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锅圈(2517.HK):万店规模奠定龙头地位 爆品×会员×新渠道构建三维护城河
Ge Long Hui· 2025-07-11 11:36
竞争优势:爆品×会员×新渠道构建三维护城河。①爆品策略:99元毛肚自由套餐2024年销售额破5亿 元,抖音曝光62.1亿次;②会员生态:截至2024年底,公司已注册会员4130万人(同比+48.2%),预付卡 沉淀资金9.9亿元(同比+36.6%);③渠道创新: 机构:国海证券 研究员:林昕宇/赵兰亭 本报告深度解析锅圈(02517)"在家吃饭"千亿赛道中的可持续增长逻辑,核心解答三大关键问题:①万 店规模如何转化为竞争壁垒;②分散市场中如何捕捉下沉机遇;③供应链与渠道创新如何构建差异化护 城河。 万店规模奠定龙头地位,垂直供应链优化成本结构。公司创立于2015年,早期专注于供应链管理,持续 布局线下门店覆盖终端市场。截至2024年底,公司拥有10150家门店(加盟店10135家,自营店15家),覆 盖全国31省,据弗若斯特沙利文,公司在2022年以3.0%零售额市占率位居中国在家吃饭餐食产品首 位。通过自建6大单品工厂(牛肉/丸滑/底料/水产/滑类/酸汤专厂),实现核心食材自主生产。2024年核心 经营利润同比+3.1%至3.11亿元,据央广网,公司计划5年新增1万家门店进一步强化规模效应。 赛道高增长格局 ...
高温催热夜经济:夜宵团购搜索量激增98% 火锅龙头开设主题店
Zheng Quan Shi Bao Wang· 2025-07-11 09:42
随着气温的攀升,夜经济正成为拉动消费增长的又一重要力量。国家统计局数据显示,2025年5月全国 餐饮收入4578亿元,同比增长5.9%,而夜间餐饮消费在其中占比持续提升成为共识。 7月11日,美团团购发布"夏日不宅家"美食攻略显示,今年暑期,"昼伏夜出"正在成为餐饮消费新宠, 各地夜宵市场愈加火热。7月以来,平台上的"夜宵团购套餐"关键词搜索量环比上月增长98%,00后搜 索占比最高,烤肉自助、川菜、烤串等备受青睐。 从城市分布看,数据显示,广东成为"夜宵王者",7月以来夜间堂食订单量(18时至次日6时)稳居全国第 一,同比增长超21%。"苏超效应"带动下,江苏省7月份的烤串品类夜间堂食线上交易额已跃居全国第 一,南京、苏州夜间堂食交易额跻身全国前十。7月以来,东北三省烧烤线上订单量同比增长101%;江 浙沪鱼鲜类夜间堂食交易额增长40%以上。 其中,《办法》还对餐饮业健康规范发展提出了相应要求,鼓励餐饮服务经营者发展大众化餐饮、社区 餐饮、绿色健康餐饮,提升服务品质,创新消费场景,丰富餐饮供给。 海底捞在创新消费场景方面也动作频频。据悉,海底捞于今年1月在广州推出全国第一家夜宵主题店, 截至6月底,已在深圳 ...
只会做饭的餐厅,混不进年轻人的饭圈?
Zhong Guo Shi Pin Wang· 2025-07-11 09:23
大家好! 今天比子一打开抖音 眼前一条视频震我一激灵 好家伙,介四揍嘛呢??? 我立马撇了一眼视频标题 妈耶!好多年没毕业了 怎么现在毕业还得玩吉尼斯? 点开评论区继续瞅瞅 哈?现在毕业吃个饭 排面安排得这么到位吗??? 继续刷了几条视频后我发现 有好些大学生为了这顿饭 提前俩月做功课,摸排餐厅 给自己都快整成探店达人了! 而在这些视频的下面 我瞥见都不约而同挂着一个标签 ?心动什么?什么餐厅? 本大馋猪的好奇心立马吊起来了 点进标签一顿摸索后看到 网友纷纷顶呱呱,我更好奇了! 包场五星级酒店就算了 谁家好人大半夜学校变夜店 搁操场千人蹦迪啊? 一圈滑下来,比子也察觉到 现在大学生虽然也合影写毕业册 但最让他们上心的 其实还得是那顿毕业聚餐啊 大家和室友建立起父子情 大多是从一起去食堂开始的 那临别前怎么着都得搓一顿吧? 不是?这榜是绑架的bang? 就在我迷惑不解时 我用旁光打眼儿一撇…… 妈耶,这榜上的餐厅 除了好吃,还有隐藏大招? 那我大馋猪的DNA可要启动了! 一通深扒下来我发现 心动榜上有不少餐厅 都是体验感拉满的六边形战士 比如这家叫酬·板前omakase的店 第一次来的人难免产生 误入Hello ...
