南方财经记者魏彤广州报道 随着倒计时响起，广州塔从下到上一格一格填满2025第十二届广州塔国际登高赛主题色。万众瞩目下， 雅典奥运冠军张洁雯、马拉松世界冠军、中国女子全马纪录保持者孙英杰以及十五运会和残特奥会广州 赛区执委会代表推动启动杆，广州塔为登高赛上演塔身灯光倒数。 7月28日晚，2025第十二届广州塔国际登高赛组委会召开新闻发布会，宣布本届登高赛将于8月18日开启 报名通道，于10月19日正式开赛。 十五运会和残特奥会广州赛区执委会副主任、广州市政府副秘书长朱小燚在会上表示："距离大家所期 待的十五运会开幕还有104天，广州塔登高赛和十五运会巧妙地结合，不仅为即将迎来15周岁的广州塔 带来一个精彩赛事，也将为广州城市发展带来'1+1>2'的效果。" 历经十一载精心打造，广州塔登高赛已发展成为全球范围内规模庞大、极具影响力的国际地标登高赛 事，是广州与世界紧密联系的重要体育文化交流平台。 （文章来源：21世纪经济报道） 据介绍，本次大赛分为三大赛道："2-112楼核心筒"赛道包含2738级台阶，考验参赛者的速度与耐 力；"千步天梯"赛道为螺旋式阶梯，共1096级台阶，选手们可在攀登过程中360°欣赏城市 ...

Group 1 - Jiangsu Province Sports Bureau announced a subsidy of 30 million yuan for the professional football club that wins the Chinese Super League championship, 20 million yuan for the runner-up, and 15 million yuan for the third place [1] - The 2026 model of Geely Galaxy E5 has been launched with prices ranging from 109,800 to 145,800 yuan, featuring improved battery life and a price increase of 2,000 yuan for certain versions [3] - The film "Lychee of Chang'an" has surpassed 500 million yuan in box office revenue, becoming the first domestic film to break this milestone since the Spring Festival [4] Group 2 - CICC raised Tesla's target price to $360, maintaining an "outperform" rating, citing second-quarter performance meeting market expectations and plans for lower-priced models [6][7] - Shanghai's Economic and Information Technology Commission issued measures to expand AI applications, including a 600 million yuan subsidy for computing power and support for enterprises in developing large models [8] - The first World Humanoid Robot Games will be held in Beijing from August 14 to 17, showcasing 26 events focused on humanoid robots [9] Group 3 - Douyin Live has implemented a policy to protect streamers' rights, addressing issues such as unreasonable penalties and vague contract terms with agencies [10] - The China Automobile Association held a seminar on building a unified automotive market, focusing on digitalizing the entire automotive consumption process to enhance transparency and efficiency [11] - Li Ka Shing's report indicated that China Resources Beverage's profit warning was unexpected, forecasting a 20% to 30% year-on-year decline in net profit due to increased marketing investments and unfavorable changes in product mix [13]

Core Viewpoint - Women's sports are actively seeking to amplify their voices and express their needs, as highlighted by the recent WNBA All-Star Weekend where players wore shirts demanding fair pay from the league [1][6][18]. Group 1: Media Representation and Coverage - Natasha Howard, a WNBA champion, took on the role of Athlete Correspondent during the All-Star Weekend, providing behind-the-scenes insights and exclusive coverage for fans [3][4]. - Research from The Collective indicates that women's sports account for about half of all sports events in the U.S., yet only 15% of sports media coverage is dedicated to women's sports, dropping to 8% for professional women's sports [7][9]. - A survey revealed that 95% of sports content in major U.S. newspapers is focused on men's sports, with women's sports often receiving less attention and being portrayed through a biased lens [9][11]. Group 2: Athlete Empowerment and New Media Channels - Howard's collaboration with EssentiallySports signifies a shift in media dynamics, allowing current athletes to become content creators and reshape narratives around women's sports [6][12]. - Other athletes, like Haley Rosen and Sue Bird, are also exploring alternative media platforms to enhance the visibility and representation of women's sports [15][17]. - The rise of female athletes as media producers is seen as a crucial step towards reclaiming narrative control and ensuring women's sports are represented authentically [22]. Group 3: The Importance of Voice and Narrative - The lack of representation in sports media has historically silenced women's voices, equating silence with a loss of power [18][21]. - The current landscape shows a growing awareness among female athletes about the importance of narrative control, moving from being mere subjects of coverage to active participants in storytelling [18][22]. - The ongoing efforts to amplify women's voices in sports are expected to lead to significant transformations in both the sports and media industries [21][22].

