Core Viewpoint - The ice cream market is undergoing significant changes, with premium brands like Magnum and Häagen-Dazs facing challenges due to shifting consumer preferences towards affordable options and local brands [1][2][5]. Company Overview - Unilever's ice cream business has been separated and will operate as Magnum Company, planning to go public in Q4 2023 in major cities [1]. - Magnum Company holds a strong market position, with a retail value of €8.3 billion in 2024, showing a 4.5% year-on-year growth [1]. - Häagen-Dazs is struggling in China, with reports of declining revenue and foot traffic, leading to potential store closures [2][4]. Market Dynamics - The ice cream market is experiencing a shift towards lower-priced products, with premium ice creams becoming less popular in retail channels [5][16]. - In China, the average ice cream consumption per person reached 3.1 kg in 2024, indicating significant growth potential despite current market challenges [12][13]. - The competitive landscape is intensifying, with local brands like Yili and Mengniu posing strong challenges to established players [4][16]. Consumer Behavior - Consumers are increasingly price-sensitive, especially in the current economic climate, leading to a decline in high-end ice cream sales [14][15]. - The trend towards affordable ice cream is evident, with over 70% of ice cream orders on platforms like Meituan priced below 3 yuan [16]. - Young consumers aged 18-35 are driving the demand for ice cream, emphasizing the need for innovative flavors and healthier options [19]. Industry Trends - The ice cream industry is evolving to become a year-round product, with brands exploring new consumption scenarios beyond summer [20]. - The competition in the ice cream market is becoming similar to that in the coffee and tea sectors, with price wars and flavor innovations becoming common strategies [21][22]. - Major ice cream brands are experiencing revenue declines, with Yili's ice cream business down 18.41% and Mengniu's down 14.12% in 2024 [22].

Core Viewpoint - The new Chinese-style ice cream is rapidly expanding, with some brands opening over 280 stores in just six months, indicating a significant growth trend in this sector [3][4][24]. Industry Overview - The new Chinese-style ice cream brands are leveraging unique flavors and local ingredients, such as Meiling porridge and Wuchang rice, to attract consumers [2][20]. - The brand "Ye Ren Xian Sheng" has opened over 650 stores across provinces like Guangdong, Shandong, and Zhejiang, showcasing the brand's successful expansion strategy [3][4]. - Other emerging brands, such as "Zhong Yao Tang" and "Zhi Fei Zhi Fei," are also entering the market, with "Zhong Yao Tang" opening over 15 stores in various provinces [7][5]. Market Dynamics - The new Chinese-style ice cream is transitioning from niche attempts to a more scalable model, becoming a significant player in the ice cream market [8][24]. - The pricing strategy of new Chinese-style ice cream is significantly lower than traditional Italian Gelato, with average prices ranging from 20 to 40 yuan per cup, making it more accessible to consumers [10][12]. - The cost of producing domestic Gelato is around 6.7 to 8.4 yuan per ball, allowing for higher profit margins compared to traditional methods [14][15]. Supply Chain and Operational Advantages - The optimization of the supply chain has enabled these brands to offer high-quality Gelato at lower prices, with domestic suppliers achieving over 50% gross margins [12][15]. - Factory-produced Gelato has a longer shelf life of up to six months, compared to one month for hand-crafted versions, allowing for better inventory management [17][24]. - New Chinese-style ice cream brands are adopting flexible store locations, including tourist spots and trendy districts, to enhance brand visibility and consumer engagement [22][24]. Cultural and Aesthetic Appeal - The integration of traditional cultural elements and local flavors into product design is a key competitive advantage for new Chinese-style ice cream brands [18][20]. - Brands are innovating by combining ice cream with traditional Chinese desserts, creating unique offerings that resonate with local consumers [4][20]. Conclusion - The rapid growth and innovative strategies of new Chinese-style ice cream brands indicate a promising future in the ice cream market, with potential for further expansion and increased competition against international brands [24].

Core Insights - Häagen-Dazs is facing significant challenges in the Chinese market, with declining customer traffic and revenue, leading to speculation about the potential sale of its Chinese operations by parent company General Mills [1][11] - The brand, once perceived as a luxury ice cream option, is struggling to adapt to changing consumer preferences and increased competition from both international and local brands [5][7] Market Performance - Häagen-Dazs experienced a peak revenue of $800 million in China, but has since seen a decline, with customer traffic dropping by double digits [1][5] - The brand's pricing strategy, which was once successful, is now viewed negatively as consumers prioritize value for money, with over 70% willing to spend less than 10 yuan on ice cream [7][9] Competitive Landscape - The ice cream market in China has become saturated, with competitors like Dairy Queen and local brands gaining traction, as well as new entrants like tea beverage shops diverting customers [5][9] - Häagen-Dazs has not kept pace with market trends, failing to innovate flavors and offerings, while competitors have introduced unique flavors that appeal to younger consumers [7][9] Strategic Response - In an attempt to revive sales, Häagen-Dazs is lowering prices and offering promotions, but this risks damaging its premium brand image [11] - The parent company's stock has declined by 15% this year, reflecting investor concerns about the future of its Chinese business [11]

