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地坛公园的银杏树火了!这才是体育顶流CP的正确打开方式
Jing Ji Guan Cha Bao· 2025-09-05 15:23
Group 1 - The phenomenon of "sports CP" is becoming a unique cultural trend, merging competitive sports with fan economy, thus reshaping young people's perceptions of sports stars [1][2] - The emotional narrative of sports stars as a couple enhances audience engagement, creating a new relationship symbol that transcends individual competition [2] - The "Sha-Tou combination" is viewed as a modern idol for the youth, similar to past sports icons, providing three key narratives: positive emotional value, inspiring struggle stories, and relatable communication styles [2] Group 2 - The recent event of the Chinese Table Tennis Club Super League showcased the influence of the "Sha-Tou combination," attracting large audiences and revitalizing sports events with modern entertainment elements [3] - The concept of sports CP is redefining the multi-dimensional image of sports stars, who are seen not only as athletes but also as representatives of national identity [4] - There is a shift in brand marketing strategies, moving from entertainment-focused endorsements to selecting sports stars based on trust and responsibility, reflecting a new phase in brand ambassador choices [4]
成都赛事经济再发力 世界体育舞蹈大赛将创新举办公园城市周末舞会
Mei Ri Jing Ji Xin Wen· 2025-09-05 14:51
Group 1 - The 13th World Dance Sport Championship will be held in Chengdu from September 20 to 21, 2025, continuing the momentum from the Chengdu Universiade and attracting over a thousand participants from more than 30 countries and regions [1] - The event will adopt an innovative "8+3+5+1+N" format, including 8 competitions, 3 major ceremonies, 5 outreach activities, 1 park city weekend dance party, and multiple supporting events to create a vibrant atmosphere for public fitness and deepen the integration of sports with culture and tourism [1] - The inaugural park city weekend dance party on September 13 will be a significant event, combining sports, cultural creativity, and food markets, aimed at providing a joyful weekend for dance enthusiasts and the general public [1] Group 2 - Chengdu has over 400,000 dance sport enthusiasts, with the related industries, including performance, teaching, apparel sales, and indirectly tourism and dining, generating a total output value exceeding 2 billion yuan [2] - The annual World Dance Sport Championship is expected to bring both direct and indirect economic benefits, positioning dance sport as a key driver for the growth of Chengdu's sports industry and consumption [2]
群众乒乓赛事亮相热门商圈 国球点燃体育消费活力
Group 1 - The "Jingxi Has Surprises: Everyone Comes to Table Tennis" event is a friendly match held in Shijingshan District to promote the upcoming WTT China Grand Slam [1][3] - The event took place at the Six Gonghui Shopping Center, a commercial complex in the core area of Shijingshan, enhancing the visibility of table tennis and attracting more spectators [3][5] - The first WTT China Grand Slam held during last year's National Day significantly boosted foot traffic and sales in the surrounding areas, demonstrating the economic impact of sports events [5][7] Group 2 - Shijingshan District has implemented a three-year action plan (2025-2027) for high-quality development of event economy, focusing on integrating sports events with commercial and tourism sectors [7] - The "Three In" initiative aims to deepen the integration of sports events with urban economic forms, enhancing sports consumption potential [7] - Future activities will continue to promote the integration of culture, commerce, tourism, and sports, contributing to the development of the capital's western gateway [7]
吴桂英调研重大赛事筹备、重点基础设施建设工作
Chang Sha Wan Bao· 2025-09-05 01:25
Core Viewpoint - The Hunan Provincial Football League (Xiangchao League) is set to enhance sports development and community engagement through effective event management and infrastructure development, as emphasized by local government officials [1][2][6]. Group 1: Event Preparation and Management - The Xiangchao League will kick off on September 7 at the Changsha Helong Stadium, with preparations being expedited [2]. - Local officials are focusing on detailed arrangements for venue operations, event management, and volunteer services to ensure seamless execution of the event [2][3]. - Emphasis is placed on comprehensive service guarantees, including medical support, food safety, and emergency response [2]. Group 2: Infrastructure Development - The Changsha Olympic Sports Center is identified as a key project for promoting sports in the region and stimulating economic growth [6]. - Construction of the Olympic Sports Center is accelerating, with a focus on overcoming challenges and ensuring safety and quality [6]. - The project aims to align with community sports needs and enhance the overall sports experience for the public [6].
