上述预告片是上海烛龙自2018年11月推出《古剑奇谭三》后，第一次释放"古剑奇谭"系列单机新作的相 关信息。在此之前，上海烛龙推出了一部"古剑奇谭"系列的MMO游戏，一部类银河恶魔城游戏，以及 一款长期服务型的二次元游戏。 中经记者 许心怡 吴可仲 上海报道 "古剑奇谭"系列单机终于释放出新作信息。8月17日，上海烛龙曝光单机新作《古剑》的预告片。截至8 月21日，这支预告片在B站（哔哩哔哩）的播放量已经超过1000万。 除《古剑》外，今年也有多部单机大作曝光或公布最新进展。《影之刃零》、"黑神话"系列新作《黑神 话：钟馗》、网易雷火旗下的《归唐》未来将与玩家见面。 新作已暌违7年 《古剑》诡怪奇谲的设定延续了上海烛龙"古剑奇谭"系列的东方幻想特色。这则据称实机录制的预告片 显示，《古剑》的主角是一名"黄泉司判"，持"生死簿"前往人间，收服亡魂。而主角本身则被强调没 有"魂"。主角持多种武器进行战斗，还可以携带"助手"，如"牛头""马面"。 8月20日，《古剑》登录科隆游戏展开幕之夜。 上海烛龙成立于2007年，旗下产品以叙事和角色塑造见长，世界观大量借鉴中国志怪传说，文字功力为 玩家称道。 2010年7月， ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The report highlights that the company's Q2 revenue reached 184.5 billion yuan, representing a year-over-year increase of 14.5% and a quarter-over-quarter increase of 2.5%, exceeding consensus expectations of 178.9 billion yuan [4] - The gross profit for Q2 was 105.0 billion yuan, up 22.3% year-over-year and 4.5% quarter-over-quarter, also surpassing the consensus estimate of 98.8 billion yuan [4] - Adjusted net profit for Q2 was 63.1 billion yuan, reflecting a year-over-year increase of 10.0% and a quarter-over-quarter increase of 2.8%, beating the consensus estimate of 62.0 billion yuan [4] - The report emphasizes the company's ongoing investment in AI, which is driving growth across various business segments, including gaming, marketing, and financial technology [10] Summary by Sections Q2 Performance - Q2 revenue was 184.5 billion yuan, beating expectations by 3.1% [4] - Gross profit was 105.0 billion yuan, exceeding expectations by 6.3% [4] - Adjusted net profit was 63.1 billion yuan, beating expectations by 1.7% [4] Value-Added Services - Domestic gaming revenue was 40.4 billion yuan, up 17% year-over-year, while international gaming revenue reached 18.8 billion yuan, up 35% year-over-year [5] - The company is enhancing AI applications in gaming, leading to a 20% year-over-year increase in mini-game revenue [5] Marketing Business - Marketing revenue was 35.8 billion yuan, up 20% year-over-year, driven by AI improvements in advertising platforms [6] - The combined MAU for WeChat and QQ reached 1.411 billion and 532 million, respectively [6] Financial Technology - Financial technology revenue was 55.5 billion yuan, up 10% year-over-year, exceeding expectations [7] - Growth in enterprise services was driven by increased demand for AI-related services [7] AI Ecosystem - Capital expenditure for Q2 was 19.1 billion yuan, up 119% year-over-year, reflecting the company's commitment to enhancing its AI capabilities [8] - The report details advancements in AI models and tools, including the launch of new 3D models and upgrades to Tencent Cloud's AI programming tools [9] Investment Recommendations - The company is expected to achieve net profits of 252.3 billion yuan, 286.1 billion yuan, and 324.6 billion yuan for 2025, 2026, and 2027, respectively [10] - The report maintains a "Buy" rating based on the company's strong performance in gaming and the positive impact of AI on advertising and cloud services [10]

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [1] Core Views - The company's performance exceeded expectations, driven by international gaming and AI-enhanced advertising effectiveness [2][9] - The report highlights strong revenue growth across various segments, with a focus on the integration of AI in gaming and advertising [9][40] Summary by Sections 1. Revenue and Profit Performance - In Q2 2025, Tencent achieved total revenue of 184.5 billion yuan, a year-on-year increase of 14.5%, surpassing Bloomberg's consensus estimate of 178.9 billion yuan [14] - Non-IFRS net profit reached 63.05 billion yuan, up 10.0% year-on-year, also exceeding expectations [14] 1.1 International Gaming Revenue - The network gaming segment generated 59.2 