今天(6月9日)，星巴克中国官宣了！多款产品将迎来降价！ 星巴克中国宣布将发力非咖啡饮品市场，打造"上午咖啡，下午非咖"的全天候服务场景。 具体来看，6月10日起，星巴克三大王牌品类星冰乐、冰摇茶、茶拿铁，共计数十款产品将集体迎来调价，以大杯为例，平均价格降幅达 到5元，最低仅需23元就能购买。 6月9日，记者打开星巴克App后发现，部分星冰乐以及冰摇茶产品的价格还没有进行调价。 之前，关于星巴克降价的消息众说纷纭。 多名网友发帖称，星巴克或将降价。 但6月6日，记者随机探访了多地多家星巴克门店后，其中一门店的工作人员表示，不是降价，而且从6月10日开始一个线上的活动。"那 个活动是一个优惠的价格。" 关于具体哪些产品降价以及降价多少，该工作人员表示，目前门店还没有收到通知。 星巴克中国首席增长官杨振表示，"星巴克始终致力于满足顾客在不同时段、不同场景的多样化需求。'非咖'场景下完善的产品矩阵，将 与核心咖啡产品双线并举，让星巴克能够根据不同消费场景、门店类型等因素，打造不同的产品组合与体验，从而更好地满足顾客的多 元需求。" 星巴克非咖产品的降价将是持续性的还是"今夏限时"？ 对此，星巴克中国向记者回应称： ...

每经记者｜丁舟洋 每经编辑｜张海妮 夏日饮品大战来袭，咖啡龙头星巴克今日（6月9日）宣布在中国市场放大招——发力非咖啡饮品市场，打造"上午咖啡、下午非咖"的全天 候服务场景。 记者了解到，自6月10日起，星巴克三大王牌品类——星冰乐、冰摇茶、茶拿铁的共计数十款产品将集体推出全新夏日"心动价"。以大杯 为例，平均价格降幅达到5元左右。顾客最低仅需23元，就能在星巴克门店享受一杯饮品。 星巴克非咖啡产品的降价将是持续性的还是今夏限时？对此，星巴克中国方面通过微信回应《每日经济新闻》记者："未来，我们将视顾 客反馈，决定后续活动计划。" 在产品创新和营销玩法上，星巴克也将持续发力"非咖"场景。6月17日，星巴克中国将联动迪士尼热门形象"疯狂动物城"，推出3款全新联 名冰摇茶。很快，茶拿铁也将迎来更多全新口味。"6月17日上新的'疯狂动物城'三款主题冰摇茶——星星淘梨冰摇茶、全橙胡闹冰摇茶定 价最低为23元，仲夏蓝调爆珠冰摇茶定价最低为29元。"星巴克中国方面表示。 30多元降到20多元 线上平台先探路 在激烈的茶饮、咖啡竞争中，价格一直是品牌争夺市场份额的重要手段之一。 国金证券今年4月的研报显示，茶饮市场的中端价 ...

Group 1 - CrowdStrike Holdings Inc-A (CRWD.O) maintains a hold rating with a target price of $414, driven by improved operational efficiency and the importance of identity security in the AI era, despite slightly lower revenue expectations for Q1 FY26 [1] - Lululemon Athletica Inc (LULU.O) also holds a neutral rating with a target price of $280, as same-store sales in the Americas weaken and competition in China increases, leading to a valuation downgrade [1] - Nvidia (NVDA.O) is rated outperform, with Q1 FY26 revenue exceeding expectations by 69%, driven by data center growth, and projected revenue of $45 billion for Q2 FY26 [1] Group 2 - Suzano SA ADR (SUZ.N) maintains a hold rating, with expectations of cost reduction and stable profits from a joint venture with Kimberly Clark, despite regulatory risks [2] - Zscaler (ZS.O) is rated buy with a target price of $317, as significant revenue and order growth is noted, alongside a strong position in the SASE market [3] - Bilibili (BILI.O) is rated buy, with Q1 revenue exceeding expectations and a significant improvement in adjusted net profit, driven by strong growth in advertising and gaming [6] Group 3 - Broadcom (AVGO.O) maintains an outperform rating with a target price of $275, as Q2 FY25 results meet expectations and AI revenue exceeds $4.4 billion, with a forecast of 60% growth in AI revenue for FY25 and FY26 [6][7] - Charters Industrial (GTLS.N) holds a rating of hold, with expectations of $300 million in annual synergies from a merger with FOSS, despite potential risks from cost inflation and demand downturns [8] - Hesai Technology (HSAI.O) shows strong Q1 performance with significant revenue and profit growth, and partnerships with top global OEMs [9] Group 4 - Palo Alto Networks (PANW.O) is rated buy with a target price of $203, as the company focuses on platform strategy and anticipates increased customer spending on platform products [10] - Pinduoduo (PDD.O) maintains a buy rating with a target price of $131, despite Q1 results falling short of expectations, as long-term growth strategies remain promising [11] - EHang Intelligent (EH.O) is rated outperform, with expectations of revenue growth despite a decline in Q1 due to reduced sales of EH216 series [12] Group 5 - MOMO Inc (MOMO.O) is rated outperform with a target price of $9, as Q1 results exceed expectations and overseas business shows rapid growth [13] - MOMO Inc also receives a buy rating with a target price of $8, with an increase in revenue and adjusted net profit expectations based on a 7x P/E ratio for 2025 [14]

