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多维推进“微短剧+文旅”深度融合
Xiao Fei Ri Bao Wang· 2025-07-31 02:52
Core Viewpoint - The integration of "micro short dramas + cultural tourism" is emerging as a new engine for breaking through challenges in the cultural tourism industry, providing immersive experiences for consumers through fragmented storytelling and social dissemination [1][2]. Policy Guidance - The National Radio and Television Administration has launched the "Travel with Micro Short Dramas" initiative to promote deep integration of micro short drama content with cultural tourism resources, with over 20 provinces actively supporting this initiative [2]. - The initiative has already produced multiple high-quality works that transform intangible cultural heritage, landmark scenery, and folk customs into engaging narratives for younger audiences [2]. Content Practice - Diverse micro short dramas are becoming the "business cards" of cultural tourism, showcasing local delicacies and cultural stories, such as "My Journey Has Wind," "Summer in Sanjing Hutong," and "Scenic Hunter: Chaka Salt Lake" [3]. - These dramas not only highlight regional culture but also enhance the viewer's connection to the local heritage and experiences [3]. Market Dynamics - As of December 2024, the user base for micro short dramas in China is projected to reach 662 million, with a market size of 50.4 billion yuan [6]. - The filming of micro short dramas has significantly boosted local economies, as seen in Yantai, where filming generated over 5 million yuan in local consumption [6]. - In Zhejiang, a competition for outstanding works related to cultural tourism received 120 submissions, indicating strong industry engagement [6]. Extension of Micro Short Dramas in Cultural Tourism - Scenic spots are leveraging the exposure from film and television to create immersive experiences, as demonstrated by the Red Leaf Persimmon Rock Tourism Area in Shandong, which attracted 1.6 million visitors in 2024 [7]. - The integration of micro short dramas into tourism is enhancing the appeal of destinations, making travel more engaging for younger audiences [7]. Technological Empowerment - The micro short drama industry is being driven by technological innovations, with a focus on high-quality content development [8]. - Advanced technologies like XR and AI are reshaping the integration of micro short dramas with cultural tourism, enhancing viewer immersion and storytelling [9]. - The industry is moving towards content premiumization, utilizing data analytics to refine scripts and enhance production quality, thereby increasing user engagement [9].
申华控股:洪江文旅项目与锦江集团达成战略合作
Xin Lang Cai Jing· 2025-07-31 01:28
近日,申华控股旗下洪江文旅项目与锦江集团达成深度战略合作。双方将在硬件设施升级、软件服务优 化方面展开全方位协同。 ...
遂宁全域全业态发展文旅体产业 一壶酒、半城湖 引客入遂有新招
Si Chuan Ri Bao· 2025-07-31 00:27
Core Viewpoint - The article highlights the strategic initiatives and developments in Suining, China, aimed at enhancing its cultural tourism and sports integration, with a focus on attracting visitors and boosting local economy through various events and projects [6][7][12]. Group 1: Event and Tourism Development - The "Cycling Fun Tour Conference" and the "Sichuan Suining Guanyin Lake Bicycle Open" were launched, marking significant events in the local tourism calendar [2]. - Suining has seen an influx of over 100,000 external tourists in the past two years, generating more than 50 million yuan in consumption [7]. - Various high-profile events, including concerts and sports competitions, have attracted over 61,000 attendees and generated approximately 138 million yuan in consumption in the first half of the year [11][12]. Group 2: Strategic Partnerships and Projects - A strategic cooperation agreement was signed between Huayi Brothers Media, Suining Cultural and Sports Tourism Development Group, and Sichuan Yanyi Industrial Media, focusing on film production and cultural tourism development [7]. - The "Guanyin Lake Future Water World" project is set to be developed with a total investment of 10 billion yuan, aiming to enhance the commercial and economic value of the area [14]. Group 3: Unique Cultural Resources - Suining boasts unique cultural tourism resources such as Guanyin Lake, the Chinese Dead Sea, and Shede Old Wine, which are seen as key assets for differentiating the local tourism industry [8]. - The Chinese Dead Sea is developing wellness projects centered around salt therapy, enhancing its appeal beyond traditional tourism [10]. Group 4: Infrastructure and Service Improvement - The city is focused on optimizing its tourism infrastructure, including transportation networks and hospitality services, to improve the overall visitor experience [17]. - Suining is implementing a comprehensive service quality enhancement strategy, leveraging technology to ensure efficient and warm service across all aspects of tourism [17]. Group 5: Future Goals and Economic Impact - By 2027, Suining aims to achieve a total tourism expenditure of 30 billion yuan, with ongoing efforts to enhance the integration of cultural, tourism, and sports sectors [6]. - The city plans to develop 92 major projects with a total investment of 48.119 billion yuan, aiming to stimulate economic growth and attract more visitors [15].