Group 1 - The event "Summer Winter Swimming Challenge" in JianDe attracted over 2,800 participants from 120 teams across 16 provinces, showcasing a spectacular scene of "thousands competing on the river" [3] - The competition featured traditional events such as the "Cold Resistance Warrior Crossing the Xin'an River" (900 meters) and "Cold Resistance Warrior Swimming in the Xin'an River" (1,700 meters), testing both teamwork and individual cold resistance limits [3] - The unique charm of the Xin'an River's summer winter swimming comes from the constant temperature water sourced from 70 meters deep at the Xin'an River Hydropower Station, with the event being held 24 times since its inception in 1988 [3] Group 2 - The newly added "Reverse Current Challenge" paddleboard competition became the highlight of the event, with 47 participants, the youngest being only 12 years old [4] - The event introduced the concept of "light extreme sports," promoting a diversification of traditional winter swimming, and JianDe is developing various light extreme sports such as triathlons, rock climbing, and diving, appealing to younger audiences [4] - JianDe aims to deepen the "sports + cultural tourism" model, integrating resources like constant temperature river water and scenic canyons to create a new trillion-level sports tourism industry [4]

Group 1 - Nanjing is becoming a hub for top-tier sports events, with a packed schedule including the 2025 World Athletics Indoor Championships and the 2025 Nanjing Marathon, showcasing the city's ambition to establish itself as a world sports city [1][2][3] - The 2025 Nanjing Marathon has been upgraded to a "World Athletics Gold Label" event, indicating its growing significance in the international sports calendar [2] - The 2025 Table Tennis Super League Finals will also take place in Nanjing, attracting national attention and highlighting the city's strong table tennis culture [3] Group 2 - Nanjing's sports venues are undergoing significant upgrades, with the Nanjing Olympic Sports Center Stadium achieving a record attendance of 60,396 for a local soccer match, reflecting the city's growing sports enthusiasm [4][5] - The city is enhancing its sports infrastructure, with plans to transform the Youth Olympic Sports Park into Nanjing's first professional soccer stadium, further supporting local and international events [5][6] - A "pyramid structure" of sports venues is being established, catering to international events at the top level while also serving community needs, thus integrating sports into daily life [6] Group 3 - The integration of sports into daily life is evident, with increased participation in various sports activities and a significant rise in bookings for sports facilities during the summer [7][8] - Nanjing's tourism revenue has seen a 10.1% year-on-year increase, driven by sports events and related activities, indicating a successful blend of sports, culture, and tourism [7][8] - Upcoming events like the 2025 Archery World Cup Finals and the Chinese Street Dance League will further enhance Nanjing's reputation as a sports destination, promoting cultural and commercial integration [8][9]

齐鲁晚报.齐鲁壹点马璐璐 菏泽马拉松作为本市规模最大、水平最高的体育盛事，吸引全球1.5万名跑者，带动餐饮、旅游、零售等消费同比提升42%，直接经济收 益超2.3亿元，更是吸引北大校友跑团等182名企业家参赛。 深挖文化内涵，"体育+"融合释放潜力 积极把握传统节庆契机，围绕武术、民俗文化等本地优势项目，精心策划武术展演、围棋、拔河等群众性体育活动，有效拉动周边餐 饮、住宿等相关消费，形成了"体育+文化"消费联动效应。 下沉基层一线，激发乡村消费新活力 以社区运动会"村BA"、乡村"四赛"等活动为引领，着力推动赛事活动向社区、乡村延伸，贴近群众生活。巨野县龙堌镇乡村乒乓球赛， 以"运动过大年.健康向春行"为主题，吸引了村民、返乡人员及学生近600人参赛，辐射周边群众超5万人。 赛事选用当地特产作为奖品，融入二郎拳、舞狮等非遗文化展演，实现了生产空间与文体活动的有机融合。该赛事累计观看人次近4000 万，成为激发乡村消费活力、促进城乡文化交流的典范。 7月28日，菏泽市召开2025年上半年菏泽市促消费工作新闻通气会。市教育和体育局副局长张源溪就2025年上半年市教育和体育局促消费 工作情况做介绍。 聚焦品牌引领 ...