2025.06. 09 本文字数：467，阅读时长大约1分钟 咖啡龙头星巴克今日宣布在中国市场放大招——发力非咖啡饮品市场，打造"上午咖啡，下午非咖"的全天 候服务场景。 微信编辑 | 龙王 推荐阅读 马斯克，发文告别 6月10日起，星巴克三大王牌品类——星冰乐、冰摇茶、茶拿铁，共计数十款产品将集体推出全新夏 日"心动价"。以大杯为例，平均价格降幅达到5元左右。顾客最低仅需23元。 星巴克中国首席增长官杨振表示，"'非咖'场景下完善的产品矩阵，将与核心咖啡产品双线并举，让星巴 克能够根据不同消费场景、门店类型等因素，打造不同的产品组合与体验，从而更好地满足顾客的多元需 求。" 另据每日经济新闻，4月30日，星巴克发布2025财年第二季度业绩，星巴克中国的表现无疑成为全公司 一大亮点。 2025财年第二季度，星巴克中国在各项关键财务指标上表现良好，实现营业收入约7.4亿美元，同比增长 5%。与上一季度相比，在各类商圈、不同城市层级、各个营业时段，星巴克中国门店的同店可比交易量 同比攀升，实现4%的增长，同店销售额继续大幅改善。截至第二季度末，星巴克中国门店总数达到7758 家，覆盖超过1000个县级市场。 ...

Core Viewpoint - The A-share market shows strong performance with major indices rising, particularly in the pharmaceutical and financial sectors, indicating potential investment opportunities in these areas [1][2][12]. Market Performance - A-shares saw a collective rise with the Shanghai Composite Index returning to 3400 points, closing at 3393.26, up 0.23% [1]. - The Shenzhen Component and ChiNext Index increased by 0.62% and 1.22% respectively, with a total market turnover of 838.6 billion yuan, an increase of 75.5 billion yuan from the previous trading day [1]. - Nearly 3700 stocks in the market experienced gains, with significant contributions from innovative drug and solid-state battery sectors [2][7]. Sector Highlights - The pharmaceutical sector exhibited strong growth, with stocks like Hai Chen Pharmaceutical and Rui Zhi Pharmaceutical hitting the daily limit of 20% [7][12]. - The financial sector also showed resilience, with major players like Xinda Securities reaching their daily limit, and other firms like Yong'an Futures and Ruida Futures also hitting the limit [15][16]. New Stock Trends - In the Hong Kong market, newly listed stocks are experiencing significant gains, with companies like Mixue Group and Mao Ge Ping seeing increases of over 180% and 270% from their issue prices respectively [3][20]. - The new consumption concept stocks, such as Gu Ming and Blu-ray, have also shown substantial growth since their listings, with increases of over 170% and 200% respectively [20][21]. Policy and Industry Outlook - The National Medical Products Administration has approved 11 new innovative drugs, which is expected to boost the performance of related companies as they prepare for upcoming medical insurance negotiations [12]. - Analysts suggest that the pharmaceutical sector is poised for a recovery, with structural opportunities remaining, particularly in the innovative drug industry and related sectors [12][21]. Financial Sector Developments - The approval of the change of actual controllers for several financial institutions by the China Securities Regulatory Commission is expected to enhance financial resource allocation efficiency and strengthen the financial system's risk resistance [18]. - Central Huijin's acquisition of stakes in major financial institutions is anticipated to accelerate industry reforms and increase the number of integrated brokerage licenses [18].

