以往咨询机构试图给跨国企业兜售的那种"全球平均消费者"不存在了，世界不同地区的消费者都有他们自己的品味和意愿。 当其它商家还在准备双旦节的时候，阿迪达斯的春节营销已经早早开打。 他们一口气推出了十几件颜色、材质、廓形各异的带有盘扣元素的"新中式"三叶草中国限定外套，并且还召集了15位明星、运动员上身拍摄，"重拳出 击"来营销这个系列。 一些消费者吐槽，这是不是太刻板了？ 到了蛇年，则直接留下了最经典的盘扣，但采用了更挺括宽松的廓形，颜色也不是传统的大红大绿，而是暗红、米白、浅蓝、深蓝等，增加了可搭配性。 可以说，这实现了"老中能发现创新，老外一看就懂"的效果。 但去年买过的人已经"真香"了，到处安利说很适合过年穿，又精神又暖和，还很好穿搭。而且，外国人想买都买不到。 和这个新中式外套一样提气的，还有阿迪达斯的业绩，已经十个季度连续增长了，甚至在过去四个季度都是双位数增长。与之形成对比的，是增长乏力的 安踏、耐克，还有CEO刚辞职的lululemon。 阿迪达斯为什么能走出这么一条与众不同的道路呢？ 新中式又成强心针？ 细看这件"三道杠"外套，还是能发现很多设计上的想法。 比如硬挺立领，既能竖起来也能压下来，提 ...

Group 1: Luxury Goods Market - The Italian luxury goods association reports that the "crisis peak" in the Chinese market has passed, with a projected global luxury market growth of 5% by 2026, driven by recovering consumer confidence in China [3][4] - The report highlights significant market differentiation, with China expected to grow by 4%, while North America and the Middle East are projected to grow by 4.5% and 6%, respectively [3][4] - Key challenges for the industry include price dynamics, geopolitical factors, and sustainability [4] Group 2: Children's Clothing Market - The children's clothing market is experiencing accelerated concentration, with the top 10 brands expected to reach a CR10 of 31% by 2025, driven by leading brands like Balabala and Jinfa Labi [6][8] - Despite declining birth rates, the market is shifting towards a "consumption dividend," with Gen Z parents prioritizing brand, technology, and sustainability [5][8] - The market is projected to reach 473.8 billion yuan by 2025, attracting various players due to high profit margins [5] Group 3: Underwear Industry - The domestic underwear industry is showing signs of "weak recovery and strong differentiation," with major brands reporting varied revenue performance in Q3 2025 [7] - Aimer's revenue increased slightly by 0.16%, but it faced net losses due to weak mid-to-high-end demand [7] - Brands like Langsha and Huijie are experiencing growth through differentiated strategies, while others like Yimin Group's Gujin brand are struggling with revenue declines [7] Group 4: Eyewear Industry - The global eyewear market is expected to exceed $330 billion by 2030, with a CAGR of 8.6%, driven by increased screen time and aging populations [6] - The Asia-Pacific region is projected to become the fastest-growing market due to population growth and urbanization [6] Group 5: Fashion and Apparel Trends - Decathlon is attempting to reshape its brand image by collaborating with the French space agency to launch a space suit, aiming to shift consumer perception from "affordable" to "high-end" [9][10] - The rise of self-media IPs has enabled brands like Yingshijifeng to achieve significant sales in the apparel e-commerce sector, although reliance on IP poses risks [11] - ANTA's recent financial performance indicates a strong focus on high-end sports apparel, with a notable increase in revenue and profit margins [12][20] Group 6: Market Dynamics and Challenges - The luxury goods market in China is expected to contract by 3%-5% this year, with a shift towards experiential consumption and a focus on health and interpersonal connections [6] - Traditional brands like Diana have struggled to adapt to changing consumer preferences, leading to their exit from the Chinese market [17] - The competitive landscape is intensifying, with brands needing to innovate and enhance operational efficiency to thrive [19][20]

以下文章来源于剁椒Spicy ，作者剁椒团队 剁椒Spicy . 专注于电商、营销、流量生态，以及消费者洞察的全新商业自媒体 本文来自微信公众号： 剁椒Spicy ，作者：豆芽，头图来自：AI生成 新一轮韩潮正在来袭。 11月，三个新锐韩国服装潮牌minjiena、lazyz、fancy club携手在上海百联TX淮海开启"胶囊幻想"限 时快闪活动，首次登陆中国市场； Rest & Recreation今年4月在杭州开出中国内地首店，此后在北京、上海等地陆续开店； emis去年率先入驻小红书、天猫等线上渠道，经由快闪测试后，今年陆续在上海淮海中路、北京三 里屯、深圳万象城等核心商圈开店...... 但与此同时，不少已经在国内掀起过潮流趋势的韩国服饰品牌，正在快速衰落、甚至退出中国市场。 10月，曾以小雏菊和腊肠狗元素风靡的Mardi Mercredi宣布关闭中国线下所有门店，停运小程序官方 商城，引发行业关注；去年NERDY因与中国代理商产生纠纷退出中国市场，目前仍未有回归消息； 此前引发甜酷穿搭潮流的chuu，如今门店早已不复当年排队进场的盛况...... "快速扩张、快速冷清、收缩市场"，虽然很多新潮品牌 ...

