Core Viewpoint - The city of Shenyang is resuming a subsidy program for the purchase of new mobile phones, tablets, and smartwatches to stimulate consumer demand from August 22 to October 8, 2023 [1] Group 1 - The subsidy program aims to promote the replacement of old consumer electronics with new ones [1] - The initiative is part of a broader strategy to meet the shopping needs of consumers in Shenyang [1] - The program specifically targets mobile phones, tablets, and smartwatches (or wristbands) as eligible products for the subsidy [1]

Group 1: Consumption Growth and Policies - In May 2025, retail sales grew by 6.4% year-on-year, significantly exceeding the market expectation of 4.85%[1] - The government has prioritized "restoring and expanding consumption" as a key task for 2025, with over 20 specific measures introduced to stimulate consumption[1] - The "old-for-new" subsidy policy for consumer goods has been expanded, with the subsidy amount increasing from 150 billion yuan in 2024 to 300 billion yuan in 2025[2] Group 2: Impact of Subsidy Policies - The "old-for-new" policy has driven sales of five major categories of consumer goods to reach 1.1 trillion yuan, with approximately 175 million subsidies issued to consumers by the end of May 2025[2] - Retail sales of household appliances and audio-visual equipment saw a year-on-year increase of over 30%, indicating strong demand driven by the subsidy policies[5] - The tourism sector experienced a record high during the Dragon Boat Festival, with 119 million domestic trips and total spending of 42.73 billion yuan, reflecting a 5.9% increase year-on-year[10] Group 3: Long-term Consumer Confidence Challenges - Despite short-term stimulus effects, consumer willingness remains low, with only 24.9% of residents inclined to spend more, while 61.4% prefer to save[15] - Structural issues such as housing, education, and healthcare costs continue to suppress consumer spending, necessitating deeper policy interventions[15] - To enhance long-term consumption capacity, policies must focus on stabilizing income expectations and reducing rigid expenditure pressures[19] Group 4: Future Policy Directions - The government aims to improve income distribution and social security systems to stabilize residents' income expectations and strengthen consumption capacity[23] - Enhancements to vacation policies are essential for activating long-term service consumption potential, with new regulations increasing holiday days starting January 1, 2025[20] - Coordinated policy measures are necessary to create a sustainable consumption environment, moving beyond short-term incentives to long-term structural improvements[23]

近日，笔者家中换了三台空调，因为可以参加以旧换新活动，享受"国补+平台补贴+旧品抵扣"的优惠 后，每台省了840元，相当于打了七五折。安装空调的师傅表示，最近一段时间，通过以旧换新方式安 装空调的客户，每天都排得满满的。这是今年以来我国加力扩围实施消费品以旧换新政策，持续促消 费、惠民生的缩影。 ■刘萌 再拉长时间来看，今年1月份至4月份，限额以上单位家电和音像器材类商品零售达3469亿元，同比增长 23.9%，超出同期社会消费品零售总额增速19.2个百分点。2024年9月份至2025年4月份，家电类商品零 售额已连续8个月保持两位数增长。 今年《政府工作报告》提出"大力提振消费、提高投资效益，全方位扩大国内需求"。日前，国家发展改 革委印发通知，会同财政部及时向地方追加下达今年第二批810亿元超长期特别国债资金，继续大力支 持消费品以旧换新。 此外，为更好地落实消费品以旧换新政策，不少地方正加强协作，出招解决一些痛点问题。比如，辽宁 省今年加力扩围产品品类并不断优化以旧换新流程。目前，家电品类从上年的8类扩充至今年的20+X 类；家电、手机等补贴资格领取核销渠道由2个拓展到10个；升级使用专用POS机后，消 ...

Core Viewpoint - Shanghai's government has launched a comprehensive action plan to boost consumption, which is expected to positively impact the city's consumer market [1][2]. Group 1: Consumption Support Policies - The action plan outlines six major initiatives aimed at enhancing consumer spending, including income growth for residents, support for consumption capacity, upgrading service consumption, promoting large-scale consumption updates, fostering new consumption types, and improving the consumption environment [2][3]. - The plan emphasizes the cultivation of new consumption types, particularly through the integration of technologies like artificial intelligence and virtual reality, as well as expanding offerings for senior consumers and enhancing self-care consumption [2][3]. Group 2: Employment and Income Measures - The action plan includes measures related to employment, skills training, and income growth, addressing consumer confidence and reducing concerns about spending [3]. - These measures are expected to significantly boost local consumption by providing a safety net for consumers [3]. Group 3: Trade-in Policies - The plan promotes a "large-scale consumption update action," which includes expanding trade-in programs for consumer goods, particularly in the automotive sector, and implementing subsidies for vehicle replacements [4][5]. - The trade-in policies have shown positive results, with significant increases in automotive sales and consumer engagement in the trade-in programs [4][5]. - In 2024, the trade-in policies are projected to stimulate over 6.8 million vehicle exchanges, with an expected total vehicle sales of around 32 million in China [4]. Group 4: Home Appliances and Digital Products - The action plan also supports the home appliance sector through trade-in incentives, with optimistic projections for domestic sales in 2025 [5]. - The implementation of trade-in policies in Shanghai has resulted in substantial financial support, with over 1.8 billion yuan in subsidies leading to approximately 12 billion yuan in related product sales [5].