Core Viewpoint - Starbucks is strategically lowering prices on its popular non-coffee beverages to capture a larger share of the afternoon tea market, enhancing its competitive advantage in China [1][9][15] Pricing Strategy - Starting June 10, Starbucks will introduce a new summer pricing strategy, reducing the average price of select beverages by approximately 5 yuan, with some drinks available for as low as 23 yuan [1][3] - The price reduction applies to key product lines including Frappuccino®, iced tea, and tea lattes, which have shown significant sales growth over the past three years [3][9] Product Innovation - On June 17, Starbucks will launch three new iced tea flavors in collaboration with Disney's "Zootopia," inspired by the main characters [5][11] - The company is also expanding its product offerings with customizable options, allowing customers to adjust sweetness, flavor, and base ingredients [7][10] Market Potential - The ready-to-drink tea market in China is substantial, with a market size of 258.5 billion yuan in 2023, compared to 172.1 billion yuan for the ready-to-drink coffee market [9] - Starbucks aims to leverage its product development and supply chain advantages to penetrate the afternoon tea segment effectively [9][12] Store Expansion and Community Engagement - As of the end of Q2, Starbucks China has 7,758 stores, covering over 1,000 county-level markets, and is focusing on integrating local community culture into its store experiences [9][12] - The company is creating unique store concepts that reflect local heritage, enhancing the overall customer experience [9][12] Financial Performance - In Q2 of the 2025 fiscal year, Starbucks China reported a revenue of $739.7 million, a 5% year-over-year increase, with same-store sales growing by 4% [13][14] - The company maintains a double-digit operating profit margin, indicating strong financial health and resilience [13][14] Overall Strategy - The price adjustments and product innovations are part of a broader strategy to adapt to changing consumer preferences in a competitive market [12][15] - Starbucks is committed to long-term growth in China, focusing on key business metrics and customer engagement [13][15]

作者 | 涂淼 编辑 | 杨园园 视觉 | 诺言 从街头巷尾"台式奶茶大乱斗"时代的浅尝辄止，到不断创新添加小料一度成为"八宝粥"，再到以喜茶为 代表的品牌引爆新茶饮行业，经过十几年的发展，3000余个连锁茶饮品牌撑起了一条规模近5000亿元的 赛道，喝奶茶成为了现在人们日常生活的重要组成部分。 尤其是2024年以来，茶百道、古茗、蜜雪冰城、霸王茶姬以及沪上阿姨扎堆儿上市，新茶饮第二股、第 三股……接连诞生。可以说，这个行业已经悄然完成从0到1的阶段。正当行业玩家们"拔剑四顾新茫 然"，纷纷进入规模扩张、低价内卷的同时，在另一个层面，头部玩家们也展开了全新的竞争——新茶 饮品牌们开始在"健康"上做起了文章，比如喜茶在业内发起的"真茶"、"真奶"倡议、产品配方公开，霸 王茶姬对产品热量身份证的公布，以及奈雪的茶参与推行从A档到D档的"营养选择"分级标识。 到了2024年7月，喜茶发布了企业标准，明确其产品遵循四真七零的标准，即"真茶、真奶、真果、真 糖"，以及"0奶精、0香精、0果葡糖浆、0植脂末、0氢化植物油、0反式脂肪酸、0速溶茶粉"。而其他品 牌也都跟上了各种0的宣称。 喜茶"四真七零"健康茶饮标准 近日 ...

