新春将至，陕西省西安市以"西安年 最中国——数享西安年"为主题，构建"1+6+5+N"活动体系，打造惠 购、传脉等五大"文旅+百业"跨界新场景，推出涵盖非遗年俗、灯会演艺等6大类150项千余场次的特色 活动，让年味兼具盛唐文化底蕴与现代消费活力，持续激活春节文旅消费市场，为城市经济发展注入新 春动能。 大唐芙蓉园以"千灯映长安 午马迎春来"为主题打造沉浸式灯会，39组主题灯组以"国潮百戏 水陆风 情"为主线，将300余首唐诗转化为光影画卷，水上唐诗长廊、花船巡游全新亮相。春节期间园区 以"礼、秀、巡、愿、寻"为架构推出系列活动，《梦回大唐》《鼓》等精品演艺加场开演，投壶等传统 游艺趣味十足，同时融入苏绣、竹编等三十余项非遗技艺，联动跨界IP打造潮流体验，实现文化流量向 消费增量的高效转化。 西安万象城以"西游万象 骐聚长安"为主题打造品质消费场景，面向来陕游客推出专属七重礼遇，凭交 通或文旅消费凭证可享"生命之树"免预约登树等权益。作为主打"首店经济"的商业综合体，这里汇聚西 北首店及旗舰店200余家，餐饮首店及星级品牌占比达80%，春节期间延长营业时间、完善行李寄存等 便民服务，成为市民游客休闲消费热门之选 ...

Group 1 - The article highlights the vibrant economic activity in China, particularly in the context of winter tourism and local consumption, showcasing how traditional businesses adapt and thrive even in colder months [1][2] - In Ningxia Wuzhong City, a popular early tea shop reports that 60% of its customers during holidays are from outside the region, contributing to an annual revenue of 1.5 billion yuan from nearly 800 tea shops offering over 200 varieties [1] - The rise of reverse tourism has led to unexpected popularity for desert hotels, with a 280% year-on-year increase in hotel bookings on the Fliggy platform ahead of the Spring Festival, indicating a shift in consumer behavior and preferences [1][2] Group 2 - The article emphasizes the diverse forms of cultural and tourism consumption in Ningxia, from early tea shops to desert accommodations and ski resorts, reflecting the potential and vitality of the Chinese consumer market [2] - The winter tourism boom in Ningxia is characterized by a blend of traditional and modern experiences, suggesting a new model for winter consumption that counters the typical seasonal downturn [2]

中国青年报客户端讯（李争艳 中青报·中青网记者 任明超）2月10日，海南自贸港封关运作后首个投入 运营的重点文旅融合项目——"海棠故事"在三亚海棠湾正式开街。作为项目开业的重要活动，"2026三 亚米其林食遇美食节"同步启幕。 据悉，"海棠故事"项目位于海棠湾国家级旅游度假区核心地段，是该区重点打造的文旅项目之一，总规 划涵盖星厨聚落、艺术中心、演艺空间等多功能板块，致力于打造全时段文旅消费新场景。海棠故事项 目分两期建设，此次首期开放的"星厨聚落"区域，引入了多家知名餐饮品牌。同期举办的美食节汇集了 国内多个美食城市的米其林指南（国际知名的餐饮评价体系）人气餐厅及名厨团队，为游客集中呈现多 元化的中式餐饮风味。 美食节期间，该项目还将推出主题市集、艺术展演、光影秀等系列文化活动，持续至2月25日，以丰富 春节假期的旅游市场。 来源：中国青年报客户端 ...

以下文章来源于DT商业观察 ，作者DT商业观察 DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和研究机构的禀赋，厘清趋势和商业间的关系，用年轻 化的视角认识商业世界。 文 ｜ 张晨阳 编辑 ｜ 郑晓慧 来源｜ DT商业观察（ID：DTcaijing） 封面来源 ｜ unsplash 曾经，"有钱没钱，回家过年"是刻在中国人骨子里的春节执念，被几代人奉为圭臬。 可如今，浩浩荡荡的春运大潮，价格暴涨的机票，以及"在家待3天就被爸妈念叨""逢年过节必被亲戚花式问候"的经历， 让"回家过年"，正从理所当然的必 选项，变成越来越多人反复权衡的选择题。 "DT商业观察"发现，现如今，一大批人开始放弃"回老家过年"，在异地他乡，开启新的过年方式。 避开人潮，"反向过年" 今年春节，很多年轻人调转了回家的方向，从"自己返乡过年"转变为"接父母来大城市过年"。 同程旅行《2026年春节旅行趋势报告》显示，春节前夕，一批由中小机场飞往北京、上海、广州、深圳的"反向"机票预订热度增长显著，热门航线主要包括 榆林-上海、衡阳-北京、宜宾-深圳、盐城-广州、长治-上海等。 美 ...