暑期跨境游火热开场: 预期中的“双向奔赴”
Jin Rong Shi Bao· 2025-07-11 03:20
"人生首次出国游赶上夏日高温,每天爬坡拉练……怀疑我是来军训的。"一位与同伴开启毕业旅游的女 生,近日在社交平台上发表感言说,在三十多度的天气里逛日本京都,感觉像是当了一回"啫啫煲"。 7月4日,继5月30日上海正式开通首条直飞中亚国家的客运航线(上海浦东-奇姆肯特)后,MU6041(上海 浦东-阿拉木图)航班在上海边检机关办结出境手续后顺利启航,这标志着上海直飞中亚的又一条定期航 线正式开通。仅在上海,今年以来,已顺利复航上海至洛杉矶直飞航线,成功开通上海浦东至日内瓦、 米兰等欧洲新航线,并且,上海至吉隆坡、阿拉木图等东南亚及中亚地区的全新航线也相继投入运营。 面对一年一度的暑运高峰,多家航空公司纷纷加密航线:春秋航空6月25日开通成都天府直飞金边的往 返航线,6月27日恢复成都天府直飞曼谷(素万那普国际机场)往返航线;东航在暑运前夕开通了西安 至伊斯坦布尔的直飞航线;川航6月30日开通"成都天府-伊斯坦布尔-雅典"航线,7月2日开通成都直飞 塞舌尔航线;国航7月9日开通北京首都机场至开罗的直飞航线;厦门航空新开天津至东京羽田航线,并 新增厦门至新加坡、厦门至吉隆坡航线。 跨境游持续升温,亦带动航空市场持续 ...
国海证券晨会纪要-20250711
Guohai Securities· 2025-07-11 00:01
Group 1: Company Overview - The report analyzes Guoquan (02517) in the "home dining" market, focusing on its sustainable growth logic and addressing three key questions: how the scale of 10,000 stores translates into competitive barriers, how to capture opportunities in a fragmented market, and how supply chain and channel innovations create differentiated advantages [3][4] - As of the end of 2024, Guoquan operates 10,150 stores, with a retail market share of 3.0% in China's home dining products, positioning it as the market leader [4] Group 2: Market Dynamics - The home dining market in China is projected to grow at a CAGR of 20.7% from 2022 to 2027, reaching an estimated market size of 940 billion yuan by 2027, with significant growth potential in lower-tier cities where penetration rates are below 25% [4][5] - The competitive landscape is fragmented, with the top five companies holding only 11.1% market share, indicating substantial room for growth in the lower-tier markets [4] Group 3: Competitive Advantages - Guoquan's competitive strategy includes a focus on popular products, a robust membership ecosystem, and innovative channel strategies. The "99 yuan beef tripe package" achieved sales of over 500 million yuan in 2024, with significant exposure on Douyin [5] - By the end of 2024, Guoquan had registered 41.3 million members, a year-on-year increase of 48.2%, with prepaid card deposits reaching 990 million yuan, up 36.6% [5] Group 4: Financial Projections - The company is expected to generate revenues of 7.183 billion yuan, 8.036 billion yuan, and 9.080 billion yuan from 2025 to 2027, with net profits of 340 million yuan, 396 million yuan, and 463 million yuan respectively, corresponding to PE ratios of 25x, 21x, and 18x [5] Group 5: Industry Overview - The report on the new materials industry highlights the strategic opportunities arising from advancements in nuclear fusion technology, with significant investments and milestones expected in the coming years [7][8] - The global nuclear fusion market is projected to reach 345.1 billion dollars by 2025, with a compound annual growth rate of 5.1% until 2037 [10]
我市人力社保公共服务标准化国家级试点项目通过终期验收
Zhen Jiang Ri Bao· 2025-07-10 23:40
Core Insights - The pilot project for standardized public service in human resources and social security in Zhenjiang has successfully passed final acceptance, marking a significant breakthrough in enhancing service quality and efficiency in the sector [1][2] Group 1: Project Overview - The pilot project focuses on addressing pain points in human resources and social security services, such as excessive procedures and documentation required by enterprises and the public [1] - A total of 216 standards were developed based on national standards, creating a comprehensive standard system that includes 31 general basic standards, 61 service provision sub-standards, 63 service guarantee sub-standards, and 61 job work standards [1] Group 2: Service Efficiency - The project