题图｜视觉中国 沉寂已久的"三只羊"，在一纸公告中重回公众视野。 3月23日，合肥市联合调查组发布关于三只羊的整改通报，认为三只羊公司整改符合要求，具备恢复经营条 件。 经营条件虽然恢复了，但大小杨哥何时能复出直播仍然是未知数，即便复出，能否再续过往辉煌，也要打 个大大的问号。因为就在三只羊被立案调查的半年里，直播行业已经变天。 宇宙的尽头是直播带货。无论寻亲、打假、模仿明星、扶贫卖惨，只要上了新闻有了流量，都纷纷转向了 通过直播带货来变现。有数据显示，2019年到2023年5年间，直播电商市场规模增长10.5倍，投诉举报量增 幅却高达47.1倍，投诉集中在产品质量低劣、货不对板、售后维权困难等。 为了流量无下限炒作，操纵公众的眼泪、欢笑，社会信任被一步步瓦解。这种唯流量论的带货逻辑，已然 引发了众怒。而这，其实与模式的先天设计有关。 当我们打开电商APP时，通常有明确的购买诉求，比如，想买一台手机，就会去搜索iPhone，或者是打开3C 专区挑选。 但当我们打开内容类的APP时，内心活动一般是：只想放松，刷点有意思的看看。背后其实并没有明确的购 买诉求。 2024年，美的空调在徐菲直播间的年度销售额同比20 ...

Core Viewpoint - The article discusses the potential return of a prominent live-streaming influencer, Xiao Yang Ge, after a significant hiatus due to controversies, highlighting the evolving landscape of the live-streaming e-commerce industry and the challenges of rebuilding trust with consumers [3][11][40]. Group 1: Industry Changes - The live-streaming e-commerce industry is transitioning from chaotic growth to more regulated operations, marked by increased scrutiny and compliance measures following controversies involving top influencers [18][41]. - The market is witnessing a shift towards "de-headification," with smaller and mid-tier influencers gaining prominence as trust in top-tier influencers declines [25][24]. - Data from Douyin shows that store broadcasts now account for over 30% of GMV, while top influencers contribute only 9%, indicating a significant change in the industry's dynamics [25]. Group 2: Xiao Yang Ge's Impact - Xiao Yang Ge, once a leading figure in live-streaming sales, achieved remarkable sales figures, including 1.5 billion yuan in one hour during a live session and over 10 billion yuan in total sales in 2022 [14][39]. - His recent controversies, particularly related to product quality, have led to a loss of over 12 million followers and raised questions about his ability to regain consumer trust upon his return [3][26]. - The article emphasizes that Xiao Yang Ge's comeback will be closely monitored, and any failure to address past issues could lead to further decline in his career and the industry [40][47]. Group 3: Trust and Quality Concerns - The decline in consumer trust towards live-streaming influencers is a critical issue, as past successes were largely built on the credibility of their personas [26][40]. - The article suggests that rebuilding this trust will be a challenging "second startup" for Xiao Yang Ge, as consumers and the industry will scrutinize his actions closely [40][47]. - The need for improved product quality and accountability in the live-streaming sector is underscored, with a call for deeper engagement in supply chain management and quality control [44][48].

Core Viewpoint - The article discusses the emergence of a "wish economy" driven by Lei Jun, where entrepreneurs are responding to consumer demands expressed in his social media comments, particularly in the context of product development and market opportunities [3][8][31]. Group 1: Lei Jun's Influence and the Wish Economy - Lei Jun has transformed his social media comment section into a "wish pool," where users express desires for various products, leading to entrepreneurial responses from others [3][9][31]. - The concept of the "wish economy" has led to the development of products like the dual-zone washing machine, which was created in response to user requests [5][6][24]. - Entrepreneurs like Chen Nian and Yu Minhong are capitalizing on this trend by launching products such as sanitary napkins, which were previously deemed unfeasible for Xiaomi to produce [11][12][15]. Group 2: Market Opportunities and Consumer Trust - The sanitary napkin market has seen increased attention due to quality concerns raised during events like the 315 Consumer Rights Day, creating a demand for trustworthy products [10][15][18]. - The rise in female consumer engagement, as indicated by a 65% year-on-year increase in orders on Douyin, highlights a significant market opportunity for products targeting women [15][17]. - The trust in Lei Jun's brand and his ability to deliver quality products has led to a perception of him as a "savior" figure in the consumer market, further driving the wish economy [23][25][31]. Group 3: Entrepreneurial Responses and Market Dynamics - Chen Nian's and Yu Minhong's ventures into the sanitary napkin market are strategic moves to capture a growing segment of female consumers and rebuild brand trust after previous product failures [16][18]. - The competitive landscape is shifting as companies leverage Lei Jun's influence to gain market traction, with a focus on quality and affordability [24][31]. - The success of Xiaomi's ecosystem, which includes investments in over 430 companies, provides a robust supply chain that supports the development of new products in response to consumer wishes [24].

