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媒体不再能为公关输送人才了
虎嗅APP· 2025-08-07 10:13
本文来自微信公众号: 一口老炮 (ID:yikoulaopao) ,作者:一口老炮,题图来自:视觉中国 徐浩峰在《师父》中安排了一段对话,郑山傲对陈识说, 天津十九家武馆,没有一家真教功夫。 最近半年,竟然还有很多企业来找我打工,五花八门,什么类型的都有。但我从一头家养动物变成野 生动物后,再也回不去了,哪怕这家公司将来不做了,必然也是去做全职作家, 这辈子再去打工的 以下文章来源于一口老炮 ,作者炮哥被人注册了 一口老炮 . 在万能的世界中寻找无能。 可能性为零。 买卖不成,那很多兄弟就托我帮忙找人,在这里面,我们发现了一个大问题。 企业想重金招公关、媒体,却已经无人可挖了 ,曾经公关的人才蓄水池干了。 放眼整个中国的商业版图,90%的规模企业的公关一号位,都来自媒体,华为、腾讯、阿里、小米、 美团、百度、蒙牛、伊利、蔚来、字节、快手、滴滴……剩下的10%基本是管培生。 这个用人逻辑非常简单。公关面对的工作对象就是媒体, 媒体人当然更了解媒体人 ,一个圈子里 的,关系自然好处理,这就解决了渠道问题。如果这个媒体人才华横溢,那么内容能力也有了, 内 容和渠道双管齐下,就有了工作的基本面 ,只要情商过关,能处理 ...
港股7日涨0.69% 收报25081.63点
Xin Hua She· 2025-08-07 09:37
国企指数涨49.05点,收报8981.73点,涨幅0.55%。恒生科技指数涨14.56点,收报5546.73点,涨幅 0.26%。 石油石化股方面,中国石油化工股份涨1.39%,收报4.39港元;中国石油股份涨0.93%,收报7.57港 元;中国海洋石油涨0.21%,收报18.8港元。 蓝筹股方面,腾讯控股跌0.26%,收报567港元;香港交易所涨0.75%,收报431.6港元;中国移动涨 0.47%,收报85.95港元;汇丰控股涨1.91%,收报98.85港元。 香港本地股方面,长实集团涨2.1%,收报36.98港元;新鸿基地产涨2.67%,收报96.25港元;恒基 地产涨3.35%,收报28.38港元。 新华社香港8月7日电 香港恒生指数7日涨171点,涨幅0.69%,收报25081.63点。全日主板成交 2457.48亿港元。 中资金融股方面,中国银行涨1.32%,收报4.59港元;建设银行涨1.26%,收报8.03港元;工商银行 涨1.47%,收报6.2港元;中国平安涨1.39%,收报54.6港元;中国人寿涨0.71%,收报22.84港元。 ...
万润科技:公司董事、战略委员会委员赵海涛辞职
Mei Ri Jing Ji Xin Wen· 2025-08-07 09:29
Group 1 - The company Wanrun Technology announced the resignation of Mr. Zhao Haitao from the sixth board of directors and the strategic committee due to personal reasons, effective immediately, and he will not hold any position in the company thereafter [2] - The revenue composition of Wanrun Technology for the year 2024 is as follows: Internet accounts for 58.56%, new generation information technology industry accounts for 31.45%, other businesses account for 6.77%, and the energy sector accounts for 3.22% [2]
智通港股52周新高、新低统计|8月7日
智通财经网· 2025-08-07 08:45
52周新高排行 智通财经APP获悉,截止8月7日收盘,有102只股票创52周新高,其中世大控股(08003)、全达电器集团 控股(01750)、东吴水泥(00695)创高率位于前3位,分别为30.00%、25.58%、21.62%。 | 六福集团(00590) | 22.420 | 22.500 | 0.67% | | --- | --- | --- | --- | | 中国飞机租赁(01848) | 4.630 | 4.820 | 0.63% | | 隽思集团(01412) | 1.650 | 1.680 | 0.60% | | 周大福(01929) | 13.790 | 14.070 | 0.50% | | A三星亚太元宇宙 | 21.100 | 21.100 | 0.48% | | (03172) | | | | | A博时人民币-R | 1,064.000 | 1,064 | 0.47% | | (83192) | | | | | 渣打集团(02888) | 145.800 | 148.200 | 0.45% | | 西部水泥(02233) | 2.220 | 2.260 | 0.44% | | CW ...
