"自主品牌B级轿车已经卷到了8万元价格区间，这在以前是不敢想的。"日前，上海比亚迪一位汽车销 售人员向《每日经济新闻》记者表示，当前，细分市场竞争已十分激烈。 如上述比亚迪销售人员所言，B级轿车市场迎来新一轮"价格战"。 日前，荣威M7 DMH上市，以8.58万至10.28万元的限时价，以及中大型轿车的尺寸，开启了对10万元级 插混轿车市场的进攻。在这一细分市场中，比亚迪秦L以及银河A7等对手同样虎视眈眈，两款车型的终 端市场起售价也聚焦在8万元区间。 业内有"得B级车者得天下"的说法。这场B级轿车市场的激烈角逐，不仅关乎车企在该细分领域的市场 份额，更预示着自主品牌在与合资品牌的竞争中，凭借价格、技术与智能化配置等优势，正不断抢占高 地，重塑市场格局。 B级插混轿车"三国杀" 比亚迪秦L和银河A7，这两款车型正是B级插混轿车市场中的"香饽饽"。前者官方售价区间为9.98万至 15.38万元，月销量在1.6万至2万辆之间。 懂车帝数据显示，比亚迪秦L常年与自家兄弟车型——秦PLUS DM占据插混轿车细分市场前两名的位 置。 银河A7官方售价区间为8.98万至12.58万元，今年8月上市后月销量就达到了1.2万 ...

B级车这一细分市场容量大且利润高，过去很长一段时间内基本被合资品牌统治。合资品牌同样在B级 轿车市场推出插混车型，比如雅阁e:PHEV、帕萨特PHEV。从价格来看，合资车型仍集中覆盖20万元价 格区间；从月销量来看，这两款车则保持在三位数。 "高端轿车市场中，日系等合资品牌在萎缩，自主品牌在快速崛起。"乘联分会秘书长崔东树提到了这一 趋势。 格隆汇9月24日｜据每经，"自主品牌B级轿车已经卷到了8万元价格区间，这在以前是不敢想的。"日 前，上海比亚迪一位汽车销售人员表示，当前细分市场的竞争已十分激烈。如该销售人员所言，B级轿 车市场正迎来新一轮的"价格战"。 日前，荣威M7 DMH上市，以8.58万至10.28万元的限时价以及中大型轿车的尺寸，开启了对10万元级插 混轿车市场的进攻。而这一细分市场中，比亚迪秦L以及银河A7等对手同样虎视眈眈，两款车型的终端 市场起售价也聚焦在8万元这一价格区间。 ...

Core Insights - The B-class sedan market is experiencing a price war, with domestic brands aggressively competing in the 80,000 to 100,000 yuan price range, previously dominated by joint ventures [1][2] - The launch of the Roewe M7 DMH at a price of 85,800 to 102,800 yuan marks a significant entry into the mid-sized hybrid sedan market, challenging competitors like BYD Qin L and Galaxy A7 [1][2] - Domestic brands are increasingly capturing market share from joint ventures in the B-class hybrid sedan segment, with models like BYD Qin L and Galaxy A7 leading sales [4][6] Group 1: Market Dynamics - The B-class hybrid market is characterized by intense competition, with Roewe M7 DMH's pre-sale orders exceeding 10,000 in its first week, indicating strong market interest [2][4] - BYD Qin L and Galaxy A7 are positioned as key competitors, with monthly sales fluctuating between 16,000 to 20,000 units for Qin L and 12,000 units for Galaxy A7 [2][4] - The market is shifting towards domestic brands, which are leveraging pricing, technology, and intelligent features to gain an edge over joint venture brands [1][6] Group 2: Industry Trends - The hybrid sedan segment has seen rapid growth, with sales increasing from 9,925 units in July 2022 to 124,000 units in July 2023, capturing 12.6% of the overall market [8] - Despite a recent slowdown in growth, with a reported 8% decline in August sales, the long-term outlook for hybrid vehicles remains positive [8][9] - The export of plug-in hybrid vehicles has surged, with a year-on-year increase of 165% in the first half of the year, indicating a new growth engine for the segment [9][10]

"自主品牌B级轿车已经卷到了8万元价格区间，这在以前是不敢想的。"日前，上海比亚迪一位汽车销 售人员向《每日经济新闻》记者表示，当前细分市场的竞争已十分激烈。 "这款车充分体现了我们关心的是用户希望要什么产品，有什么样的追求。荣威全新M7 DMH要让消费 者用十万元级的价格，购买到二十万元级B级车的体验。"上汽乘用车常务副总经理俞经民接受《每日 如该销售人员所言，B级轿车市场正迎来新一轮的"价格战"。 日前，荣威M7 DMH上市，以8.58万至10.28万元的限时价以及中大型轿车的尺寸，开启了对10万元级插 混轿车市场的进攻。而这一细分市场中，比亚迪秦L以及银河A7等对手同样虎视眈眈，两款车型的终端 市场起售价也聚焦在8万元这一价格区间。 得B级车者得天下。这场轿车市场的激烈角逐，不仅关乎车企在该细分领域的市场份额，更预示着自主 品牌在与合资品牌的竞争中，凭借价格、技术与智能化配置等优势，正不断抢占高地，重塑市场格局。 B级插混市场开启"三国杀" 对于荣威M7 DMH的进攻，"对手们"未坐以待毙。 "临近十一假期，我们也有优惠活动。比亚迪秦L 2025款DM-i智驾版80KM领先型官方售价是9.98万元， 现 ...