天眼查App显示，近日，广州棠雾玩具有限公司成立，注册资本10万人民币，经营范围为服装服饰零售; 建筑材料销售;互联网销售（除销售需要许可的商品）;家居用品销售;日用百货销售;企业管理咨询;广告 制作;商务代理代办服务;广告设计、代理;信息咨询服务（不含许可类信息咨询服务）;技术服务、技术 开发、技术咨询、技术交流、技术转让、技术推广;软件开发。 ...

物价走势是观察经济运行的重要窗口。国家统计局最新发布的价格数据显示，11月份，居民消费价格指 数（CPI）同比上涨0.7%，涨幅比10月份扩大0.5个百分点，为2024年3月份以来最高；扣除食品和能源 价格的核心CPI同比上涨1.2%，涨幅连续3个月保持在1%以上；工业生产者出厂价格指数（PPI）环比上 涨0.1%，连续两个月上涨……温和上扬的价格曲线，折射出供需两端的同步改善，彰显经济韧性与潜 力。 但也要认识到，当前外部不确定性因素依然较多，国内有效需求不足仍是主要矛盾，价格总体仍在低位 运行。因此，下一步，要促进供给和需求良性互动，纵深推进全国统一大市场建设，优化市场竞争环 境，推进重点行业产能治理，改善供求关系，促进价格水平合理回升。 在笔者看来，物价回暖并非偶然，而是政策组合拳精准有力、新动能不断发展壮大等多维度突破换来 的"水到渠成"。 （文章来源：证券日报） 具体来看，今年以来，提振消费专项行动持续显效，消费需求焕新提升，"悦己型""健康型"需求持续增 长，带动工艺美术、运动球类、营养食品等细分工业品价格稳步抬升，11月份前述三类工业品价格分别 同比上涨20.6%、4.3%、1.1%。此外，综合 ...

近日，lululemon官网发布公告称，已任职超七年的Calvin McDonald将辞去首席执行官一职。此决定将 于2026年1月31日生效。为确保平稳过渡，Calvin McDonald将在2026年3月31日前担任公司高级顾问。 同日，lululemon还最新发布了2025财年三季度财报。在lululemon宣布领导层变动和季度业绩后，其股 价在盘后交易中上涨了10%。 实际上，lululemon创始人Chip Wilson曾公开批评lululemon董事会和CEO Calvin McDonald，认为他们使 lululemon正逐渐"失去潮流感"（loss of cool）。今年10月，他自费在《华尔街日报》刊登广告，矛头直 指公司管理层："专注于财务的首席执行官们不知道如何吸引或激励创意人才，更糟糕的事，他们自认 为了解优秀的产品，实则不然。" 对于这些指责，Calvin McDonald在接受《华尔街日报》采访时回应称，早在被公开批评之前，他就已 经开始着手解决问题。比如就美国市场销售额下滑的问题，采取推出新产品和缩短生产周期的措施。而 对于因为拓展至新的非运动品类，被批"沦为Gap"，Calvi ...

强烈建议！ 点开这篇文章就别轻易划走！！ 因为！ 我们今天真的薅到了 英国老牌赛艇俱乐部 REGATTA CLUB的 大！羊！毛！ 赛艇 绵羊毛冲锋外套 吊牌价1998元 现在到手——159！ 不到1折！ 而且这件不是电商阉割版！不是清库存！是—— 实体线下店款，同批次，同品质！ 一 件 它 ≈ 冲 锋 衣 + 羽 绒 服 + 羊 毛 大 衣 + 雨 衣！比 任 何 一 件 衣 服 都 值！ 抗风、挡雨、耐磨 →和*鸟冲锋衣一样能打； 上身秒暖，锁温升温 →保暖力直逼羽绒服； 板正利落，不臃肿 →冬天穿也体面帅气！ 你根本不用叠穿三五层， 1件赛艇绵羊毛冲锋外套就能从冷风里杀出来。 男女同款，有7款颜色，90–220斤都能穿 ，防风防雨，遮肉显瘦，不挑身材！ | 尺码 | 衣长 | 肩宽 | 胸围 | 袖长 | | 建议身高 (CM) 建议体重(F) | | --- | --- | --- | --- | --- | --- | --- | | ഗ | 67 | 45.8 | 54.5 | 59.5 | 155-160 | 90-105 | | M | 69 | 47 | 56.5 | 61 | 160-16 ...