billion yuan, a 22.1% increase year-on-year, outperforming the expected 56.14 billion yuan [19] - The international gaming market contributed 18.8 billion yuan, growing 35.3% year-on-year, driven by titles from Supercell and PUBG Mobile [20] 1.2 Social Network Revenue - Social network revenue was 32.2 billion yuan, up 6.3% year-on-year, benefiting from mobile game virtual goods and video live streaming services [23] 1.3 Advertising Revenue - Advertising revenue reached 35.76 billion yuan, a 19.7% increase year-on-year, driven by improvements in AI advertising platforms and the WeChat ecosystem [25] 1.4 Financial Technology and Enterprise Services - Financial technology and enterprise services revenue was 55.54 billion yuan, a 10.2% increase year-on-year, supported by growth in consumer loans and business payment activities [29] 2. User Engagement Metrics - WeChat's monthly active users (MAU) grew to 1.411 billion, a 2.9% year-on-year increase, while QQ's MAU declined to 532 million, a 6.8% decrease [31] 3. Margin Improvements - Overall gross margin improved to 56.9%, up 3.6 percentage points year-on-year, with all business segments showing margin enhancements [35] 4. Increased AI Investment - Sales expenses rose to 9.41 billion yuan, a 2.8% increase year-on-year, primarily due to AI-related promotional activities [38] 5. Earnings Forecast and Rating - The report raises the adjusted net profit forecast for 2025-2027 to 255.5 billion, 285.8 billion, and 318.2 billion yuan, respectively, with corresponding PE ratios of 19, 17, and 16 [40]

Group 1: Core Insights - The report highlights a significant shift in the Chinese stock market, with A-shares showing strong performance, particularly in the technology sector, driven by increased non-bank deposits and a shift in resident investment behavior [1][10][11] - The report notes that non-bank deposits increased by 4.69 trillion yuan year-to-date as of July, marking a new high since 2015, while resident deposits decreased by 1.11 trillion yuan in July, indicating a potential "money migration" towards the stock market [2][17][20] - The report emphasizes that the current market conditions resemble the early stages of a bull market, with small-cap stocks outperforming large-cap stocks and growth sectors leading over cyclical sectors [5][20] Group 2: Industry and Company Recommendations - The report recommends focusing on the copper-clad laminate (CCL) upstream sector, as the demand for high-frequency and high-speed materials is increasing due to AI server and chip requirements, with price increases already observed in the industry [6][23] - The banking sector is also highlighted for its stability amid potential macroeconomic risks, although it may not offer the same growth potential as the technology sector [6][23] - The report suggests that the strong performance of Tencent in Q2 2025, driven by AI integration across its core businesses, positions it as a key player in the technology sector [11][12]

Core Insights - Tencent reported a revenue of 184.5 billion yuan for Q2 2025, representing a year-on-year growth of 14.5% driven primarily by advertising and gaming sectors [1] - Adjusted operating profit for Q2 2025 was 69.2 billion yuan, up 18% year-on-year, while non-IFRS net profit reached 63 billion yuan, reflecting a 10% increase [1] - The company’s comprehensive gross margin improved to 57%, a 4 percentage point increase year-on-year, with notable improvements in gross margins across value-added services, online advertising, and fintech services [1] Revenue Breakdown - Online gaming revenue for Q2 2025 was 59.2 billion yuan, showing a robust year-on-year increase of 22%, with domestic gaming revenue rising 17% to 40.4 billion yuan [2] - International