Core Viewpoint - Audi has retracted its plan to stop selling internal combustion engine vehicles by 2033, opting for a parallel development of fuel, plug-in hybrid, and electric vehicles over the next decade, indicating a shift from its previously aggressive electrification strategy [1][19]. Group 1: Electrification Strategy - Audi's CEO, Markus Duesmann, initially aimed to transform Audi into a fully electric brand by 2033, with a target for zero emissions by 2050 [3]. - The company planned to launch approximately 20 new models by 2025, with over 10 being fully electric [4]. - Despite ambitious plans, Audi's electric vehicle sales have not translated into significant profits, with fuel vehicles still being the primary revenue source [1][16]. Group 2: Market Performance - Audi's global sales from 2020 to 2022 were 1.69 million, 1.68 million, and 1.61 million vehicles, while competitors like BMW and Mercedes maintained sales above 2 million [5]. - In China, Audi's sales have declined from 726,000 in 2021 to 643,000 in 2023 [6]. - For 2024, Audi's global sales are projected to drop by 11.8% to 1.67 million vehicles, with electric models accounting for only 9.8% of total sales [9]. Group 3: Operational Adjustments - Audi has announced plans to cut costs and increase efficiency, including the closure of its Brussels plant and a workforce reduction of 7,500 employees by 2029 [9]. - The company is shifting focus back to fuel vehicles, with new models like the Audi A5, A6, and Q7 set to launch in 2025 and 2026 [16]. - Audi aims to maintain the appeal of fuel vehicles until the end of their product lifecycle while gradually transitioning to electric models [19]. Group 4: Strategic Partnerships and Investments - Audi has established a new brand, AUDI, in collaboration with SAIC to target younger, tech-savvy consumers in China [1]. - The company is investing approximately 35 billion yuan in a new plant in Changchun for electric vehicle production, with an annual capacity of 150,000 units [10]. - Audi's software subsidiary, CARIAD, is expanding its presence in China, establishing a local development team to enhance its software capabilities [12].

9 月 1 日，小鹏新车 MONA M03 上市后第 5 天，小鹏汽车总裁王凤英在一场小范围内部宴会上喝下了人 生中第一杯酒。 以下文章来源于晚点Auto ，作者晚点团队 从 MONA M03 到 P7+，销量跃升背后，小鹏的思路转变。 文丨赵宇 编辑丨宋玮 晚点Auto . 从制造到创造，从不可能到可能。《晚点LatePost》旗下汽车品牌。 王凤英说，"在过去的这么多年中，遇到过很多大事，但是 MONA 这件事对我（尤为重要）。" 去年 7 月，小鹏 G6 上市第二周，王凤英也曾为营销团队举办宴会，但她当时滴酒未沾。 小鹏 MONA 系列产品负责人杨光告诉我们，M03 的上市给王凤英带来很大压力，因为小鹏此前已经打了 很久的 "逆风局"。"当时大家还说，M03 超预期，喝第一杯酒；P7+ 超预期，喝第二杯酒？" 从目前订单表现看，王凤英应该喝下第二杯酒了。 M03 上市两天，大定 3 万台；P7+ 大定达到同一数字只用了 4 个小时。中国汽车行业价格战已经持续近两 年，小鹏这两款新车是比较少见的逆转。 M03 发售后月交付量连续过万，改善了小鹏的财务表现。今年三季度，小鹏净亏损为 18.1 亿元，比去年 ...