预调鸡尾酒业务方面，报告期内，公司持续完善"358"品类产品矩阵，多维度稳固品类成长。微醺系列2 月推出青梅龙井春节限定新口味，上市表现出色，单店产出位列前茅；6月推出果冻酒，带给消费者全 新Q弹口感，好喝好玩的体验获得消费者喜爱，线上首批迅速售罄；强爽系列推出茉莉青提新口味，同 期搭配了系列短剧进行宣传，短剧广获好评带动茉莉青提新品销售强劲。 8月26日，百润股份（002568）2025年半年度报告显示，公司2025上半年实现营业收入14.89亿元，同比 下降8.56%；实现归属于上市公司股东的净利润为3.89亿元，同比下降3.32%。经营活动产生的现金流量 净额为4.91亿元，同比增长67.06%。 2025年上半年，百润股份积极有序开展各项经营活动，现有业务高质量稳健发展，新业务加快培养，数 字化管理持续推进，为实现中长期战略目标进一步夯实基础、储备动能。报告期内，公司酒类产品业务 及香精香料业务稳健运营，毛利率、净利率保持较高水平，经营性净现金流大幅优化。 报告期内，公司分别于2025年3月和2025年6月正式发布了"百利得"单一调和威士忌系列产品和"崃州"单 一麦芽威士忌系列产品，累计推出10个以上 ...

Group 1 - The A-share market showed a decline, particularly in the consumer sector, with the Consumption ETF (159928) slightly down by 0.25% and a trading volume exceeding 1.5 billion CNY [1] - The Consumption ETF has seen a net subscription of 18 million units, marking the second consecutive day of capital inflow, with a total scale surpassing 12.1 billion CNY, leading its category [1] - On June 24, six departments jointly issued guidelines to support and expand consumption, proposing 19 key measures across six areas to enhance financial services in the consumption sector [1][3] Group 2 - Shenzhen's Commerce Bureau released measures to promote high-quality service consumption, focusing on digital service consumption and new business formats such as e-sports and social e-commerce [2] - As of June 25, the index components of the Consumption ETF showed mixed performance, with notable gains in stocks like Yanghe Distillery and slight increases in Kweichow Moutai and Yili [2] - Kweichow Moutai announced a cash dividend of 276.73 CNY per 10 shares, with a total distribution amounting to 34.67 billion CNY [2] Group 3 - Longcheng Securities commented on the guidelines, emphasizing the need to stabilize consumer expectations and enhance financial support for the real economy [3][4] - The guidelines also focus on increasing employment and income for residents, promoting financial products that meet household wealth management needs [4] - The guidelines encourage the development of personal pension products and commercial health insurance to enhance consumer willingness to spend [5] Group 4 - The white liquor sector is expected to see a gradual recovery, with current demand at historical lows but limited downside risk, supported by favorable policies [7] - Guotai Junan Securities noted improvements in sentiment within the white liquor sector, driven by better-than-expected retail consumption data [8] - The Consumption ETF's top ten component stocks account for over 68% of its weight, with leading liquor stocks comprising 31% and major agricultural stocks 14% [9]

