业内认为，在即将到来的2026年，A股和港股IPO还将继续活跃。 今年年中，李励有一次去香港工作的机会。当时，港股IPO市场持续火热，他所在的券商开展内部选 调，拟调配员工赴港做投行业务，并开出了可观的薪酬。但李励考虑一番后最终没有报名，原因 是："我是看生物医药这块的，当时科创板第五套标准重启，手头有一些项目正在推进。" 而一些身处香港的投行人，今年"忙到飞起"。罗恩供职于某华尔街大行，他说，从今年的电话会、客户 需求反馈都能明显感觉到，海外投资者对中国市场的兴趣回暖，一些港股IPO项目里，海外主权基金更 是争抢基石份额。 投行人的直观感受，映射出2025年IPO市场的变化。这一年里，A股股权融资市场回暖、港股IPO持续火 热，包括投行在内的中介机构感受到了业务暖意。 安永大中华区上市服务主管合伙人何兆烽告诉第一财经，今年以来，伴随IPO市场动态发展，中介机构 获得了新的业务增长动力。"内地企业赴港上市意愿持续增强，中介机构从其现有的A股客户群中，拓 展出一定程度的业务增量。"他说。 Wind和交易所数据显示，截至12月25日，年内A股市场迎来111只新股，IPO募资总额约1253亿元，三大 交易所年内合计 ...

Group 1: Consumer Market Trends in Shanghai - Shanghai's consumer market is vibrant and diverse as it approaches the end of 2025, featuring emotional and practical values that cater to both spiritual and daily needs [1] - The "Crybaby" exhibition, a collaboration between Pop Mart and artist Molly, is the largest of its kind globally, showcasing a unique emotional experience [2][3] - The exhibition includes an immersive "tear ball pool" and interactive experiences, emphasizing the importance of emotional expression in contemporary society [5] Group 2: Local E-commerce Initiatives - The local e-commerce platform i百联 is launching a "Year-End Gratitude Season" with significant discounts and promotions aimed at providing tangible benefits to consumers [6] - The platform features a selection of popular products based on real transaction data, including electronics and traditional brands, enhancing consumer satisfaction [8] - The initiative also highlights local "old brand" products, allowing consumers to reconnect with familiar tastes in a fast-paced environment [8] Group 3: Health Initiatives for the Elderly - The aging population in China is prompting initiatives to address health challenges, particularly neurodegenerative diseases like Alzheimer's [9] - Danone Nutricia is launching a "Memory Guardian" project to train nutritionists in brain health assessment and intervention strategies [9] - The "智敏捷" product, designed for individuals with cognitive decline, has received recognition for its scientific formulation and clinical research backing [11]

Core Viewpoint - Ying's Holdings has successfully passed the IPO review at the Beijing Stock Exchange, aiming to become the "first stock in baby food" and the first new food company listed in nearly three years on the exchange. However, the company faces significant operational challenges, including a long-standing tendency to prioritize marketing over research and development, quality control pressures from its reliance on an OEM model, and unresolved trademark disputes [1][2]. Financial Performance - Ying's Holdings expects revenue for the first half of 2025 to reach between 2.213 billion and 2.295 billion yuan, representing a year-on-year growth of 12.11% to 16.26%. The net profit attributable to the parent company is projected to be between 235 million and 246 million yuan, with a growth rate of 11.44% to 16.58% [3][5]. - The company's sales expenses have significantly increased, with projections for 2024 reaching 6.02 billion yuan and 7.21 billion yuan for 2025, resulting in sales expense ratios of 34.26% and 36.53%, respectively, which are well above the industry average of approximately 27% [6][5]. Marketing and R&D Strategy - Ying's Holdings has a pronounced "heavy marketing, light R&D" characteristic, with marketing expenses rising sharply while R&D investment remains low. R&D expenses from 2022 to 2024 were 5.53 million, 9.21 million, and 17.15 million yuan, respectively, with R&D expense ratios below 1%, compared to an industry average of about 2% [6][8]. - The company's marketing strategy has led to a significant increase in platform promotion costs, which rose from 151 million yuan in 2022 to 300 million yuan in 2024, accounting for 41.6% of total sales expenses [6][7]. Production Model and Quality Control - Ying's Holdings relies heavily on an OEM production model, with the proportion of outsourced production increasing from 39.83% in 2022 to 55.10% in 2024. This model raises concerns about quality control, especially in the sensitive baby food sector [10][11]. - The company has faced quality issues with some of its OEM partners, leading to administrative penalties and the termination of contracts. The company reported a rising number of consumer complaints related to product quality during the reporting period [12][14]. Trademark Disputes - Ying's Holdings is involved in a trademark dispute with "YeeHoO," a brand under the Hailan Home Group, which has created uncertainty for the company's future. The dispute centers around the use of the "Ying's" trademark, with ongoing legal proceedings that could impact the company's operations [14][15]. - The company has indicated that the outcome of this trademark dispute could significantly affect its brand value and market confidence, especially given its heavy reliance on brand marketing [15].