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - In November, the online apparel and accessories sector experienced a year-on-year growth of 9.1%, with an increase in growth rate compared to October. The average temperature in November was 4.2°C, which is 0.9°C higher than the historical average but 0.9°C lower than last year, indicating robust sales despite lower temperatures [2][11] - The outdoor segment continues to lead the industry with brands like Descente, Kelong, and Aon running year-on-year growth rates of 32.8%, 32.4%, and 21.4% respectively. In the home textile and menswear sectors, brands like Luolai Life and Bosideng saw year-on-year growth of 16.0% and 8.8% respectively [2][11] - The report highlights the approval of two animal collagen products by the National Medical Products Administration, marking significant advancements in concentration, implant materials, and indications [3][13] Industry Data Tracking - In October, apparel retail sales grew by 6.3% year-on-year, with the growth rate improving from September. This was attributed to seasonal promotions and a recovery in offline store traffic due to reduced extreme weather [4][19] - The cosmetics sector also showed resilience, with retail sales increasing by 9.6% year-on-year, reflecting a 11.6 percentage point increase from September [4][29] - The jewelry retail sector continued to recover, with a year-on-year growth of 9.6% in October, supported by rising gold prices and increased regional consumer enthusiasm [4][19] Investment Recommendations - For the apparel sector, Hai Lan Home is recommended for its innovative urban outlet expansion and strong profitability, while Li Ning is expected to see a turning point in 2025 [5][27] - In the beauty and personal care segment, recommendations include Juzi Biological for its strong data resilience and Jinbo Biological for its anticipated new product launches [5][31] - The gold and jewelry sector is recommended for brands with strong market presence, such as Laopu Gold, due to the favorable gold price trends [5][31]

你的通勤战袍是什么？ 你有没有发现，曾经专属于登山党的硬核冲锋衣，如今"杀"进城市街头。地铁通勤、商场逛街随处可见，从Z世代职场新人到资深上班族，冲锋衣成了打 工人心照不宣的"班服"，在北京更是因出镜率太高，被网友戏称"北京市服"，雷军直播带货时穿它、周鸿祎直言满橱都是，大佬同款让这股热潮更火出 圈。 年轻人为何爱上冲锋衣？ 答案藏在实用为王的刚需和颜值社交的潮流里，这两点精准戳中了当代年轻人的穿搭痛点。 21世纪经济报道记者走访时发现，冲锋衣已成为商场里人气最旺的单品之一。安踏、迪卡侬、始祖鸟等门店的冲锋衣货架前挤满了人。导购员称："周末 最忙的时候，试穿要排队，粉色、米白等浅色系款经常断码。"不仅如此，以纯等传统休闲服饰品牌的门店内，也出现了冲锋衣的身影。 除此之外，记者还注意到，市场上正涌现出大量新兴户外品牌，它们几乎都将冲锋衣作为首要产品，积极加入这场竞争。 到底是什么让曾经的 "穿搭鄙视 链底层" 逆袭成顶流？ 图/21世纪经济报道记者摄 电商销量狂飙20%！ 土气冲锋衣成冬日顶流 冲锋衣的火是实打实的销量撑起来的。2025年"双十一"期间，运动户外品类以268%的爆发系数领跑电商，冲锋衣更是妥妥的 ...

对于这些指责，Calvin McDonald在与华尔街日报的采访中回应称，早在被公开批评之前，他就已经开始着手解决问题。比如就美国市场销售额下滑的问 题，采取推出新产品和缩短生产周期的措施。而对于因为拓展至新的非运动品类，被批"沦为Gap"， Calvin McDonald认为lululemon专注于跑步、瑜伽、 网球和高尔夫等运动品类的同时，也可以视机会有选择地拓展到生活方式和休闲品类。 华尔街日报指出，二人在目标客群定位上亦存在明显差异。Chip Wilson希望公司回归为"超级女孩"（指年轻、受过教育的职业女性）设计产品，而Calvin McDonald则希望他的团队专注于"正念运动者"（Mindful Athlete）：目标明确、积极进取，擅长混搭运动装与生活休闲装。 需要注意的是，公司首席执行官及董事会成员Calvin McDonald计划于明年1月31日卸任。为确保平稳过渡，他将在2026年3月31日前担任公司高级顾问。 受上述消息影响，当地时间12月12日，lululemon股价收盘上涨9.6%。值得一提的是，lululemon股价年内最大跌幅一度超52%，目前仍下跌46.40%，市值 蒸发约1 ...