“郑BA”“郑超”双赛同开 助力郑州市建设“赛事名城”
Zheng Zhou Ri Bao· 2025-09-05 00:43
Group 1 - The 2025 Zhengzhou Basketball League and the upcoming Zhengzhou Football League are key components of the city's multi-level sports development system, aimed at enhancing Zhengzhou's urban image and influence while promoting the city as a "sports event city" [1][3] - The basketball league, themed "Competing for the Capital of Commerce, Basketball in Zhengzhou," started on August 22 and will run until September 27, featuring an innovative format of group round-robin, knockout stages, and peak matches [2][3] - The football league, set to kick off on September 6, will involve 16 teams from various districts and will adopt a men's adult eleven-a-side format, running until November 23 [2][4] Group 2 - Both leagues represent a significant initiative by Zhengzhou to promote "event city" development, achieving full coverage across all 16 districts and employing a model that integrates government guidance, market operations, and social participation [3][5] - The events will enhance the sports environment, expand quality event offerings, and deepen the integration of sports, commerce, culture, and tourism, aiming to stimulate consumption and showcase urban vitality [3][5] - The basketball league will feature events in commercial complexes, creating a "basketball-themed food street" and offering exclusive discounts, attracting over 3,000 spectators per game and boosting local business revenues [3][5]
“苏州超级夜”打造沉浸式主场体验
Su Zhou Ri Bao· 2025-09-05 00:24
Group 1 - The event "Suzhou Bank·Suzhou Super Night" is a themed market taking place at Suzhou Sports Center, featuring live broadcasts of football matches and various activities to enhance community engagement [1] - The market will run from September 6 to 7, with daily hours from 16:00 to 22:00, showcasing a mix of food, culture, and technology [1] - The event is sponsored by Suzhou Bank and organized by Suzhou Daily and Suzhou Cultural Investment Development Group, with support from Suzhou Sports Lottery Management Center [1] Group 2 - Attendees can access various benefits, including a 20 yuan discount voucher for Qingdao beer and exclusive meal packages through the "Suzhou Bank Su Xin Life" WeChat mini-program [2] - A digital RMB experience area will allow visitors to purchase lottery tickets at a minimal cost, with additional prizes available through participation [2] - The event will feature a range of activities, including a drone experience and a lottery for free tickets to the Suzhou Super League matches [2] Group 3 - The organizers believe that this event will enhance community involvement and enjoyment in sports, creating a new link between sports culture and daily life in Suzhou [3]
国办印发释放体育消费潜力“20条”
Zheng Quan Shi Bao· 2025-09-04 23:25
Core Viewpoint - The State Council's recent issuance of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" outlines 20 measures aimed at enhancing the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030 [1] Group 1: Expansion of Sports Product Supply - The "Opinions" emphasize the importance of sports events and services, outdoor sports, and the ice and snow economy in expanding sports product supply [2][3] - In the first half of this year, key events in seven regions generated over 16 billion yuan in related consumption, with an average of over 30 million yuan per event [2] Group 2: Enhancing Sports Consumption Demand - The "Opinions" propose measures to expand sports consumption scenarios and hold sports consumption activities, including implementing consumer benefit measures and expanding the sports consumer base [3][4] - Specific initiatives include promoting sports consumption and event economy pilot programs, offering financial subsidies for qualifying service providers, and encouraging local regions to issue sports consumption vouchers and digital currency incentives [3][4] Group 3: Support for Sports Enterprises - The "Opinions" call for accelerated implementation of policies to support private enterprises in the sports sector, enhancing the investment environment and promoting the growth of specialized sports equipment companies [4] - Financial support measures include optimizing financing services, encouraging listings and refinancing for qualified sports enterprises, and exploring prepayment fund management models to mitigate risks [4]
新安江的“冬泳”火了(县域体育展活力)
Ren Min Ri Bao· 2025-09-04 22:57
Core Viewpoint - The article highlights the successful development of a unique sports event in Jiande, Hangzhou, leveraging local water resources to attract swimming enthusiasts and boost tourism [1][8]. Group 1: Event Overview - The "Winter Swimming Challenge" in Jiande has evolved from a local tradition to a significant sporting event, with over 2,800 participants from 120 teams across 16 provinces [1][3]. - The event features swimming in the New Anjiang River, where water temperatures range from 14 to 17 degrees Celsius, providing a unique experience for participants [2][3]. Group 2: Safety Measures - Safety protocols include pre-event trials for participants, 30 rescue boats on the river, and 16 lifeguards stationed along the banks, ensuring participant safety during the event [6][5]. - Medical support is provided with four medical stations and 20 medical personnel on-site to address potential injuries or health issues [6]. Group 3: Brand Development - The event has been rebranded from "Endurance Warrior Challenge" to "Winter Swimming Challenge" to enhance its appeal and attract more participants [7]. - The event's visibility has increased significantly, with over 120 million views on social media, leading to a 73.3% increase in participants aged 20-40 compared to the previous year [7]. Group 4: Economic Impact - The event has positively impacted local tourism, with Jiande receiving 213,300 visitors during the event, a 12.5% increase year-on-year, and generating nearly 28 million yuan in tourism revenue, up 16% [8]. - The local government is promoting a broader range of extreme sports, including skydiving and mountain biking, to further enhance Jiande's reputation as a destination for extreme sports [8][9].