北交所日报 北交所日报（2025.12.25） 2025 年 12 月 25 日 核心观点 分析师 范想想 ：010-8092-7663 ：fanxiangxiang_yj @chinastock.com.cn 分析师登记编码：S0130518090002 张智浩 ：zhangzhihao_yj@chinastock.com.cn 分析师登记编码：S0130524100001 相对沪深 300 表现图 2025-12-25 资料来源：iFinD，中国银河证券研究院 相关研究 1. 【银河北交所】2026 年度策略_ 小而美"到"小 美久到，推动北证高质量发展 2. 【银河北交所】小十五五到：北交所引领中而企业 再进阶 3. 【银河北交所】2025 年度中期策略_并购协同促 新格局，提质扩容迎新供给 www.chinastock.com.cn 证券研究报告 请务必阅读正文最后的中国银河证券股份有限公司免责声明 1 ⚫ 12 月 25 日，北证 50 涨跌幅为+ 0.86%，收于 1,457.96 点。北证 50 指 数开盘点位为 1,443.89 点，最高点位达 1,466.29 点，最低点位为 1,440.8 ...

| 图1、2016年以来股价与美元兑人民币汇率负相关性居前的细分行业 | | --- | 智通财经APP获悉，兴业证券发布研究报告称，综合各行业2016年以来股价与美元兑人民币汇率的全时段相关性和滚动三个月相关性中位数，股价与美元 兑人民币汇率负相关性靠前(即人民币升值驱动股价上行)的细分行业，核心逻辑可归纳为三类：原材料进口依赖度较高、人民币升值驱动进口成本下降： 包括焦炭、钢铁、部分化工品(塑料、化学原料、农化制品、橡胶)、能源金属、造纸、航空机场、农产品加工等。 美元负债成本较高、人民币升值驱动美元负债成本下降：典型如通过海外融资降低融资成本、拓宽融资渠道的建筑地产链(房地产开发、房地产服务、专 业工程)、出于跨境业务货币匹配需求持有较高美元负债的物流、光学光电子、贸易、多元金融。人民币购买力提升带动内需/跨境消费需求：主要集中在 服务消费和高端消费领域，包括跨境电商、酒店餐饮、饰品等。 | 人民币升值受益逻辑 | 一级行业 | 二级行业 | | 股价与美元兑人民币汇率相关性 | | | --- | --- | --- | --- | --- | --- | | | | | 2016年以来-整体 | 2 ...

吃喝板块今日（12月25日）午后突然走强，反映吃喝板块整体走势的食品饮料ETF华宝（515710）早盘 持续于水面附近震荡，午后突然拉升，盘中场内价格最高涨幅达到1.01%，截至收盘，涨0.84%。 成份股方面，白酒大面积上攻。截至收盘，水井坊涨停，金徽酒涨3.08%，酒鬼酒涨3%，贵州茅台、五 粮液、泸州老窖、山西汾酒、洋河股份等白酒龙头集体飘红。 | | | 分时 多日 1分 5分 15分 30分 · | | | | | F9 盘前盘后 盛加 九转 图线 工具 份 O | | 食品饮料ETF华宝 1 | | 515710 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 0.60 | | | | | 515710[食品饮料ETF华宝] 15:00 价 0.599 涨跌 0.005(0.84%) 均价 0.597 成交量 0 | | | -0.5% | 0.599 | | +0.005 +0.84% | | | | | | | | | INLINEMALUANNANAL | | SSE CNY 15:0 ...

Market Performance - The Shanghai Composite Index closed at 3959.62 points, up 0.47%, with a trading volume of 785 billion yuan [1] - The Shenzhen Component Index closed at 13531.41 points, up 0.33%, with a trading volume of 1139.5 billion yuan [1] - The ChiNext Index closed at 3239.34 points, up 0.3%, with a trading volume of 532.66 billion yuan [1] - The STAR 50 Index closed at 1349.06 points, down 0.23%, with a trading volume of 44.8 billion yuan [1] - Total trading volume for both markets reached 1924.5 billion yuan, an increase of 44.26 billion yuan from the previous trading day [1] Sector Performance - Strong sectors included defense and military, light industry manufacturing, machinery equipment, insurance, automotive, textiles and apparel, computing, and food and beverage [3] - Active concepts included satellite internet, space stations, commercial aerospace, synchronous reluctance motors, humanoid robots, antibacterial fabrics, industrial mother machines, and PEEK materials [3] - Weak sectors included non-ferrous metals, precious metals, commercial retail, coal, and telecommunications [3] Fund Flow - The net outflow of main funds from the Shanghai and Shenzhen markets was 20.439 billion yuan [4] - The automotive sector saw the highest net inflow of main funds, amounting to 1.158 billion yuan [5] - Other sectors with significant net inflows included machinery equipment and food and beverage, with net inflows of 504 million yuan and 228 million yuan, respectively [5] - The electronics sector experienced the largest net outflow, totaling 5.068 billion yuan [5] Individual Stock Performance - A total of 1969 stocks saw net inflows, with 93 stocks receiving over 100 million yuan in net inflows [6] - Jin Feng Technology had the highest net inflow at 829 million yuan, followed by Yangguang Electric, Sanhua Intelligent Control, and others [7] - Conversely, 3196 stocks experienced net outflows, with 105 stocks seeing over 100 million yuan in net outflows [8] - Shenghong Technology had the largest net outflow at 1.651 billion yuan [9] Institutional Activity - Institutions had a net sell of approximately 108 million yuan, with 12 stocks seeing net purchases and 17 stocks net sold [10] - The stock with the highest net purchase by institutions was Hainan Development, with a net purchase amount of approximately 289 million yuan [10]

