若论2025年中国游戏厂商出海的最热门赛道，休闲游戏无疑稳居榜首。其中，世纪华通旗下的《Whiteout Survival》表现尤为亮眼，已连续24个月蝉联中国 出海手游收入榜首位，成为该赛道的标杆之作。在头部产品强势领跑的行业格局下，其他游戏企业是否仍存在突围与发展的机会？ "2026年休闲品类的中小厂商仍有机会，现在做得最好的厂商基本都是创业公司，突围关键仍在于反应速度。小厂尝试新创意的阻碍更小、落地更易、迭代 更快，成功概率更高。游戏行业从未有企业能垄断全局，即便腾讯这样的头部厂商也有自身品类偏好，无法覆盖所有赛道。"1月27日下午，AppsFlyer大中 华区总经理王玮在《2026游戏App营销现状报告》媒体解读会上对《每日经济新闻》记者如是说。 图片来源：企业供图 "红利时代中小厂商的机会更多，但即便在当前竞争激烈的环境下，中小厂商依然能凭借更快的动作、更灵活的迭代，在产品形态、玩法或变现模式上实现 创新。大厂虽然可以追赶，但很难垄断这一领域。"王玮表示，看好游戏行业的持续创新活力，未来仍会有新玩家入局、老玩家转型，行业多样性将持续保 持。 多端布局成出海趋势，跨端数据打通是关键 眼下，多端布局已成 ...

Group 1 - Major stock indices continued to show volatility, with the Shanghai Composite Index rising by 0.16% to 4157.98 points, while the Shenzhen Component fell by 0.3%, and the ChiNext Index decreased by 0.57% [1] - A total trading volume of A-shares reached 3.26 trillion yuan, an increase from 2.99 trillion yuan in the previous trading day, indicating a further expansion in market activity [1] - The performance of individual stocks was notably divergent, with over 3500 stocks closing lower, while sectors such as liquor, media, gold, and oil & gas saw gains [1] Group 2 - The precious metals sector remained strong, with London gold prices nearing 5600 USD per ounce and London silver prices surpassing 120 USD per ounce, while the Gold ETF (518800) rose by 5.49% [1] - The Federal Reserve maintained its benchmark interest rate during the January FOMC meeting, with Chairman Powell's restrained comments aimed at stabilizing market confidence, despite ongoing concerns about the Fed's independence and the clarity of its rate-cutting policy [1] - Geopolitical risks have increased, significantly boosting the safe-haven premium for gold, alongside a global trend of central banks increasing gold purchases and accelerating the "de-dollarization" process, which provides structural support for gold in the long term [1] Group 3 - The AI application sector showed active performance, with the Film and Television ETF (516620) rising by 2.78% and the Gaming ETF (516010) increasing by 1.41% [2] - Recent advancements in domestic large models have accelerated, with Alibaba launching the Qwen3-Max-Thinking model and DeepSeek releasing the DeepSeek-OCR2 model, marking significant breakthroughs in high-level reasoning and multi-modal capabilities [2] - The ongoing optimization of large model capabilities has significantly reduced production costs and timelines for AI-driven media content, validating the value of vertical applications, and leading major companies to increase investments in AI applications [2]

Core Viewpoint - The company expects a net loss of between 78 million to 48 million yuan for the year 2025, compared to a loss of 137 million yuan in the same period last year [1] Group 1: Financial Performance - The anticipated non-recurring gains and losses are estimated to impact net profit by approximately 1.92 million yuan [1] - The mobile gaming business has seen significant revenue growth, but high initial costs for launching and operating new games in regions like the Americas have adversely affected current profits [1] - The communication information business has underperformed due to changes in the industry environment, intensified market competition, and rising labor costs [1] Group 2: Asset Impairment - The company has made provisions for potential impairment losses on receivables and long-term equity investments, totaling approximately 35 million to 45 million yuan [1]

Core Viewpoint - Century Huatong has announced a significant increase in its projected performance for 2025, highlighting strong growth in revenue and net profit, particularly in the gaming sector, driven by successful product launches and a robust operational strategy [1][3]. Financial Performance - The company expects consolidated revenue of approximately 38 billion yuan for 2025, representing a year-on-year increase of about 68% [1][3]. - Projected net profit attributable to shareholders is estimated to be between 5.55 billion and 6.98 billion yuan, with a year-on-year growth forecast of 357% to 475% [1][3]. - The expected net profit after deducting non-recurring items is projected to be between 5.8 billion and 6.33 billion yuan, with a year-on-year growth estimate of 253% to 285% [1][3]. - Operating cash flow is anticipated to grow by over 70% year-on-year [1][3]. Growth Trends - Since 2023, the company has achieved a continuous increase in revenue for 12 consecutive quarters and has doubled its net profit year-on-year for two years, setting historical records [1][3]. - The company’s growth momentum is described as "unique" within the global gaming industry [1][3]. Product Performance - The flagship product, "Whiteout Survival," has reached new heights after three years, entering the global mobile game "billion-dollar club" and ranking fourth in global mobile game revenue for 2025, as well as first in China's mobile game overseas revenue [1][3]. - Another product, "Kingshot," has climbed to the 14th position in the global mobile game revenue ranking and third in China's mobile game overseas revenue for 2025 [1][3]. Breakthroughs in Game Categories - Beyond the SLG category, the company has made significant progress in casual games, with "Tasty Travels: Merge Game" entering the top five in the casual merge game category and the top 15 in China's mobile game overseas ranking [2][4]. - Other self-developed products, such as "Truck Star" and "High Seas Hero," have also shown steady growth [2][4]. - The product "Endless Winter" from the subsidiary Diandian Interactive has consistently ranked among the top five in the iOS game bestseller list, demonstrating strong vitality [2][4]. - The newly launched product "Bengben Kingdom" in August 2025 is steadily climbing in rankings [2][4].