浙江杭州建德因地制宜开展群众赛事 新安江的“冬泳”火了(县域体育展活力)
Ren Min Ri Bao· 2025-09-04 22:17
Core Viewpoint - The article highlights the successful development of a unique sports event in Jiande, Hangzhou, leveraging local water resources to attract swimming enthusiasts and boost tourism [1][7]. Group 1: Event Overview - The "Winter Swimming Challenge" in Jiande has evolved from a local tradition to a significant sporting event, with over 2,800 participants from 120 teams across 16 provinces [1][3]. - The event features swimming in the New Anjiang River, where water temperatures range from 14 to 17 degrees Celsius, providing a unique experience for participants [2][3]. Group 2: Safety Measures - Safety protocols include pre-event trials for participants, 30 rescue boats on the river, and 16 lifeguards stationed every 100 meters, along with four medical points staffed by 20 medical personnel [5][6]. Group 3: Brand Development - The event has been rebranded from "Endurance Warrior Challenge" to "Winter Swimming Challenge" to enhance its appeal, with notable swimmers invited to participate, increasing its visibility [6]. - The event's online presence has surged, with over 120 million views of related content, attracting a younger demographic, with participants aged 20-40 increasing by 73.3% compared to the previous year [6]. Group 4: Economic Impact - The event has significantly boosted local tourism, with 213,300 visitors during the event, a 12.5% increase year-on-year, and tourism revenue reaching nearly 28 million yuan, up 16% [7]. - Jiande is also expanding its offerings in extreme sports, with plans for a new diving facility, further enhancing its appeal as a destination for adventure sports [7][8].
国办印发释放体育 消费潜力“20条” 到2030年,要培育一批具有世界影响力的体育企业和体育赛事,体育产业总规模超过7万亿元
Zheng Quan Shi Bao· 2025-09-04 21:31
Core Viewpoint - The State Council's recent issuance of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" aims to enhance the sports industry through 20 measures, targeting various aspects such as expanding supply, stimulating demand, and strengthening support elements, with a goal to exceed 7 trillion yuan in total scale by 2030 [1][2]. Group 1: Expansion of Sports Product Supply - The "Opinions" emphasize the importance of sports events as a key component of sports product supply, highlighting that 511 major events held in seven regions this year generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [1]. - The document outlines plans to develop outdoor and ice sports, including a new round of outdoor sports industry development plans, leveraging local natural resources for differentiated development [2]. Group 2: Stimulating Sports Consumption Demand - The "Opinions" propose measures to expand sports consumption scenarios and hold sports consumption activities, including implementing consumer-friendly initiatives and expanding the sports consumer base [2]. - Specific initiatives include promoting sports consumption and event economy pilot programs, providing financial subsidies for qualifying service providers, and encouraging local regions to issue sports consumption vouchers and digital currency incentives [2]. Group 3: Support for Sports Enterprises - The "Opinions" call for accelerated implementation of policies supporting private enterprises in the sports sector, promoting investment, and enhancing the growth of specialized sports equipment companies [3]. - Financial support measures are outlined, including optimizing financing services, encouraging listings and refinancing for qualified sports enterprises, and exploring prepayment fund management models to mitigate risks [3].