电商天下 . 300 万电商社区平台，全球视野，聚焦中国。 董宇辉正面回应争议。 文 ｜ 清清 来源｜ 电商天下（ID：DSTX355） 封面来源 ｜ IC photo 回应一系列争议， 董宇辉不装了 央视曝光的"保水虾仁"，将董宇辉再一次送上了舆论的风口浪尖，而就在四天之后，在新浪财经珍知酌见栏目里，董宇辉罕见吐露了自己的心声。 以下文章来源于电商天下 ，作者清清 一边是带着与辉同行称霸抖音带货榜的辉煌业绩，一边是"不喜欢直播、抗拒带货"的消极言论，董宇辉的矛盾态度一度引起大量讨论。 彼时舆论场上出现了两极分化的声音：有人赞他是"打工人嘴替"，有人讥讽他"既当又立""得了便宜还卖乖"。 而如今，董宇辉将这种"不爱干却没有停"的行为解释为"成长的烦恼"。 图源：中新经纬 在节目中，董宇辉发出灵魂反问："不想上学，但是能不能不上？我 感性上就是不想干，但是理性又告诉你，现在公司有300人。" 这种撕裂感像极了西西弗斯神话： 推着巨石上山是宿命，而清醒地认知这种宿命才是真正的惩罚。 东方甄选无疑是绕不开的话题，在"和平分手"的一年之后，董宇辉表示，离开是自己和俞敏洪心照不宣的结果，单飞其实早在"小作文"风波就埋下 ...

来源：时代财经 三只羊缴纳了罚款、赔付合计9672.8万元后，被宣布"具备恢复经营条件"。此时，头部主播疯狂小杨哥已停播198天。 3月23日，合肥市市场监督管理局官方微信公众号"合肥市场监管"发布《关于合肥三只羊网络科技有限公司整改情况的通报》。 根据通报，2024年9月26日，合肥市联合调查组发布合肥三只羊网络科技有限公司（以下简称"三只羊"）直播带货相关问题的通报后，经调查处置，2024年 10月11日，三只羊足额缴纳罚没款6894.95万元，对"香港美诚月饼""澳洲谷饲牛肉卷"等涉案产品，已累计赔付2777.85万元，并继续按照应赔尽赔原则，执 行退一赔三标准，做好退赔工作。 合肥市联合调查组表示，三只羊整改符合要求，具备恢复经营条件。 对于合肥市联合调查组的通报，三只羊回应称，将严格把关产品质量，新筛选、签定3家第三方专业品控机构，分品类编制食品、化妆品等7类品控作业指 导书，按规范严格把控产品质量；严格甄选品牌合作，进一步提升自营品占比，提高准入门槛，合作品牌压减80%；严格售后服务标准，开设专门售后服 务账号"三只羊网络售后"，对经认定的问题产品，承诺先行垫付退赔款，提高消费者售后服务体验。 三 ...

Core Viewpoint - The rapid increase in internet-related civil and commercial disputes, particularly in areas like live streaming sales and paid content, poses challenges in balancing user rights protection and platform development [1] Group 1: Trends in Internet Disputes - The number of internet-related civil and commercial disputes has significantly increased, with cases rising from over 200 in 2022 to around 700 in the following year [3] - Common types of disputes include information network sales contract disputes, product liability disputes, and network service contract disputes, often arising from issues like fraud, product quality, and service cancellations [3] Group 2: Responsibilities of Platforms - Platforms are expected to actively assume both platform and social responsibilities, ensuring consumer protection through rigorous vetting of merchants and maintaining adequate compensation funds for high-risk products [4] - The courts aim to balance user rights and platform development by correctly applying laws such as the Civil Code and the E-commerce Law, while considering the unique characteristics of the digital platform industry [4] Group 3: Live Streaming Sales Disputes - The number of consumer disputes related to live streaming sales is on the rise, with a diverse range of products involved, reflecting an increasing consumer demand in this sector [7] - In live streaming sales, merchants have a heightened duty of care, and platforms must adhere to a fault liability principle to determine responsibility [8] Group 4: Regulation of Digital Platforms - Courts can regulate digital platform operations by properly adjudicating cases related to new transaction models, combating infringement, and providing judicial guidance through typical case publications [11] - The judiciary aims to establish clear rules for new types of disputes arising from digital platforms, such as data ownership and algorithm regulation [11] Group 5: Competition and Legal Framework - "Involution" competition can lead to resource waste and a focus on short-term results over long-term innovation, necessitating judicial oversight to ensure fair competition [12] - Courts should apply laws like the Anti-Monopoly Law and the Anti-Unfair Competition Law to maintain fairness in competitive practices [12]

