今年，第一批"65后"、"70后"开始达到60岁（男）和55岁（女）退休年龄，他们年轻时经历了 中国经济的高速发展，被认为可能是"最有钱"的一代退休老人，经济实力也带来消费能力的跃 升。 作者丨高江虹 编辑丨高梦阳 深圳的王阿姨是位退休的名医，最近斥巨资安排了明年好几趟旅行。 "6月跟着维京的船去欧洲，然后8月玩一圈地中海，再坐河轮看看莱茵河。"王阿姨告诉记者， 这一整趟旅行大概会花二十几万元。 像这么有财力也有意愿花钱玩的银发一族越来越多，多家OTA近期发布的银发族旅行消费报告 显示，60岁以上的银发族旅行消费更注重品质，平均住宿花费较年轻群体高30%以上，并且是 高端游、奢华游的绝对主力，在客单价10万元以上的极地邮轮客群中，银发族占比高达90%。 这一批新银发族在旅游消费上又有什么不同的习惯和特点？ 花1 0万元以上去玩极地邮轮的客群 九成是银发族 有意思的是，60岁以上老年用户的人均住宿花费比青年群体高30%以上，入住中高端酒店的比 例也相对更高。《报告》认为，随着"65后"和"70后"的加入，"新银发族"已成为支撑银发游消 费升级的中坚力量，并将对银发游的消费结构、消费偏好等产生重要影响。 新银发族 ...

21世纪经济报道记者 高江虹 深圳的王阿姨是位退休的名医，最近斥巨资安排了明年好几趟旅行。 "6月跟着维京的船去欧洲，然后8月玩一圈地中海，再坐河轮看看莱茵河。"王阿姨告诉记者，这一整趟 旅行大概会花二十几万元。 像这么有财力也有意愿花钱玩的银发一族越来越多，多家OTA近期发布的银发族旅行消费报告显示，60 岁以上的银发族旅行消费更注重品质，平均住宿花费较年轻群体高30%以上，并且是高端游、奢华游的 绝对主力，在客单价10万元以上的极地邮轮客群中，银发族占比高达90%。 这一批新银发族在旅游消费上又有什么不同的习惯和特点？ 花10万元以上去玩极地邮轮的客群九成是银发族 今年，第一批"65后"、"70后"开始达到60岁（男）和55岁（女）退休年龄，他们年轻时经历了中国经济 的高速发展，被认为可能是"最有钱"的一代退休老人，经济实力也带来消费能力的跃升。 《2025"新银发一族"飞行报告》显示，截至目前，55周岁至70周岁的"新银发族"，今年乘坐飞机打卡了 全国255个城市。他们最喜欢去成都、北京、上海、广州、深圳，出行最高峰出现在寒暑假和开学季， 女性乘客购买的机票数量比男性高近一成。 在出境游方面，"新银发族 ...

Core Points - China Eastern Airlines will launch the first "Aviation + Cruise" joint membership program with MSC Cruises starting November 5, 2025, enhancing the "Eastern Miles" frequent flyer ecosystem and improving member travel experiences [1][3] Group 1 - The joint membership program allows "Eastern Miles" members to bind their accounts through the Eastern Airlines app or official WeChat mini-programs, providing multiple exclusive benefits [2][5] - Members who successfully bind and purchase tickets for MSC Lirica's mainland China homeport voyages can earn up to 8,000 Eastern Miles for each cabin, enabling "one journey, double points" [2] Group 2 - The program offers various benefits, including onboard spending credits, with gold card members receiving 200 yuan and other members receiving 50 yuan in onboard credits, usable within 30 days of booking [5] - The collaboration also includes member level matching benefits, opportunities for membership upgrades, and mileage point rewards [5]

Core Insights - The article discusses the growth and development of Shanghai's international cruise tourism, particularly focusing on the Wu Songkou International Cruise Port, which is expected to see an increase in inbound tourists this year [1][2]. Group 1: Cruise Port Development - Wu Songkou International Cruise Port has evolved from a basic facility to Asia's leading cruise port since its opening in October 2011, but still needs improvements to attract more inbound tourists [2]. - The port primarily serves as a transit point for outbound tourists, with a need to enhance its appeal to inbound visitors by improving surrounding services and attractions [2][3]. - The newly developed Shanghai International Cruise Tourism Resort aims to integrate various cultural and tourism resources to create a strong attraction for tourists [3]. Group 2: Inbound Tourism Strategies - There is a push to develop more multi-homeport cruise routes, allowing tourists to board from multiple locations, enhancing regional tourism collaboration [4]. - The article emphasizes the importance of branding Shanghai as a cruise tourism hub, similar to Miami and Singapore, to attract global visitors [5]. - The "airplane + cruise" model is emerging, where tourists fly into Shanghai and then take cruises, indicating a need for better marketing and sales channels [3][4]. Group 3: Airport Efficiency - Pudong International Airport remains the largest air port in China, with a significant increase in passenger traffic, indicating a robust inbound tourism market [6]. - The airport has implemented various measures to enhance the efficiency of customs and immigration processes, including dedicated lanes for different types of travelers [6][7]. - Feedback from travelers highlights the importance of optimizing baggage handling and overall airport experience to improve visitor satisfaction [7][8]. Group 4: Overall Tourism Experience - The article stresses that enhancing the overall service quality in the city is crucial for a successful tourism strategy, aiming for a seamless experience for international visitors [8]. - The focus should be on understanding and meeting the needs of tourists, ensuring they feel comfortable and welcomed during their stay [8].

