好生意背后，是外贸人"久经沙场"的敏锐。"去年初泡泡玛特火遍全球，我就知道'换赛道'的机会来了。"谁能想 到，眼前这个对潮玩如数家珍的外贸人，此前一直做的是珠宝首饰生意。"年轻人愿意为热爱买单，海外消费者对 中国潮玩的接受度飙升。"察觉到新的市场需求，杨扬开始转型——广东东莞的潮玩中心、上海的玩具展，她一家 家寻求IP（知识产权）授权。 同样看到机遇，去年10月，义乌国际商贸城全球数贸中心开业，500间店铺入驻创意潮玩专区，杨扬的店铺也是其 中之一。"创意潮玩专区增加了辨识度、提高了供需对接效率，吸引大量客商来扫货。"杨扬说，店里有700多种商 品，开业4个月，接到7个海外新客户的订单。今年，她要再开两间潮玩店铺，还打算发挥工贸一体优势开发原创 IP，干劲满满。 义乌国际商贸城，近8万个商位汇聚了210多万种商品，与230多个国家和地区有贸易往来。不同语言的洽谈声与计 算器按键声交织，奏响新春外贸的交响曲。 下午2点，浙江义乌国际商贸城一家潮玩门店，挂着不少马年主题的毛绒玩偶、挂件，店主杨扬正穿梭在货架间盘 货理货。"这款棕粉色的'马上有钱'小马玩偶，卖了快2万个。这款红色的小马挂件，一个俄罗斯客户订了500 ...

餐厅负责人告诉记者，餐厅开业之初就引入了擎朗服务机器人。目前，店里共有3台，它们在人力配置 和运营方面发挥了很大作用。春节前后客流量明显增长，服务机器人不仅减轻了员工负担，也让服务衔 接更加稳定。 2月9日，顾客在泰国首都曼谷一家泡泡玛特门店选购商品。新华社记者 孙玮彤 摄 春节走向世界，不仅唤起人们的情感共鸣，更打开展示中国科技创新活力的窗口。 韩国首都首尔一家连锁自助餐厅内，中国制造的服务机器人来回穿梭。顾客按下桌面的呼叫铃，机器人 便会及时到桌边回收餐盘并运送归位，让餐厅运转更顺畅。 0:00 农历马年主题潮玩持续热销，机器人登台演奏二十四节令鼓，全息技术沉浸式展现火红灯笼高高挂…… 这个春节，海外各地掀起体验中国年味儿的热潮。春节这一"超大文化IP"，正以更可爱、更酷炫、更便 利的方式，融入多国民众的日常生活，催生多元消费场景。 一匹矮胖小马甩着眼泪仍要一路奔跑。春节期间，越南年轻人着迷于中国IP形象"马小也"。在越南首都 河内一家文创店，顾客黎氏清玄告诉记者："小马戳中了人们面对生活压力时的情绪，允许自己短暂脆 弱，但绝不放弃坚持。"她挑选了印有小马图案的红包和钥匙扣准备送给好友。店长陶芳草说，店里 ...

还有那些藏在晚会里的元素，大家手捧的"骐骐""骥骥""驰驰""骋骋"四只春晚吉祥物全是东莞造！400 多名工人轮班奋战，日均生产6000只，每只历经数十道工序、近万针刺绣，让东莞潮玩供应链"跑" 出 了春晚顶流，让广东匠心走向全球。 从传统传承到科创赋能，从匠心制造到人才汇聚，2026春晚里的广东元素，正是大湾区"传统与现代共 生"的最佳写照。春晚里还有哪些广东元素呢？评论区告诉我们。 再有，春晚上一个特别的节目让观众看到了中国技能青年的别样风采。三十名来自全国各地的世界技能 大赛获奖者代表齐聚舞台，演唱微音乐剧《每道光》，其中七名来自广东的年轻技能工匠格外引人注 目。他们从世界技能大赛的领奖台走到央视春晚的聚光灯下，用另一种方式诠释着新时代的"匠人精 神"。 除此之外，还记得那个在春晚尾声向大家拜年的新时代好少年胡东平吗？没错，他也来自广东，他 是"10后"科创家，他针对跪姿工作者研发的"跪得易"机器人，凭借人体工学设计和体感控制技术，已在 多家康复中心和三甲医院手术室投入使用。从5岁开始学习机器人设计和编程，到如今成为全国青少年 科创领域的"顶流"，胡东平的成长轨迹，恰好映射了广东作为科创大省的教育生态。 ...