省政府新闻办举行“万千气象看四川·文旅融合发展”系列主题新闻发布会南充专场 深耕四大品牌 文化名城再进阶
Si Chuan Ri Bao· 2025-07-31 00:27
不久前召开的省委十二届七次全会,明确支持南充建设国际旅游城市。把握发展机遇,南充如何激 发全域旅游活力,推进文化和旅游深度融合发展? "南充是一座拥有2200多年建城史的文化名城,境内拥有阆中古城、朱德故里2个国家5A级景区和3 个天府旅游名县。"7月30日,在省政府新闻办举行的"万千气象看四川·文旅融合发展"系列主题新闻发 布会南充专场上,南充市副市长文勇亮出推动文化旅游高质量发展的"南充底气"。 深耕四大文旅核心品牌 依托文旅项目建设、国家级旅游度假区创建,让单一观光向多元化、体验化方向发展,是南充深耕 四大文旅核心品牌的解题密码。 "以阆中为例,嘉陵江山国家级旅游度假区建设正在全力推进。"南充阆中市市长唐硕表示,度假区 共规划重点项目32个,其中提升项目20个。建设完成后,度假区与阆中古城两大文旅品牌空间联动、产 品互补,形成双核驱动发展格局。 在南充仪陇县,县属文旅企业四川德瑞文旅集团有限公司,正牵头打造红色研学旅行标杆品 牌。"在30余条精品红色旅游线路、10个红色研学基地、260余门红色主题课程的基础上,我们正在加紧 策划'红色+'旅游产品。"该公司副董事长廖赟说。 数据显示,2023年以来,南充 ...
八方速递
Ren Min Ri Bao· 2025-07-30 23:52
Group 1: Hunan Pork Export - Hunan province accounts for approximately 32.5% of China's total pork exports, with an export volume of 0.58 million tons in the first half of the year [1] - The total output value of Hunan's livestock industry reached 95.6 billion yuan, representing 28.7% of the total agricultural output value, with a year-on-year growth of 3.47%, the highest growth rate in Central China [1] - Hunan has included the pig industry in its top ten agricultural advantageous and characteristic industries, implementing various projects to enhance the quality and capacity of pig farming [1] Group 2: Hydropower Project in Jiangxi - The construction of the Xunwu pumped storage power station in Jiangxi has commenced, with a total investment of 7.967 billion yuan and a total installed capacity of 1.2 million kilowatts [3] - Once completed, the power station is expected to generate 15.1 billion kilowatt-hours annually, meeting the electricity needs of 750,000 households and enhancing the peak-shaving capacity of Jiangxi's power grid by 3 million kilowatts [3] - The project will save 470,000 tons of standard coal annually and reduce carbon dioxide emissions by 1.17 million tons [3] Group 3: Flower Exhibition in Kunming - The China Dou Nan Flower Exhibition Center in Kunming has begun trial operations, showcasing the transformation of Dou Nan from a "field of flowers" to "Asia's flower capital" [5] - Over 40 years, Dou Nan has developed a flower circulation network covering 117 categories and over 1,600 varieties, reaching more than 50 countries and regions [5] - The trading volume is projected to exceed 14.176 billion stems and the trading value to reach 11.574 billion yuan in 2024 [5]
天府文旅: 2025年第三次临时股东大会决议公告
Zheng Quan Zhi Xing· 2025-07-30 16:25
证券代码:000558 证券简称:天府文旅 公告编号:2025-050 成都新天府文化旅游发展股份有限公司 本公司及董事会全体成员保证信息披露的内容真实、准确、完整,没有虚假 记载、误导性陈述或重大遗漏。 特别提示: 否决提案的情况。 司持股数量为 109,504,700 股,占公司总股本 8.4938%。根据 2019 年 3 月 11 日成都体 育产业投资集团有限责任公司与莱茵达控股集团有限公司签署的《关于莱茵达体育发展 股份有限公司之股份转让协议》,莱茵达控股集团有限公司承诺无条件且不可撤销地放 弃其持有的上市公司 64,461,198 股股份(占公司总股本的 5%)所对应的表决权,亦不 委 托 任何 其 他方 行 使该 等 股份 的 表决 权 。截 至 本次 股 东大 会 股权 登 记日 , 前述 份数量为 45,043,502 股(占公司总股本的 3.4938%)。 (三)会议召开方式:现场表决与网络投票相结合 网络投票时间: 一、会议召开和出席情况 (一)现场会议召开时间:2025 年 7 月 30 日(星期三)下午 14:30 (二)现场会议地点:四川省成都市高新区府城大道西段 399 号天府新 ...
四川出台政策支持文旅深度融合
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-30 00:38