gaming revenue surged by 35% to 18.8 billion yuan, driven by strong performances from titles like VALORANT and PUBG MOBILE [2] - The deferred revenue at the end of Q2 2025 stood at 120.9 billion yuan, marking a 13% year-on-year increase [2] Advertising and Fintech Performance - The company’s online advertising revenue reached 35.8 billion yuan in Q2 2025, reflecting a 20% year-on-year growth, attributed to higher click-through rates from AI deployment [3] - Fintech and enterprise services revenue grew by 10% year-on-year to 55.5 billion yuan, with commercial payment services and consumer credit driving growth [3] - Cloud service revenue is estimated to have increased by 17% in Q2 2025, benefiting from AI-related service demands [3] Future Outlook - The company is well-positioned for future growth, particularly in areas like WeChat e-commerce and AI applications, which are not fully reflected in current profit forecasts [4] - Projected adjusted net profits for 2025, 2026, and 2027 are 258.7 billion yuan, 296 billion yuan, and 335.2 billion yuan respectively, with slight upward adjustments [4] - Tencent's ecosystem continues to leverage its user and scenario advantages, positioning it as a leading player in the AI era [4]

Core Viewpoint - Tencent's Q2 2025 performance shows robust growth across its core business segments, particularly in gaming, advertising, and financial technology, despite rising administrative costs and fluctuations in joint venture earnings [19][20]. Group 1: Financial Performance - Tencent's stock price rose over 600 HKD post-earnings announcement, closing at 590 HKD, with a market capitalization of 5.4 trillion HKD [1]. - Year-to-date, Tencent's stock has increased by 42.72%, outperforming the Hang Seng Index and Hang Seng Tech Index [1]. - Q2 2025 revenue from value-added services reached 913.68 billion RMB, a year-on-year increase of 15.92% [5]. - Financial technology and enterprise services revenue grew by 10.10% year-on-year to 555.36 billion RMB, driven by consumer loan services and commercial payment activities [5]. Group 2: Gaming Segment - Domestic gaming revenue in Q2 2025 grew by 17% year-on-year to 404 billion RMB, supported by new game releases and existing titles [3]. - International gaming revenue surged by 35% year-on-year to 188 billion RMB, driven by Supercell's games and PUBG MOBILE [4]. Group 3: Advertising and Marketing - Marketing services revenue increased by 19.72% year-on-year to 358.62 billion RMB, benefiting from AI-driven advertising platform improvements [6]. - Video account marketing services saw a revenue increase of approximately 50% year-on-year, attributed to higher traffic and transaction activity [6][7]. - WeChat search revenue grew by about 60% year-on-year, enhanced by AI technology improving ad relevance [7]. Group 4: Profitability and Margins - The gross margin for the value-added services segment returned to over 60%, reaching 60.4%, a year-on-year increase of 3.39 percentage points [9][10]. - Overall gross margin for Q2 2025 rose by 3.60 percentage points year-on-year to 56.92% [10]. Group 5: Cost Management - Sales and marketing expenses increased by only 2.77% year-on-year, indicating effective management of marketing expenditures [11]. - Administrative expenses rose by 16.11% year-on-year, primarily due to increased R&D and employee costs related to AI initiatives [11]. Group 6: AI and Future Outlook - Management is exploring monetization avenues for AI, emphasizing its contribution to existing business growth [12]. - Capital expenditures for Q2 2025 were 191.07 billion RMB, a year-on-year increase of 118.89% [14]. - The company is focused on tracking AI's impact on business efficiency and growth across various sectors [17][18].