Group 1 - The event "Heilongjiang Agricultural Products Ice and Snow Tourism Season Promotion" was held in Harbin, showcasing the charm of "Black Soil Quality Products" through interactive experiences for visitors from across the country [1][3] - Activities included "Stamp Collection for Drinks" and "Mascot Parade," highlighting cultural elements of Heilongjiang's agricultural products such as rice, soybeans, and corn [1][3] - The event was guided by the Heilongjiang Provincial Department of Agriculture and Rural Affairs and organized by Beidahuang Food Group Co., Ltd [3]

北京商报讯（记者 关子辰 牛清妍）2月11日，记者从文化和旅游部官网获悉，《旅游投诉处理办法》 （以下简称《办法》）已经2025年12月29日文化和旅游部部务会议审议通过，自2026年3月15日起施 行。 在旅游投诉处理与旅游市场行政执法衔接方面，《办法》区分"属于本机构职责范围""不属于本机构职 责范围""构成犯罪"三种不同情形，进一步细化旅游投诉处理过程中发现涉嫌违法违规行为的处理方 式；区分旅游投诉调解与违法违规行为查处，对原办法"立案""案件"等相关表述进行统一修改，避免以 行政调解代替行政处罚，强化对违法违规行为的依法查处。 在旅游投诉工作的监督和保障方面，《办法》要求地方文化和旅游主管部门与相关部门建立数据共享机 制，并加强数据分析利用；新增文化和旅游主管部门对旅游投诉处理工作的监督责任、为旅游投诉处理 机构开展工作提供必要的基础保障等规定。 据了解，《办法》主要规范文化和旅游主管部门对旅游投诉的受理、处理、监督等工作。在保障旅游者 合法权益方面，《办法》进一步完善旅游投诉管辖规定，在原有地域管辖、级别管辖的基础上新增指定 管辖内容，并明确对同一旅游纠纷都有管辖权时的处理方式，推动提高旅游投诉处理 ...

2026年春节假期达9天，叠加多种因素推动小城文旅火爆。 2026年春节法定假期达到9天，堪称"史上最长"。叠加放假时间较晚、气候适宜、与元旦假期间隔等因素，显著放大了人们的出行意愿，整体出游热度显 著高于2025年春节。 相对一些传统主流旅游目的地，这几年一些小城文旅正在崛起，除了前几年的淄博、天水等，目前潮汕、福建区域的新年特色文旅非常受欢迎。 本周进入返乡和提前出游的高峰，第一财经记者近日采访发现，以往并非主流旅游目的地的一些小城，比如汕头、揭阳等酒店春节期间价格翻倍上涨，部 分酒店甚至涨了20多倍。相反，一些一线城市酒店的春节假期价格下降，部分酒店价格跌幅超过50%。业界认为，小城文旅之所以受欢迎，与当地的民 俗、年味儿及互联网社交平台传播有很大关系。 小城酒店涨价20倍，一线城市酒店降价 春节出游，酒店和交通费用一般会有所上涨，但涨幅高达10倍甚至20多倍的实属少见。 第一财经记者今天在查询携程等在线旅游平台后发现，汕头大量酒店在春节假期的价格都大幅上涨，涨幅从4倍到20多倍不等。比如，汕头特维纳酒店 （汕头小公园店）平日房价为每晚94元～119元不等，而春节假期的价格上涨到了每晚1400多元，2月 ...