Core Points - The Sichuan Provincial Government has issued a series of policies to support the deep integration of culture and tourism, aiming to strengthen the cultural tourism industry [1][2] - The policies focus on eight areas: planning and guidance, promoting major projects, supporting brand development, creating consumption scenarios, nurturing business entities, enriching product supply, advancing technological empowerment, and facilitating talent cultivation [1] Group 1: Policy Initiatives - A number of cross-regional major projects will be planned, with increased financial support for high-level commercial cultural tourism integration projects and artistic creations [1] - Projects that meet certain criteria will enjoy the same policies as provincial key projects, including the transformation of highway service areas and the construction of tourism stations in high-altitude areas [1] Group 2: Incentives and Support - New national 5A-level tourist attractions, national-level tourist resorts, and UNESCO's "Best Tourism Villages" will receive financial rewards [1] - New scene projects related to red culture tourism, industrial and agricultural tourism, and health tourism will also be incentivized, along with major cultural tourism events and international sports events [1] Group 3: Business Support - Rewards will be given to companies that are newly selected as national top 30 cultural enterprises, top 30 growth cultural enterprises, and top 20 tourism groups, as well as to local cultural tourism enterprises that achieve revenue growth [2] - The government will support the establishment of well-known domestic and international comprehensive tourism service platforms in Sichuan and will compile a list of tax and fee incentives for the cultural tourism sector [2]
总编有约·“两高四着力”大家谈丨加快构建现代文旅产业体系
He Nan Ri Bao· 2025-07-29 23:23
Core Insights - The article discusses the comprehensive deployment of the spirit of Xi Jinping's important speech during his inspection in Henan, focusing on promoting cultural prosperity and building a strong cultural tourism province [2] Group 1: Industry Development - The cultural tourism industry in Henan achieved a milestone last year, receiving over 1 billion visitors and generating over 1 trillion yuan in tourism revenue, but still faces challenges such as lagging urban tourism compared to cities like Changsha, Xi'an, and Chengdu [2] - To become a pillar industry, Henan's cultural tourism must focus on cultural transformation, industry capability, international communication, and operational entities [2] - The province aims to enhance its cultural tourism capabilities by creating a modern cultural tourism system and implementing projects like "cultural empowerment" and "street renewal" to revitalize historical cultural districts [2] Group 2: IP Development and Marketing - Henan has seen the emergence of popular cultural tourism IPs like Wansui Mountain Wuxia City, and to sustain this momentum, the province plans to create an IP matrix and strengthen