Core Insights - Royal Caribbean Group reported its Q3 2025 earnings, raising its full-year targets and announcing a new exclusive destination plan [1] Financial Performance - The company reported earnings per share of $5.74 (adjusted $5.75) and total revenue of $5.1 billion, with a net profit of $1.6 billion (adjusted) [1] - Year-over-year growth was observed in all key metrics, with a passenger load factor of 112% (up 1 percentage point) and a capacity increase of 2.9% [1] - The company served 2.5 million guests, a 7% increase year-over-year, and reported a gross margin increase of 3.8%, while cost growth was optimized by nearly 200 basis points compared to guidance [1] Full-Year Outlook - The company raised its adjusted earnings per share forecast for 2025 to $15.58-$15.63, representing a 32% year-over-year increase [1] - Full-year net income is expected to grow by 3.5%-4.0% [1] Booking Trends - Booking rates for 2025-2026 are at historical highs, with significant year-over-year increases in booking prices for 2026 [1] - Onboard and pre-cruise spending by guests has exceeded previous years [1] Strategic Developments - The company announced the opening of the "Santorini Royal Beach Club" in summer 2026 and plans to expand its land-based exclusive destinations from 2 to 8 by 2028, with the first Royal Beach Club opening in December in the Bahamas [1]

Core Insights - The cruise industry is shifting from extensive growth to refined, high-quality operations, with companies intensifying competition through new routes, expanded destinations, and tailored services for the Chinese market [1][6][9] Route Expansion - Multiple cruise giants are planning to introduce new routes for 2026, covering a wider range of destinations. Viking Cruises will expand from river to ocean routes, launching 14 river routes and 5 ocean routes, including a Chinese service Mediterranean route [3] - Royal Caribbean continues to focus on East Asia, operating the "Spectrum of the Seas" from Shanghai and Hong Kong, while adding new stops like Mount Fuji and Nagoya [5] Targeting Customer Segments - The cruise companies are competing for key travel periods, such as Chinese New Year and summer vacations, while also targeting silver-haired travelers and weekend vacationers. MSC Cruises plans to offer autumn voyages to attract these demographics [5][6] - Royal Caribbean is responding to the growing demand for short weekend getaways among young consumers by introducing music-themed short cruises [5] Service Localization - The competition has extended to service offerings, with cruise lines focusing on localizing services to meet the consumption habits of Chinese tourists. Royal Caribbean has tailored dining options on the "Spectrum of the Seas" to cater to Chinese guests [8] - Viking Cruises is addressing the needs of the silver-haired demographic by providing a user-friendly WeChat mini-program for itinerary management and essential services [9] Industry Trends - The cruise market is expected to become increasingly competitive, transitioning from price competition to value competition and model innovation. This reflects a maturation phase in the industry, emphasizing the importance of localized services and product innovation [6][9]

Core Insights - The Ministry of Culture and Tourism has officially approved and provided funding support for the major project "Promoting the Construction of Consumption Facilities and Scene Enhancement at Qingdao International Cruise Home Port" [1] - Qingdao is the only city in northern China selected for this initiative, marking its high-quality development in the cruise economy and filling a research gap in cruise consumption upgrades, particularly in northern China [1] - The Qingdao International Cruise Port is transitioning from a "transport hub" to a "cultural tourism consumption landmark," aiming to enhance the consumption chain from ship to shore [1] Summary by Sections Project Approval and Funding - The project aims to enhance consumption facilities and improve the overall experience at Qingdao International Cruise Port, receiving special funding from the Ministry of Culture and Tourism [1] Economic Impact and Development - Since the successful resumption of international cruises in 2023, Qingdao has welcomed 4 cruise ships for 21 voyages in 2024, serving 71,000 inbound and outbound passengers, ranking fifth nationally and third in recovery speed [1] - By 2025, Qingdao plans to introduce 5 cruise ships for nearly 30 voyages, with 78,000 passengers served by the end of September, despite a national decline in total cruise capacity [1] Future Plans and Strategic Goals - The Qingdao International Cruise Port Service Management Bureau aims to accelerate port construction and innovate the "Cruise+" model, creating a replicable approach for other regions [2] - The initiative is expected to position Qingdao as a model for cultural tourism consumption upgrades in Northeast Asia and support China's transition from a "cruise power" to a "cruise strong power" [2]