作者：杨瑞 来源：财经三分钟（ID：qgq1818） 以下文章来源于财经三分钟 ，作者杨瑞 财经三分钟 . 4 亿中产财经资讯平台，专注深度财经商业报道。由财经媒体人杨瑞团队执笔，出品《广州租售同 权》、《北京学区房多校划片》、《国家抢占人工智能制高点》等多篇千万级刷屏文章。 韦雪，这个近40岁的女人，被人调侃为"初代捞女网红"的女人，最近复出了。 10月份直播卖爆1亿元，斐然的直播成绩，让韦雪受到了行业内外的关注。 由"捞女"到离异带3娃、30天卖爆1亿元的独立女强人，韦雪到底靠什么逆袭翻身？ 一句"叫你心中无男人，不是身边无男人"道出了韦雪成功的秘密。 01 韦雪复出， 一夜成为抖音 " 掌上明珠 " 韦雪复出在抖音直播，根据灰豚的数据，每场直播的流量超80%都来自抖音平台推荐。 靠着带货护肤品、保养品等产品，韦雪在近一个月带货直播中，创下惊人带货销售金额合计1亿元左 右。 根据网友资料显示，韦雪每场直播4个小时，在不计坑位费的情况下，按照20%的佣金率计算，韦雪 每分钟可以赚2万。 ▲图 源：小红书 抖音"偏爱"韦雪，其他网红看了都要嫉妒。这里不得不提出一个疑问，为什么抖音要将流量推给韦 雪？ 很简单， ...

以下文章来源于首席商业评论 ，作者宁缺 首席商业评论 . 论商战，言商道！点击关注，与百万企业家、专业人士一起深究商业逻辑，跟上最新趋势。 作者：宁缺 来源： 首席商业评论（ID： CHReview ） 这两日，女生们都去李佳琦直播间抢红包了。 双十一预售首日，李佳琦直播间可是放了个大招，抛出了5亿元的红包雨。这些红包到账后用户可以 在直播间里买现货或者付预售尾款，每笔订单最多能用10个红包，这可是今年双十一最慷慨的红包福 利了。 这让人不禁想到，李佳琦参与真人秀《披荆斩棘的哥哥4》的节目录制前曾说"我是去赚钱的，赚了钱 要给你们发红包。" 5亿虽然对普通人来说不可想象，但对于李佳琦来说，也只能是洒洒水。毕竟，他早已在直播的黄金 时代赚得盆满钵满，除了佣金和坑位费，还出现在综艺节目中，吸金能力不容小觑。 都在唱衰李佳琦，没想到老将李佳琦最争气。从今年双十一的数据来看，李佳琦直播间双十一首场预 售GMV率先破亿，加购金额同比增长超过20%。他的"老朋友"们，如可复美、丝塔芙、华伦天奴、 欧莱雅等多款商品更是秒售罄。 那么，79元眉笔事件过去后，为什么李佳琦直播间还是那么多人买？ 01 李佳琦杀回来了，销售额率先 ...

今天a股成交5900亿，成交量继续萎缩，但是市场中位数还好，上涨了0.49%，北上的外资净流出66亿，洋韭菜日常跑路。 国家队上午潜水，下午的时候有出来护盘指数etf，你们看这分时走势，买一下涨一波，买单一停就阴跌，咱也不知道咋形容这局面，真就是人人都想割 肉给国家呗。 除了沪深300外，我看了一下其它指数，上证50和中证500疑似也在买入，只是买量很少，远不及沪深300这么明显。自从2015年那次救市搞的鸡飞狗跳， 一大批人锒铛入狱后，这一次的救市在操作上可以想见的会很敏感，各方人员为了保护自己大概都是在授权范围内交易，自由度不会高的。 目前这种买法很难把大盘拉起来，但会有效的降低市场波动的烈度，也许这就是国家队交易的目的，用时间换空间，慢慢消化这波熊市的极端情绪，避免 大盘被砸到2500，而是阻滞在2700-2900一带筑底。 至于反攻的信号，可能是在等美元降息，也可能是人民币自己就先进一步降息，正好这两件事在今天都有一些进展。 美国公布了6月份的一系列数据，基本都在市场预期内，这让利率期货继续定价美联储9月份开始降息的押注，并且今年不止一次降息。 也就是在今天，央行开展2000亿元一年期MLF操作，中标 ...