its main brand "Walking Henan, Understanding China" [3] - The strategy includes integrating IP with technology to develop immersive experiences and promoting IP elements across the entire tourism value chain [3] - Innovative marketing strategies will be employed, utilizing new media to create buzz around IPs through events and collaborations with influencers [4] Group 3: Future Directions - The article emphasizes the need for regional collaboration to create a unified cultural tourism development community, leveraging the historical significance of the Yellow River ancient capital group [4] - It advocates for breaking industry boundaries to promote integration across culture, tourism, and technology, and expanding into various tourism sectors such as educational tourism and wellness tourism [4] - The focus will be on nurturing specialized enterprises in key areas like digital cultural tourism, cultural creativity, and tourism performance to drive structural adjustments and industry chain reshaping [4]
浙江20年持续深化文化建设“八项工程”
Ren Min Ri Bao· 2025-07-29 22:22
Group 1 - The core viewpoint emphasizes the continuous cultural development in Zhejiang, transitioning from a cultural province to a culturally strong province over the past 20 years, driven by the implementation of the "Eight Projects" in cultural construction [1][12][15] - The public cultural service system in Zhejiang is increasingly refined, with initiatives like "shared grandmothers" volunteer service and community libraries enhancing local cultural engagement [2][4][7] - The focus has shifted from merely providing public cultural services to ensuring their quality, indicating a commitment to improving the overall cultural experience for residents [5][7] Group 2 - Zhejiang has established a comprehensive cultural heritage resource system, emphasizing the protection and promotion of historical and cultural sites, such as the Grand Canal and various intangible cultural heritage projects [9][11][15] - The province is actively promoting the creative transformation and innovative development of traditional culture, with significant investments in cultural industries, including digital culture and creative design [12][14][15] - The cultural industry in Zhejiang is thriving, with notable achievements in film, animation, and literature, contributing to the growth of cultural service trade and enhancing the province's cultural footprint globally [13][14]
建行四川省分行:金融“活水”润泽文旅沃土 共绘巴蜀“诗和远方”
Si Chuan Ri Bao· 2025-07-29 22:07
□源泽 (图片由建行四川省分行提供)巴蜀大地上,宽窄巷子的青砖灰瓦镌刻着老成都的闲适, 杜甫草堂的茅檐下回响着"安得广厦"的慨叹,泸沽湖畔摩梭人的木楞房藏着女儿国的传说。当川 剧变脸的惊鸿一瞥遇见蜀绣的指尖生花,当自贡灯会的流光溢彩碰撞羌族口弦的悠远旋律,四川 文旅正向世界展示着天府之国的千面魅力。省委十二届七次全会对推进文化和旅游深度融合发 展、做大做强文化旅游业作出一系列重大部署,提出"优化文旅融合资源要素配置""强化财政金融 支持"。四川金融机构积极创新服务模式,助力丰富优质文旅供给,持续助推文旅产业高质量发 展。作为国有大行,近年来,中国建设银行股份有限公司四川省分行(以下简称建行四川省分 行)深耕文旅消费场景需求,立足区域资源禀赋,通过提供定制化金融服务方案等务实举措,为 四川文旅产业高质量发展注入强劲动能,助力"流量"变"留量"、"风景"成"钱景"。数据显示,今 年上半年,建行四川省分行文旅企业贷款客户达6000余户,贷款余额超145亿元,较年初新增超27 亿元。打造多元金融产品 破解文旅企业融资难题"来这儿的游客越来越多,我们有信心打造更多 让大家喜欢的文化体验项目。"在绵阳,北川羌族自治县和谐 ...