Core Insights - The sponsorship history of the CCTV Spring Festival Gala reflects China's economic development and industrial upgrades over the past four decades, showcasing three major transitions: from basic needs to consumer electronics and automobiles, from virtual economy to hard technology, and from demographic dividend to engineer dividend [1][2]. Group 1: Historical Sponsorship Trends - In the 1980s, the main sponsors represented basic household needs, with brands like 康巴丝 leading the way, highlighting the public's desire for precision and the prosperity of light industry [1]. - The 1990s saw a shift towards quality consumption, with liquor brands and home appliance giants like 美的集团 becoming prominent sponsors, marking a transition from survival to quality-focused consumption [1]. Group 2: The Rise of Internet and Technology - The year 2015 marked a turning point with the emergence of internet giants like WeChat and Alipay, initiating a "red envelope war" that transformed user engagement and payment methods [2]. - As the internet traffic peaked, the focus shifted to hard technology, with a notable increase in sponsorship from the electric vehicle sector, indicating a fundamental shift in China's competitive edge from demographic to engineer dividends [2]. Group 3: Future Trends and Cultural Consumption - The upcoming 2026 Spring Festival Gala will feature new partnerships with brands like 名创优品 and 卡游, suggesting a potential shift towards "emotional value" and "cultural consumption" as new wealth drivers in a mature market [3]. - The evolution of sponsors serves as a "value anchor" migration, reflecting China's economic transitions from production capabilities to creative intelligence, providing a lens to observe the pulse of the times [3].

下午2点，浙江义乌国际商贸城一家潮玩门店，挂着不少马年主题的毛绒玩偶、挂件，店主杨扬正穿梭 在货架间盘货理货。"这款棕粉色的'马上有钱'小马玩偶，卖了快2万个。这款红色的小马挂件，一个俄 罗斯客户订了5000个。"杨扬说。 义乌国际商贸城，近8万个商位汇聚了210多万种商品，与230多个国家和地区有贸易往来。不同语言的 洽谈声与计算器按键声交织，奏响新春外贸的交响曲。（记者欧阳洁 罗珊珊 刘军国） 好生意背后，是外贸人"久经沙场"的敏锐。"去年初泡泡玛特火遍全球，我就知道'换赛道'的机会来 了。"谁能想到，眼前这个对潮玩如数家珍的外贸人，此前一直做的是珠宝首饰生意。"年轻人愿意为热 爱买单，海外消费者对中国潮玩的接受度飙升。"察觉到新的市场需求，杨扬开始转型——广东东莞的 潮玩中心、上海的玩具展，她一家家寻求IP（知识产权）授权。 同样看到机遇，去年10月，义乌国际商贸城全球数贸中心开业，500间店铺入驻创意潮玩专区，杨扬的 店铺也是其中之一。"创意潮玩专区增加了辨识度、提高了供需对接效率，吸引大量客商来扫货。"杨扬 说，店里有700多种商品，开业4个月，接到7个海外新客户的订单。今年，她要再开两间潮玩店铺， ...

2025年，中国历经动荡。年初，中国面临地缘政治逆风与内需疲软的双重压力；去年4月，新关税政策 与贸易摩擦引发了数十年来最重大的贸易冲突。 然而，局势在去年11月迎来转折。中国年度贸易顺差突破1万亿美元，创下历史新高；国内生产总值 （GDP）增速稳定在5%左右，似乎已经摆脱"去全球化"的阴霾。 2026年，中国将面临怎样的挑战？尽管媒体焦点仍集中在美国总统特朗普的关税政策或中国的房地产困 境，但更深层的趋势正在重塑中国未来的经济走向。跨国企业在中国市场正面临新挑战，本土企业竞争 力日益增强是其中之一，但机遇依然存在。在这个全球第二大经济体应对风云变幻的国际经济环境之 际，以下五个核心问题至关重要。 关税不确定性将如何重塑跨国企业的在华战略？ 凭借成本优势与一体化供应链，中国在全球制造业中长期占据主导地位。即便2025年美国加征关税后， 关税税率最终稳定在50%左右，这一优势仍未动摇。 关税并未对中国贸易造成显著冲击：中国出口占国际市场份额稳定在14%左右，是印度与越南两国总和 的四倍。 图片来源：Wand Zhao—AFP via Getty Images 原因在于中国已实现贸易伙伴多元化。目前，对美商品出口 ...

