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【商道论衡】 免税新政 打开文化出海新通道
Zheng Quan Shi Bao· 2025-12-23 12:24
更深层的"减法",是消解消费的心理距离。以往免税品困于机场隔离区,被视为高消费符号。如今市内 店走进日常生活,国货上热搜、线上预订成常态,免税购物正回归消费本质。政策支持国货进店,清晰 表明:免税不是特权消费,而是普惠服务;不是税收洼地,而是开放高地。当老字号、非遗产品通过此 渠道走向世界,消费回流便不仅是购买行为,更是情感认同的回归。这一"减法",减的是阶层区隔与消 费门槛,拉近了本土品牌与公众的距离。 免税新政的"加减法",本质是高水平的开放实践。它通过制度设计促进国内外市场联通,推动供需匹 配。广州引入全运特许商品,成都结合川酒与三星堆文化销售,都是立足本土、全球竞争的体现。"加 减"之间,我们看到中国经济发展逻辑从规模扩张转向质量提升,从要素开放转向制度优化。 据《人民日报》报道,财政部等部门印发的《关于完善免税店政策 支持提振消费的通知》实施一个月 以来,通过扩大品类、放宽审批、支持"网上预订+线下提货"等举措,使免税店成为拉动旅游消费的重 要力量。新政的精妙之处在于,它不仅做对了提振消费的"加减法",更推动免税店从单向的"购物通 道"转变为双向的"文化桥梁"。 以往,免税店主要服务于国人出境采购奢 ...
【商道论衡】 免税新政打开文化出海新通道
Zheng Quan Shi Bao· 2025-12-22 18:02
Core Viewpoint - The new policy on duty-free shops aims to boost consumption by expanding product categories, relaxing approvals, and supporting "online booking + offline pickup," transforming duty-free shops into significant drivers of tourism consumption [1][2]. Group 1: Policy Implementation and Impact - The policy mandates that duty-free shops at ports and in cities must allocate at least 25% of their space for domestic products, granting them "quasi-export" tax exemptions, which enhances the international visibility of Chinese brands [1][2]. - The shift from a one-way shopping channel to a two-way cultural bridge allows for the promotion of Chinese cultural products alongside international brands, enhancing cultural confidence and brand competitiveness [1][3]. Group 2: Consumer Experience Enhancement - City-based duty-free shops are integrated into core commercial areas, transforming the shopping experience from hurried purchases to leisurely experiences, thus deepening the integration of shopping with cultural tourism [2]. - Innovative models like "duty-free + cultural tourism" in Hainan and "duty-free + taxable" in Tianjin upgrade shopping venues into urban social hubs, significantly exceeding the effects of tax incentives alone [2]. Group 3: Administrative Efficiency and Market Adaptation - The decentralization of approval authority to provincial levels and the negotiation of operational space enhance efficiency and adaptability, reflecting a shift in governance logic [2][3]. - The new policy reduces psychological barriers to consumption by making duty-free products more accessible in daily life, indicating that duty-free shopping is not just for privileged consumers but a service for all [3]. Group 4: Economic and Cultural Implications - The policy represents a high-level practice of openness, promoting connectivity between domestic and international markets and facilitating supply-demand matching [3]. - The execution of the policy is crucial for its success, with challenges including ensuring compliance, balancing convenience with regulation, and avoiding homogeneous competition [3].
打开区域协同战略纵深 德阳好物进京记
Si Chuan Ri Bao· 2025-11-12 06:48
Core Insights - The city of Deyang is actively promoting its brand and products in Beijing through a series of events, showcasing its diverse offerings from traditional cuisine to high-end manufacturing [6][7][8] - The "Deyang Good Goods" market attracted many visitors, featuring over 700 products from 67 local enterprises, emphasizing cultural experiences and local flavors [7][8] - Deyang aims to leverage its promotional activities to foster long-term cooperation with Beijing, focusing on product development, brand management, and channel construction [8] Group 1: Cultural and Economic Promotion - The "Deyang Good Goods" market included nine exhibition areas, highlighting local specialties and cultural heritage, such as the Sanxingdui cultural exhibition [7][8] - The market's strategy involved sensory engagement, allowing visitors to taste and experience Deyang's culinary offerings, thereby bridging cultural gaps [7] - Deyang products are increasingly entering the Beijing market, with local brands gaining popularity among younger consumers [7] Group 2: Industrial Collaboration - The Deyang Aerospace and Drone Industry Chain Collaborative Development Conference marked the establishment of the Beijing-Jin-Cheng-Deyang Aviation Industry Alliance, focusing on low-altitude economy collaboration [9][10] - The alliance aims to enhance cooperation in information technology and software development, building on previous successful initiatives in the aviation sector [9][10] - Deyang has seen significant growth in its aerospace sector, with 23 representative enterprises generating over 5 billion yuan in output value [10] Group 3: Investment and Strategic Development - Deyang's promotional activities in Beijing included the signing of 18 investment projects and 39 projects with a total investment scale exceeding 100 billion yuan, targeting key industries such as energy equipment and oil extraction [11][12] - The city is strategically positioning itself to attract investment from advanced regions like Beijing, aiming to integrate into national development strategies [12] - Deyang's collaboration with Beijing has led to successful technology transfers and the establishment of a technology industry base, enhancing its industrial capabilities [12]
德阳城市品牌推广活动(北京站)举行
Zhong Guo Jing Ji Wang· 2025-11-06 09:31
Core Viewpoint - The event "Deyang Brand Promotion Activity" in Beijing showcases Deyang's cultural charm, industrial strength, and development opportunities through various promotional activities and exhibitions [1][3]. Group 1: Event Highlights - The "Deyang Good Products" market attracted a large number of visitors, featuring 67 quality enterprises and over 700 products, including traditional crafts and local delicacies [3][4]. - The Deyang Equipment Technology City promotion conference gathered over 550 representatives from well-known enterprises, universities, investment institutions, and business associations to discuss cooperation and future development [4]. Group 2: Economic Development - A total of 33 projects were signed during the event, including 18 investment projects, 8 production and sales cooperation projects, and 7 cultural tourism cooperation projects, covering various sectors such as advanced manufacturing and digital economy [4]. - Deyang's GDP grew by 7.2% last year, ranking first in Sichuan, indicating a solid industrial foundation and significant development potential [4][5]. Group 3: Industry Collaboration - The Deyang Aerospace and Drone Industry Chain Collaborative Development Conference was held, marking the establishment of the "Beijing-Jin-What Aviation Industry Alliance" [4]. - Deyang is actively promoting the coordinated development of traditional and emerging industries, particularly in aerospace and drone sectors, aiming to create a comprehensive aviation industry chain [4].