作为最传统也最有效的营销方式，代言人营销始终占据品牌传播的核心位置，诞生过许多经典案例。 往远看，周杰伦一句"把你捧在手心"，让优乐美成为80、90后的青春记忆；和杨幂的合作，则让溜溜梅成功破圈，知名度连上数个台阶。往近看，台铃电 动车牵手王一博后，品牌搜索指数暴涨2740%；肖战成为欧莱雅男士全球代言人当天，品牌全平台销售额飙升，多款产品售罄。 长期以来，大牌明星、顶流偶像一直是各大品牌争抢目标。但如今，代言人营销思路发生了许多改变："冷门"代言人愈发常见，顶流不再是唯一选项；代 言人数量激增、更换频率加快，甚至出现"泛滥"之势。 变化背后，有着复杂的市场成因：市场竞争加剧、传播媒介碎片化，消费者也需要更真实、多元的情感连接。代言人营销的核心价值或许从未改变，但品 牌的具体策略需要与时俱进，才能在变局中延续生命力。 品牌代言人新趋势：多元混搭、热衷玩梗、日渐"邪门" 代言人营销的重要性毋庸置疑。 根据东娱传媒发布的《2025代言人营销白皮书》，今年前三季度代言人官宣数量同比增长22.61%，呈现量价齐飞态势，品牌依旧十分依赖这一营销手 段。但面对流量红利减退、舆论趋势飘忽不定、用户审美日趋多元的新局面，品牌 ...

以最新收盘价计算，A股平均股价为13.99元，其中股价超过100元的有184只，相比上一个交易日增加4 只。 | 688111 | 金山办公 | 302.55 | 0.17 | 0.01 | 计算机 | | --- | --- | --- | --- | --- | --- | | 300476 | 胜宏科技 | 299.51 | -3.16 | 3.85 | 电子 | | 603129 | 春风动力 | 280.80 | 1.01 | 0.63 | 汽车 | | 688235 | 百济神州 | 273.05 | -1.75 | 0.02 | 医药生物 | | 688012 | 中微公司 | 272.72 | 0.00 | 0.00 | 电子 | | 605499 | 东鹏饮料 | 272.11 | -1.25 | 0.18 | 食品饮料 | | 688411 | 海博思创 | 264.78 | -4.06 | 0.09 | 电力设备 | | 688692 | 达梦数据 | 258.28 | -1.04 | 0.01 | 计算机 | | 301308 | 江波龙 | 255.22 | -0.09 | 6.24 ...

"这确实比自然减员更多。我们评估了多个流程，例如内部管理报告或采购流程，看看如何更高效运作。我们还集中了一些服务，例如市场营 销。以奈斯派索为例，我不会为每个市场都拍一部乔治·克鲁尼的广告片，而是只会拍一次，然后在各个市场将其本地化。我们把资源更多投 入到销售团队，而不是重复劳动。"他说。 21世纪经济报道记者贺泓源、实习生李音桦 市场调整期的裁员方向值得关注。 2025年10月16日，雀巢宣布，计划在今后两年内削减约1.6万个工作岗位，相当于其员工总数的6%。具体来看，该次裁员将涉及约1.2万个白领 职位，覆盖所有职能和地区。另有约4000个岗位将通过在生产与供应链领域持续推进的生产力提升举措达成。 12月23日，有媒体发布了对雀巢新任首席执行官费耐睿（Philipp Navratil）的专访，费耐睿谈到了裁员问题。 费耐睿的潜台词或许是，市场营销板块是该次裁员的重点区域，销售板块则显得相对稳定。 需要看到，裁员背后是，雀巢增长承压。 最新财报显示，在今年前9个月，雀巢集团的总销售额为659亿瑞士法郎，同比下降1.9%。有机增长率为3.3%，所有大区和全球直管业务均实 现正增长。实际内部增长率增至0.6%， ...