来源：环球网 春晚不仅是一场文化盛宴，更是亿万观众发现新春好物的重要窗口。春晚播出后，全网掀起"求同款"热 潮，线上电商平台的春晚同款迎来抢购热潮，墩墩兽也成为新春消费市场中，兼具情感价值与收藏价值 的亮眼单品。 墩墩兽的"出圈"，并非偶然的流量加持，而是品牌对大众消费需求的精准把握。此次亮相春晚的墩墩兽 系列，兼顾情感陪伴、日常使用与收藏保值三大核心价值，适配新春"送礼、自用、收藏"的多元消费场 景。例如，品牌创新打造的999足金黄金隐藏款，凭借稀有度与收藏价值备受追捧，曾在公益拍卖中拍 出高价。毛绒款则以精湛的工艺打造出舒适的质感，成为年轻人的"情绪慰藉小物"，也能作为走亲访 友、亲子互动的温馨礼品，让潮流与温暖在新春相伴。 面对全网高涨的消费热情，品牌第一时间开启春晚同款专属通道，在主流电商平台上线春晚同款，同步 推出专属福利。同时，品牌推出"春节不打烊、正常发货"的服务承诺，优化物流与客服响应，让消费者 能在春节假期，把这款春晚同款带回家。 本土潮玩迎来机遇 从国民舞台走向世界舞台 2026年央视春晚圆满落幕，这场全球瞩目的新春盛典，迎来本土潮玩文化的精彩亮相。MOMOTOY旗 下墩墩兽家族登上央视春 ...

Group 1: Cultural Trends and Consumer Behavior - The Lunar New Year is becoming a significant cultural phenomenon globally, with various countries embracing Chinese traditions in innovative ways, leading to diverse consumer experiences [1] - In Vietnam, the character "Ma Xiao Ye" has gained popularity among young people, reflecting their emotional struggles and resilience, which has resulted in increased sales of related merchandise [2][3] - Thai consumers are drawn to new year-themed blind boxes that align with their cultural preferences for auspicious symbols, indicating a blend of Chinese and local traditions [3] Group 2: Technological Integration and Experiences - The integration of technology in cultural celebrations is evident, with service robots enhancing operational efficiency in restaurants during the Lunar New Year, showcasing China's technological advancements [4] - In Malaysia, a robot experience center combines traditional cultural elements with modern technology, providing visitors with interactive experiences that celebrate the festive atmosphere [4] - An immersive exhibition in Australia utilizing holographic technology has attracted significant interest, allowing visitors to experience Chinese heritage in a modern context, highlighting the fusion of technology and culture [5][6]

Core Viewpoint - The 2026 Spring Festival Gala showcased a significant presence of technology and innovation, particularly in robotics and AI, marking a shift in China's industrial landscape towards hard technology innovation [4][22]. Group 1: Robotics and AI - The gala featured over 20 partners, with a notable focus on robotics, including companies like Yushutech, Magic Atom, and Galaxy General, highlighting the evolution of embodied intelligence in China [3][4]. - Yushutech's performance demonstrated advanced capabilities, contributing to its valuation exceeding 10 billion RMB and accelerating its IPO process [10]. - Galaxy General, a newly established company, achieved a valuation of 3 billion USD after raising 300 million USD, showcasing the rapid growth in the robotics sector [10]. - The event served as a platform for these companies to compete not just in performance but also in intelligence and practical applications, indicating a maturation of the robotics industry in China [11]. Group 2: New Media and Consumer Engagement - The integration of platforms like Bilibili, Xiaohongshu, and Douyin into the gala reflects a shift in how younger audiences engage with traditional media, emphasizing real-time interaction and content creation [16]. - Douyin's role as the exclusive partner for "Vertical Screen Viewing" and Bilibili's position as the exclusive bullet screen video platform illustrate the diversification of media consumption among younger generations [16]. - The rise of emotional consumption brands like Miniso and KAYOU at the gala indicates a cultural shift towards valuing emotional and cultural connections over traditional material consumption [17][18]. Group 3: Industry Transformation - The gala serves as a microcosm of China's industrial transformation, moving from traditional consumer goods to advanced technology and cultural products, reflecting changing consumer preferences [20][22]. - The reduction in alcohol brand presence at the gala signifies a broader trend away from traditional industries towards tech-driven sectors, highlighting the evolving landscape of consumer engagement [20]. - The emphasis on technology and innovation at the gala marks a pivotal moment in China's industrial evolution, suggesting a future focused on hard tech and sustainable growth [22][23].

Group 1: Cultural Trends and Consumer Behavior - The Lunar New Year is becoming a significant cultural phenomenon globally, with various countries embracing Chinese traditions in innovative ways, leading to diverse consumer experiences [1] - In Vietnam, the character "Ma Xiao Ye" has gained popularity among young people, reflecting their emotional connection to daily life and the desire for positivity amidst challenges [2][3] - Thai consumers are drawn to new year-themed products that align with their cultural values, such as good fortune and happiness, showcasing a blend of Chinese and local traditions [3] Group 2: Technological Integration and Innovation - The integration of technology in cultural experiences is evident, with service robots enhancing operational efficiency in restaurants during the Lunar New Year, particularly in South Korea [4] - Malaysia's i-City AI World showcases a fusion of traditional culture and cutting-edge technology, providing visitors with interactive experiences that celebrate the festive season [4] - In Australia, immersive experiences using holographic technology are attracting visitors, allowing them to engage with Chinese cultural heritage in a modern context [6]