Investment Rating - The investment rating for Tencent Holdings is "Outperform the Market" [4][34]. Core Insights - Tencent's revenue grew by 15% year-on-year, with adjusted profit increasing by 10%. In Q2 2025, Tencent achieved revenue of 184.5 billion yuan, a year-on-year increase of 14.5%, primarily driven by advertising and gaming businesses. The adjusted operating profit for Q2 2025 was 69.2 billion yuan, up 18% year-on-year [1][10]. - The company is optimistic about the integration of AI applications within its ecosystem, enhancing user experience and driving growth in social e-commerce [2][19]. - The gaming segment saw a 22% year-on-year increase in revenue, with domestic game revenue rising by 17% to 40.4 billion yuan, supported by strong contributions from self-developed games [3][22][26]. - Advertising revenue reached 35.8 billion yuan, reflecting a 20% year-on-year growth, attributed to higher click-through rates from AI deployment and improved transaction activities [4][31]. - Financial technology and enterprise services returned to double-digit growth, with revenue increasing by 10% to 55.5 billion yuan, driven by commercial payment services and consumer credit services [4][32]. Summary by Sections Financial Performance - In Q2 2025, Tencent's total revenue was 184.5 billion yuan, a 14.5% increase year-on-year, with adjusted operating profit at 69.2 billion yuan, up 18% year-on-year. The non-IFRS net profit was 63 billion yuan, reflecting a 10% increase [1][10][11]. - The overall gross margin improved to 57%, up 4 percentage points year-on-year, with specific segments like value-added services and financial technology showing significant margin improvements [11][34]. Gaming Business - The gaming revenue for Q2 2025 was 59.2 billion yuan, a 22% increase year-on-year. Domestic market revenue rose by 17% to 40.4 billion yuan, driven by popular titles like "Delta Action" and "Honor of Kings" [3][22][26]. - International gaming revenue grew by 35% to 18.8 billion yuan, with strong performances from titles like "VALORANT" and "PUBG MOBILE" [3][22][27]. Advertising and Marketing Services - The advertising revenue for Q2 2025 was 35.8 billion yuan, a 20% increase year-on-year, primarily due to enhanced click rates from AI and improved transaction activities through WeChat [4][31]. - The company noted that the current loading rate for video accounts is relatively low, indicating potential for future growth in advertising monetization [31]. Financial Technology and Enterprise Services - Financial technology and enterprise services revenue grew by 10% to 55.5 billion yuan, with a notable recovery in growth rates. The cloud service revenue is estimated to have increased by 17% in Q2 2025 [4][32][34].

Core Viewpoint - Tencent Holdings demonstrated robust growth in Q2 2025, with double-digit year-on-year increases in revenue and profit across key metrics, driven by strong performance in gaming, marketing services, fintech, and enterprise services [1][2]. Group 1: Financial Performance - Revenue reached 184.5 billion yuan, a 15% year-on-year increase, with gross margin improving from 53% to 57% due to higher contributions from high-margin businesses and cost efficiency [1]. - Non-IFRS operating profit rose to 69.25 billion yuan, up 18% year-on-year, with core profit growth reaching 20% after excluding joint venture impacts [1]. - Non-IFRS net profit attributable to shareholders increased by 10% to 63.05 billion yuan, exceeding market expectations [1]. Group 2: Business Segments - The value-added services segment generated 91.37 billion yuan, a 16% year-on-year increase, accounting for 50% of total revenue, with domestic game revenue at 40.4 billion yuan, up 17% [1]. - International game revenue grew by 35% year-on-year, driven by strong performance from titles like "Clash Royale" and "PUBG MOBILE" [1]. - Marketing services revenue reached 35.76 billion yuan, a 20% year-on-year increase, benefiting from AI-driven advertising efficiency improvements [2]. Group 3: User Engagement and AI Integration - Monthly active users for WeChat and WeChat combined reached 1.411 billion, a 3% year-on-year increase, while QQ mobile MAUs were 532 million, showing high user engagement [3]. - The company invested 19.107 billion yuan in capital expenditures, primarily focused on AI-related business development [3]. - AI technology is deeply integrated across various business lines, enhancing user experience and driving growth in gaming, advertising, and enterprise services [3]. Group 4: Investment Outlook - The strong performance in Q2 2025 reflects the deep empowerment of AI technology across business lines, with expectations for continued growth driven by new game launches and consumption recovery [3]. - The company is projected to have a target price of 699.1 HKD, with estimated PE ratios of 23.6x and 20.7x for 2025 and 2026, respectively, indicating a potential upside of 19.3% from recent closing prices [3].