成都首家市内免税店开启购物新时代
Sou Hu Cai Jing· 2025-11-04 07:56
Core Insights - Chengdu's first city-based duty-free store has opened in Jinjiang District, featuring over 70 international brands and more than 50 high-quality domestic brands [1][4] - The store adopts a "duty-free + taxable" dual-track model, integrating international top brands with local cultural elements such as Sichuan liquor and Sanxingdui cultural products [1][4] Group 1: Store Features - The "duty-free product area" includes categories like cosmetics, beverages, fashion items, watches, jewelry, and travel electronics, available to travelers departing within 60 days [4] - The "taxable product area" is open to all citizens and tourists, with taxable goods eligible for a departure tax refund for foreign travelers and residents from Hong Kong, Macau, and Taiwan who have lived in China for no more than 183 days [4] Group 2: Market Context - Jinjiang District is located in the central urban area of Chengdu, known for its mature commercial atmosphere and significant consumer potential, serving as a vital link for domestic and international consumption [5] - The establishment of the duty-free store enhances the Spring Street business district, adding new consumer highlights and enriching the international commercial landscape of Chengdu [5][7]
第四届中国(四川)国际熊猫消费节·德阳站举行
Sou Hu Cai Jing· 2025-09-30 07:49
中新网四川新闻9月30日电 9月29日,第四届中国(四川)国际熊猫消费节·德阳站暨2025首届德阳堆堆消 费节在德阳石刻公园盛大启幕。市委副书记、市长黄朝阳,商务厅副厅长陈友清出席并启动活动。 启动仪式。德阳商务局 供图 本次消费节旨在打造可触达、可转化、可传播的特色商品消费秀场。同时,堆堆消费节吉祥物IP"德小 堆"首次亮相并推出"堆堆+"国庆5重宠客礼遇,以本土文化力量掀起城市消费盛宴。随后,在《德阳战 车》中激扬氛围中"首届堆堆消费节"正式启动。 据悉,本次消费节由四川省商务厅指导,德阳市人民政府主办,德阳市商务局、德阳经开区管委会、各 区(市、县)人民政府承办,聚焦首发、焕新、潮流、数字等重点消费领域,以"三星堆IP+本土特色"为 引擎,从9月29日持续至11月30日,将推出"1+6+N"系列特色消费促进活动,内容贯穿四季度、辐射全 域,致力于打造现象级城市主题消费促进活动,旨在让消费者更好感受德阳消费市场的蓬勃活力。 副市长王洪,市政府秘书长王永川,市级有关部门,各区(市、县)政府和商务主管部门负责同志,部分 商协会负责人和市场主体代表等参加启动活动。(完) 活动启动前,黄朝阳等领导及嘉宾来到本次消 ...
第四届中国(四川)国际熊猫消费节·德阳站暨2025首届德阳堆堆消费节启动
Sou Hu Cai Jing· 2025-09-29 14:20
活动由歌舞表演《金面照夜 烟火德阳》拉开帷幕。随后,聚焦"吃住行游娱购",发布德阳消费热力图;又以"展示+宣言+互动"形式,推介了广汉缠丝 兔、中江手工空心挂面、三星堆文创、德阳潮扇等"德阳好物";堆堆消费节专属IP形象"德小堆"以特色说唱推介"来德有礼"、"票根有礼"、"打堆有礼"等 国庆5重宠客礼遇;德阳本地人气歌手、《星光大道》2024年度总冠军张梦羽与"德小堆"互动发布首届德阳堆堆消费节总体活动内容;邀请"川超"德阳重 装队部分球员,联合足球宝贝通过"歌曲+舞蹈+互动"形式,庆祝德阳重装队获川超首胜。 活动启动前,黄朝阳等领导及嘉宾来到本次消费节配套的"秋晚好物·堆堆潮玩"集市现场,参观了"秋晚好物"、"首发首秀"新品,以及"悦动川超"互动区。 据悉,本次堆堆消费节聚焦首发、焕新、潮流、数字等重点消费领域,以"三星堆IP+本土特色"为引擎,从9月29日持续至11月30日,将推出"1+6+N"系列 特色消费促进活动,内容贯穿四季度、辐射全域,致力于打造现象级城市主题消费促进活动,旨在让消费者更好感受德阳消费市场的蓬勃活力。 封面新闻记者 易弋力 9月29日,由四川省商务厅指导,德阳市人民政府主办,德阳市 ...