Core Viewpoint - The company, Fuchun Co., anticipates a net loss for the year 2025, with projected losses ranging from 78 million to 48 million yuan for net profit attributable to shareholders, and from 79.92 million to 49.92 million yuan for net profit after deducting non-recurring gains and losses [1] Group 1: Business Performance - The mobile gaming segment is focusing on optimizing existing games like "Ragnarok: New Generation" and "Qin's Moon," which is expected to drive significant revenue growth [1] - The company has launched new games in regions such as the Americas, but high initial costs for traffic and marketing have negatively impacted current profits [1] - In the communication information sector, the company is deepening partnerships with core mobile operators and expanding into new industry clients, aiming to meet revenue targets [1] Group 2: Challenges and Impacts - The performance of the communication information business has fallen short of expectations due to industry changes, intensified market competition, and rising labor costs [1] - The company has faced additional challenges from underperforming investments and increased aging of receivables, leading to an estimated impairment loss of 35 million to 45 million yuan on certain assets [1] - Despite short-term performance pressures, the company is optimizing its business structure and enhancing management and talent systems to build momentum for future growth [1]

Core Viewpoint - Century Huatong expects a net profit attributable to shareholders of the listed company to be between 5.55 billion to 6.98 billion yuan in 2025, representing a year-on-year growth of 357.47% to 475.34% [1] Group 1: Performance Drivers - The significant increase in performance is attributed to the success of overseas business with hit products such as "Whiteout Survival" and "Kingshot" [1] - The domestic SLG leader "Endless Winter" continues to grow, contributing to overall revenue and profit increases [1] - Classic IP new products from Shengqu Games have revitalized their performance, leading to substantial growth in overall income, profit, and cash flow [1]

Core Viewpoint - Century Huatong (002602) expects a significant increase in net profit attributable to shareholders, projecting between 5.55 billion to 6.98 billion yuan for 2025, representing a year-on-year growth of 357.47% to 475.34% [1] Group 1: Performance Drivers - The surge in performance is attributed to the success of overseas products, with hits like "Whiteout Survival" and "Kingshot" showing strong results [1] - The domestic SLG leader "Endless Winter" continues to grow, contributing to overall revenue and profit increases [1] - Classic IP new products from Shengqu Games have revitalized their performance, leading to substantial growth in revenue, profit, and cash flow [1]

Core Viewpoint - Century Huatong (002602.SZ) expects a net profit attributable to shareholders of 5.55 billion to 6.98 billion yuan for 2025, representing a year-on-year growth of 357.47% to 475.34% [1] Group 1: Performance Drivers - The significant increase in performance is attributed to the success of overseas products, particularly "Whiteout Survival" and "Kingshot," which have shown strong market performance [1] - The domestic SLG leader, "Endless Winter," continues to grow, contributing to overall revenue and profit increases [1] - Classic IP new products from Shengqu Games have revitalized their performance, leading to substantial growth in revenue, profit, and cash flow [1]

| 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 603444 | 吉比特 | 475.50 | 6.61% | 3.36万 | | 15.90 Z | | 300418 | 昆仑万维 | 56.61 | 6.05% | 169.47万 | | 97.34亿 | | 600633 | 浙数文化 | 15.91 | 5.43% | 116.55万 | | 18.72亿 | | 300315 | 掌趣科技 | 6.12 | 3.73% | 368.12万 | | 22.68亿 | | 002624 | 完美世界 | 18.77 | 3.42% | 66.96万 | | 12.59亿 | | 300459 | 汤姆猫 | 5.25 | 2.94% | 364.95万 | | 19.34亿 | | 300043 | 量辉娱乐 | 6.46 | 2.70% | 103.83万 | | 6.76亿 | | 002605 | 姚记科技 | 26.81 | 1.94% | 19.87万 | | 5 ...

Group 1 - The market is experiencing unusual signals driven by the "application end," particularly in the AI application sector, with companies like 易点天下, 中文在线, and 天龙集团 frequently appearing on the gainers list [1] - The game media ETF浦银 (517770) has seen a 26.75% increase over the last 30 trading days and over 55% since 2025 [2] - The current market dynamics indicate a shift from "upstream capabilities" to "downstream applications," prompting investors to question how AI can be integrated into specific industries and create verifiable business paths [5][6] Group 2 - The emergence of GEO is linked to a significant change in how AI is reshaping information access, making content, gaming, and media focal points for market reassessment [6][10] - The discussion around GEO highlights a fundamental shift in user information acquisition from "search-click-read" to "ask-generate-decide," indicating a change in content's role [12][13] - The gaming and media sectors are being re-evaluated as they are user attention-centric industries with diverse monetization paths, making them prime candidates for AI application [19][21] Group 3 - The game media ETF浦银 (517770) tracks the 中证沪港深游戏及文化传媒指数, covering multiple sectors including gaming, film, advertising, and content platforms, with a notable presence of Hong Kong stocks [25][26] - Recent funding behavior indicates a structural reassessment of AI-related assets in the Hong Kong market, which had previously been affected by negative market sentiment [30][31] - The ETF浦银 (517770) has seen over 257 million yuan in net inflows over the past 20 days, reflecting its growing significance in the market [33] Group 4 -浦银安盛 is advancing its index business brand "指数家," focusing on a systematic approach to index investment that emphasizes transparency and long-term sustainability [35] - The game media ETF浦银 (517770) is not an isolated product but a manifestation of the "指数家" methodology applied to a specific industry direction [35]