Core Viewpoint - Tencent Holdings reported strong Q2 2025 results, with revenue of 184.5 billion yuan, a 15% year-on-year increase, driven by robust performance in gaming and advertising sectors [1][2] Group 1: Financial Performance - Q2 2025 operating profit reached 69.25 billion yuan, up 18% year-on-year, while adjusted net profit was 63.05 billion yuan, a 10% increase [1] - Adjusted net profit, excluding contributions from joint ventures, grew 20% year-on-year to 56.8 billion yuan, indicating sustained profitability [1] - Gross margin improved to 57%, up 3.7 percentage points year-on-year and 1.2 percentage points quarter-on-quarter [1] Group 2: Gaming Business - Tencent's gaming revenue in Q2 2025 increased by 16% year-on-year to 91.4 billion yuan, with domestic game revenue rising 17% to 40.4 billion yuan, largely due to the success of the new game "Delta Action" [1] - International gaming revenue surged 35% year-on-year to 18.8 billion yuan, driven by growth from Supercell games and "PUBG MOBILE" [1] Group 3: Advertising Business - Advertising revenue grew 20% year-on-year to 35.8 billion yuan, benefiting from upgraded advertising models and increased AI applications in ad creation and targeting [2] - The gross margin for advertising improved from 56% to 58% year-on-year, reflecting enhanced profitability in this segment [2] Group 4: Enterprise Services - Financial technology and enterprise services revenue rose 10% year-on-year to 55.5 billion yuan, with accelerated growth in AI-related services such as GPU leasing and API token usage [2][3] - High capital expenditures (CAPEX) of 19.11 billion yuan in Q2 2025, a 119% increase year-on-year, indicate ongoing investment in technology and infrastructure [3] Group 5: Future Outlook - The company is expected to achieve revenues of 749.5 billion yuan, 835.4 billion yuan, and 922.8 billion yuan from 2025 to 2027, with adjusted net profits projected at 258.9 billion yuan, 288.1 billion yuan, and 317.7 billion yuan respectively [4] - The integration of AI into the WeChat ecosystem is anticipated to enhance its capabilities, positioning it as a potential "AI operating system" [3][4]

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings (700 HK) with a target price raised to HKD 700.00, indicating a potential upside of 19.5% from the current price of HKD 586.00 [1][41]. Core Insights - The second quarter performance exceeded expectations, with a total revenue growth of 15% year-on-year to RMB 184.5 billion, surpassing market expectations by 4% [5][6]. - The growth was driven by strong performances in gaming, social networking, marketing, and financial technology services, with notable contributions from both domestic and overseas gaming segments [5][6]. - The report projects a continued robust growth trajectory, with an expected revenue growth rate of 11% for the third quarter, slightly above previous market expectations [5][6]. Financial Overview - Revenue projections for the years 2023 to 2027 are as follows: RMB 609.0 billion in 2023, RMB 660.3 billion in 2024, RMB 734.6 billion in 2025, RMB 790.5 billion in 2026, and RMB 843.3 billion in 2027, reflecting a compound annual growth rate [2][44]. - Net profit is expected to grow from RMB 157.7 billion in 2023 to RMB 296.8 billion in 2027, with significant year-on-year growth rates, particularly in 2024 and 2025 [2][44]. - The earnings per share (EPS) are projected to increase from RMB 16.33 in 2023 to RMB 33.05 in 2027, indicating a strong profitability outlook [2][44]. Segment Performance - Domestic gaming revenue grew by 17% year-on-year, supported by new game launches and the performance of established titles [5][6]. - Overseas gaming revenue saw a remarkable increase of 35%, driven by successful titles like PUBG MOBILE and Supercell games [5][6]. - Social networking revenue increased by 6%, with contributions from mobile game in-app purchases and video streaming services [5][6]. - Marketing services revenue maintained a robust growth rate of 20%, aided by enhanced advertising effectiveness across various platforms [5][6]. Capital Expenditure and AI Investment - Capital expenditures surged by 119% year-on-year, reflecting ongoing investments in AI and technology to enhance existing business operations [5][6]. - The report emphasizes the balance between cost control and profitability enhancement, with expectations for profit growth to continue outpacing revenue growth [5][6].