Core Viewpoint - Starbucks is implementing a price reduction strategy for its non-coffee beverages, particularly focusing on its popular summer drinks, to attract more customers and expand its market presence in China [1][9]. Pricing Strategy - Starting June 10, Starbucks will introduce a new summer pricing for its three main product categories: Frappuccino, Iced Tea, and Tea Latte, with an average price reduction of approximately 5 yuan for large sizes [1]. - Customers can enjoy high-quality summer beverages starting at just 23 yuan [1]. Product Innovation - On June 17, Starbucks will launch three new themed iced teas in collaboration with Disney's "Zootopia," inspired by the main characters [5]. - The company is also expanding its product line with new flavors for Tea Latte and other innovative offerings [1][11]. Market Expansion - The iced tea segment has seen significant sales growth over the past three years, with Tea Latte becoming a popular choice among customers seeking alternatives to coffee [3]. - The ready-to-drink tea market in China is substantial, with a market size of 258.5 billion yuan compared to 172.1 billion yuan for the coffee market, indicating a lucrative opportunity for Starbucks [9]. Customization and Consumer Engagement - Starbucks is enhancing its customization options, allowing customers to adjust sweetness, flavor, and base ingredients, which has been well-received in the non-coffee beverage segment [7]. - The introduction of the "True Flavor No Sugar" innovation system has provided more choices for customers, further driving engagement [7][13]. Operational Strength - As of the end of Q2, Starbucks China had 7,758 stores, covering over 1,000 county-level markets, indicating a strong operational presence [9]. - The company is integrating local community culture into its store experiences, creating unique Starbucks locations that resonate with local consumers [9]. Financial Performance - In Q2 of FY2025, Starbucks China reported a revenue of $739.7 million, a 5% year-over-year increase, with same-store sales volume rising by 4% [15]. - The company maintains a double-digit operating profit margin, reflecting a solid operational foundation and resilience in its business model [15].

另一咖啡品牌瑞幸推出轻乳茶，也取得了不错效果，首月销量就突破 4400 万杯 。 另外，下午茶消费时段，已经成为不少消费品牌竞争的市场。 据第一财经，星巴克中国首席增长官杨振表示，"非咖"场景下完善的产品矩阵，将与核心咖啡产品双线并举，让星巴克能够根据不同消费场景、门店类型等 因素，打造不同的产品组合与体验，从而更好地满足顾客的多元需求。 中国咖啡市场虽然规模庞大且增速较快，但竞争也达到了白热化程度。据悉，2024 年全国咖啡店总数突破 20 万家，年新增高达 7 万家，同时有 5.3 万家门 店消失 ，门店净增长只有 1.7 万家。 在这样的市场环境下，咖啡渗透率较高，增长潜力受到一定限制。而茶饮市场近年来发展迅猛，众多茶饮品牌不断涌现，市场份额逐步扩大。 星巴克推出非咖产品，意在挖掘其现有受众群体在茶饮等非咖啡饮品领域的消费潜力，通过产品线创新来拓宽市场边界。 星巴克的 "非咖" 场景下的三大王牌系列 —— 星冰乐、冰摇茶、茶拿铁，一直展现出了强劲的增长潜力。星冰乐作为长盛不衰的夏日首选，是很多消费者的 "第一杯星巴克"，冰摇茶销售额连续三年大幅增长。 6月9日，据贝壳财经，星巴克中国将发力非咖啡饮品市场 ...

今天分享的是：健康养生+情绪价值+中华文化，茶饮品牌走出消费"双循环"之路-仲量联行 报告共计：12页 中国茶饮品牌的崛起路径与市场策略：健康、情绪与文化驱动的"双循环"发展 中国茶饮市场经历了从瓶装饮料主导到现制茶饮崛起的转变，中式茶饮品牌以"茶"为核心竞争力，通过健康养生定位、情绪价 值挖掘及中华文化赋能，构建起独特的消费"双循环"路径，逐步实现从本土到全球的扩张。 一、情绪价值驱动茶饮消费升级 仲量联行《时尚消费力洞察报告》指出，茶饮品牌通过三大情绪价值链接消费者： - 自我情绪：主打健康养生，契合消费者对健康饮食的追求，如低糖、鲜果茶等产品成为市场热点。 - 社群情绪：跨界IP合作激活消费热情，2024年娱乐影视类IP占比达58%，《哪吒2》与霸王茶姬联名等案例通过社交话题增强用 户黏性。 - 社会情绪：依托中华文化与"非遗"技艺塑造品牌认同，如故宫、敦煌博物馆等联名款推动传统文化走向世界，构建消费者与社 会的情感共鸣。 二、市场竞争格局与经营策略调整 在消费"分级"趋势下，茶饮市场呈现价格下探与利润重构特征： - 客单价回落：头部品牌单价从30元以上降至15-20元区间，降幅达30-50%，下沉市场 ...