Core Viewpoint - The rise of live cooking broadcasts on Douyin has significantly enhanced transparency in the restaurant industry, allowing consumers to witness the cooking process and build trust with businesses [1][6]. Group 1: Live Cooking Broadcasts - Many restaurants are utilizing live cooking broadcasts to attract customers, with chefs showcasing their cooking skills and engaging with viewers [1][3]. - The broadcasts have become a popular way to demonstrate food preparation, with some chefs performing impressive cooking techniques that entertain viewers [4][6]. - The live streams have led to increased online engagement, with some broadcasts attracting tens of thousands of viewers simultaneously [4][6]. Group 2: Consumer Engagement and Trust - The transparency provided by live cooking broadcasts helps reduce information asymmetry between restaurants and consumers, fostering trust [6][7]. - Consumers can see the entire cooking process, which enhances their understanding of food preparation and the efforts of chefs [6]. - The interaction during live streams, such as answering viewer questions and showcasing cooking techniques, further strengthens the connection between restaurants and their customers [3][4]. Group 3: Business Impact - The live broadcasts serve as a natural content source and traffic entry point for small restaurants, converting online views into offline foot traffic [7]. - Douyin's initiatives, such as the "Smoke Fire Small Shop Support Plan," aim to stimulate offline business and promote consumption in the restaurant sector [7].

8月6日周三，麦当劳公布了强劲的2025年第二季度业绩。 得益于一系列吸引眼球的促销活动，麦当劳二季度财务数据全线超预期，营收、利润双增长，全球同店销售实现了3.8%的增长，一举扭转了去年同期下滑 的颓势。 具体来看，二季度麦当劳实现营收68.4亿美元，同比增长5%，超出市场普遍预期的67.1亿美元。 归属于股东的净利润为22.5亿美元，同比大增11%。 稀释后每股收益（EPS）为3.14美元，非GAAP调整后EPS达3.19美元，同样高于分析师预期的3.14美元。 | | | | | 截至6月30日的季度 | | | 截至6月30日的六个月 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | | 票登 | | | | 景電 | | | | 2025 | 2024 | 增(减) | 图层 | 2025 | 2024 | 增(减) | | | 营业收入 | e | 6,843 S | 6.490 | 5 % | 4 % | 12,799 28 | 12.659 | 1 % | 1 % | | 营业收入 | | ...

Core Viewpoint - Haikou's restaurant industry is promoting small and half-sized dishes to encourage a culture of saving and reduce food waste [1][3][5] Group 1: Industry Initiatives - The restaurant industry in Haikou has actively implemented the "Clean Plate Campaign" by offering various meal combinations, small dishes, and half-sized dishes to cater to diverse consumer needs while promoting the idea of saving [3][5] - Many restaurants have redesigned their menus to include small portion options and have trained staff on ordering techniques to guide consumers in making reasonable choices [3][4] Group 2: Consumer Preferences - Consumers appreciate the ability to try multiple dishes without the fear of waste, as demonstrated by a customer who enjoyed the option of ordering half portions [2][3] - The carefully designed meal packages, such as single, double, and family meals, have gained popularity among office workers and students due to their convenience and cost-effectiveness [4] Group 3: Environmental Considerations - Haikou's restaurants are enhancing their takeout services by improving the quality of packaging, offering eco-friendly options like biodegradable containers and insulated bags [4] - The restaurant industry is seen as a key player in promoting food-saving practices, with industry associations encouraging diverse service models to instill the concept of saving food in every aspect of dining [5]