Core Viewpoint - The integration of sports, culture, and commerce in the Wulin Square area is driving economic growth and enhancing the consumer experience, particularly through events like the street basketball competition and themed markets [9][10][11]. Group 1: Event Impact - The Hangzhou Business Community Street Basketball Championship, referred to as "楼BA," has attracted numerous teams and spectators, significantly boosting the local economy, particularly in restaurants and cafes [9][10]. - The event has transformed Wulin Square into a vibrant hub, with various themed consumption scenarios like "运閤集" and "武林吨吨冰饮节," featuring over 60 types of ice drinks and desserts [10][11]. Group 2: Cultural and Commercial Integration - The integration of cultural performances and sports events is enhancing the consumer experience, with regular performances at key locations to fill waiting times and extend visitor stays [11][12]. - The "运閤集" market features unique sub-brands and has nearly 400 stalls, with a significant portion dedicated to original brands, including intangible cultural heritage products [12][13]. Group 3: Economic Growth Metrics - The Wulin commercial area has seen a 30% increase in foot traffic and over 1.1 billion yuan in sales during major events, indicating a strong correlation between cultural events and economic performance [14]. - The area is projected to host 115 consumer promotion activities in the second half of the year, further stimulating local commerce [11]. Group 4: Future Developments - The Wulin commercial area aims to attract 108 new stores by 2024, enhancing its status as a premier shopping destination in Hangzhou [16][17]. - Upcoming high-end commercial projects like Hangzhou Hang Lung Plaza are expected to reshape the regional commercial landscape, focusing on youth, trends, and sports [17][18].

Group 1 - The event "Swim Guangxi · Enjoy the Li River" in Pingle County successfully combined sports, culture, and ecological tourism, boosting local consumption [1][2] - Over 3,000 swimmers from 116 teams across 14 provinces and municipalities participated, with swimming distances ranging from 800 meters to 2,000 meters [1] - The event attracted 19,800 visitors and generated tourism revenue of 20.58 million yuan, with consumption in dining, retail, and accommodation increasing by over 40% [2] Group 2 - Pingle County's strategy of integrating swimming events with ecological and cultural resources has created a lasting appeal, transforming a one-time event into a continuous attraction [2] - The event has led to a "returning customer effect," with organizations like the Foshan Winter Swimming Association already booking for next year [2] - Participants expressed satisfaction with the event's organization and hospitality, indicating a positive experience that encourages future visits [1][2]

Core Insights - The "Village Super" football tournament in Rongjiang County, Guizhou, resumed on July 26 after severe flooding in late June, showcasing the region's rapid recovery and resilience [1][2] - The event has significantly boosted the local tourism economy, generating nearly 20 billion yuan in comprehensive tourism revenue over the past two years [1][4] Group 1: Event Resumption and Community Involvement - The tournament's venue was rebuilt in just 30 days, with local government and community volunteers working tirelessly to restore the football field and facilities [2] - A gratitude parade was held to honor the rescue and support teams from across the country, highlighting community solidarity [2][3] - The first match day featured four games, with a notable match between teams from severely affected areas, emphasizing the spirit of perseverance among local residents [2] Group 2: Economic Impact and Tourism Growth - Since its inception on May 13, 2023, the tournament has generated approximately 20 billion yuan in tourism revenue for Rongjiang County, transforming it from a poverty-stricken area to a county with over 10 billion yuan in GDP [4] - Hotel bookings surged, with a 105% increase on July 26, marking the highest single-day record for the year, indicating a strong recovery in the local hospitality sector [4] - The event has led to a significant rise in online interest, with search volume increasing by over 330% since July 12, reflecting heightened public engagement [4]

Core Points - The Jiangsu Sports Lottery has provided significant financial support for the popular "Su Super" (Jiangsu Provincial Urban Football League), with a total of 26 million yuan allocated from lottery public welfare funds [2][4] - The total sales of lottery tickets in China reached 317.85 billion yuan in the first half of 2025, showing a year-on-year increase of 3.0% [2] - The National Sports Administration utilized 4.137 billion yuan of lottery public welfare funds in 2024 for grassroots and competitive sports initiatives [2] Group 1: Financial Support for "Su Super" - Jiangsu provincial lottery public welfare funds contributed 6 million yuan, while city-level funds totaled 20 million yuan for team development and event organization [2] - The construction and maintenance of venues for "Su Super" have also been supported by lottery public welfare funds [2] Group 2: Venue Development and Maintenance - The Changzhou Olympic Sports Center, which hosted a match attracting over 40,000 spectators, is undergoing a major renovation project with a total investment of 24 million yuan, fully funded by city-level lottery public welfare funds [3] - The Changzhou football training base, covering an area of 106,666 square meters, includes multiple professional training fields and facilities, funded primarily by lottery public welfare funds [4][5] Group 3: Allocation of Lottery Public Welfare Funds - In 2024, Jiangsu province sold a total of 3.31 billion yuan in lottery tickets, generating 797.27 million yuan in public welfare funds, with a significant portion allocated to grassroots sports [6] - The distribution of Jiangsu provincial lottery public welfare funds includes support for sports teams, athlete welfare, talent development, facility improvements, and hosting sports events [7]