Core Viewpoint - The article discusses the recent developments in the ice cream market, particularly focusing on the independence of Magnum Ice Cream Company from Unilever and the competitive landscape in China's ice cream industry. Group 1: Company Developments - On July 1, Magnum Ice Cream Company officially completed its separation from Unilever, which previously held a 20% global market share in the ice cream sector with brands like Cornetto and Magnum [5][6]. - The new company plans to go public with an IPO in Amsterdam by Q4 2025, with additional listings in London and New York [8]. - The ice cream market in China is projected to reach a scale of 183.5 billion yuan in 2024, indicating significant growth potential [18]. Group 2: Market Competition - The article highlights the competitive dynamics in the Chinese ice cream market, where local brands like Yili and Mengniu are gaining market share against Unilever [16]. - In 2024, the top three companies in the Chinese ice cream market by retail sales are Yili, Unilever, and Mengniu, with the leading brands being Chao Le Zi (Yili), Yili, and Kele Duo (Unilever) [16]. - The market is experiencing a surge in new entrants, with over 41,200 ice cream-related companies registered as of May 2023, indicating a rapidly evolving competitive landscape [21]. Group 3: Consumer Trends - The article notes that consumer preferences are shifting, with new tea and coffee brands entering the ice cream space, offering products at lower price points [31]. - Instant retail is becoming a significant channel for ice cream sales, with a projected sales scale of over 63 billion yuan by 2026 [34]. - The diversification of consumption scenarios for ice cream, including workplace snacks and outdoor activities, is becoming a trend, suggesting that brands need to adapt to changing consumer behaviors [34].

据韩国农林畜产食品部7月6日消息，今年上半年韩国冰淇淋出口额达6550万美元，同比增长23.1%，创 下历年同期新高。 数据显示，韩国冰淇淋上半年出口额自2021年起持续增长，分别为2021年3850万美元、2022年4470万美 元、2023年5530万美元，去年略降至5320万美元，但今年再度上扬，首次突破6000万美元。 ...

Industry Overview - Ice cream is a frozen food made primarily from drinking water, milk, cream, sugar, and food additives, produced through various processes [1][6] - The domestic ice cream industry in China is experiencing rapid growth, with market size projected to increase from 83.9 billion yuan in 2015 to 183.5 billion yuan in 2024, and expected to exceed 200 billion yuan by 2027 [1][6][8] Market Dynamics - The average per capita ice cream consumption in China is 2.9 kg, which is higher than the Asia-Pacific average of 2.1 kg but still below the global average of 4.5 kg, indicating significant growth potential for the market [8] - Consumer acceptance of ice cream prices generally falls between 3 to 10 yuan, with 70.9% of consumers preferring this price range, while higher-priced ice creams face lower acceptance [10] Consumer Preferences - In 2025, 64.29% of consumers expressed interest in fruit and herb flavors, while 47.61% preferred nut and spice flavors, indicating a trend towards innovative flavor combinations [12] - Health-conscious trends are driving demand for low-sugar, low-fat, and additive-free ice cream products, with functional ice creams like probiotic and collagen varieties gaining popularity [20] Competitive Landscape - Leading companies in the Chinese ice cream market include Yili, Unilever (Wall's), Mengniu, and Nestlé, with market shares of 19%, 15%, 9%, and 8% respectively [14] - New brands and traditional companies are entering the market, intensifying competition [14] Development Trends - The ice cream industry is witnessing a diversification of flavors and forms, with companies innovating to meet changing consumer preferences [21] - The expansion of online sales channels, driven by e-commerce and cold chain logistics, is providing broader market access for ice cream products [23]

Core Insights - The ice cream market in China is experiencing a surge in sales due to high temperatures, with major brands competing for market share [2][3] - Magnum Ice Cream Company, previously part of Unilever, has officially separated and is preparing for an IPO in Amsterdam by Q4 2025, indicating a significant shift in the global ice cream landscape [5][7] - The Chinese ice cream market is projected to reach a scale of 183.5 billion yuan in 2024, with a steady growth forecast in the coming years [13] Company Developments - Unilever's ice cream business, which includes brands like Magnum and Cornetto, has been a dominant player, holding approximately 20% of the global market share [3][5] - The establishment of Magnum Ice Cream Company was announced in March 2023, marking a strategic move to enhance brand identity and operational focus [5][8] - The company aims to leverage the summer sales season to establish a strong market presence as an independent entity [7][13] Market Dynamics - The competitive landscape is intensifying, with established brands like Mengniu and Yili also vying for market share, particularly in the high-margin ice cream segment [15] - New entrants and innovative products are emerging, with over 41,200 ice cream-related companies registered in China as of May 2023, indicating a rapidly evolving market [15][17] - The rise of online sales channels and instant retail is reshaping consumer purchasing behavior, with a notable increase in demand for ice cream products [25][21] Consumer Trends - The ice cream market is diversifying, with brands exploring new consumption scenarios beyond traditional summer treats, such as workplace snacks and social gatherings [25][19] - The popularity of unique and visually appealing products, like "chicken leg ice cream," reflects changing consumer preferences, although many novelty items struggle with repeat purchases [18][19] - The competitive edge is shifting towards brands that can effectively integrate into various lifestyle contexts, suggesting a need for innovative marketing strategies [25][21]