integrates high-frequency social insurance services, such as insurance registration and retirement processing, into a streamlined "one application, one set of materials, one window acceptance, one-time completion" service package, achieving a business completion rate of over 95% [1] - The average annual number of processed cases exceeds 90,000, with a daily reception of 200 people, and the number of nearby bank cooperation outlets has increased to 130, expanding the range of services offered by banks to 71 items [1] Group 3: Training and Evaluation - To ensure the pilot's success, the local human resources department provided 40 hours of professional training for each staff member and implemented an innovative standardized supervision mechanism [2] - Since 2020, public satisfaction ratings have consistently remained above 97%, indicating strong approval of the services provided [2] - An evaluation expert group conducted a comprehensive assessment of the pilot project, which included various methods such as report reviews and satisfaction surveys, and provided positive feedback on the project [2] Group 4: Future Plans - The local human resources department plans to continue promoting standardized operations and explore cross-regional service standards for high-frequency cross-domain services, aiming to enhance the efficiency and convenience of social security services [2]
暑期出境游量质齐升
Ren Min Ri Bao Hai Wai Ban· 2025-07-10 22:45
Core Insights - The outbound tourism market in China is experiencing a strong recovery during the summer season, with a significant increase in booking numbers and a wider range of destinations compared to last year [3][5][11]. Group 1: Demand Drivers - The number of cities covered by outbound tourists has increased to 3,698, up by 590 cities year-on-year, with popular destinations including Kuala Lumpur, Seoul, Osaka, Tokyo, Bangkok, and Hong Kong [5]. - Average international flight prices on the Qunar platform have decreased by 15% compared to the same period last year, with the largest price drops for flights to Canada, South Korea, Japan, Egypt, and Sweden, which saw reductions of nearly 20% [5]. - The average price of outbound tourism products has dropped by approximately 5%, with significant increases in bookings for overseas train tickets and hotel packages, up by 136% and 185% respectively [5][6]. Group 2: Destination Diversity - The number of visa-free destinations for Chinese tourists has expanded, making travel more accessible. Countries like Kazakhstan and Uzbekistan have introduced visa-free policies, leading to increased interest in themed tours [7]. - There is a notable rise in bookings for emerging destinations, with a year-on-year increase of 103% for Middle Eastern and African destinations and 178% for South American destinations [7]. - Popularity for traditional European routes has surged, with a 76% increase in travelers to Europe, particularly to Northern Europe and the UK, which saw booking increases of 50% and 75% respectively [5][7]. Group 3: Family and Child-Centric Travel - Family and child-centric travel has become a dominant trend, with families making up over half of outbound tourists during the summer, showing a willingness to spend on unique experiences and comfort [8][9]. - New travel products catering to families, such as educational tours in the UK and unique experiences in destinations like the Arctic, have gained popularity [9]. - The Maldives and other island destinations are increasingly favored by families, with hotels offering special services for children to enhance the travel experience [9].
