650 billion yuan and an annual growth rate of 28.89%, indicating a strong potential for Ele.me's growth [9] - Alibaba's strategy emphasizes user-centric and AI-driven approaches, which are expected to guide Ele.me's long-term growth trajectory [10][12] - The company is committed to social responsibility, ensuring fair treatment and income for delivery riders through transparent algorithms and support measures [11][12]

Core Viewpoint - The article emphasizes that the ecological synergy and traffic supply are likely to enable Ele.me to continuously refresh market expectations through 2025 and beyond [1][3]. Financial Performance - Alibaba Group reported that Ele.me's local life group revenue reached 16.134 billion yuan for the fourth quarter of fiscal year 2025, a 10% increase from 14.628 billion yuan in the same period of 2024 [2]. - The operational efficiency of Ele.me has been improving, contributing to strong business growth amidst fierce competition in the food delivery market [2]. Business Strategy - Ele.me is leveraging Alibaba Group's ecological synergy to enhance the stickiness among merchants, consumers, and delivery riders, which is expected to facilitate both short-term business scale expansion and long-term growth certainty [2][9]. - The company initiated the "Hungry Subsidy Over 10 Billion" promotion on April 30, which significantly boosted order volumes and consumer engagement [5][6]. Market Dynamics - During the recent "May Day" holiday, several brands on Ele.me experienced a surge in orders, with some brands seeing order volumes increase by over 200% compared to the previous year [6][7]. - The collaboration with Taobao Flash Sale has allowed Ele.me to tap into a vast user base, resulting in a significant increase in order volumes and brand visibility [9][10]. AI and Technology Integration - Ele.me is focusing on AI-driven strategies to enhance user experience and operational efficiency, including the launch of AI management tools for merchants [12][13]. - The company is also implementing AI technology to improve food safety and compliance, thereby enhancing overall service quality [12][14]. Social Responsibility and Transparency - Ele.me is committed to social responsibility by improving communication with delivery riders and ensuring fair income distribution through transparent pricing algorithms [14]. - The company aims to maintain a low-profile approach in the competitive landscape, focusing on long-term growth rather than engaging in public disputes [14].

Core Viewpoint - The intense price war in the food delivery industry may be coming to an end following regulatory intervention, as major platforms like JD, Meituan, and Ele.me are urged to comply with legal standards and promote fair competition [1][12]. Group 1: Market Dynamics - The recent regulatory talks with major platforms indicate a shift towards a more sustainable competitive environment, reducing the intensity of the ongoing price war [1][12]. - JD's aggressive pricing strategy aims to increase order volume to compete with Meituan, but the industry requires a balance among platforms, users, merchants, and delivery personnel [1][4]. - The food delivery market is currently characterized by low profit margins, making it challenging for platforms to maintain quality while engaging in price wars [2][4]. Group 2: Competitive Landscape - The competition among JD, Meituan, and Alibaba in the instant retail sector is intensifying, with JD's entry into food delivery marking a significant strategic shift [4][10]. - Meituan's flash purchase service has shown strong growth, with daily order volumes exceeding 10 million, indicating its competitive edge over JD [5][14]. - The market share of Meituan in the food delivery sector is approximately 65%, with daily order volumes around 1.81 billion [14]. Group 3: Strategic Moves - JD's recent initiatives, including the recruitment of quality dining merchants and the promise of social security for delivery personnel, reflect a strategic pivot to enhance its market position [4][11]. - The integration of JD's logistics capabilities with its food delivery service is expected to improve efficiency and customer experience, leveraging its established supply chain [7][25]. - The competition is not just about price but also about enhancing user experience and operational efficiency, with platforms needing to adapt to changing consumer behaviors [3][9]. Group 4: Future Outlook - The industry is expected to move away from destructive price wars towards a focus on sustainable growth and improved service quality [16][17]. - The regulatory environment is likely to shape the future of competition, emphasizing compliance and social responsibility among platforms [12][35]. - The long-term success of food delivery services will depend on their ability to create value for consumers, merchants, and delivery personnel while maintaining operational efficiency [17][36].

Group 1 - The core competition among major players like JD, Meituan, and Taobao is centered around capturing consumer attention within a 30-minute radius, focusing on instant retail [1][3] - Instant retail is evolving into a lifestyle trend, emphasizing the importance of "consumption scenarios" for food brands to address [2][4] - The demand for local supply and high delivery efficiency is growing, with instant retail expanding to all categories, enhancing consumer convenience [4][28] Group 2 - Instant retail alters consumer demand triggers from traditional bulk purchasing to scenario-based consumption, driven by immediate needs [7][28] - Food brands must innovate products and build trust around specific consumption scenarios to remain competitive [7][28] - The 2025 Foodaily report identifies key consumption scenarios across various dimensions, highlighting opportunities for brand growth [9][28] Group 3 - Case studies illustrate how brands like Kikkoman, Itoen, and Doritos are leveraging specific consumption scenarios to drive growth [11][28] - Kikkoman's microwave seasoning products cater to busy consumers seeking efficiency without sacrificing quality [12][14] - Itoen's barley tea targets health-conscious consumers across all age groups, expanding its market presence through diverse packaging [18][20] - Doritos addresses the gaming community's need for quiet snacking options, showcasing the importance of user experience in consumption scenarios [22][26]

