期货研究院 格林大华期货研究院专题报告 宏观经济 2025年12月15日 宏观国债研究员：刘洋 从业资格证号： F3063825 交易咨询证号： Z0016580 联系方式： liuyang18036@greend h.com 格林大华期货交易咨询业务资格： 证监许可【2011】1288号 成文时间：2025年12月15日星期一 更多精彩内容请关注格林大华期货官方微信 11月消费投资低于预期 摘要 11月固定资产投资增速和社零增长均低于市场预期。11出口增速 超市场预期。11月份，规模以上工业增加值同比增长低于市场预期， 11月服务业生产指数同比增速较10月回落0.4个百分点。11月国内房 地产销量同比和房价继续下行，12月上旬的数据也表现如此。截至今 年10月底，5000亿元新型政策性金融工具已全部完成投放，11月的 投资数据未表现出明显改观。中美在10月末元首会晤之后，不断拉长 合作清单、压缩问题清单，相对稳定的国际环境有利于中国出口。出 口信心稳定则有利民间投资增长。 1-11月份，全国固定资产投资同比下降2.6%，市场预期下降2.2 %，1-10月份为同比下降1.7%。分类来看，1-11月份广义基建投 ...

Core Insights - As of the end of September, the total number of consumer goods registered for barcode use in China reached 230 million [1] - The growth rate of product upgrades in categories such as furniture and building materials is particularly notable [1] - In the first three quarters of this year, the top ten categories of registered barcodes accounted for 86.6% of the total new additions, totaling 17.259 million items [1] Summary by Category - **Total Barcode Registration**: The total number of consumer goods with registered barcodes in China is 230 million, indicating a significant scale of market activity [1] - **Category Growth**: Notable growth in product upgrades is observed in furniture and building materials, reflecting evolving consumer preferences and market dynamics [1] - **Top Categories**: The leading categories by quantity of registered barcodes include clothing, furniture, daily necessities, food, healthcare, hardware, cosmetics, office supplies, building materials, and home appliances, with a total of 17.259 million items in these categories [1]

Core Insights - The consumer market in May showed significant recovery, driven by effective consumption policies, early promotional events, and increased holiday periods, leading to a notable rise in consumer demand [1][4] Group 1: Market Sales Performance - In May, the total retail sales of consumer goods reached 41,326 billion yuan, marking a year-on-year growth of 6.4%, with an acceleration of 1.3 percentage points compared to April, representing the highest monthly growth rate in 2024 [1] - The retail sales in county and rural markets grew by 5.4% from January to May, outpacing urban retail sales growth by 0.6 percentage points, with the county and rural market accounting for 38.9% of total retail sales, an increase of 0.1 percentage points year-on-year [1] Group 2: Product Category Growth - In May, retail sales of goods increased by 6.5%, with nearly 90% of product categories in large retail units experiencing growth. Notable increases were seen in sports and entertainment goods (28.3%), staple food (14.6%), and tobacco and alcohol (11.2%) [1] - The "old-for-new" policy significantly boosted sales in categories such as home appliances (53%) and communication equipment (33%), with growth rates accelerating by 14.2 and 13.1 percentage points respectively compared to April [2] Group 3: Online and Offline Retail Dynamics - From January to May, online retail sales of physical goods grew by 6.3%, outpacing overall retail sales growth by 1.3 percentage points, with online sales accounting for 24.5% of total retail sales [3] - Physical retail stores showed stable improvement, with retail sales in large retail units growing by 4.5% from January to May, with warehouse membership stores exceeding 30% growth [3] Group 4: Service Retail Market Trends - Service retail sales increased by 5.2% from January to May, slightly outpacing goods retail growth, driven by enhanced service offerings and diverse consumption scenarios [4] - The tourism and dining sectors saw significant growth, with dining revenue increasing by 5.0% compared to the previous period, reflecting a strong recovery in consumer spending [4]

Economic Growth and Industrial Performance - In April, China's industrial added value above designated size grew by 6.1% year-on-year, marking a relatively fast growth rate for 2024 [1] - The service production index increased by 6% year-on-year, with information and business services showing stable growth, outpacing the overall service sector [1] Domestic Demand and Consumption - Social retail sales of consumer goods rose by 5.1% year-on-year in April, driven by the effects of the old-for-new consumption policy, which contributed 1.4 percentage points to the total growth [2] - Fixed asset investment grew by 4% year-on-year from January to April, with equipment and tool purchases increasing by 18.2%, contributing 64.5% to the overall investment growth [2] High-tech Manufacturing and New Production Capacity - The added value of high-tech manufacturing above designated size increased by 10% year-on-year, outpacing the overall industrial growth by 3.9 percentage points [4] - Key sectors such as aerospace equipment manufacturing and integrated circuit manufacturing saw significant growth, with increases of 21.4% and 21.3% respectively [4] Digital and Green Transformation - The added value of digital product manufacturing grew by 10% in April, with smart device manufacturing and electronic components experiencing accelerated growth [6] - New energy vehicles and lithium-ion batteries for vehicles showed remarkable production increases of 38.9% and 61.8% respectively [6] Consumer Market Trends - The retail sales of household appliances and audio-visual equipment surged by 38.8%, while furniture and communication equipment also saw significant growth [10] - Online retail sales of physical goods increased by 5.8% year-on-year, reflecting a growing trend in e-commerce [10] Policy Impact on Consumption - The implementation of the old-for-new consumption policy and improvements in the consumption environment have significantly boosted the consumer market [12] - The demand for green and upgraded consumption continues to rise, contributing to the stability and recovery of the consumer market [12]