Group 1 - Geely Galaxy A7 was officially launched on August 8, with a price range of 81,800 to 117,800 yuan, filling the gap in the mid-size car market for Geely Galaxy [2] - The A7 is built on the GEA intelligent new energy architecture and features advanced technologies such as the Thor AI hybrid 2.0, H3 assisted driving, and the new Galaxy Flyme Auto intelligent cockpit [2] - The A7 boasts impressive specifications, including a fuel consumption of 2.67L per 100km under CLTC conditions, a comprehensive range of over 2100 km, and a wheelbase of 2845 mm [2] Group 2 - Geely Galaxy has successfully launched multiple models in the sedan market, particularly excelling in the small and micro car segments, with the Star Wish and Panda ranking first and third respectively in their categories [3] - However, the Geely Galaxy has not yet made an appearance in the top 20 sales list for mid-size cars, prompting the launch of the A7 to address this market gap [4] - The mid-size car market has seen significant changes, with models like BYD Qin L and BYD Seal 06 gaining traction against traditional competitors such as Volkswagen Passat and Toyota Camry [4] Group 3 - The A7's main competitors are the BYD Qin L and BYD Seal 06, which are priced higher than the A7, with the latter's official prices ranging from 170,000 to 250,000 yuan [4] - The A7's advantages over its competitors include superior space and energy efficiency, with a larger wheelbase and lower fuel consumption compared to the BYD models [4][6] - The A7 features a rich intelligent ecosystem compatible with Huawei HiCar and Apple CarPlay, and its chassis is tuned by the Lotus team for enhanced comfort and handling [5] Group 4 - The A7 is expected to capture market share from the BYD Qin L and BYD Seal 06, but its ability to rank among the top sellers remains to be seen [6]

Group 1 - Xiaopeng Motors plans to launch two range-extended large vehicles, G9 and X9, in Q4 of this year, marking its entry into the range-extended market [2] - The company aims to implement a dual technology route of "pure electric + super electric" with its "Kunpeng Electric" initiative, which includes a pure electric range of 430 kilometers and 5C ultra-fast charging [2] - The introduction of range-extended models is significant for Xiaopeng Motors as it targets the sub-150,000 yuan market, competing directly with BYD Qin L EV and Leapmotor B01, while also preparing for overseas markets with weaker charging infrastructure [2] Group 2 - Xiaopeng Motors faced challenges in the past, including declining sales and product strategy missteps, leading to a drop in its market position from "Wei Xiaoli" to third place [3] - The launch of the MONA M03, priced between 119,800 and 150,000 yuan, has significantly boosted Xiaopeng's sales, with Q1 2025 deliveries increasing by 331% year-on-year, surpassing competitors [3] - Relying solely on the MONA M03 for sales is risky, as the price segment is highly competitive, with established players like BYD already having a cost advantage [3] Group 3 - The range-extended strategy is seen as a pragmatic choice for Xiaopeng Motors to enhance product competitiveness and drive sales, similar to strategies employed by competitors like Leapmotor and Deep Blue [4] - The range-extended vehicle market is experiencing significant growth, with sales reaching approximately 980,000 units from January to May 2025, reflecting an 82% year-on-year increase [4] - To succeed in the competitive landscape, Xiaopeng Motors must continue to innovate in technology, products, and brand strength while managing costs and supply chains effectively [4]

Core Viewpoint - Chinese automotive brands are redefining market standards by offering high configurations at competitive prices, challenging traditional pricing and technology barriers in the automotive industry [2][3][4]. Group 1: Product Logic Innovation - Chinese brands are adopting a new product logic where base configurations are equivalent to high configurations, making advanced features standard in entry-level models [3][4]. - For example, the 2025 IM L6 starts at 204,900 yuan, including features like an 800V high-voltage platform and Huawei ADS 3.0 driving system, which would typically cost an additional 200,000 yuan in traditional luxury brands [3]. - The coverage of intelligent configurations in Chinese brands is 2.3 times that of joint venture brands, enhancing user experience and pushing competitors to accelerate technological upgrades [3][5]. Group 2: Value Standard Reconstruction - The traditional vehicle classification system is being disrupted, with models like Chery Fengyun A9L offering C-class space standards at a 200,000 yuan price point, equipped with high-end technologies [4][5]. - The Aito M9, priced at 469,800 yuan, surpasses the value standards of luxury brands like the Mercedes-Benz GLS, showcasing a shift in high-end vehicle pricing and features [4][6]. Group 3: Cost Control and Pricing Strategy - Chinese brands achieve competitive pricing through cost control strategies, including supply chain integration and independent software development, resulting in a 30% reduction in battery costs [6][7]. - The implementation of transparent pricing strategies, such as nationwide uniform pricing, enhances competitiveness by returning consumer power to users [7][8]. - The transformation in pricing strategies is leading to a redefinition of market dynamics, as evidenced by a 7.3% year-on-year increase in China's automotive exports in Q1 2025 [7][8]. Group 4: Future Outlook - The ongoing transformation in the automotive industry is expected to continue, with Chinese brands needing to focus on technological innovation and global expansion to maintain their competitive edge [8]. - The ultimate goal for the Chinese automotive industry is to redefine global automotive value standards, transitioning from a "big automotive country" to a "strong automotive country" in the era of smart electric vehicles [8].