Core Insights - JD.com is experiencing rapid growth in its food delivery business, with daily order volume expected to soon exceed 20 million [2][3] - The company reported a revenue of 301.1 billion yuan for Q1, a year-on-year increase of 15.8%, marking the highest growth rate in nearly three years [2] - JD's CEO emphasized the long-term sustainability of the food delivery business, aiming for operational efficiency and synergy with core retail operations [2][3] Business Expansion - JD.com officially entered the food delivery market in February, launching a no-commission strategy and offering substantial subsidies [3] - As of May, the number of stores on the JD food delivery platform surpassed 1 million, with a significant shortage of delivery personnel [3] - The company aims to stabilize daily order volume at 15 million after the 618 shopping festival [3] Market Context - The food delivery sector is seen as a high-frequency service that can enhance customer retention and repurchase rates amid a challenging user acquisition environment [4] - Competitors in the instant retail space include Meituan, Ele.me, and new entrants like Taobao and Douyin, intensifying the competitive landscape [4] Financial Performance - JD's Q1 financial results indicate strong performance across various segments, with a notable increase in the sales of daily necessities and fast-moving consumer goods [6][7] - The company reported a 17.1% year-on-year growth in its core electronics segment, contributing significantly to overall revenue [6] - Active user numbers have seen double-digit growth for six consecutive quarters, exceeding 20% [6] Strategic Focus - JD's management highlighted the synergy between its food delivery and core retail businesses, enhancing user acquisition and overall conversion rates [6] - The company plans to continue investing in high-growth categories, particularly fashion and daily necessities, to drive long-term growth [7] - The upcoming 618 shopping festival is expected to reveal more about the collaboration between food delivery and retail operations [7] Regulatory Environment - The Chinese market regulator has initiated discussions with major food delivery platforms, including JD, to ensure fair competition and consumer protection [5]

Group 1 - Restaurant location selection is crucial, requiring assessment of target customer demographics, market supply and demand, and infrastructure [1] - The beverage industry in China is experiencing significant price reductions, with major brands lowering prices while smaller brands increase volume without raising prices [2] - The Ministry of Industry and Information Technology is tightening safety regulations for the electric vehicle sector, addressing issues such as smart driving promotions and safety standards [3] Group 2 - Current brand marketing trends focus on creative videos and brand collaborations, but the effectiveness of these strategies is questionable, often yielding low actual value compared to costs [4] - There is a noticeable shift in consumer demand for automobiles in China, with many now viewing cars as a third living space rather than just a means of transportation [5] - The instant retail market is expected to see intensified competition by 2025, with major players establishing barriers that make it difficult for competitors to replicate their models [6] Group 3 - Voice hall live streaming is emerging as a new entertainment sector, projected to reach a market size of nearly 7 billion yuan by 2025, providing emotional value and virtual companionship to users [7] - The PC game "Dark Zone Breakthrough: Infinite" has launched successfully, achieving top rankings on the Wegame platform, supported by a strong foundation and market reputation built over years [8]

巨头打架的第二视角，唯中立以至长远 京东高调进军外卖时，市场的第一反应其实是恐慌。恐慌的原因很简单： 最近，本地生活服务领域很热闹。京东全面进军外卖市场后，美团和阿里饿了么的接招，让这次本地生活服务的"突发战役"，成为近年来国内商业竞争最 大的焦点之一。 就在昨天，市场监管总局会同多部门约谈了京东、美团、饿了么等平台企业，这并非要阻止外卖市场的竞争，而是希望引导行业更加健康有序地发展。毕 竟，此轮外卖大战的背后，是即时零售这个万亿级市场的全面争夺，消费升级和数字经济的长远发展，都绕不开它。 之前一段时间，消费贡献的热点何其多，光茶饮的上市溢价就震撼了整个市场。我们可以确定，即时零售消费效应的延伸，可能才是这轮大战背后最值得 关注的机会点。包括晚点latepost报道淘宝闪购入局时，后者的内部人士有一句话："流水不争先，争的是滔滔不绝，这是一场长期竞争。" 因此，市场也一直在寻找，这场大战背后的赚钱效应究竟在哪里。而港股之前因为外卖大战被看衰的顺丰同城，最近出现底部放量大涨，今天依旧在上 涨。这一轮异动是个风向标，估计有些资金的思维，已经改变了。 一，外卖赛道本来一池春水风平浪静，京东大举进攻之后消费者高呼资本 ...

即时零售发展空间广阔 商务部国际贸易经济合作研究院发布的《即时零售行业发展报告（2024）》显示，2023 年中国即时零售规模达到 6500 亿元，同比增长 28.89%，预计 2030 年将超过 2 万亿元。商务部研究院市场研究所的报告也指出，当下即时电商行业仍在持续保持高复合增长，年均增速超过 30%，预计至 2027 年，即时电商 市场规模将突破 5 万亿元。 京东外卖依托京东主 APP 的 "秒送" 频道，借助京东庞大的电商用户基础和成熟的生态体系，将外卖业务与电商、超市、医药等业务深度融合。这种布局不 仅实现了流量的高效复用，降低了外卖业务的获客成本，还通过业务耦合，为用户打造了 "一站式生活服务" 场景，增强了用户粘性。同时，整合运维体系 和营销资源，与达达骑手的协同配送，提升了运力效率，降低了成本。 淘宝则将即时零售业务升级为 "闪购"，并在淘宝 APP 首页给予一级流量入口。借助淘宝海量的用户和丰富的品牌资源，联合饿了么的商家资源和配送能 力，淘宝闪购实现了电商与本地生活服务的深度融合。通过解决传统电商时效性差的痛点，以 "小时达" 甚至更短时间的配送服务，吸引了大量追求即时满 足的消费者，为 ...