Economic Performance - In April, China's economy effectively responded to external shocks, maintaining stable growth and showing a positive trend, supported by a solid economic foundation and coordinated macro policies [1] - The total retail sales of consumer goods in April increased by 5.1% year-on-year, driven by the effects of the consumption upgrade policy [2] - Fixed asset investment grew by 4.0% from January to April, with significant contributions from equipment investment, which rose by 18.2% [2] Investment Trends - High-tech service industry investment grew by 11.3% from January to April, with professional technical services and information services increasing by 17.6% and 40.6%, respectively [3] - Manufacturing investment saw a year-on-year increase of 8.8% from January to April, outpacing overall investment growth [2][3] - Infrastructure investment also showed steady growth, with a 5.8% increase year-on-year from January to April [2] Supply Side Developments - The industrial production index for large-scale industries increased by 6.1% year-on-year in April, with over 80% of the 41 major industries experiencing growth [4] - High-tech manufacturing value added grew by 10% in April, significantly faster than the overall industrial growth rate [4] - The production of new energy vehicles surged by 38.9% in April, indicating a strong trend towards smart and green transformation in the industry [4] Foreign Trade Dynamics - China's total goods import and export value increased by 2.4% from January to April, with exports growing by 9.3% in April [7] - The diversification of foreign trade has shown positive results, with imports and exports to ASEAN countries increasing by 9.2% year-on-year [7] - Private enterprises' import and export activities grew by 6.8% from January to April, outperforming the overall foreign trade situation [7] Overall Economic Outlook - The Chinese economy demonstrates strong resilience and international competitiveness, with a solid foundation and effective policies supporting its growth [8][9] - The focus on expanding domestic demand and optimizing supply is expected to maintain a stable and progressive economic trajectory [8]

Economic Overview - In April, external shocks increased, but macro policies worked in coordination, leading to stable and rapid growth in major indicators, indicating a continued positive trend in the national economy [1] Consumption Trends - The retail sales of consumer goods related to the "old for new" policy, including home appliances, cultural office supplies, furniture, communication equipment, and building materials, contributed 1.4 percentage points to the total retail sales growth in April. Service retail sales grew by 5.1% from January to April, accelerating for two consecutive months. Domestic travel during the "May Day" holiday increased by 6.4% year-on-year, suggesting that consumption's contribution to economic growth is expected to continue strengthening [2] Policy Implementation - To better unleash consumption potential, it is essential to implement special actions to boost consumption, enhance residents' consumption capacity, increase quality supply, and improve the consumption environment, promoting healthy economic development and continuous improvement in people's livelihoods [3] Digital and High-Tech Industry Growth - In April, the added value of high-tech manufacturing above designated size increased by 10% year-on-year, with aerospace equipment manufacturing and integrated circuit manufacturing growing by 21.4% and 21.3%, respectively. The "Artificial Intelligence +" driving effect is strengthening, with the added value of the digital product manufacturing industry also growing by 10%. The transition to a green and low-carbon economy is deepening, with significant growth in new energy products, including a 38.9% increase in new energy vehicles and a 43.1% increase in charging piles [4] Investment Potential - The overall stability of economic operations this year, along with the effects of "two heavy" construction and "two new" policies, indicates that there is still significant investment potential in the country, supported by various favorable factors for investment growth [5] Price Stability and Macro Policy - Current prices are generally low, which increases operational pressure on enterprises and affects residents' employment and income. Therefore, it is crucial to promote prices to remain within a reasonable range. Future efforts should focus on continuing to leverage macro policy effects, expanding domestic demand, deepening supply-side structural reforms, improving economic circulation, and maintaining market order to promote reasonable price recovery [6] Economic Resilience - Despite a complex and severe international environment with many unstable and uncertain factors, the long-term positive fundamentals of the economy remain unchanged. Coordinated macro policies and collective efforts are expected to foster innovation and support the continued recovery of the economy [7]