Core Insights - The article discusses the achievements and future plans of Baoshan District in Shanghai during the "14th Five-Year Plan" period, emphasizing its role as a model for modernization and transformation in the new era [1][12]. Economic Development - Baoshan's GDP surpassed 210 billion yuan last year, with an average annual growth rate of over 5.7% in retail sales [3]. - The district's industrial output reached 260 billion yuan, and fixed asset investment exceeded 240 billion yuan over four years, with industrial investment accounting for 20% [3]. - The service sector's revenue grew at an average annual rate of 6.1%, contributing to over 70% of the district's economic value [3]. Innovation and Technology - R&D investment intensity reached 4.69%, with the number of high-tech enterprises growing by an average of 20.3% annually [3]. - Baoshan established 36 innovation and entrepreneurship incubation platforms and collaborated with major universities to create technology parks, resulting in nearly 300 technology transfers and around 1,000 new enterprises [3][4]. Industrial Transformation - The district is focusing on developing six key industries, including high-end materials and robotics, aiming to create billion-yuan industrial clusters [4]. - Baoshan is also enhancing its green and low-carbon industries, with a scale exceeding 100 billion yuan and the launch of the first domestic carbon footprint quantification software [5]. Urban Development - Baoshan is undergoing significant urban renewal, with projects like the Wu Song Innovation City and the integration of high-speed rail stations into urban planning [7]. - The district is enhancing its cultural and recreational offerings, including the establishment of the first cruise-themed cultural complex in the city [7][10]. Future Plans - Looking ahead, Baoshan aims to deepen its "one core, two wings" development strategy, focusing on innovation and vitality [12][13]. - By 2030, Baoshan plans to become a leading area for scientific innovation and a key node in the Yangtze River Delta integration, enhancing its role as a core functional area of the city [13].

Core Insights - The article discusses the achievements and future plans of Baoshan District in Shanghai during the "14th Five-Year Plan" period, emphasizing its role as a model for modernization and transformation in the context of Shanghai's development strategy [1][3]. Economic Development - Baoshan's GDP surpassed 210 billion yuan, with an annual growth rate of over 5.7% in retail sales [3][5]. - The district's industrial output reached 260 billion yuan, and fixed asset investment exceeded 240 billion yuan over four years, with industrial investment accounting for 20% [3][5]. - The average annual growth rate of revenue from the service industry was 6.1%, with service sector value added exceeding 70% of the economy [3][5]. Innovation and Technology - R&D investment intensity reached 4.69%, with a 20.3% annual growth in high-tech enterprises [3][4]. - Baoshan established 36 innovation and entrepreneurship incubation platforms and collaborated with major universities to create technology parks, resulting in nearly 300 technology achievements being commercialized [4][5]. Industrial Transformation - The district is focusing on six key industries, including high-end materials and robotics, aiming to create billion-yuan industrial clusters [5][6]. - By mid-2025, Baoshan aims to handle 51% of the national cruise ship arrivals and 70% of passenger traffic, with the launch of the domestically produced cruise ship "Aida·Modu" [5][6]. Urban Development - Baoshan is undergoing significant urban renewal, with projects like the Wu Song Innovation City and the integration of high-speed rail and urban development [7][8]. - The district is enhancing its cultural and recreational offerings, including the establishment of the first cruise-themed cultural complex in the city [7][9]. Social Welfare - Baoshan has been recognized as a national civilized city, improving public services and living conditions through urban digital transformation and community development projects [8][9]. - The district is committed to enhancing the quality of life for residents by focusing on beauty, convenience, culture, and safety [8][9]. Future Vision - By 2030, Baoshan aims to become a leading area for innovation and a vibrant, open, and livable international urban center, contributing to the Yangtze River Delta integration and serving as a strategic space for Shanghai's development [10].

Core Insights - The article discusses the recent financial performance of a leading company in the technology sector, highlighting significant revenue growth and strategic initiatives taken to enhance market position [1] Financial Performance - The company reported a revenue increase of 25% year-over-year, reaching $5 billion in the last quarter [1] - Net income rose to $1.2 billion, reflecting a 30% increase compared to the previous year [1] Strategic Initiatives - The company has launched a new product line aimed at expanding its customer base and increasing market share [1] - Investments in research and development have increased by 15%, indicating a commitment to innovation and long-term growth [1] Market Position - The company has gained a 5% increase in market share within the competitive landscape, positioning itself as a leader in the technology sector [1] - Partnerships with key industry players have been established to enhance distribution channels and improve service offerings [1]