Core Viewpoint - The tourism market in Xi'an is facing significant challenges, highlighted by Xi'an Tourism's risk of delisting and ongoing financial struggles, contrasting sharply with the success of its competitor, Shaanxi Tourism [2][3][11]. Financial Performance - Xi'an Tourism is projected to incur a net loss of up to 290 million yuan for the fiscal year 2025, with its net assets expected to turn negative, leading to a potential delisting warning [3][11]. - The company has reported continuous losses in its net profit for 12 consecutive years, with recent revenues of 550 million yuan and 585 million yuan for 2023 and 2024, respectively, alongside net losses of 154 million yuan, 260 million yuan, and an estimated 230-290 million yuan for 2023, 2024, and 2025 [4][5]. Business Strategy and Structure - Xi'an Tourism's previous expansion strategy, which aimed to raise 600 million yuan for nationwide development, has been drastically scaled back to 300 million yuan, primarily for debt repayment rather than expansion [5]. - The company's core business, particularly its commercial operations, has seen a dramatic decline, with revenue dropping over 80% in two years, leading to a reliance on hotel and travel agency operations that have not generated sufficient profits [6][11]. Competitive Landscape - In contrast to Xi'an Tourism's struggles, Shaanxi Tourism has successfully launched in the capital market, with its stock price increasing by 64.1% on its first day of trading and reaching a market value exceeding 11.7 billion yuan [9][10]. - Shaanxi Tourism is expected to achieve a net profit of up to 436 million yuan in 2025, capitalizing on high-value attractions and performances, while Xi'an Tourism continues to face challenges in its low-margin, high-volatility business model [11]. Financial Health of Parent Company - The parent company, Xiyou Group, is also experiencing financial difficulties, with consecutive losses projected at 386 million yuan, 435 million yuan, and 187 million yuan from 2023 to mid-2025, alongside high debt ratios [12]. - The financial struggles of Xi'an Tourism and its parent company raise concerns about the sustainability of their operations and the potential for further financial deterioration if the core business does not improve [12].

Core Viewpoint - The tourism market in Xi'an is facing significant challenges, highlighted by Xi'an Tourism's (000610.SZ) warning of delisting risks due to ongoing financial struggles and a projected net loss of up to 290 million yuan for 2025 [1][2]. Financial Performance - Xi'an Tourism is expected to report a net loss of 154 million yuan in 2023, 260 million yuan in 2024, and between 230 million to 290 million yuan in 2025 [4]. - The company has faced 12 consecutive years of non-recurring net profit losses, leading to a negative net asset forecast and potential delisting [2][4]. Business Strategy and Challenges - The company's previous expansion strategy, which aimed to raise 600 million yuan for nationwide hotel development, has been drastically scaled back to 300 million yuan, primarily for debt repayment rather than growth [4]. - Xi'an Tourism's main revenue-generating business, which accounted for over 60% of revenue, has seen a dramatic decline, with revenue dropping by over 80% [4]. Operational Issues - The hotel business has reported a negative gross margin of -12.54% in the first half of 2025, indicating that increased orders lead to greater losses [5]. - The company is relying on borrowing 50 million yuan from its major shareholder and providing 80 million yuan in guarantees for struggling subsidiaries, revealing a fragile financial structure [5][12]. Market Comparison - In contrast to Xi'an Tourism's struggles, Shaanxi Tourism (603402) has successfully listed and is projected to achieve a net profit of up to 436 million yuan in 2025, highlighting a stark divergence in performance within the same market [6][10]. - While Xi'an Tourism is entrenched in low-margin, high-volatility businesses, Shaanxi Tourism has capitalized on high-value attractions and performances, leading to a more favorable market position [11]. Parent Company Financial Health - The parent company, Xili Group, is also experiencing financial difficulties, with net losses of 386 million yuan, 435 million yuan, and 187 million yuan from 2023 to the first half of 2025, alongside high debt ratios [12][13]. - The financial strain on Xili Group raises concerns about the sustainability of its support for Xi'an Tourism, potentially leading to a broader financial crisis if Xi'an Tourism fails to recover [13].

DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和 研究机构的禀赋，厘清趋势和商业间的关系，用年轻化的视角认识商业世界。 以下文章来源于DT商业观察 ，作者DT商业观察 本文来自微信公众号： DT商业观察 ，作者：DT商业观察 ， 题图来自：AI生成 曾经，"有钱没钱，回家过年"是刻在中国人骨子里的春节执念，被几代人奉为圭臬。 可如今，浩浩荡荡的春运大潮，价格暴涨的机票，以及"在家待3天就被爸妈念叨""逢年过节必被亲戚 花式问候"的经历，让"回家过年"，正从理所当然的必选项，变成越来越多人反复权衡的选择题。 《DT商业观察》发现，现如今，一大批人开始放弃"回老家过年"，在异地他乡，开启新的过年方 式。 避开人潮，"反向过年" 今年春节，很多年轻人调转了回家的方向，从"自己返乡过年"转变为"接父母来大城市过年"。 同程旅行《2026年春节旅行趋势报告》显示，春节前夕，一批由中小机场飞往北京、上海、广州、 深圳的"反向"机票预订热度增长显著，热门航线主要包括榆林-上海、衡阳-北京、宜宾-深圳、盐城- 广州、长治-上海等。 美团旅行数据有相似的洞察：2月初至 ...