抖音生活服务推出“新店宝” 四大权益助力中小商家轻松度过“新手期”
Zhong Guo Jing Ji Wang· 2025-08-07 06:53
线上经营已成为中小商家拓展生意增量的重要路径。《2024抖音生活服务中小商家数据报告》显示, 2024年抖音生活服务中小商家数量超320万,订单量同比增长69%。随着线上开店的商家增多,新商家 在初期常面临"无人问津"的情况,如何掌握经营方法、快速进入经营轨道,是新商家需要突破的关键。 专属流量扶持,精准触达门店周边2万潜在顾客 "新店宝"商家可以获得专属流量扶持,平台基于用户消费行为进行精准推荐,覆盖视频、直播、搜索、 货架场景,通过"智能推广"为门店增加流量曝光。 在30天服务期内,抖音生活服务会为门店"智能匹配"合适的人群和地域,触达门店周边2万潜在顾客。 历史数据显示,73%的商家收获10单以上的增量订单。 商家还能通过抖音来客APP实时查看曝光量、订单数等数据,支持分时段对比分析;冷启期结束后,积 累的粉丝与交易数据可直接用于后续自主运营,避免流量断崖。 专属直播课学干货,线下物料引客流 近日,抖音生活服务面向中小商家推出"新店宝"产品,以"流量扶持+经营指导"的一站式解决方案,帮 助新入驻的自营商家"冷启难"问题。商家花费1196元购买后,可享受四大权益,同时获得平台官方经营 建议及多种免费工具支 ...
暑期跨境游火热,中国数字工具提升国际旅游体验
Yang Guang Wang· 2025-08-07 05:29
Core Insights - The cross-border tourism sector is experiencing significant growth, with a notable increase in the number of tourists traveling to and from China, driven by enhanced digital services [1][2] - Digital tools, particularly WeChat mini-programs and payments, are transforming the travel experience for Chinese tourists in Europe, with a 30% increase in cross-border payment transactions compared to the previous year [2][3] - The "Oxford Summer School" program aims to bridge the digital divide by encouraging young participants to create mini-programs that address travel-related challenges faced by tourists [3][4] Group 1: Cross-Border Tourism Growth - This summer, cross-border tourism is thriving, with a significant rise in the number of tourists visiting China and traveling abroad [1] - A survey indicates that 72% of Chinese respondents plan to travel to Europe this summer, marking a 10% increase year-on-year [2] Group 2: Digital Tools and Payment Systems - Over 91 countries and regions are utilizing WeChat mini-programs to serve global users, with a 30% growth in active overseas mini-program service providers [1] - WeChat cross-border payment has expanded to 74 countries and regions, supporting 31 currencies, facilitating travel for both Chinese and foreign tourists [1] - In Europe, the number of WeChat cross-border payment transactions increased by nearly 30% in the first half of the year, with the UK seeing over a 40% growth [2] Group 3: Youth Engagement and Innovation - The "Oxford Summer School" is designed for young innovators to develop mini-programs that help bridge the digital gap for tourists [4][5] - Participants will engage in AI and computer science courses, with the opportunity to create solutions that enhance the travel experience for both Chinese and foreign tourists [4][5] - The initiative emphasizes the importance of combining technology with empathy to create impactful solutions for real-world problems [5]
湖北消费券又要来了!