Core Insights - The Italian ice cream brand "Mr. Wildman" has rapidly expanded its store count from 400 to over 900 in just five months, marking the fastest growth in its 10-year history [1] - The brand has established a presence in 98 cities across China, with significant store counts in major cities like Beijing and Shanghai [1][2] - The market for Italian ice cream, or Gelato, is relatively underdeveloped compared to coffee and tea, presenting a unique opportunity for growth [2] Company Overview - "Mr. Wildman" was formerly known as "Wildman Workshop" and was founded by Cui Jianwei, who has a background in the ice cream industry since 2007 [2][4] - The brand's first store opened in 2015, focusing on shopping centers to leverage foot traffic [4] - The company has recently rebranded and expanded its franchise model, with half of its stores being franchises [5] Market Dynamics - The Italian ice cream segment has a high gross margin, typically over 70%, with some products exceeding 80% [4][6] - The ice cream market in China is projected to reach a size of 183.5 billion yuan by 2024, with Italian ice cream expected to grow at a rate of 10% [12] - Major competitors in the market, such as Häagen-Dazs and DQ, hold significant market shares, but smaller brands like "Mr. Wildman" have room to grow due to the fragmented nature of the market [5][12] Consumer Behavior - The average price for products at "Mr. Wildman" is around 28-38 yuan, with discounts available through platforms like Douyin [14] - The brand has engaged in extensive marketing campaigns on social media, achieving significant exposure and sales during promotional events [14] Operational Challenges - Scaling Italian ice cream production poses challenges due to the artisanal nature of the product, which typically requires manual preparation [10] - The brand claims to maintain consistency across locations through centralized control of equipment and training [10] - Seasonal fluctuations in demand, particularly in winter, may pose risks to sustainability despite the current growth trajectory [12][14]

Core Viewpoint - Häagen-Dazs, once regarded as the "Hermès of ice cream," is facing unprecedented challenges in the Chinese market, including store closures and declining sales [8][12]. Group 1: Company Performance - Häagen-Dazs' parent company, General Mills, is reportedly considering selling its ice cream stores in China for several hundred million dollars, although negotiations are still in the early stages [9][10]. - As of June 2025, Häagen-Dazs has reduced its store count in mainland China to around 250, nearly halving from over 400 at its peak [12]. - In the third quarter of fiscal year 2025, General Mills reported net sales of $4.842 billion, a 5% year-over-year decline, with a 3% drop in the Chinese market [13][15]. Group 2: Market Dynamics - The Chinese ice cream market has seen a significant shift, with local brands gaining popularity due to better alignment with consumer tastes and competitive pricing [22][24]. - DQ, a competitor, has rapidly expanded its presence in China, increasing its store count by nearly 800 since 2020, reaching 1,721 stores by April 2025 [21]. - The overall ice cream market in China is projected to reach a scale of 1,835 billion yuan by 2024, with Gelato brands experiencing particularly strong growth [24]. Group 3: Consumer Sentiment and Brand Positioning - Consumers have expressed dissatisfaction with Häagen-Dazs' pricing strategy, noting significant price differences between domestic and international markets, which has diminished its premium brand image [46][52]. - The brand has attempted to innovate by introducing new flavors and products, but it struggles to keep pace with the rapid innovation of domestic competitors [49]. - Social media discussions reflect a shift in consumer preferences, with many opting for local brands that offer better value for money [12][40].

Group 1 - The Magnum Ice Cream Company has officially completed its independent operations as of July 1, 2025, including establishing a legal entity and new operational model, and separating financial statements [1] - The company plans to list its shares in Amsterdam, London, and New York by the fourth quarter of 2025, with Unilever reporting the ice cream business as discontinued from the same period [1] - The Magnum Ice Cream Company owns several global ice cream brands, including Magnum, Cornetto, and Ben & Jerry's, and is currently wholly owned by Unilever [1] Group 2 - In China, a new operational entity for The Magnum Ice Cream Company has been established, fully owned by The Magnum Ice Cream Company HoldCo 3 Netherlands B.V., with Unilever no longer listed as a shareholder [2] - The new entity in China is led by Loh Wai Fung as the legal representative, with other key positions filled by Meng Lin, Xu Yuzong, and Jiang Fei [2] - Despite the establishment of the new entity, Magnum does not hold a dominant position in the Chinese market, where Yili ranks first, followed by Magnum (Unilever) and Mengniu [2] Group 3 - The Chinese ice cream market is currently experiencing a contraction, with Yili's ice cream revenue declining by 18.4% year-on-year to 8.72 billion yuan in 2024, and Mengniu's revenue down by 14.1% to 5.175 billion yuan [3] - In the first quarter of 2025, Yili's ice cream revenue continued to decline, indicating ongoing challenges in the market [3] - The market is shifting towards cost-effectiveness, as evidenced by the popularity of affordable ice cream brands like Mixue Ice City, contrasting with declining foot traffic at premium brands like Haagen-Dazs [3]