Investment Rating - The report suggests a favorable investment outlook for the liquor industry, particularly recommending to capitalize on the emotional recovery opportunities in the liquor sector and to return to performance fundamentals [1][15]. Core Insights - The report highlights that recent media coverage indicates a correction in overly strict regulations on social dining, which is expected to positively impact the liquor sector outside of official receptions. This, combined with low overall valuations, suggests that the industry is nearing a bottom, making it a good time to invest in leading companies [1][15]. - The beer segment is also noted for potential growth driven by seasonal demand and structural growth in key products [1][15]. - The report emphasizes the importance of new consumption trends and suggests monitoring high-growth categories in the second half of the year for valuation switching opportunities [1][15]. Summary by Sections Core Company Tracking - **Wuliangye**: The company remains optimistic despite challenges, with a potential increase in the dividend payout ratio for 2025. The focus is on maintaining a balance between volume and price, with a notable 24% increase in banquet sessions in the first half of 2025 [2][10]. - **Shui Jing Fang**: The management team is stable, and the company plans to expand its store count significantly, with a focus on emotional marketing strategies [2][11]. - **Shede Liquor**: Inventory levels have been adjusted to a reasonable range, and the company is focusing on product and channel expansion, particularly in lower-priced offerings for rural markets [2][12]. - **Bairun Co.**: The company has launched a new series of single malt whiskies, showcasing its innovative capabilities in the domestic whiskey market [3][12]. - **Youyou Foods**: The company is rapidly expanding its membership and bulk sales channels, with a strong performance in new product launches [3][12]. - **Guai Bao Pet**: The brand has seen significant growth in its product lines, particularly in high-end segments, and is expected to continue expanding into overseas markets [3][13]. - **Haitian Flavor Industry**: The company has successfully listed its H shares, raising approximately 10.01 billion HKD [3][14]. Investment Recommendations - The report recommends focusing on companies that are innovating with new products and channels, such as Youyou Foods, New Dairy, Bairun Co., and Ximai Foods [4][15]. - It also suggests investing in companies that are likely to benefit from improved seasonal sales, including Qingdao Beer, Zhujiang Beer, and Nongfu Spring [4][15]. - In the pet food sector, companies like Zhongchong Co. and Guai Bao Pet are highlighted for their growth potential [4][15]. - Defensive stocks such as Yili and Mengniu are recommended due to their stable performance and low valuations [4][15].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is actively reducing inventory, and there are positive expectations for whisky recruitment [5][8] - The RTD (Ready-to-Drink) division is expected to return to high-quality development, focusing on optimizing marketing expenses [7] - The company's revenue for Q1 2025 was 737 million yuan, a decrease of 8.11% year-on-year, while net profit attributable to shareholders was 181 million yuan, an increase of 7.03% [9] Financial Performance Summary - For 2024, the company reported total revenue of 3.048 billion yuan, a decline of 6.61% year-on-year, and a net profit of 719 million yuan, down 11.15% [9] - In Q1 2025, the company achieved a gross margin of 69.7%, an increase of 1.3 percentage points year-on-year, with a notable reduction in sales expenses [9] - The company expects to achieve revenues of 3.434 billion yuan, 3.907 billion yuan, and 4.504 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 12.7%, 13.8%, and 15.3% [9][11] Product and Market Insights - The company is launching new whisky products, including "Bailide" blended whisky and the "Laizhou" single malt whisky series, with recruitment and distribution expected to catalyze growth in Q2 [8] - The revenue from pre-mixed drinks and flavoring segments showed a decline of 7.17% and an increase of 6.30% respectively in 2024 [9] Valuation Metrics - The current price-to-earnings (P/E) ratios for 2025, 2026, and 2027 are projected to be 34, 29, and 25 times respectively, maintaining a "Buy" rating [9]

Investment Rating - The investment rating for the company is "Outperform" (maintained) [2] Core Insights - The company's performance in Q1 2025 met expectations, with a focus on the future sales performance of its whiskey products [7] - The pre-mixed beverage business is under pressure, while the whiskey business is in its early stages and requires monitoring for future sales [7] - The company has a strong brand advantage in the pre-mixed beverage industry and has made significant progress in its product matrix since 2022 [7] Financial Data and Earnings Forecast - Total revenue for 2024 was 3,048 million, a decrease of 6.6% year-on-year, while net profit attributable to the parent company was 719 million, down 11.2% [6][7] - For Q1 2025, total revenue was 737 million, a decline of 8.1% year-on-year, but net profit attributable to the parent company increased by 7.0% to 181 million [7] - The company forecasts net profits of 809 million, 910 million, and 1,022 million for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 12.6%, 12.4%, and 12.3% [7][6] - The gross profit margin for 2024 was 69.67%, an increase of 2.97 percentage points year-on-year, primarily due to a decrease in raw material prices [7] Business Performance - The pre-mixed beverage and flavoring business generated revenues of 2,677 million and 337 million respectively in 2024, with year-on-year changes of -7.17% and +6.3% [7] - The whiskey business began contributing revenue in Q1 2025, with the launch of "Bailide" blended whiskey [7] - The company is optimistic about the future growth of its whiskey business, contingent on successful sales operations and positive dealer order intentions [7]