Sou Hu Cai Jing· 2025-08-07 04:28
Core Viewpoint - Hubei Province plans to issue "Hui Gou Hubei" summer retail and catering consumption vouchers in August and September 2025, with selected platforms for distribution announced [2] Group 1: Selected Platforms - JD.com and Vipshop are selected as platforms for online retail vouchers [2] - JD.com is also selected for online automotive aftermarket vouchers [2] - Douyin and Meituan are chosen for offline catering vouchers [2] - Alipay is selected for offline retail vouchers [2] Group 2: Future Announcements - Specific distribution arrangements and guidelines for voucher collection will be announced later [2]
异动盘点0807|宜搜科技涨超12%,曹操出行早盘涨超15%;美股Shopify大涨21.97%
贝塔投资智库· 2025-08-07 04:00
Group 1 - Yisou Technology (02550) rose nearly 12.63% after announcing a share subscription agreement with Lightnet Pte. Ltd., acquiring approximately 1.23% equity for $5 million [1] - Maifushi (02556) fell nearly 2.28% despite a profit forecast of RMB 31.8 million to RMB 41 million for the six months ending June 30, 2025, a significant turnaround from a loss of RMB 820 million in the same period last year [1] - New World Development (00086) increased nearly 4.19% after announcing a profit forecast of no less than HKD 800 million for the six months ending June 30, 2025, compared to HKD 75.4 million in the same period last year [2] Group 2 - Cao Cao Travel (02643) surged nearly 15.68% after signing a strategic cooperation memorandum with Victory Securities to explore virtual asset tokenization and stablecoin applications [2] - Boan Bio (06955) dropped nearly 5.06% after announcing a placement of 48 million shares at HKD 16.42 each, aiming to raise approximately HKD 780 million for R&D and operational purposes [2] - Huaxing Capital Holdings (01911) rose nearly 6%, with a year-to-date stock price increase of 1.1 times, as it plans to invest $100 million in Web 3.0 and cryptocurrency assets [3] Group 3 - Cathay Pacific Airways (00293) continued to decline nearly 3% after a report indicated an 8.3% year-on-year increase in net profit for the first half of the year, but operating profit fell short of market expectations [3] - Keep (03650) rose over 10%, with a cumulative increase of over 22% this week, reporting an adjusted net profit of approximately RMB 10 million for the first half of the year [4] - Smoore International (06969) increased nearly 5%, with BAT's new tobacco product revenue growing 2.4% year-on-year, and Smoore is expected to benefit from this growth [4] Group 4 - Xiaomi Group-W (01810) fell over 4% after Nomura raised its target price by 79% to HKD 61 but downgraded its rating to "Neutral" due to limited upside potential [5] - Apple (AAPL.US) rose 5.09% after announcing a commitment to invest an additional $100 billion in U.S. manufacturing, bringing its total investment commitment to $600 billion [6] - McDonald's (MCD.US) increased 2.98% with second-quarter revenue growing 5.4% year-on-year to $6.84 billion, exceeding analyst expectations [6]
海通证券晨报-20250807
Haitong Securities· 2025-08-07 03:49
Group 1: Overseas Strategy - The Hong Kong stock market is expected to continue its bullish trend in the second half of the year, outperforming the A-share market. The overall increase in Hong Kong stocks has been more significant than that of A-shares since the beginning of the year, driven by sectors such as innovative pharmaceuticals, new consumption, and AI applications [1][2] - The current technology and consumer assets in the Hong Kong stock market align well with industry development trends and have superior fundamentals, which may attract continued capital inflows from the mainland [1][2] Group 2: Military Industry - The military industry is on an upward trend due to the intensifying great power competition, with increased defense spending being a necessary option. The focus of U.S. and allied defense strategies is gradually shifting towards the Indo-Pacific region, which may lead to heightened tensions around China [3][4] - The defense military index outperformed the market, rising by 0.66% during the week of July 26 to August 1, while the Shanghai Composite Index and the ChiNext Index fell by 0.94% and 0.74%, respectively [4] Group 3: Consumer Services - Gu Ming, a leading player in the domestic ready-to-drink tea market, has significant supply chain and operational advantages, with broad growth potential. The company is focusing on high-frequency product innovation and strong franchisee management to ensure consistent store operations [8][9] - The ready-to-drink beverage market has substantial growth potential, particularly in lower-tier markets, driven by increasing consumer demand and the ongoing evolution of product categories [9][10] Group 4: Cosmetics - Lin Qingxuan, a pioneer in the "oil-based skincare" segment, has successfully established a high-end brand image through its camellia oil products. The company is focusing on product innovation and expanding its product categories to enhance its market presence [11][12] - The cosmetics market is projected to grow significantly, with the anti-wrinkle and firming skincare segment expected to reach a market size of 119.8 billion yuan by 2024, growing at a CAGR of 18.9% from 2024 to 2029 [11][12]
大行评级|瑞银:上调快手目标价至95.37港元 维持“买入”评级
Ge Long Hui· 2025-08-07 03:08
瑞银发表研究报告指,据快手统计,每年公司全球用于影片内容制作的开支约为1200亿美元,其中包括 电影或剧集、广告、短片等。该行预期,genAI将为视讯制作市场带来极大转变。该行相信,这个估计 达110亿至230亿美元的全球影片genAI TAM,将成为公司国内业务一个明显的增长市场,并相信这将为 公司提供第二个增长轨迹。该行将快手目标价由83.4港元上调至95.37港元,维持"买入"评级。 ...