锅圈(02517):深度报告:万店规模奠定龙头地位,爆品×会员×新渠道构建三维护城河
Guohai Securities· 2025-07-10 08:35
Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The report provides an in-depth analysis of the company's sustainable growth logic in the "at-home dining" market, addressing three key questions: how the scale of 10,000 stores translates into competitive barriers, how to capture opportunities in a fragmented market, and how supply chain and channel innovations create differentiated advantages [8] - The company has established a leading position with a store count of 10,150, optimizing its cost structure through a vertical supply chain [8][11] - The "at-home dining" market is experiencing rapid growth, with a projected CAGR of 20.7% from 2022 to 2027, indicating significant opportunities in lower-tier markets [8][31] - The company employs a strategy of explosive products, membership ecosystems, and channel innovations to build a competitive moat [8] Market Data - As of July 9, 2025, the company's current price is HKD 3.39, with a market capitalization of approximately HKD 8,999 million [5] - The company has a retail market share of 3.0% in the "at-home dining" segment, ranking first in China [38] Financial Performance - The company achieved a revenue of RMB 64.70 billion in 2024, with a year-on-year growth of 6.17% [16] - The projected revenues for 2025, 2026, and 2027 are RMB 71.83 billion, RMB 80.36 billion, and RMB 90.80 billion, respectively [9] - The net profit for 2024 was RMB 2.31 billion, with forecasts of RMB 3.40 billion, RMB 3.96 billion, and RMB 4.63 billion for the following years [9] Competitive Advantages - The company has optimized its product offerings and channels, with a focus on explosive products and a robust membership system, resulting in a registered membership of 41.3 million by the end of 2024 [8][58] - The company has established six production facilities to enhance its supply chain capabilities, which helps in cost optimization and product quality [50][52] Growth Strategy - The company plans to add 10,000 new stores over the next five years, focusing on expanding into lower-tier markets [57] - The establishment of a new production base in Hainan is expected to enhance supply chain efficiency and support the company's growth objectives [57]
宜春明月山区:多举措引爆暑期全域消费“热”潮
Zhong Guo Fa Zhan Wang· 2025-07-10 07:42
扩大免票覆盖范围,推出景区特惠福利。今年暑期,明月山不仅延续了以往优惠入园政策,还为大家带 来了三大免票特惠福利。一是发布了"暑期中、高考生(凭个人准考证)免票游明月山旅游区,随行2名家 长可一同免票入园"福利。二是推出了全球学子(凭学生证明)免票游明月山旅游区的优惠政策(此活动有 效期至今年12月底)。三是为广大市民和游客准备了明月千古情早鸟票、夜游票、亲子套票及明月山门 票+缆车+露营、明月山门票+酒店客房、宜春大峡谷漂流+酒店客房等多种特惠组合套餐,折扣力度超 大,只为留下更多游客的脚步。 提高奖励支持力度,制定引客留客政策。为吸引更多游客来明月山游玩,在策划特色活动、推出特惠福 利的同时,也面向广大旅行社、旅游协会及其他旅游同业伙伴推出了《2025明月山夏季"引客留客"扶持 奖励办法》。此项奖励政策将执行时间到9月底,奖励总额上不封顶。通过出台对"过夜游"、中远端市 场、入境游市场等各类团队引入,及举办特色活动的大型过夜游团队发放阶梯奖补资金,引导和激励旅 游同业合作伙伴为明月山输送游客,也为游客提供更具性价比的旅游产品,进一步提升辖区旅游人气, 带动暑期消费"热"潮。 中国发展网讯为积极贯彻落实《宜 ...
单场GMV破千万,本地生活直播成超级头部达人抖音变现新蓝海
Cai Fu Zai Xian· 2025-07-10 06:42
Core Insights - The influx of top influencers into the local lifestyle sector is creating new opportunities for monetization and reshaping the industry landscape [2][14] Group 1: Influencer Activities - Influencer @FoshanDianHan has successfully entered the local lifestyle market, achieving significant sales through engaging live streams, including a single event generating 6.03 million in sales [6][9] - Collaborations with brands like KFC and Tasting have led to record-breaking sales, with a notable event reaching 10.35 million in sales, marking a milestone for Tasting [6][9] - Influencer @XiaoGuanLiBoss has also transitioned into the local lifestyle space, leveraging humor and magic tricks to drive sales, achieving over 5 million in a single live stream for Luckin Coffee [12][19] Group 2: Market Dynamics - The local lifestyle market is seen as a growing segment with significant potential, as online penetration is expected to rise from 12.7% to 30.8% by 2025, indicating ample room for growth [14] - The connection between online influencers and offline businesses is crucial, as it provides tangible revenue opportunities for local merchants [14][20] - The unique content style of influencers, characterized by a relatable and immersive approach, enhances consumer engagement and drives conversion rates [15][18] Group 3: Brand Collaborations - Influencers are effectively expanding brand reach to younger demographics, with a significant overlap between their followers and the target consumer base of brands [18][19] - The collaboration between influencers and brands is not limited to low-cost items but is also extending to high-ticket, non-essential goods, showcasing the versatility of influencer marketing [12][14] - Successful partnerships are built on understanding consumer preferences and aligning brand offerings with influencer content, ensuring higher engagement and sales [18][19]